Top 15 Product Survey Tools & Software for Data-Driven Product Decisions

Are you truly listening to your users?

Imagine this: you’ve just rolled out a long-awaited feature. You’re confident it’s a game-changer. But the excitement fizzles when user adoption falls flat. What went wrong?

This is where product survey tools become your best friend. They cut through guesswork, delivering direct insights from the people who matter most—your users.

Take Airbnb, for example. By leveraging product surveys, they identified friction points in their platform and responded with targeted enhancements—like smarter search filters and streamlined booking processes. The outcome? Higher engagement, increased bookings, and a loyal user base that keeps coming back.

That’s the power of listening to your users. But here’s the catch: not all survey tools are built for product feedback. Many lack the critical features—like in-app survey triggers or feedback analysis dashboards—that make them effective for product teams.

So how do you find the right product survey software for the job?

In this article, we’ll break down best product survey tools that can elevate your decision-making process. Whether you need powerful feedback collection, actionable insights, or seamless integration with your workflow, this list has you covered. So, let’s dive in!

TL;DR

• Product survey tools are used to collect, analyze, and manage feedback from users about a product’s performance, usability, and overall experience
• Selecting the perfect product survey tool requires assessing features, pros and cons, pricing, and ratings. Our top 15 picks simplify this process, ensuring a seamless collection of valuable customer insights.
• Some of the best product survey tools include Zonka Feedback, Canny, Refiner, Marker.io, Userback, Survicate, and Delighted among others.
• You can sign up for a free trial or book a demo with Zonka Feedback to create product surveys, share them through different channels, and measure user feedback so that your customers would love the product you create.

Measure & Improve Product Experience 

With Product Surveys, understand what users need and learn ways to delight your customers.

Best Product Survey Tools at a Glance

What is Product Survey Software?

Product survey software is an indispensable assets that helps you create products that truly resonate with your customers. It empowers you to gather, analyze, and act upon user feedback, transforming raw data into actionable insights.

By tapping into what your users truly need, their preferences, and the challenges they face, this software helps you:

• Refine product features to better align with user expectations
• Enhance user experiences that drive satisfaction and loyalty
• Boost customer retention by addressing pain points proactively
• Optimize marketing efforts with data-driven campaigns that resonate

What Features to Look for in a Product Survey Tool?

Here are some important features that you must look for in online survey tool for product so that you can leverage user insights for product development. 

• In-App Feedback Collection: A top-tier product survey tool should allow you to embed surveys directly within your product. This enables you to gather feedback at the exact moment users interact with specific features, boosting response rates and providing contextual insights. 
• Microsurveys for Higher Engagement: Keep it short and simple. Microsurveys—focused, one- or two-question surveys—are ideal for in-app feedback. Users are more likely to respond quickly, and the insights are just as valuable.
• Advanced Targeting Capabilities: Look for tools that allow you to target specific user segments based on behavior, demographics, or usage patterns. Want feedback on a new feature? Trigger a survey for power users. Need insights from new users? Set up onboarding surveys that don’t overwhelm.
• AI-Driven Analytics: Modern product survey software should go beyond data collection and use AI to analyze trends, detect patterns, and deliver actionable insights. Features like sentiment analysis can help you gauge user emotions about a feature, while AI-driven reports can save you hours of manual effort.
• Streamlined Feedback Integration: The best product survey tools close the feedback loop by seamlessly integrating with product management or development platforms. Imagine routing feature requests directly to your roadmap or sending bug reports straight to your dev team to turn feedback into actionable steps without the hassle.
• Flexible Survey Formats: Your tool should accommodate various survey types to capture the full spectrum of user feedback. From CX metric surveys like the NPS and CSAT to open-ended questions, versatility ensures you can measure satisfaction, usability, and loyalty effectively.

Our Criteria to Choose the Best Product Survey Tools

Selecting the ideal product survey tool involves more than just ticking off a few features. To truly empower product teams and drive meaningful results, a survey tool must deliver versatility, precision, and actionable insights. Here’s what we considered while choosing the best product survey tools:

• In-App Feedback Collection: Capturing feedback in real time and within the product environment is non-negotiable for modern product survey tools. We prioritized software that allows you to collect user insights contextually, ensuring high response rates and relevant feedback.
• Microsurveys for Engagement: Lengthy surveys often lead to low completion rates. That’s why we included product survey tools that specialize in concise, focused microsurveys, enabling you to gather critical feedback without disrupting the user experience.
• Real-Time Product Feedback: Speed matters when it comes to acting on user insights. We selected product survey tools equipped to deliver real-time feedback so product survey companies can address issues or implement changes promptly.
• Advanced User Targeting: Your product survey software should allow segmentation based on behavior, demographics, or usage patterns, ensuring relevant and actionable feedback. 
• AI Features: Advanced product survey tools leverage AI for sentiment analysis, trend detection, and predictive insights, helping your team focus on what matters most.
• Advanced Reporting and Analytics: We assessed tools based on their ability to offer advanced reporting features, from visual dashboards to custom reports, ensuring that teams can make informed decisions effortlessly.
• Ease of Use: Product survey tools should be intuitive for both creators and respondents, minimizing the learning curve and maximizing productivity. We gave preference to software that simplifies survey creation, distribution, and response management. 
• Integration and Automation: We also considered product survey tools that integrate effortlessly with product management platforms, CRMs, and development tools, allowing feedback to flow seamlessly into existing workflows and reducing manual effort.
• Scalability: The tool should handle both small-scale feedback and enterprise-level data collection, adapting to your growth needs.
• Closing the Feedback Loop: Features like automated follow-ups and task assignments make it easy to act on feedback and keep users informed.

Best Product Survey Tools to Collect User Feedback

Let's look at the best product survey tools in detail so that you can make informed decisions, choose the perfect platform, and start gathering invaluable user insights.

1. Zonka Feedback: AI-Powered Product Survey Tool

Zonka Feedback stands out as a leading product survey tool, designed to turn raw feedback into actionable insights that drive product growth. It empowers you to run engaging in-app surveys and microsurveys, seamlessly capturing feedback at every user touchpoint. Whether it’s measuring user sentiment during onboarding or gathering insights post-task, this product survey software ensures you receive real-time, context-specific input without interrupting the user journey. 

What truly sets Zonka Feedback apart is its focus on AI-driven insights. From sentiment analysis to identifying recurring themes, this product feedback tool simplifies complex data into meaningful reports, helping you spot trends and uncover opportunities for product improvement. Its AI-powered response inbox enables you to route feature requests to product roadmaps, escalate bug reports, and assign follow-ups—all within the platform. 

Built with modern product needs in mind, Zonka Feedback excels at closing the product feedback loop. With intelligent workflows, real-time alerts, and behavior-based survey triggers, it ensures feedback is prioritized and acted upon. Its task management feature keep teams aligned and informed, while dynamic user targeting ensures insights are collected from the right audience at the right time.

With its powerful reporting capabilities and automation features, this product survey software empowers you to make data-driven decisions, improve product adoption, and enhance customer satisfaction—all while strengthening your online reputation. Whether you’re refining features, boosting retention, or innovating based on user needs, Zonka Feedback is your trusted partner in building products your customers love.

Key Features

• Build a wide range of surveys, including microsurveys and CX metric surveys like NPS, CSAT, CES, feature requests, and bug reports
• Target the right audience with precise questions using behavior-based triggers, advanced segmentation and survey logic and branching
• Gather comprehensive product insights through a variety of distribution channels, including in-app surveys, email, SMS, and website
• Leverage AI-powered analytics to uncover hidden patterns, sentiment, and correlations within feedback data 
• Automate actions like bug escalation, task assignments, and follow-ups, for timely responses and prioritization of high-impact feedback
• Assign product feedback to teams, track progress, and measure impact to close the feedback loop
• Seamlessly integrate with CRMs, project management tools, and helpdesks to ensure feedback flows directly into existing workflows 
• Protect data with advanced security hosted on AWS Cloud, ensuring GDPR and HIPAA compliance for enterprise-level protection.

2. Canny: Best for Prioritizing Product Backlog

Canny simplifies product feedback collection by centralizing input from multiple sources like Intercom, Zendesk, and G2 Reviews, ensuring no ideas slip through the cracks. Its feedback portal enables users to share feature requests directly from your site, promoting collaboration and creating a community-driven approach to product development. Duplicate feedback is automatically merged, giving teams a clear, quantifiable view of user needs.

Beyond collection, Canny helps teams prioritize and act on feedback with features like automated scoring, public and private roadmaps, and changelogs. By keeping users informed and engaged through updates and progress tracking, this product survey software transforms feedback into actionable insights, helping teams build better products efficiently.

Key Features

• Organize and categorize customer feedback into specific product areas, ensuring clarity and focus with centralized feedback management
• Use voting and weighting systems to rank feature requests based on customer demand
• Create public or private roadmaps aligned with prioritized feedback to communicate your product plans
• Allow users to submit ideas directly via a branded portal, for collaboration and transparency
• Connect with popular project management and development tools to incorporate feedback
• Gain insights into customer sentiment and feature usage with powerful analytics and reporting 
• Use AI-powered features like deduplication and smart replies to streamline feedback management

3. Refiner: Best for In-Product Microsurveys 

Refiner is a dedicated product survey tool designed specifically for SaaS and digital product companies to collect precise, in-the-moment feedback from users through in-app microsurveys. Unlike generic survey tools, Refiner prioritizes the in-app experience, ensuring feedback is gathered exactly when and where users interact with your product.

With seamless integration into web and mobile apps—via JS clients, iOS, Android, and React Native SDKs—Refiner makes it easy to launch surveys across platforms. From fully customizable survey widgets to advanced audience segmentation and targeting, every aspect of Refiner is built to deliver valuable, actionable insights. Its ready-made templates and automated advanced reports further simplify the feedback process, enabling product teams to act quickly and optimize the user experience.

Key Features 

• Primarily an in-app survey tool with options to distribute surveys via email or shareable link
• Launch surveys in web-based applications using a JS client, or use the Mobile SDK for iOS, Android, and React-Native
• Segment right users based on actions, events, pages, etc., for highly specific and relevant feedback collection
• Fully customizable surveys, from survey questions to the look and feel of the survey widget
• Pre-made templates for NPS, CSAT, CES, churn surveys, and more
• Access real-time data visualization, actionable insights, and the ability to import user data from tools like Segment or Rudderstack
• Automated data analysis and reporting to provide actionable insights

4. Marker.io: Visual Bug Reporting Product Survey Tool 

Marker.io is a dynamic feedback and bug reporting tool tailored for product teams looking to simplify the process of collecting and resolving issues. Designed for websites, apps, and SaaS products, it allows users to report bugs and provide feedback directly through an intuitive widget. What sets Marker.io apart is its ability to enrich feedback with visual elements like screenshots, annotations, and session replays, along with technical metadata such as browser and OS details. This ensures your team receives actionable, detailed insights without the need for back-and-forth clarification.

By capturing visual and contextual data alongside user feedback, Marker.io helps teams debug, prioritize, and resolve issues faster while keeping users engaged and frustration-free.

Key Features

• Capture visual feedback where users can provide screenshots, annotations, and screen recordings alongside text descriptions
• Replay user sessions to understand the actions leading to reported issues, reducing guesswork for developers
• Embed a feedback widget directly into your website or app, to report issues without disrupting user experience
• Automatically capture relevant metadata like URL, browser, and OS, saving users time
• Utilize session replay functionality to see user actions leading up to the reported issue,
• Seamlessly integrates with popular project management tools like Jira, Trello, or GitHub etc.
• SOC 2 Type II and GDPR-compliant, with tools to obfuscate sensitive data for enhanced security

5. Userback: Visual Feedback for Web and Mobile App 

Userback is a versatile product feedback tool designed to help SaaS teams optimize their web applications by collecting actionable user insights. With a focus on real-time feedback collection, this product survey software enables product managers, developers, and designers to understand user needs, identify pain points, and uncover feature ideas effortlessly.

What makes Userback stand out is its visual feedback features, such as annotated screenshots and session replays, which provide invaluable context for bug reports and feature requests. These features allow your teams to resolve issues faster and improve the overall user experience.

Key Features

• Collect detailed visual feedback with screenshots, screen recordings, and annotations
• Embed feedback forms directly within the product interface with in-app widgets
• View user interactions leading up to feedback submission for deeper insights
• Tailor feedback collection to specific needs and user groups with customizable product forms
• Sync feedback with tools like Jira, Trello, and GitHub, or create custom solutions using Userback’s REST API.

6. Survicate: For Product Feedback Management at Scale

Survicate is a versatile customer feedback tool designed to help SaaS companies uncover user needs and improve customer retention through targeted micro-surveys and real-time feedback collection. By enabling precise survey targeting and event-triggered feedback, this product survey software ensures you collect actionable insights at every stage of the user journey. Its seamless ability to measure product experience metrics such as NPS, CSAT, and CES directly within your product makes it a good choice for many product companies.

With its seamless integration as one of the leading Salesforce survey tools, Survicate’s automated analysis and intuitive dashboard make it easy for product teams to interpret feedback data and prioritize product development efforts based on real user needs and preferences.

Key Features

• Launch event-triggered surveys and collect contextual feedback based on user behavior, cookies, or visit properties
• Collect and prioritize product feature requests with its seamless product feedback management
• Build various survey types including NPS, CSAT, product feedback, and custom surveys
• Precisely target specific user segments based on behavior, demographics, and product usage
• Access in-depth data analysis, including reporting dashboards, response filtering, and respondent-level analytics

7. Delighted: For Product Satisfaction & CX

Delighted is a customer experience management platform that has evolved from its roots as a product survey tool. While its core focus lies in measuring overall customer satisfaction, Delighted still offers robust capabilities for collecting and analyzing product-specific feedback. By combining customer experience metrics with product-centric insights, you can gain a comprehensive understanding of customer sentiment and identify areas for product improvement.

Delighted’s flexibility in survey distribution—across email, web, SDKs, and shareable survey link—ensures high response rates without disrupting the user experience. 

Key Features 

• Create product-specific online surveys focused on product features, usability, and satisfaction
• Collect in-app feedback directly within the product environment
• Utilize AI to analyze text responses, identify trends, and generate actionable insights
• Prevent over-surveying with AI-powered throttling and trigger surveys automatically 
• Take action on feedback by integrating with product teams to close product feedback loop
• Compare performance to industry standards by benchmarking 

8. Pendo Feedback: Best for In-App Product Feedback 

Pendo Feedback stands out as a powerful in-app feedback tool for capturing feedback and correlating it with user behavior data. Tailored for SaaS and digital product companies, it enables product companies to collect contextual in-app feedback and synthesize large volumes of qualitative data into actionable insights using AI and automation. By integrating seamlessly with tools like Salesforce and Zendesk, Pendo Feedback consolidates input from multiple sources, helping teams focus on what matters most.

With features like segmentation, AI-powered analysis, and real-time workarounds, it ensures product managers can prioritize the right features and deliver meaningful improvements based on user needs.

Key Features

• Capture feedback directly within the product interface with in-app feedback widgets
• Correlate feedback with user actions and product usage data with user behavior analysis
• Prioritize features and fixes based on user feedback and usage patterns
• Target specific user segments with tailored feedback requests
• Measure customer loyalty and identify promoters, detractors, and passives with its NPS surveys

9. Usersnap: For Visual Product Feedback 

Usersnap is a versatile feedback tool designed to help product teams collect, understand, and act on user insights seamlessly. With a strong focus on visual feedback and in-app interaction, Usersnap enables teams to gather detailed bug reports, feature requests, and sentiment ratings directly from users. Screen recordings, annotated screenshots, and targeted pop-ups provide invaluable context, making it easier to resolve issues and refine product features quickly.

Its customizable widgets ensure feedback collection fits seamlessly into your product’s design, while real-time metrics like NPS, CSAT, and CES help measure product success and user satisfaction after each release.

Key Features

• Supports visual feedback collection by enabling users to submit feedback with screenshots and screen recordings
• Collect feedback through in-app surveys, email, web widgets, and more
• Efficiently report and manage product bugs and issues with bug tracking feature
• Get access to user session recordings by observing user interactions to identify issues
• Connect with project management, bug tracking, and customer support tools

10. SurveySparrow: For Interactive Product Surveys

SurveySparrow is all in one platform designed to enhance product experience by capturing actionable user feedback through conversational surveys. From beta-testing to regular product satisfaction surveys, this form builder software empowers teams to continuously improve functionalities, align with user needs, and strengthen brand loyalty. With automation features and seamless integrations, it simplifies the feedback collection process and helps close the feedback loop effectively.

By offering a variety of survey types, including NPS, CSAT, and product-specific feedback surveys, the platform provides a comprehensive approach to measuring customer satisfaction and identifying areas for improvement.

Key Features

• Quickly build surveys using AI-generated questions and templates
• Analyze product survey data to uncover trends, sentiment, and key drivers with in-depth analytics
• Understand customer emotions and preferences through AI-powered text analysis
• Visualize product survey data to track performance and identify opportunities
• Create versatile surveys including NPS, CSAT, product feedback, and other custom surveys

11. UserVoice: Community Driven Product Development

UserVoice is a prominent tool designed to streamline the collection of product feedback by providing a platform where users can easily submit their feedback, ideas, and suggestions, which are then prioritized based on community voting. This democratic approach to feedback ensures that the most pressing and relevant issues are addressed first, aligning product development closely with customer needs.

With its emphasis on community building, UserVoice fosters a sense of ownership among customers, encouraging active participation and engagement. This leads to a deeper understanding of user needs and preferences, enabling product companies make informed product decisions.

Key Features

• Indulge into idea management by collecting, categorizing, and prioritizing feature requests from customers
• Get community voting by allowing users to vote on feedback and ideas, prioritizing the most relevant issues
• Do roadmap planning by aligning product strategy with customer priorities based on feedback data
• Gain insights into customer sentiment, trends, and feature adoption
• Seamlessly integrates with various enterprise tools and systems

12. Qualtrics: Product Survey Tool for Product Managers

Renowned for its advanced features and scalability, Qualtrics, an enterprise survey software empowers enterprises to gain deep insights into customer needs and preferences, driving product innovation and enhancing customer satisfaction. Its comprehensive approach to product feedback encompasses a wide range of survey methodologies, including NPS, CSAT, CES, and custom surveys.

Its advanced analytics features, including predictive analytics and text analysis, provide valuable insights into customer sentiment, product performance, and areas for improvement. By leveraging Qualtrics' capabilities, product teams can make data-driven decisions, optimize product roadmaps, and deliver exceptional customer experiences.  

Key Features

• Utilize predictive analytics, text analysis, and other statistical methods to analyze product survey responses
• Initiate surveys based on specific user actions or events within the product
• Embed surveys directly within your product for real-time feedback capture
• Control the placement and timing of surveys to maximize response rates while minimizing intrusiveness
• Integrate product feedback with customer experience data for complete experience management solution

13. Hotjar: Best for Web-Based Product Feedback

While primarily known for its robust heatmap and session recording features, Hotjar also excels as a product survey tool, particularly suited for web-based products. Hotjar’s on-site surveys enable enterprises to gather valuable product feedback directly from users through web widgets that can be triggered by popovers or buttons. This capability makes it an ideal choice for collecting feedback on usability, user satisfaction, user testing, and design.

With features like targeted survey triggers and customizable templates, Hotjar makes it easy to collect feedback at the right moments, ensuring a seamless user experience. From identifying churn reasons to boosting conversions, this product tool helps you turn user feedback into actionable outcomes.

Key Features

• Create and deploy various online survey types (NPS, CSAT, product feedback) directly within your website
• Correlate survey responses with user behavior data for deeper insights with heatmaps and recordings
• Define specific user segments for targeted survey delivery based on behavior or demographics
• Initiate surveys based on user actions or page visits with specific survey triggers
• Tailor survey appearance and questions to match your brand and gather specific feedback

14. Sprig: For AI Powered Real-Time Product Insights

Sprig is an all-in-one product experience platform designed to help teams build user-centric products by combining AI-powered insights with real-time user feedback. With tools like replays, heatmaps, surveys, and feedback collectors, Sprig captures detailed user behavior and sentiment, enabling teams to identify pain points and uncover actionable insights.

What sets Sprig apart is its AI-driven recommendations and study creation tools, which analyze user interactions and provide specific actions to optimize product experiences. By linking session replays with user feedback, Sprig helps you understand the "why" behind user behavior, empowering smarter decisions across your product stack.

Key Features

• Create and manage research studies effortlessly with AI study creator that identify relevant data and questions for your product goals
• Integrate with tools like Mixpanel, Slack, Optimizely, and Amplitude to streamline workflows and back up analytics with qualitative insights
• Capture targeted session clips and heatmaps to visualize user interactions and pinpoint friction
• Automatically generate actionable insights and recommendations based on real-time user experience data
• Gather contextual feedback through surveys, ratings, and in-app feedback features

15. Qualaroo: For Contextual In-Product Feedback

Qualaroo (now ProProfs) is a powerful product survey tool designed to gather contextual feedback within websites, apps, and mobile platforms. This tool is particularly effective for you if you are looking to capture real-time, in-product feedback from users at specific touchpoints. It's unobtrusive surveys, known as Nudges, enable you to ask targeted questions while users interact with their products, providing valuable insights into user experience and satisfaction.

Qualaroo's advanced targeting features allow you to segment users based on behavior, demographics, and user journey stages. Its AI-powered analytics, driven by IBM Watson, provide sentiment analysis and word clouds, offering deep insights into user feedback and identifying trends and opportunities for improvement.

Key Features

• Create and deploy targeted surveys within the product interface with in-app surveys
• Analyze survey responses for sentiment, trends, and actionable insights with AI-powered insights
• Design survey prompts to match product branding and user experience with customizable nudges
• Segment users based on behavior, demographics, and user journey stages

Conclusion

Understanding and responding to your customers is the cornerstone of successful product development. By harnessing the power of product survey tools, you can unlock a wealth of insights into user preferences, pain points, and expectations. From refining product features to enhancing user experience, these tools are essential for driving customer satisfaction and loyalty.

By carefully selecting survey tools for product that aligns with your specific needs and goals, you can embark on a journey of continuous improvement.

Zonka Feedback is a product survey software that empowers you to transform raw data into actionable insights. With its comprehensive feature set, including AI-powered analytics, multi-channel survey distribution, and intelligent workflow automation, it helps you close the product feedback loop effectively.

Sign up for a 14-day free trial and get started with creating products that truly resonate with your target audience and drive long-term business growth.