Measure & Improve User Experience with Smart Website Surveys

Website surveys help you gather feedback from website visitors in real-time while they interact with your site. A website feedback survey allows businesses to collect feedback, improve customer satisfaction, increase conversions, and reduce bounce rates. By using a survey tool, businesses can capture customer insights at key touchpoints and enhance the overall digital experience.

With Zonka Feedback, setting up a website survey takes only a few minutes. Just create a survey using the survey platform, customize it, choose how you want to display it (pop-up, embed, button, etc.), set triggers, and publish it on your website—no coding required. The survey design is fully customizable, ensuring a user-friendly experience for website visitors.

You can get started with Zonka Feedback Survey Software with a 14-day free trial. To know about the plans, you can explore out our pricing page. 

Zonka Feedback’s survey tool offers:

• Multiple survey types – pop-ups, feedback buttons, exit-intent surveys, and more

• No-code setup and full survey design customization options

• Advanced targeting and behavior-based survey triggers

• Real-time analytics and AI-powered customer insights

• Seamless integrations with CRMs, Helpdesks, and 500+ other platforms via Zapier, APIs & Webhooks

You can easily create surveys for your website for collecting feedback by using Zonka Feedback in minutes. Let us look at how you can do it by using its free survey creator. For more in-depth guidance, you can refer to our Help Center.

1. On your dashboard, click on 'Add survey' or click on the (+) icon in the left sidebar and click on 'Add survey'.

2. Select the survey type from our popular templates or choose from one of the experiences.

3. Click on 'Choose this Template'. You will be directed to the editor where you can customize each question or use it as you like.

   • Change the survey design if you want by clicking on the 'Design' option.

   • Similarly, you can set survey logic and branching by clicking on the 'Logic' option.

   • Click on 'Variables' option to pass the information for personalization and rich survey reports.

   • If you want to change the survey language, navigate to 'Languages' option and choose the one you want.

   • Explore the 'Settings' option to give your own website survey a name, title, and description. Choose survey type, display settings, submission requirements, etc.

4. Click on 'Next' option on the right-hand side and then you can choose 'Website' as sharing channel.

5. Choose whether you want to display your survey as a web widget(side tab, popup, popover, bottom bar, slide up) or want to embed the survey or link it.

6. Once you are satisfied, click on 'Done' and your website survey will be created and distributed.

Yes! Zonka Feedback allows full white-labeling, enabling businesses to remove branding and customize surveys with their logo, fonts, colors, and domain. This ensures a seamless and professional customer experience.

With Zonka Feedback’s survey software, businesses can deploy various website surveys to gather feedback and enhance the customer experience.

Website Popup Survey

Appears in a pop-up, triggered by visitor actions like post-purchase or time spent on a page. Useful for:

• Post-purchase feedback

• Product experience surveys

• Customer service feedback

Website Feedback Button Survey

A floating button allowing users to provide feedback anytime. Ideal for:

• General website feedback

• Bug and issue reporting

• Content and resource feedback

Slide-Up and Bottom Bar Survey

Non-intrusive surveys appearing at the bottom of the page. Best for:

• Website usability feedback

• Shopping experience surveys

• Landing page experience

Embedded and Link Surveys

Placed within content or accessible via a link. Common use cases:

• Article rating surveys for blog feedback

• Customer satisfaction surveys on support pages

• Net Promoter Score (NPS) surveys

Exit Intent Survey

Triggered when a visitor is about to leave, helping recover conversions. Useful for:

• Cart abandonment surveys

• Website exit feedback

• Customer retention strategies

Article Feedback Surveys

Designed to measure content effectiveness on blogs and help center articles. Helps with:

• Knowledge base feedback

• SEO optimization insights

• Content engagement improvements

With Zonka Feedback’s survey platform, businesses can deploy customized website feedback surveys to improve customer satisfaction and optimize digital experiences.

Zonka Feedback enables behavior-based survey triggers, such as:

• Time on Page – Display a website feedback survey after a visitor spends a set amount of time.

• Scroll Percentage – Show surveys when users scroll through a specific portion of the page.

• Exit Intent – Trigger surveys when visitors attempt to leave.

• Button Clicks & Form Submissions – Display surveys based on visitor actions.

• Returning Visitors – Target repeat visitors with tailored survey questions.

Yes! Zonka Feedback allows advanced targeting and user segmentation of your website surveys based on:

• Visitor type – First-time visitors, returning customers, or logged-in users.

• Location – Country, region, or city-based targeting.

• Device type – Show different surveys for desktop and mobile website users.

• Traffic source – Customize surveys based on how visitors arrived (organic, ads, social, etc.).

Yes! Zonka Feedback is a powerful online survey tool that allows full white-labeling, enabling businesses to remove branding and fully customize their website feedback surveys with a custom domain, logos, colors, and fonts. This ensures a seamless and professional customer experience while using website feedback surveys.

Yes! You can collect visitor feedback at key e-commerce touchpoints, including:

• Product Page Surveys – Gather feedback on product descriptions, images, and expectations.

• Cart Abandonment Surveys – Ask customers why they didn’t complete their purchase.

• Post-Checkout Surveys – Understand how smooth the checkout experience was.

• Delivery Experience Surveys – Measure satisfaction after product delivery.

You can easily integrate Website Surveys Software with CRMs, Help Desks, and more. Zonka Feedback integrates seamlessly with:

• CRMs: HubSpot, Salesforce, Pipedrive

• Helpdesks: Zendesk, Freshdesk, HelpScout

• Collaboration tools: Slack, Microsoft Teams

• Marketing platforms: Mailchimp, ActiveCampaign

• Automation tools: Zapier, Make, Integrately

You can also build your own custom integrations with APIs and Webhooks. Zonka Feedback helps in building integrations as well depending on your plan. 

Website surveys are pretty quick to set up in Zonka Feedback. Since everything is ready-to-go on the platform, you can be up and running in just a few minutes. Here are the steps you need to follow. 

• Create a survey using a pre-built template or a custom format.

• Select a website widget (pop-up, embedded, feedback button).

• Customize appearance, targeting, and behavior rules.

• Publish the survey, and start collecting website feedback instantly.

Website surveys can be tailored for different industries to collect actionable insights. Below are key industries where website feedback surveys are most impactful, along with three essential questions for each.

E-commerce & Online Stores

• How easy was it to navigate our website and find the products you were looking for?

• Were the product descriptions and images helpful in making your purchase decision?

• Did you experience any challenges during checkout? If so, what were they?

SaaS & Technology

• How well does our website explain the key features and benefits of our product?

• Were you able to find the necessary documentation, FAQs, or tutorials to understand our software?

• Did you face any difficulties while signing up for a free trial or demo?

Healthcare & Medical Services

• How easy was it to book an appointment or find a specialist through our website?

• Did you find the health resources, FAQs, and service descriptions helpful?

• Were there any difficulties in accessing patient portals or telemedicine services?

Hospitality & Travel

• How satisfied were you with the ease of booking a room or travel package on our website?

• Did the images, descriptions, and customer reviews help in your decision-making?

• Were there any issues while modifying or canceling your reservation?

Financial Services & Banking

• How easy was it to access and navigate your account or financial services online?

• Did you find the information about our loans, credit cards, or investment options clear?

• Were you able to complete your transaction smoothly without any technical difficulties?

By asking these targeted website survey questions, businesses can identify user pain points, optimize website usability, and improve customer satisfaction.

Zonka Feedback provides comprehensive reporting and AI-powered insights to help businesses analyze website survey data effectively. Here are the key reporting features available:

• Snapshot Report – Quick summary of survey performance, including response rates, completion rates, and key CX metrics like NPS, CSAT, and CES.

• Response Insights – In-depth analysis of survey responses, trends, and customer sentiment over time.

• Page Insights – Tracks which website pages receive the most engagement and feedback, helping optimize the user journey.

• Article Insights – Evaluates content effectiveness by analyzing reader engagement, clarity, and usefulness of blog posts and knowledge base articles.

• Location Insights – Compares survey responses across different countries, cities, and regions to optimize localized experiences.

• Team Performance Report – Tracks and compares how customer support, sales, or service teams handle feedback and customer queries.

• Response Inbox – Displays real-time survey responses with filtering options based on CX scores, visitor behavior, and page interactions.

• Trends Report – Identifies patterns and shifts in feedback trends by tracking changes in NPS, CSAT, CES, and other key metrics.

• Text Analytics & AI Sentiment Analysis – Uses AI-powered sentiment detection to analyze open-ended responses, classify feedback as positive, neutral, or negative, and identify key themes for deeper insights.

With Zonka Feedback’s advanced reporting, businesses can understand visitor behavior, optimize website experience, and take action on feedback in real-time.

Yes! Zonka Feedback’s website surveys are fully responsive and optimized for all devices, including mobile, tablet, and desktop. The survey tool ensures that surveys adapt to different screen sizes, providing a seamless customer experience across platforms.

To maximize survey responses, Zonka Feedback offers smart deployment strategies, including:

• Adaptive Triggers – Display surveys at the right moment, such as after scroll depth, exit intent, or post-purchase.

• Engaging Formats – Utilize pop-ups, slide-ups, buttons, and embedded forms to encourage participation.

• One-Click Responses – Enable quick feedback collection through emojis, stars, thumbs-up/down, and net promoter score (NPS).

• Multi-Language Support – Automatically adjust surveys to the visitor’s preferred language, improving completion rates.

With these features, businesses can effectively collect feedback from website visitors while ensuring a smooth and user-friendly experience.

Yes! Website surveys reduce friction in the customer journey, helping you:

• Identify pain points that cause drop-offs

• Optimize checkout processes for better conversions

• Improve website navigation and content

• Personalize experiences based on real user feedback

Example: If customers frequently abandon their cart, an exit-intent survey can reveal why—high shipping costs, missing payment options, etc. They can decide to make the payment process smooth and ensure reduce the abandonment rate.