Top 26 Best Online Survey Tools in 2024 [Paid+ Free]

Let's be honest—finding the right survey tool can feel like a never-ending quest.

You know you need to gather feedback, whether it's from customers, employees, or event attendees, but figuring out which tool can do that without costing you an arm and a leg can be a bit... frustrating, right?

But don’t worry, we’ve done the legwork for you and pulled together the top 25 best online survey tools you can use in 2024.

Whether you're a seasoned entrepreneur or just starting your business journey, this guide will walk you through the top online survey tools available today. We'll break down features, reviews, pricing, and everything else you need to know to help you find the perfect fit for your needs.

Ready to dive in and find the best survey platforms for your business? Let’s get started!

TL;DR

• In this article, we’ve rounded up the top 25 online survey tools of 2024, breaking down their features, integrations, reporting options, and more to help you easily find the perfect fit for your business.

• Some standout questionnaire tools from the list include Zonka Feedback, Qualtrics, SurveySparrow, Typeform, and a bunch more.

• If you're looking for unlimited surveys in the free plans, Zonka Feedback, Google Forms, SurveyMonkey, QuestionPro, and Hotjar are solid options.

• Qualtrics, QuestionPro, Alchemer, and SurveyMonkey are on the pricier side.

• QuestionPro tops the list for offering the widest variety of survey question types.

• Choose an online survey tool that aligns with your business needs, offers easy customization, and provides actionable insights within your budget.

• Zonka Feedback is a fantastic all-in-one survey tool for building engaging surveys, gathering insights, and closing the feedback loop. You can sign up for a 14-day free trial on Zonka Feedback or schedule a demo.

Gather Feedback with Online Surveys

Reach your customers on any device through powerful online surveys and collect actionable feedback to measure and improve customer experience.

What are Survey Tools?

Survey tools, huh? You’ve probably heard about them, maybe even used one.

They are your go-to platforms for creating, sharing, and analyzing surveys, making the whole process of collecting feedback a breeze.

Whether you're trying to measure customer satisfaction, do some market research, or check in on employee engagement, these tools make it simple and straightforward.

Plus, most online survey tools come with pre-built templates, analytics, and easy-to-understand reports, so you can quickly gather insights and make smarter business decisions without the hassle.

So, take a spin through this article, see which tools catch your eye, and play around with them. At the end of the day, the best survey tool is the one that works for you.

What makes an ideal Survey Tool?

It’s all about ease, flexibility, and smart features that help you gather feedback without the hassle. A great survey tool should be user-friendly, so you don’t need to be tech-savvy to create professional-looking surveys.

Look for customizable templates to fit your brand and audience, and ensure the tool offers various question types—whether multiple-choice, open-ended, or star ratings.

Remember, there's no one-size-fits-all. It depends on your goals and how it integrates with your workflow. Whether it’s CRM integration, detailed reports, or mobile-friendliness, the best tool is the one that fits your needs. So, explore and find what works for you!

Factors We Considered when Selecting the Survey Tools

When choosing the best online survey tools, we focused on a few key factors to ensure each option delivers not just functionality, but an enjoyable user experience:

• Features: We looked for tools that come packed with robust features, even in their basic versions. Ready-made templates, integrations with other platforms, and strong reporting and analytics were top priorities. The more flexibility and functionality a tool offers, the better.
• Question Types and Logic: The best questionnaire tools give you multiple question formats—like multiple choice, star ratings, and open-ended questions—along with smart logic (skip logic, branching) that adapts based on respondents’ answers, allowing for dynamic surveys.
• AI Analytics: We sought out tools with AI-powered analytics for deeper insights, like automatically analyzing key themes or sentiments in responses. This saves time and helps you act on feedback faster.
• User-Friendliness: Ease of use is crucial. We chose mobile survey tools that are intuitive and easy to navigate, even for beginners. A good survey tool should let you build, distribute, and analyze online website surveys without a steep learning curve.
• Use Cases: We selected survey tools that can handle a range of purposes—whether it’s customer feedback, market research, employee engagement, or academic surveys. Flexibility was key.
• Data Security and Privacy: Security is critical, so we made sure the customer survey software we chose comply with important standards like GDPR and HIPAA. They offer encryption and solid data practices to keep your responses safe.

By focusing on these factors, we ensured that the tools we recommend will make your survey process smarter, simpler, and more secure.

Best Online Survey Tools at a Glance

Top Online Survey Tools in 2024

Looking for the best website survey tools? These top picks offer everything from advanced AI analytics and scalability to a wide variety of templates and workflow automation, ensuring you can gather insights and close the feedback loop quickly for top-notch customer satisfaction.

1. Zonka Feedback: An AI-powered Survey Software

Zonka Feedback is an easy-to-use, all-in-one online survey software that offers a comprehensive suite of features, even in its free version. You can create customizable surveys with a range of question types, from multiple-choice to detailed metrics like NPS, CSAT, and CES.

The platform supports multi-channel distribution, so you can easily share surveys via email, SMS, or embed them on your website. Plus, the real-time reporting and analytics give you immediate insights into your feedback, helping you stay on top of customer sentiments.

Top Features

• 100+ customizable ready-to-use survey templates

• 30+ question types including CX metric questions like Net Promoter Score, Customer Effort Score, and Customer Satisfaction Score can be deployed easily for real-time feedback collection

• Advanced features like survey logic and branching, hide logic, answer piping, multilingual surveys, and survey redirection to create dynamic surveys for efficient data collection

• Multiple distribution channels and feedback widgets to collect online feedback like popups, bottom bar, slideouts, and feedback buttons

• Microsurveys to get instant feedback from customers.

• Real-time feedback alerts and notifications for feedback based on the criteria you set

• Workflow automation for automating processes like response tagging and auto-responding that seamlessly integrate into existing tech stack

• User segmentation and segmenting of feedback data for targeted audience

• AI-powered analytical features like Sentiment Analysis, Text Analysis, and more

• Powerful integration with business tools like Salesforce, Zendesk, Freshdesk, Slack, Mailchimp, Webex, Google Analytics, AirTable, Intercom, Zoom, and more

Best For: Zonka Feedback is perfect for businesses of all sizes looking for a reliable tool to measure customer satisfaction and improve customer experience.

2. SurveyMonkey: Popular Survey Platform

SurveyMonkey is one the popular survey software that provides a user-friendly platform for creating and distributing surveys.

Its free survey maker allows you to create unlimited surveys but limits you to 10 questions per survey and only 40 visible responses per month. Additionally, the free version lacks advanced features like logic functions or data export.

However, SurveyMonkey integrates seamlessly with various tools like Salesforce, Mailchimp, and HubSpot, making it a great option for users looking to streamline their feedback process across platforms.

Top Features

• User-friendly survey builder with drag-and-drop operations

• Multiple question types like rating scales, open-ended, multiple choice

• Custom survey themes and branding

• NPS and CSAT surveys

• Survey logic and branching

• Email invitations and reminders

• Integrations with 120+business systems, including Salesforce, Tableau, and Marketo

Best For: SurveyMonkey is best for users needing a simple CSAT tool for basic feedback, with upgrade options for advanced features and deeper analysis.

If you are looking for great features at a lower price, its lower-pricing plans may not offer many functionalities. You might have to look for SurveyMonkey alternatives to find features like advanced reporting, display logic support, and more at a lower price. 

3. Alchemer: Survey Platform for Enterprises

Alchemer, formerly known as SurveyGizmo, is a well-loved survey tool that's popular across industries. It’s packed with powerful features like branching logic, in-depth data analysis, and extensive customization, which makes it perfect for those who need more from their surveys.

Plus, its seamless integrations with tools like Salesforce and HubSpot mean you can easily manage feedback and take action without disrupting your workflow.

Top Features

• User-friendly survey builder with a drag-and-drop interface

• 43+ question types to include in surveys and create surveys, quizzes, polls, exams, and questionnaires

• Advanced survey features like response piping, A/B testing, and more

• Advanced Analytics options like Cross-tabulations and Trend Analysis

• Real-time and flexible reporting

• Automated workflow and easy integrations

Best For: For businesses and enterprises that need advanced customization and automation capabilities in their survey processes.

4. QuestionPro: Full-Stack Online Survey Software

QuestionPro is an ideal survey software for large enterprises. It simplifies data collection and analysis with 350+ free survey templates, 40+ question types, and 15+ logic options. Its offline app lets you gather responses without internet, and you can customize surveys with your branding. The standout feature is its real-time reporting dashboard with 40+ reports, plus integrations with 20+ platforms for seamless data flow.

Top Features

• Access over 20 professional themes with the ability to customize surveys using your brand’s logo, colors, and fonts.

• Advanced question types like heatmaps, semantic sliders, and captcha verification to enhance survey experience.

• Leverage Conjoint and MaxDiff analysis to gauge product feature preferences and customer choices.

• Offline data collection via a mobile app, enabling survey responses even in areas with no internet access.

• Generate more than 40 reports for both quantitative and qualitative insights, with export options in PDF, Word, SPSS, and Excel.

• Fully compliant with GDPR, HIPAA, ISO 27001, and other essential data privacy standards.

Best For: With its advanced features like MaxDiff analysis QuestionPro is an excellent questionnaire tool for businesses of all sizes.

5. Typeform: Transforming Surveys into Engaging Conversations

Tired of boring surveys? Typeform, a robust form builder software is your solution. Its visually appealing, interactive surveys make form-filling engaging and personal. With smart logic jumps that adapt questions based on previous answers, it offers a tailored experience for each user. Plus, seamless integrations with tools like Google Sheets and Mailchimp ensure smooth data flow and makes it an ideal survey software for both medium and small enterprises.

Top Features

• An interactive and engaging tool to create a survey with collaborative survey creation

• Conditional logic, skip logic, and question branching

• Brand customization with themes, colors, and logos

• Real-time data visualization

• Advanced reporting and analytics

• Syncing of online responses to tools Google Sheets and Zapier

• Over 120+ integrations to conduct surveys at scale

Best For: Typeform is perfect web survey software for large and medium enterprises that want surveys that are not only functional but also visually engaging.

Looking for one of the best online survey tools that come with advanced analytics and more than just an interactive interface? Here are the top Typeform alternatives you can switch to. 

6. SurveySparrow: Engaging Surveys Made Simple

SurveySparrow, a powerful survey software transforms surveys into engaging, conversational experiences, gathering real-time, actionable insights. Whether it's NPS surveys, 360° assessments, or offline data collection, its versatile customer survey platform simplifies the process. With features like reputation management, ticketing, and chatbot integration, SurveySparrow keeps you connected to your audience.

Top Features

• Create customized surveys effortlessly with AI, making survey creation quick and easy.

• Advanced text analytics feature for deep insights into large data sets.

• Share surveys through WhatsApp, SMS, Slack, email, and 10+ other platforms, including offline mode.

• Supports over 130 languages, ideal for businesses with a global reach.

• Manage customer feedback and resolve issues with integrated ticketing systems.

Best For: SurveySparrow is perfect for retail, healthcare, education, and hospitality businesses seeking interactive surveys.

Best Enterprise Survey Tools

Enterprise survey tools cater to the complex feedback needs of large organizations, offering advanced features like AI-driven analytics, customizable workflows, and seamless integrations. Here are the top tools to consider:

💡Zonka Feedback is a leading enterprise survey tool with AI-powered analytics, real-time feedback management, and customizable workflows. It’s perfect for businesses aiming to scale customer experience and streamline feedback processes.

7. Qualtrics: Experience Management Tool for Enterprises

Qualtrics is a powerful enterprise survey platform with advanced logic, robust reporting, and extensive customization. Its AI-driven insights optimize customer and employee experiences, while seamless integration makes it ideal for enhancing feedback management.

Top Features

• 50+ survey templates and 100+ question types to create customized online surveys

• User-friendly interface with an intuitive survey-building experience

• Advanced survey logic and branching capabilities

• Multiple channels for survey distribution like mobile devices, websites, and apps

• Comprehensive reporting and analytics for in-depth response analysis

• Integrations with existing systems like Salesforce, Marketo, and Adobe

Best For: Qualtrics is best survey platform for large enterprises and organizations that require advanced customization, in-depth analytics, and AI-driven insights.

Qualtrics can be pricey and may not suit the budget of startups or small businesses. For more affordable, user-friendly survey options, explore the top Qualtrics alternatives we’ve listed.

8. Medallia: Unlock Personalized Experiences at Scale

Medallia is a popular enterprise survey software helping businesses truly understand their customers by capturing feedback from every interaction—surveys, chats, or social media. With real-time data and AI-driven analytics, it personalizes experiences and automates tasks, making customer engagement easy and scalable across your organization.

Top Features

• Gather insights from various touchpoints like surveys, social media, and live chat.

• Automatically analyze customer feedback to uncover actionable insights and predict customer behavior.

• Receive instant notifications on customer feedback to take timely action.

• Understand customer emotions with advanced text and sentiment analytics.

• Tools for monitoring and improving employee satisfaction alongside customer feedback.

• Tailored views for tracking key metrics and generating detailed reports.

• Seamless integration with CRM, marketing automation, and other business systems.

Best For: Medallia is perfect survey platform for large enterprises looking to deliver exceptional, personalized customer experiences at scale, using real-time insights and automation.

9. InMoment: Turning Customer Data into Smart Actions

InMoment goes beyond basic feedback collection, connecting customer interactions from surveys, reviews, and call logs. Using AI, it analyzes both structured and unstructured data to uncover key insights, helping your team take informed actions and improve the customer experience.

Top Features

• Collect, analyze, and act on customer feedback through AI-powered surveys and social reviews.

• Manage and turn social ratings and reviews into actionable insights.

• Analyze conversations from call logs, emails, and chat transcripts to elevate customer experiences.

• Gain insights from online interactions to improve digital experiences.

• Discover trends and competitive advantages through in-depth customer data analysis.

Best For: InMoment is a best survey software for large enterprises looking to gather and analyze customer feedback across multiple channels.

10. GetFeedback: Elevate Customer Experience with Agile Feedback

With GetFeedback, collecting and acting on customer feedback just got a whole lot easier. This fast, flexible customer survey software is a perfect tool for gathering insights from all corners—whether through websites, apps, emails, or more. As one of the top Salesforce survey tools, it seamlessly integrates with Salesforce to streamline feedback directly into your CRM. Plus, the mobile-optimized, branded surveys mean your customers can give feedback wherever they are, on any device, without a hitch.

Top Features

• Pre-built templates for NPS®, CES, and CSAT surveys.

• Mobile-optimized surveys for feedback collection across all devices.

• Advanced targeting options to ask the right audience.

• Salesforce integration for seamless data enrichment and reporting.

• Real-time alerts for quick response to feedback.

Best For: Large and medium enterprises looking to streamline feedback collection.

Best NPS Survey Tools

Looking to boost customer loyalty? NPS tools help measure and improve satisfaction by gathering real-time feedback with one key question. Here are the top NPS tools to track, analyze, and enhance customer experience.

💡Zonka Feedback is a top NPS tool for capturing real-time customer loyalty insights. Its user-friendly platform allows easy survey distribution across channels, with advanced analytics to quickly analyze trends and close the feedback loop, driving customer satisfaction.

11. Delighted: Powerful NPS Survey Tool

If you're looking for a simple yet effective tool to gather NPS, customer satisfaction, and employee feedback, Delighted has you covered.

It's easy to use and perfect for collecting insights across multiple channels, whether it’s via email, web links, or even kiosks. Plus, its robust reporting makes analyzing feedback a breeze. However, keep in mind it doesn’t support Android SDK or SMS surveys.

Top Features

• Net Promoter Score and other metric surveys like CSAT, PMF, eNPS, and CES

• Customizable surveys with branding elements and themes

• Real-time feedback reporting

• Automated workflows and notifications

• Integration with CRMs and helpdesk systems

Best For: Delighted is a best survey platform for businesses seeking a simple, user-friendly tool to collect and analyze real-time customer feedback with minimal setup and high response rates.

12. Nicereply: Simple, Automated Surveys to Improve CX

If you’re after a straightforward yet effective way to gather customer feedback, Nicereply could be your go-to tool.

With one-click CSAT, CES, and NPS surveys, Nicereply automates the process—whether via email, after support tickets, or through website pop-ups. It also integrates smoothly with popular CRMs like Zendesk and Freshdesk, keeping everything organized in one place. Here's why Nicereply stands out!

Top Features

• Set up once and collect CSAT, CES, and NPS feedback automatically after resolving a ticket or conversation.

• Add surveys right in your email signatures to gather feedback with every customer interaction—no extra emails needed!

• Nicereply integrates with popular CRM platforms like Zendesk, Freshdesk, and Pipedrive, letting you track feedback within your existing workflows.

• Get a full view of your CSAT, CES, and NPS data in an intuitive dashboard, with regular reports delivered straight to your inbox or Slack.

Best For: Both small and growing companies who want to streamline customer feedback collection, especially through email and support interactions.

13. CustomerGauge: Empower Brands With Account Experience

CustomerGauge elevates NPS by combining customer feedback with revenue insights, giving you a comprehensive view of customer relationships and their business impact.

With tools for gathering feedback from multiple stakeholders, customizable dashboards, and segmented insights, CustomerGauge helps you focus on what truly matters. Plus, by linking feedback to revenue, you can easily track the ROI of your CX initiatives.

Top Features

• Get a 360° view of customer health by integrating NPS with revenue data.

• Identify and prioritize at-risk accounts using NPS and account-level insights for proactive customer management.

• Track the ROI of NPS efforts and highlight areas for improvement to boost customer experience and revenue impact.

• Manage responses, tasks, and goals directly within the platform, streamlining workflows and ensuring efficient follow-up on feedback.

Best For: Ideal survey platform for B2B businesses focused on revenue-driven customer experience

14. AskNicely: Customer Feedback Survey Tool

Looking for a simple yet powerful way to get real-time feedback and keep your customers happy?

That’s where AskNicely comes in.

This questionnaire tool is all about collecting feedback from your customers at just the right moment, whether it’s through email, SMS, or a quick survey on your website. What’s great is how it goes beyond just gathering feedback—it actually helps you use that feedback to coach your frontline teams and improve your service.

And the best part? You can manage it all from your phone, so you're always in the loop.

Top Features

• Collect real-time feedback from customers through email, SMS, and web-based surveys.

• Gain real-time NPS insights across different customer segments and departments.

• Automate follow-up actions to dive deeper into customer satisfaction and improve experiences.

• Efficiently close the feedback loop with automated surveys, emails, and tasks.

• Customize workflows to streamline feedback management and ensure prompt responses.

Best For: Best for large and medium enterprises looking to boost customer satisfaction with real-time feedback.

Top Offline Survey Tools

Offline survey tools are perfect for gathering feedback in areas with no internet access, like events, remote locations, or on-the-go. They ensure that valuable insights are captured without any interruptions. Here are some top offline survey tools:

💡Zonka Feedback offers iPad surveys, kiosk surveys, tablet and Android surveys to collect data offline. It's powerful survey app allows you to capture customer insighsts even in areas with slow to no internet connectivity and syncs data when you're back online. You can use it at any physical locations like hospitals, retail stores, restaurants, hotels, airports, banks, and events to capture in-person or unattended feedback. 

15. TrueContext: Streamline Field Operations

TrueContext simplifies field workflows and automates admin tasks, allowing seamless data capture and integration with back-end systems. Ideal for inspections or maintenance, TrueContext enhances productivity and ensures compliance by giving teams mobile access to powerful data-capturing tools.

Top Features

• Automates workflows with Conditional Logic to improve efficiency.

• Captures real-time data such as photos, barcodes, and GPS locations.

• Custom document generation lets you send tailored reports to multiple stakeholders from a single workflow.

• No-code workflow builder for creating adaptive processes without needing technical expertise.

• Ensures top-tier security with 99.9% uptime and compliance with standards like SOC 2, HIPAA, and Title 21 CFR Part 11.

• Data-driven automation triggers follow-up tasks and reports based on collected field data.

Best For: For businesses in industries like field services, inspections, and maintenance, where efficient data capture and seamless workflow automation are essential.

16. Forms On Fire: No-code Survey Tool for Businesses

Forms On Fire is a no-code platform that simplifies data collection and workflow automation. It allows teams to create and manage mobile forms and checklists, even offline, without technical skills. With seamless integrations like Salesforce and Google Drive, it ensures smooth connectivity across your operations.

Top Features

• Offline data capture ensures continuous operation without internet access.

• Customizable reports created using Microsoft Word and Excel.

• Integrates with over 1,500 platforms through Zapier, including QuickBooks and Microsoft Azure.

• Rule-based task dispatching automates workflows and boosts efficiency.

• Performance analytics provide actionable insights for process improvements.

Best For: Large enterprises in logistics, manufacturing, and retail sectors.

17. Go Online With GoCanvas Survey Tool

Tired of paperwork? GoCanvas helps you ditch paper forms and automate processes.

Ideal for industries like construction and field services, it keeps teams connected and organized in real-time. With 30,000+ pre-built templates and a drag-and-drop builder, customizing forms is quick and easy, streamlining your workflow.

Top Features

• 30,000+ pre-built customizable templates

• Real-time sync between field teams and the office

• Seamless integration with Google Drive, QuickBooks, Salesforce, and more

• Mobile-friendly access for managing forms on the go

• Automate repetitive tasks for improved workflow efficiency

Best For: Ideal questionnaire software for construction, field services, and small to medium-Sized businesses.

18. Streamline Your Field Data Collection with Fulcrum Survey Tool

Fulcrum is a powerful platform for businesses with field operations, simplifying real-time data collection and management. Ideal for remote work, it captures data offline and syncs later. With GIS integration and support for drones, it’s perfect for industries needing detailed mapping and accurate field data.

Top Features

• AI tools for task automation and accuracy

• Offline data collection with seamless sync capabilities

• Geospatial data integration for advanced mapping

• Customizable forms for tailored field data needs

• Strong security and compliance measures for data integrity

Best For: Perfect for teams working in remote areas, Fulcrum ensures you can gather data even offline and sync it when you’re back online

Top In-Product Survey Tools

In-Product Survey Tools help businesses gather real-time feedback within their app or software, offering valuable insights without disrupting the user experience. These tools are key for improving product features and boosting user engagement.

19. Refiner: Best Survey Tool for SaaS Companies

Refiner is a popular survey software and one of the best product feedback tools designed for SaaS companies, offering customizable in-product surveys like NPS, CSAT, CES, and PMF. Its advanced targeting ensures high response rates, while multi-channel support (web, mobile, email) and integrations with CRMs and tools like HubSpot and Zapier make it highly versatile.

Top Features

• Easily create customizable in-product surveys that seamlessly blend into your product experience.

• Target surveys to the right users at the right time for more relevant insights.

• Multi-Channel Survey Distribution via in-app, email, or through web links.

• Integrate with popular tools like HubSpot, Salesforce, Segment, and Amplitude.

• Easily view timelines, NPS, CSAT, CES ratings, and segmented data in advanced dashboard.

• Set up personalized campaigns and trigger actions based on survey responses.

Best For: Refiner is best suited for SaaS companies looking to capture detailed customer feedback through customizable, in-product surveys with high response rates.

20. SatisMeter: Feedback Collection Survey Tool

SatisMeter is the perfect in-product survey software for gathering customer insights to understand your product and overall performance. Whether measuring satisfaction or product-market fit, SatisMeter simplifies the process with customizable surveys and powerful integrations.

Top Features

• Includes NPS, CSAT, CES, and micro surveys to measure satisfaction at every stage of the customer journey.

• Send surveys via web apps, public websites, emails, mobile SDKs, and more.

• Trigger surveys based on user attributes and behaviors for targeted feedback.

• Seamless integration with Segment, Slack, Zapier, Intercom, and more for smooth feedback workflows.

• Set up a recurring survey schedule to regularly monitor customer satisfaction over time.

• One-click installations via Segment, WordPress, or Google Tag Manager make setup simple.

Best For: SatisMeter is perfect survey software for SaaS companies and product teams.

21. Qualaroo (ProProfs): Capture Real-Time Feedback with Intelligent Surveys

If you’re aiming to truly grasp what drives your customers, Qualaroo is the perfect tool. This online survey app offers real-time feedback through interactive Nudges™ on your website or mobile app, capturing insights exactly when they matter. With advanced targeting features like skip logic and branching, Qualaroo ensures you ask the right questions to the right users, giving you deep, actionable insights to enhance your product or service.

Top Features

• Customize surveys and collect feedback in 70+ languages

• Collect feedback through multiple channels, like websites, email, in-product, in-app, and also in your prototype

• Advanced reporting to provide real-time data and analytics

• Utilizes Sentiment Analysis to automatically analyze and categorize feedback sentiment

• Seamlessly integrates with tools like HubSpot, Salesforce, Google Analytics, and more

Best For: Qualaroo is best for businesses looking to gather in-context feedback through targeted, In-app surveys to gain deeper insights into user experiences and behaviors.

22. Hotjar: Powerful Website Survey Software

Hotjar gives you a clear view of how users interact with your website. Alongside surveys, it offers heatmaps and behavior analytics that show where visitors click, how far they scroll, and where they drop off. This makes it a powerful website feedback software for businesses wanting to optimize their sites based on real user behavior. With Hotjar, you can make data-driven adjustments that enhance user experience and boost engagement.

Top Features

• Heatmaps that visually represent user interaction with the website

• Session recording to record and play user sessions and navigation

• Ability to add different types of questions to the online surveys like radio button, checkbox, text field, NPS, and CSAT questions

• Logical jumps and question branching

• Online surveys and form analysis

• AI-powered surveys (recently introduced)

• Real-time web reports and visitor recordings filtering and insights

Best For: Perfect mobile survey platform for businesses looking to optimize their websites using real customer behavior data.

Hotjar was popular for its free survey builder, but after shifting to a paid model, users found it expensive for the limited features. If you need SMS or Email surveys, consider exploring Hotjar alternatives.

23. Survicate: The Perfect In- Product Survey Tool

If you’ve ever wanted to tap directly into your customers’ thoughts at pivotal moments, Survicate has got you covered.

Survicate makes it easy to capture feedback at key moments, whether on your website, in your product, or through mobile apps. With AI-driven analysis and dynamic survey logic, you can make real-time decisions based on customer insights. Seamless integration with tools like HubSpot, Salesforce, and Mailchimp also adds versatility to this powerful survey tool.

Key Features

• Choose from pre-designed templates or build custom surveys with dynamic logic and branching.

• Distribute online surveys via email, website, mobile apps, or in-product, meeting your customers where they are.

• AI categorizes feedback for easy analysis, helping you quickly pinpoint areas for improvement.

• Collaborate with your team on survey design and analysis, streamlining the feedback process.

• Capture partial responses and deploy surveys strategically to maximize completion rates.

Best For: SMEs, SaaS companies, eCommerce, marketing agencies, and customer service teams.

Top Free Online Survey Tools

Loved the website survey tools we've shared but still on the hunt for the best free options?

You're in luck! We've gathered the top free online survey tools that you can use without spending a penny. While these tools may not offer all the bells and whistles of the paid versions, they are perfect for creating simple, straightforward surveys.

24. Google Forms

Google Forms is a free website survey tool that is popular for its simplicity, user-friendliness, and ability to integrate seamlessly with other Google applications. It offers an intuitive interface, along with customizable survey templates, collaboration, and basic reporting features making it an excellent choice for businesses of all sizes.

However, if you need advanced features like sentiment analysis, advanced skip logic, or complex question branching, Google Forms may not suit you.

Top Features

• Easy and free survey creation for unlimited surveys with unlimited questions

• Custom themes and templates

• Collaboration and sharing

• Integration with Google Workspace

• Offline form completion

Best For: NGOs, Personal use, Micro small companies, schools and institutions.

25. Microsoft Forms: Simple, Effective, and Everywhere

Microsoft Forms is a powerful, user-friendly survey tool that makes it easy to create surveys, quizzes, and polls for all your business or personal needs. Whether you're gathering customer feedback, running a virtual trivia night, or assessing student progress, Microsoft Forms offers a flexible solution that works seamlessly across devices and integrates with other Microsoft 365 apps.

Top Features

• Build effective forms, quizzes, and polls with intuitive tools and customizable themes.

• Instantly visualize response data with automatically generated charts and reports.

• Let built-in AI suggest question types and optimize your forms for better results.

• Integrates effortlessly with Microsoft 365 apps like Teams and Excel, making data analysis and collaboration easy.

• Access, create, and manage forms from any device, anywhere, with support for all web browsers.

• Ensure inclusivity with the ability to create forms in multiple languages.

Best For: Businesses and educational institutions looking for an easy-to-use, integrated solution for gathering feedback, tracking progress, or running quick polls.

26. Opinion Stage: Survey Tool for Forms & Quizzes 

Opinion Stage is a survey tool that enables you to create interactive surveys without any coding or learning curve. The surveys are engaging and conversational, helping to reduce survey fatigue and encourage completion. It offers 100+ templates and an AI survey maker that helps you design effective surveys in under a minute. With a user-friendly interface, complete customization, and advanced analytics, this survey tool empowers you to easily collect meaningful data and make make result-oriented decisions.  

Top Features

• Advanced customization options like custom CSS, white labeling, and  logo integration

• AI survey maker that can create ready-to-use surveys, complete with cover images

• Personalization features like smart logic adjust questions based on previous responses

• Conversational and customizable lead forms that make lead capture feel natural

Best For: Marketers and small businesses that want to create on-brand surveys without hiring a designer. 

Steps to Choose the Best Online Survey Tool

Choosing the right online survey tool can feel overwhelming, but these steps will help simplify the process:

1. Identify Survey Goals

Clarify your objectives—whether it's measuring customer satisfaction, collecting product feedback, or conducting market research. Determine the channels you'll use (e.g., website, email, SMS).

2. Evaluate Features & Functionalities

Check if the tool supports a variety of survey types (e.g., NPS, CSAT, CES), offers customization for branding, and integrates with other tools like CRMs or email marketing. Look for essential features like survey logic, reporting, and collaboration tools for effective insights.

3. Ensure Some Must-have Features

Here are some of the features that should be at the forefront of your mind as you make your decision and select the perfect online survey software for your needs:

• Powerful Survey Builder - Choose a tool with a user-friendly survey builder for effortless survey creation and brand customization.

• Ready-to-use Survey Templates - Save time with tools offering pre-designed survey templates as starting points for your surveys.

• Dynamic Survey Features - To create a personalized and engaging survey experience, choose a survey tool with features like skip logic, question branching, and redirection based on respondents' answers.

• Real-time Response Notifications - Stay updated with real-time response notifications as they help you to follow up timely and address feedback promptly.

• Survey Distribution through Multiple Ways - Ensure that the online survey tool you choose should allow you to share surveys with your customers through various channels like email, SMS, and website and especially those ones that you require.

• Reporting & Analytics:  Choose a tool that allows comprehensive reporting and analytics abilities including real-time survey reports, track response rates, analyze survey data, and visualize collected data through charts and graphs. Ensure that the tool allows you to collet and share feedback with your teams in multiple formats, such as charts, graphs, and analytical reports for effective communication.

• Collaboration and Workflow Management: Choose a tool with collaborative response inbox and workflow management for role assignments, design collaboration, and streamlined survey review and approval processes.

4. Compare Pricing Plans & Value for Money

The next step is to explore and compare the pricing plans of the online survey software you have shortlisted. When comparing survey tool pricing plans, focus on value for money. Consider the number of surveys, survey participants, and any extra costs for advanced features.

Find a tool that balances features and affordability, ensuring you get value without compromising functionality. You should also evaluate the necessity of additional features and their cost before making a decision.

5. Read User Reviews & Testimonials

When selecting an online survey tool, gather information through user reviews and testimonials on platforms like Capterra, G2, and GetApp.

Assess ratings, satisfaction scores, and comments about usability, support, and performance. These insights complement the survey platform's listed features. Real-world experiences, both positive and constructive, reveal how the tool performs and helps businesses meet survey goals.

6. Take Advantage of the Free Trials or Demos 

Taking advantage of free trials or demos is a crucial step in choosing the best online survey tool for your business. These opportunities allow you to test the survey platform firsthand and gain a deeper understanding of its functionality, user interface, and suitability for your specific requirements.

During the trial, explore features, assess ease of use, and evaluate user experience. Interacting with the software helps you determine if it aligns with your goals and provides the necessary functionality to create and manage surveys effectively.

Additionally, testing the survey software yourself allows you to evaluate its compatibility with your existing systems and workflows. You can assess whether the survey tool integrates seamlessly with other apps or platforms you use, streamlining all the data transfer processes and optimizing your workflow efficiency.

7. Make an Informed Decision

After researching and comparing features, pricing, and user feedback, choose the survey tool that fits your needs and offers the best value. Ensure it supports long-term scalability and growth.

Which is the Best Survey Tool Amongst All?

While each tool shines in its own way, Zonka Feedback truly stands out. It offers a comprehensive suite of features for businesses looking to collect feedback at multiple touchpoints—whether through in-product surveys, offline surveys, or detailed analytics. Its AI-driven insights help you turn raw data into actionable steps, and its ease of use makes it accessible for teams of all sizes. What’s more, Zonka Feedback integrates effortlessly with major platforms, streamlining the feedback process.

Key Takeaways

We've covered the 25 top online survey software options to help you find the perfect tool for your feedback needs. All the survey apps mentioned offer something valuable depending on your goals. Google Forms and Microsoft Forms are perfect for simple, no-frills surveys, while premium survey software like Qualtrics and SurveyMonkey offer advanced features for larger organizations.

However, Zonka Feedback strikes the perfect balance. It provides a wide array of features that are typically reserved for premium tools, yet at a very affordable price. With Zonka Feedback, you can start with a free trial, and its paid plans are much more cost-effective compared to others, offering great value with features like real-time reporting, multichannel feedback, and workflow automation—all designed to help close the feedback loop efficiently. If you want robust features without breaking the bank, Zonka Feedback is the best choice.

Start Free Trial and Share Your Experience: No Credit Card Required

Sign up with Zonka Feedback for a 14-day free trial or schedule a demo to explore its features and see how it works for your business.

FAQs on Online Survey Tools

What are the best online survey tools for small businesses?

Zonka Feedback, Google Forms, and SurveyMonkey are great options for small businesses, offering essential features like customizable surveys and multi-channel distribution at affordable prices.

What are the best online survey tools for education?

Microsoft Forms, Google Forms, and SurveySparrow are ideal for educational use, offering tools for quizzes, polls, and feedback with real-time data tracking and easy collaboration features.

What are the most popular online survey software?

Qualtrics, SurveyMonkey, Zonka Feedback, and Typeform are popular for their ease of use, advanced survey logic, and seamless integrations across industries.

Is it worth paying for a premium survey tool?

Yes, premium tools offer advanced features like custom branding, advanced AI analytics, and multi-channel distribution, workflow automation ideal for businesses with complex survey needs.

How do I choose the right survey tool?

Choose a tool based on your survey goals, required features, budget, and integration needs. Try free trials to find the best fit. You can try 14-days free trial of the Zonka Feedback Survey Tool.

Are there any free online survey software available?

Yes, tools like Google Forms and Microsoft Forms offer free plans with basic features, suitable for simple surveys