Types of Survey Questions | Feedback Form Question Types

Choosing the right survey questions

Before adding or writing survey questions for your survey, determine the goal of your survey and what answers are you intending to derive from your customers. Once you know the purpose of the survey, you can choose from different types of questions available.

Choose from varied question types
Customize the questions to your needs
Add as many questions as you like
Add logic to questions

Survey Questions in Zonka Feedback

Zonka Feedback offers 30+ survey question types to help businesses create surveys that drive valuable insights, accurate responses, and high-quality data collection from their target audience. Incorporating both qualitative and quantitative data in your surveys can provide a comprehensive understanding of your audience.

Text Box Question

A single-line text field for open-ended questions, allowing survey respondents to provide detailed responses in their own words for better insights.

Multiline Text Box/Comment Box

A multi-line text area for open-ended questions, useful for collecting qualitative data and gathering more meaningful answers from users in their own words.

Dropdown Question

A dropdown menu that provides answer options from a pre-populated list, ensuring quick selection and accurate responses for survey takers in various contexts.

Checkbox Question

A common multiple choice survey questions, allowing users to select multiple answer choices for more meaningful answers and customer satisfaction analysis.

Radio Button Question

A classic closed-ended question format where survey respondents can choose only one answer, making it ideal for customer sentiment and market research.

Multiple Choice Button Question

Multiple choice questions displayed as buttons, allowing survey takers to select multiple questions with response options for deeper market research.

Single Choice Button Question

A button-style multiple choice question that limits users to only one answer, ensuring accurate responses for measuring customer satisfaction and decision-making.

Date Question

A text field with a dropdown menu calendar for selecting a geographic location, birthday, event date, or other survey data for personalized interactions.

Ranking Question

A drag-and-drop survey question type that lets respondents rank answer choices by relative importance, useful for market research and customer sentiment analysis.

Terms & Conditions

Presents legally binding text with a checkbox or button for survey respondents to agree before proceeding, ensuring compliance and accurate responses.

Phone

A validated text field for capturing customer feedback, ensuring proper formatting and avoiding biased questions or incorrect input during data collection.

URL

A pre-validated field ensuring survey takers enter a correct web address, useful for collecting links to supplementary materials or external sources.

Name

A simple text field to collect the survey taker's full name, which can be useful for demographic questions, personalization, and targeted outreach.

Gender

A dichotomous question that lets users select from predefined answer options to identify their gender for demographic questions and data segmentation.

Email

Captures a respondent’s email address, essential for market research, follow-ups, and sending additional survey question examples based on responses.

Mobile Number

A mobile-optimized survey question type that ensures survey data accuracy by validating phone numbers before submission.

Birthday

A calendar-enabled question used to collect customer's birthdays, allowing businesses to personalize engagements and increase survey responses.

Anniversary

Similar to a birthday field but designed to track customer anniversaries, fostering long-term relationships and improving customer satisfaction and retention.

Matrix Scale / Likert Scale

One of the most widely used Likert scale questions, allowing users to rate multiple items using a numerical scale, ensuring structured survey data collection.

Icon Rating Scale

A rating scale question that uses symbols such as stars, hearts, or emojis to collect customer sentiment insights efficiently, increasing engagement.

Net Promoter Score

Universal survey question type measuring customer loyalty and likelihood to recommend on a scale of 0-10 helping businesses optimize experience.

Customer Effort Score

Measures how easy it was for survey respondents to complete an action, providing insights into customer satisfaction and process improvements.

File Upload Question

Allows users to upload documents, screenshots, or images, useful for gathering insights, handling bug reports, and providing valuable insights in online surveys.

Signature Question

A digital field enabling users to provide legally binding signatures, ensuring compliance for agreements, approvals, and submission validation.

Smiley Survey Question

A Smiley Survey Question uses emojis to capture customer sentiment quickly, making feedback engaging, easy to interpret, and improving response rates.

Thumbs Up/Down Question

A binary answer question with two response options, useful for measuring quick opinions on specific topics and customer feedback collection.

Team Name Question

A Team Name Question allows respondents to select a team from a dropdown list, while survey creators can add team names using users or labels for structured data collection.

Picture Choice Question

One of the most visual types of survey questions, allowing respondents to choose answer options by selecting images instead of text-based responses.

Language Question

A predefined survey question type where users select their preferred language, ensuring survey respondents receive questions in their native language.

Custom Attribute Question

A flexible question type that allows businesses to create survey questions tailored to specific market research, customer feedback, or internal data needs.

Measure Rating, Loyalty and Effort

Use rating questions and industry standard questions like Net Promoter Score and Customer Effort Score to measure customer satisfaction, loyalty and ease of doing business with you.

Matrix Rating Scale / Likert Scale
Icon-based Rating
Net Promoter Score
Customer Effort Score
Radio Button
Image-based Radio Button
Single Choice Button

Features

Survey Question Type Features

Get accurate insights and higher engagement with Zonka Feedback’s powerful survey question types, featuring custom logic, validations, and interactive elements for seamless and effective feedback collection.

Customize Questions

Personalize the survey questions by customizing headings, input text labels, and instructions to provide clear guidance for survey respondents and improve response options.

Make questions mandatory

Mark specific survey questions as required to ensure survey takers provide accurate responses, improving survey data collection and the quality of collected data.

Add Validation

Apply validation rules to enforce specific answer options, such as requiring numerical input or restricting responses to closed-ended questions for accurate responses.

Format Text

Customize the appearance of survey questions by adjusting font color, size, and style to align with branding and improve readability for respondents.

Use Logic

Implement survey question skip logic and conditional branching to personalize the experience, ensuring meaningful responses from different target audiences.

Question Layout

Display survey questions in single-column, double-column, landscape, or portrait mode, allowing businesses to optimize presentation for better survey responses and engagement.

real-time feedback apps

Take feedback across multiple channels

SMS

Tablets & Kiosks

Online

Send email surveys to customers after interactions. Embed rating questions for quick responses and personalize follow-ups based on feedback.

Get Started with Email Surveys ➝ Email Channel 1-1 - NPS

Distribute surveys via SMS for instant feedback collection. Great for post-purchase, service evaluation, and appointment-based industries.

Get Started with SMS Surveys ➝ SMS Channel 1-1 - CES

Conduct surveys via iPads or iOS devices, perfect for retail, hospitality, and events. Supports offline data collection and real-time sync when connected.

Get Started with iPad Surveys ➝ Website Channel - CSAT

Embed surveys within mobile apps to capture real-time user feedback. Trigger surveys based on app interactions, transactions, or user actions to improve experience.

Get Started with In-app Surveys ➝ In-app Mobile SDK - Channel - CES