Top 15 Enterprise Survey Software to Elevate Feedback Management

What’s the cost of missing out on critical customer insights in your enterprise?

Forrester reports that a well-executed customer success program can deliver 91% ROI over three years. That’s the kind of growth you risk losing without the right tools to capture and act on customer insights. Imagine your enterprise generates $300 million in revenue. By effectively using a customer success program backed by enterprise survey software, you could add $273 million to your returns in three years.

The key lies in leveraging real-time customer feedback and acting on it. An enterprise survey tool automates data collection, provides AI-powered analytics, and delivers actionable insights to help you make informed decisions faster. It empowers you to optimize products, enhance customer satisfaction, and capitalize on growth opportunities.

In short, investing in the right enterprise survey software can transform feedback into significant revenue growth. Ready to turn feedback into growth? Let’s explore the top enterprise survey software options for your business.

TL;DR

• Teams are looking for the best enterprise survey software to conduct market research, analyze real-time feedback and survey data, send surveys to multiple people simultaneously, and more.

• The robust enterprise survey platform facilitates and enables transparent and effective communications to identify areas for improvement and take action.

• We have compiled a list of top enterprise survey tools based on set parameters, including their unique features, pros and cons, review scores on different platforms, and more. Some of our top enterprise survey software are Zonka Feedback, Qualtrics, Medallia, GetFeedback, and more.

• Zonka Feedback is a powerful enterprise software software that gives you design flexibility, distribute, and analyze surveys using AI. It helps measure customer loyalty, boost satisfaction, reduce churn, and gain valuable insights. Book a demo to see how it can transform your customer experience.

Gather & Act on Feedback at a Large Scale in No Time 

Try the best enterprise survey software to understand what users need and learn ways to delight your customers.

What is an Enterprise Survey Software? 

Enterprise survey software helps businesses gather and analyze feedback from customers, users, and stakeholders at scale. It handles large data volumes, offering features like automation, real-time analytics, and multi-channel distribution.

With customizable surveys, you can collect relevant, actionable data. These tools also integrate with business systems like CRMs, streamlining workflows, offering robust security to comply with regulations like GDPR and HIPAA, and much more.

This brings us to the question of why you need enterprise survey tools.

Why Your Business Needs Enterprise Survey Software? 

Enterprise survey software provides the tools necessary to efficiently manage large-scale feedback, helping you stay ahead in a fast-changing market. Here’s why your enterprise needs it:

• Enhancing Customer and User Experience: Enterprise survey software gathers real-time insights from customers and users, helping address concerns, improve satisfaction, and foster loyalty, keeping your enterprise responsive to stakeholder needs.

• Scalability and Centralized Feedback Management: The software scales with large operations, handling high volumes of responses across departments while centralizing feedback collection for easier analysis and management.

• Customization and AI-Powered Analytics: Flexible survey design, with advanced logic and branding, aligns with business objectives. AI tools analyze feedback trends and sentiment, providing insights for informed decision-making.

• Data Security and Compliance: Enterprise tools ensure secure handling of sensitive data, with features like SSO, controlled access, and compliance with regulations such as GDPR and HIPAA.

• Automated Workflows and Seamless Integration: Automation in survey distribution and integration with CRMs and HR systems streamlines processes and ensures timely action on feedback.

• Dedicated Support and SLAs: Many platforms provide custom configurations and SLAs, offering dedicated support for smooth implementation and ongoing performance.

Enterprise survey software is a strategic asset that helps large organizations streamline feedback processes, improve operations, and drive long-term success.

Without further ado, let's quickly have a glance at the list of top enterprise survey applications.

Best Enterprise Survey Tools

Here are some of the best enterprise survey software and tools that you can consider to choose for your business:

With that let’s move ahead and explore the challenges that businesses face while implementing robust enterprise survey solutions. 

Challenges with Implementing Enterprise Survey Software

Implementing enterprise survey applications can offer valuable insights, but businesses often encounter challenges that must be managed effectively. Below are the key challenges:

• Complexity in Setup and Customization: Enterprise survey tools come with a wide range of features, making setup and customization difficult. Without proper IT support, businesses may struggle to configure the tool to meet their specific needs.

• High Implementation Costs: Subscription fees for enterprise survey tools are often high, and additional costs like custom integrations and data migration can strain budgets, especially for mid-sized businesses.

• Integration Issues with Existing Systems: Integrating survey software with existing platforms like CRM or ERP can be technically complex. Seamless data flow between systems requires careful planning and expertise.

• Data Security and Compliance: Handling sensitive data requires compliance with regulations like GDPR and HIPAA. Ensuring the survey software meets these standards can be difficult, particularly when managing large volumes of data.

• User Training and Adoption: Introducing new survey software often requires comprehensive training for users. Without proper training, adoption rates may suffer, impacting the effectiveness of the tool.

• Survey Fatigue and Data Accuracy: Frequent surveys can lead to respondent fatigue, resulting in lower response rates and unreliable data. Ensuring surveys are well-designed helps maintain data accuracy.

• Scaling Survey Infrastructure: As organizations grow, the survey infrastructure must scale to handle increased data and user demands. Managing this without performance issues can be challenging.

• Managing Multi-Channel Feedback: Collecting and consolidating feedback from various channels like email surveys, SMS, and in-app surveys requires sophisticated tools to ensure consistency and accuracy.

Addressing these challenges through careful planning can help ensure a successful implementation.

Top 10 Enterprise Survey Tools in 2024

Let's understand each tool in-depth and fulfill enterprises' needs effectively:

1. Zonka Feedback

Zonka Feedback is a powerful enterprise customer feedback software designed to help large organizations collect, analyze, and act on customer feedback across various touchpoints. It enables businesses to deploy surveys effortlessly across multiple channels, including email, SMS, web, in-app, kiosks, and offline, ensuring a comprehensive approach to capturing customer experiences. With support for different survey types such as NPS, CSAT, and CES, Zonka Feedback provides the flexibility needed to measure various aspects of customer satisfaction and engagement.

The platform is equipped with advanced analytics, including AI-driven insights, sentiment analysis, and key driver detection, making it easy for enterprises to understand customer feedback and identify areas for improvement. Its robust reporting features allow for real-time tracking of survey responses and customizable dashboards to monitor performance across different teams, locations, or customer segments. With automation capabilities, organizations can streamline workflows by triggering surveys at optimal moments and creating closed-loop processes to resolve customer issues quickly.

Built with enterprise-grade security in mind, Zonka Feedback ensures data protection through ISO 27001:2022 certification and compliance with GDPR and HIPAA standards. The software’s seamless integrations with CRM, helpdesk, and other business tools allow organizations to sync feedback data effortlessly and enhance their existing systems. By enabling efficient feedback management and driving actionable insights, Zonka Feedback empowers businesses to elevate customer experience and foster growth.

Key Features

• Uses AI to analyze sentiment and feedback trends.

• Distributes surveys across email, SMS, mobile android survey apps, and in-product.

• Ensures data protection with ISO and GDPR compliance.

• Allows different access levels for users based on roles.

• Enables seamless migration of historical feedback data.

• Provides real-time alerts for immediate action on feedback.

• Offers custom reports and dashboards for detailed insights.

• Integrates smoothly with CRMs like Salesforce for workflow efficiency.

Turn Insights into Action Effortlessly

Start collecting real-time feedback to drive better customer experiences with Zonka Feedback's enterprise-grade features.

2. Qualtrics

Managing all aspects of customer, user, product, and brand experiences can be complex, but Qualtrics simplifies it by providing a unified enterprise solution. It excels at consolidating insights from various sources into actionable strategies. Its AI-driven analytics and pre-built, expert-designed templates enable businesses to quickly capture and act on critical feedback while maintaining the highest standards of data security and compliance.

Key Features

• The platform manages customer, user, product, and brand feedback in one system.

• It ensures GDPR, HIPAA, and ISO 27001 compliance for enterprise security.

• Automation enables instant feedback actions, streamlining workflows.

• It integrates with Salesforce for smooth data syncing.

• Advanced reports offer insights for all departments and stakeholders.

Qualtrics is known for its complex and advanced features. However, it may not be for all. Here is a blog on Qualtrics alternatives with easy-to-use features.

3. Medallia

Medallia is a pioneer in experience management, providing an AI-powered platform to help organizations capture, analyze, and act on customer and user feedback. With its comprehensive omnichannel feedback system, Medallia empowers businesses to turn insights into real-time, actionable strategies that improve customer satisfaction and drive loyalty. 

Key Features

• Captures feedback across multiple channels, including emails, websites, apps, and in-person interactions.

• AI-powered analytics provide real-time insights and predict customer behaviors.

• Offers dynamic dashboards that give visibility into customer needs and employee performance.

• Seamlessly integrates with existing tools like Salesforce, Adobe, and ServiceNow for streamlined data sharing.

If you're looking for Medallia alternatives, check out the blog on Medallia alternatives and its competitors.

4. GetFeedback

An agile feedback platform, GetFeedback, is designed to help businesses capture and act on customer insights in real time. As one of the top Salesforce survey tools, its seamless integration with Salesforce allows companies to collect feedback at critical touchpoints and turn that data into actionable strategies. GetFeedback’s ease of use, mobile-optimized surveys, and advanced targeting make it ideal for businesses looking to enhance their customer experience and quickly iterate on feedback. With GetFeedback, businesses can close feedback loops faster and improve customer interactions across multiple channels.

Key Features

• Seamlessly integrates with Salesforce to capture feedback and customer data in real-time.

• Mobile-optimized surveys ensure smooth feedback collection on any device.

• Advanced targeting capabilities allow you to gather precise feedback from specific customer segments.

• Real-time alerts notify teams instantly, enabling quick action on critical feedback.

GetFeedback is popular for customer experience management, but its complex interface, limited integrations, and learning curve lead businesses to seek alternatives—explore them in this blog on GetFeedback alternatives.

5. AskNicely

AskNicely empowers businesses to capture, analyze, and act on customer feedback in real time, helping teams deliver excellent service consistently across multiple locations. Its simple yet powerful feedback platform enables companies to streamline CX efforts with automated workflows, NPS and CSAT measurement programs, and actionable feedback loops. AskNicely's focus on motivating teams through transparent feedback systems ensures continuous improvement and sustainable growth.

Key Features

• Engaging, conversational surveys capture customer feedback in real time across multiple locations.

• Automated workflows analyze feedback and assign it to the right teams for fast action.

• NPS and CSAT measurement programs keep teams informed on customer satisfaction trends.

• Actionable feedback loops motivate teams and drive performance improvement.

6. InMoment (Wootric)

Delivering enhanced customer experiences requires real-time feedback, and InMoment (formerly Wootric) provides a powerful platform to help businesses achieve this. With its easy-to-use micro surveys for NPS, CSAT, and CES, InMoment enables organizations to collect valuable respondents' data and act on it swiftly. The platform leverages AI-driven sentiment analysis and integrates seamlessly with existing systems, empowering teams to take action, boost customer satisfaction, and drive retention.

Key Features

• Hyper-targeted NPS, CSAT, and CES surveys collect feedback at critical moments.

• AI-powered sentiment analysis categorizes and prioritizes feedback in real time.

• Custom dashboards and alerts enable teams to act on insights quickly and efficiently.

• Seamless integration with systems like Salesforce, Slack, and Intercom for automated follow-up.

InMoment is popular but lacks advanced features and reporting—explore its competitors in this blog on InMoment alternatives.

7. Alchemer Survey

Collecting and acting on feedback is critical for market research, user insights, and customer satisfaction programs. Alchemer (formerly SurveyGizmo) provides unmatched flexibility like you can create questions on your own, or choose from question types and powerful customization options, making it the go-to tool for serious researchers and businesses conducting large-scale surveys.

Key Features

• Over 40 question types, including advanced formats like MaxDiff and Conjoint.

• Advanced logic features like piping, branching, and skip logic for better responses.

• Integrates with third-party tools like Tableau, Salesforce, and Google Sheets.

• Unlimited surveys, questions, and responses with no per-response fees for predictable pricing.

8. Delighted

Gathering customer feedback has never been easier with Delighted, an experience management platform designed for simplicity and speed. Trusted by top brands like Google and Paypal, Delighted allows businesses to quickly create, send, and analyze surveys without any technical skills. Whether you're tracking NPS, CSAT, or CES scores, Delighted helps you collect valuable customer insights and turn them into actions that improve retention and growth.

Key Features

• Create and send NPS, CSAT, and CES surveys without technical skills.

• Integrates with tools like Slack, Salesforce, and Zendesk for streamlined feedback management.

• Automated email digests and two-click integrations enable quick action on feedback.

• Built-in dashboards and reports offer insights into customer satisfaction and trends.

Delighted offers user-friendly surveys and branding options, but for more advanced features, explore Delighted alternatives and competitors.

9. Survicate

Effortlessly gather customer insights at scale with Survicate, a powerful yet easy-to-use survey software designed for enterprises. Whether you need to collect feedback through websites, mobile apps, or emails, Survicate provides the tools to engage customers at critical touchpoints. With built-in AI features and advanced analytics, Survicate helps teams across product, marketing, and customer experience to transform customer feedback into actionable insights in real-time.

Key Features

• Collect feedback across multiple channels including web, mobile apps, and email.

• Customize surveys with branding and advanced logic for targeted insights.

• AI-powered text analysis automatically sorts feedback into meaningful categories.

• Integrate with tools like HubSpot, Salesforce, and Mailchimp for seamless data flow.

10. SurveyMonkey Enterprise

SurveyMonkey Enterprise is another feedback management solution designed to help organizations scale their feedback programs across customers, users, and markets. With its advanced analytics, real-time reporting, and robust integrations, SurveyMonkey enables enterprises to gather insights quickly, making data-driven decisions easier.

Key Features

• SurveyMonkey Genius® helps create optimized surveys and analyze responses faster.

• Design branded surveys with customizable URLs, questions, and shared brand assets.

• Collect feedback through email, SMS, offline surveys, or the web, making it versatile for diverse needs.

• HIPAA and GDPR-compliant, with Single Sign-On (SSO) and advanced data encryption for secure feedback management.

Although known as one of the oldest feedback-collection tools, it lacks a few advanced features. You can check out the blog on SurveyMonkey alternatives to learn about its competitors.

That was our top 10 but wait, here are some more options available for you that could be suitable for your business requirements.

5 More Enterprise Survey Applications for You

Looking for more options to elevate your feedback strategy?

Here are 5 enterprise survey applications designed to streamline data collection, boost engagement, and drive smarter business decisions. Explore your next perfect fit.

11. Jotform

Jotform is a versatile no-code platform that empowers teams to create custom forms, automate workflows, and collect actionable data with ease. Ideal for businesses of all sizes, Jotform allows you to gather feedback, payments and e-signatures seamlessly. Its robust platform supports role-based access and customizable pre-built survey templates to meet the unique needs of any organization.

Key Features

• Build online forms with over 10,000 templates and integrate them with various tools.

• Use logic-based workflows to streamline data collection and approval processes.

• Ensure data protection with features like encryption, GDPR compliance, and role-based access.

• Analyze form submissions instantly with built-in reporting tools and collaborative workspaces.

• Collect data offline and in the field using mobile forms with kiosk mode.

12. Typeform

Typeform is a popular online survey and form builder software known for its conversational, one-question-at-a-time interface that enhances user engagement. Used by over 150,000 businesses, Typeform is designed to make forms and surveys feel more human-centric, intuitive, and enjoyable for respondents. Its sleek, dynamic interface and rich media elements, such as video and images, turn traditional forms into interactive experiences, ideal for collecting valuable data in an engaging way.

Key Features

• Typeform asks one question at a time, creating a natural, interactive experience that boosts response rates.

• Customize surveys with question paths that adapt to user input for a personalized experience.

• Integrate with CRM and analytics tools like Salesforce, Google Analytics, and Zapier for automated workflows and efficient data analysis.

13. SurveySparrow

SurveySparrow is an omnichannel experience management platform that combines tools for customer experience management. Its conversational surveys provide a chat-like experience, making feedback collection more engaging and user-friendly. By offering mobile-first surveys and offline data collection, SurveySparrow enables businesses to gather data from any location and on any device.

Key Features

• Surveys transform into dynamic, chat-like conversations, boosting response rates.

• Gather feedback offline using the survey app, ideal for remote data collection.

• Leverage NPS Word Cloud, sentiment analysis, and 360° assessments for deeper insights.

• Automate tasks like pulse surveys to ensure regular, continuous feedback collection.

SurveySparrow offers strong survey building and reporting, but enterprises often seek more than just survey creation and feedback management, leading them to explore SurveySparrow alternatives and competitors.

14. SurveyLegend

SurveyLegend is a highly intuitive, web-based platform that empowers businesses and individuals to create, distribute, and analyze visually stunning surveys, forms, and polls. Known for its mobile-first design, SurveyLegend ensures that surveys look great and are easy to interact with on any device, helping to boost survey response rates.

Key Features

• Easily create customized surveys with more than 20 question types.

• Show or hide questions based on respondents’ previous answers for a more personalized experience.

• Build surveys that look flawless and are easy to complete on smartphones and tablets.

• Create multilingual surveys and share them via social media, website embeds, or email.

15. Zoho Survey

Zoho Survey is a robust online survey tool that makes it easy to design, distribute, and analyze surveys. Ideal for businesses already integrated into the Zoho ecosystem, it offers a wide range of customization and scaling options, making it an excellent choice for enterprises and growing businesses alike.

Key Features

• Choose from 250+ templates and 30+ question types, with options like skip logic and piping to craft dynamic surveys.

• Reach global audiences by creating surveys in multiple languages.

• Collect feedback even when internet access is unavailable, perfect for field research.

• Seamlessly integrates with Zoho CRM, Zoho Campaigns, and Google Sheets for better data management and workflow automation.

• View and analyze results graphically, with custom reports and integration with Google Sheets for advanced analysis.

And that you know all the tools along with their key features, pros and cons. But which one should you choose? Here are the tips for you to select wisely.

Best Practices to Choose the Right Enterprise Survey Application

Choosing the right enterprise survey tool is essential for gathering valuable insights efficiently. Consider the following key factors:

• Customization and Flexibility: Select a tool that offers customizable templates, logic branching, and multi-language support to tailor surveys for various audiences.

• Advanced Analytics and Reporting: Choose a platform with real-time reporting, sentiment analysis, and AI-driven insights to interpret feedback and support data-driven decisions.

• Seamless Integration: Opt for software that integrates with your current tools, such as CRM or marketing platforms like Salesforce or HubSpot, for streamlined workflows and data syncing.

• Multi-Channel Survey Distribution: Ensure the tool supports survey distribution through multiple channels, including email, SMS, and web, to reach a broader audience and collect diverse feedback.

• Automated Workflows: Look for tools that automate survey distribution and follow-ups to streamline the feedback process and ensure timely action on responses.

• Mobile Accessibility: Ensure the platform supports mobile-optimized surveys, improving participation from users on smartphones or tablets.

• Affordability and ROI: Consider the pricing structure and the value the tool provides in improving customer experience, operational efficiency, or employee engagement.

After knowing how to select the best software for your business, the next question is how to leverage enterprise survey software. Let's find it out here.

When Do Enterprises Need to Conduct Surveys?

Enterprises conduct surveys at key moments to make informed decisions and drive growth. These surveys fall into two categories:

External Surveys:

• Customers: To gauge satisfaction, gather product feedback, and track market trends.

• Vendors & Suppliers: To improve relationships, communication, and supply chains.

• Public: To understand market insights, brand perception, and consumer behavior.

• Before Launching New Products/Services: To assess demand and refine offerings.

• After Product Launch: To measure satisfaction and identify areas for improvement.

• Before Entering New Markets: To tailor strategies based on preferences.

• To Monitor Brand Health: To track public perception and address issues early.

Internal Surveys:

• Operations: To improve workflow efficiency and processes.

• HR: To measure employee satisfaction and workplace engagement.

• Finance: To evaluate strategies and improve cost management.

• Before Organizational Changes: To gather feedback for smoother transitions.

These surveys help optimize processes, enhance experiences, and strengthen stakeholder relationships.

Conclusion

Gaining deep insights into your customer's needs is the key to staying competitive, and this makes having an enterprise survey system crucial. These tools allow businesses to gather real-time feedback, streamline data collection, and make data-driven decisions that enhance customer satisfaction and loyalty.

For large organizations, enterprise survey software simplifies the complex process of collecting and analyzing feedback, offering features like advanced analytics, seamless integrations, and customizable surveys. This reduces manual effort, automates workflows, and helps you focus on creating exceptional experiences for both customers and users.

Zonka Feedback is an ideal choice for businesses seeking a robust survey solution. With powerful analytics, flexible survey options, and smooth integration, Zonka Feedback empowers your team to make informed decisions that drive business growth and elevate customer experience.

Streamline your Feedback Processes

Leverage the power of omnichannel survey distribution and AI analysis of the gathered data in real-time.