Top 11 In-App Feedback Tools for Enhanced User Engagement & Insights

Picture this: you’ve rolled out a new app update, polished to perfection, packed with features your team swears users will love. The launch day is a success—downloads spike, engagement rises—but then, the cracks appear. Support tickets flood in, reviews turn sour, and ratings plummet.

Sound familiar? It’s not the feature you built—it’s the feedback you missed.

Take Spotify, for example. When they introduced a redesigned interface, they faced a wave of mixed reactions. But instead of guessing what went wrong, they leveraged in-app feedback tools to pinpoint user frustrations. Real-time insights helped them tweak their design swiftly, turning early skeptics into loyal fans. That’s the power of listening where it matters most—in the app.

In-app feedback tools do more than collect opinions; they provide actionable insights at every touchpoint. Whether it’s identifying bugs, refining user flows, or validating new features, these tools help you stay ahead of user expectations.

In this blog, we’ll explore the best in-app feedback tools to help you collect, analyze, and act on user insights. Let’s dive straight into how you can turn user feedback into a competitive edge.

TL;DR

• In-app feedback tools are integrated software solutions that help businesses survey app users and collect real-time feedback directly within an app. 
• They are essential for application service provider companies to gain immediate insights into user experiences, identify user issues, provide instant resolutions, and enhance user satisfaction.
• We have compiled a list of top in-app feedback tools offering insights into their features, pros and cons, and if they provide free version.
• Our list of best in-app feedback tools include like Zonka Feedback, Qualtrics, SurveyMonkey among others that offer various features, customizable surveys, and real-time analytics.
• Zonka Feedback is a comprehensive in-app feedback tool that lets you capture in-moment feedback from your app users, take required actions in real time and close the feedback loop to improve user experience. You can schedule a demo or sign up for a free 14-day trial to explore this survey software. 

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If you want to directly get into our top recommendation for best in-app feedback tools, here’s our list to get you started right away.

What is In-App Feedback?

In-app feedback refers to collecting user opinions, suggestions, and issues directly within a mobile or web application while users interact with it. Unlike traditional email or link surveys completed outside the app, in-app feedback captures contextual insights in real-time, offering a precise understanding of user experiences and pain points.

Whether it's reporting bugs, sharing feature requests, or expressing satisfaction with a specific part of your app, in-app feedback enables your users to communicate seamlessly without leaving the interface.

Why Collect In-App Feedback?

In-app feedback tools are important for application service-providing businesses and app developers. Here are some benefits to explain why you need an effective in-app feedback tool for your business.

• High Response Rates: In-app surveys yield significantly higher response and completion rates, as users can quickly share feedback without leaving the app.
• Instant and Relevant Feedback: You can gather feedback in real time while users actively engage with your app and identify bugs, usability challenges, or feature gaps as they happen.
• Improved Feedback Experience: By embedding surveys directly in the app, you reduce friction, making it effortless for users to share their opinions without switching screens or apps.
• Precise Targeting: In-app feedback is exclusive to your actual users, ensuring the insights you collect are from the right audience—your ideal customers.
• Faster Feedback Collection: Unlike external surveys, in-app feedback tools enable you to collect insights almost instantly, reducing the time between identifying and addressing issues.
• Increased Engagement: Encouraging users to participate in your app's evolution fosters a sense of ownership, boosting user satisfaction and loyalty.
• Better Product Alignment: Use in-app surveys to understand user sentiment about new features or updates, ensuring your product roadmap aligns with user needs and expectations.

Here's a mobile app feedback survey template that you can use to better understand in-app feedback surveys and leverage them to collect feedback, and optimize user experience.

Our Criteria for Choosing the Best In-App Survey Tools

Selecting the best in-app feedback tools isn’t just about ticking off a list of features. It’s about ensuring that the tool you choose aligns with your goals to collect, analyze, and act on user feedback in a way that enhances your app experience and drives meaningful improvements. Here’s what we considered when choosing the top in-app feedback tools:

• Ease of Integration: In-app feedback tools should seamlessly integrate with your app's ecosystem, offering SDK compatibility for platforms like iOS, Android, and React Native, with minimal coding required for quick deployment.
• Customization Options: Your tool must provide fully customizable surveys, including branding options, widget styles, and multilingual support to cater to diverse audiences.
• User Experience: The feedback process should be non-intrusive, with surveys triggered by contextual actions or milestones to ensure relevance and maintain user satisfaction.
• Analytics and Insights: Advanced analytics like sentiment analysis, real-time feedback notifications, and pre-built reports should make it easy to turn feedback into actionable insights.
• Scalability and Flexibility: In-app feedback tools should support user segmentation and branching logic to create tailored surveys that adapt to the needs of growing businesses.
• Actionability: Automated workflows, centralized issue management, and follow-up mechanisms should streamline the process of resolving feedback efficiently.
• Security and Compliance: Enterprise-grade in-app survey tools must prioritize data security, offering ISO certifications, GDPR compliance, and flexible hosting options for sensitive data.
• Customer Support: Reliable customer support team and robust resources like FAQs and tutorials ensures smooth operations and issue resolution.
• Use Cases: In-app feedback tools should address multiple needs, from gathering feature feedback and generating app reviews to conducting in-depth user research, enabling comprehensive app improvements.

Top In-App Feedback Tools

There are various customer feedback tools that you can use based on your business requirements for in-app user feedback. We have put together detailed information on top in-app feedback tools to help you in your research.

1. Zonka Feedback: AI-Powered In-App Survey Tool for Real-Time Feedback Collection

Zonka Feedback is an AI-powered in-app feedback tool designed to collect real-time, contextual user insights with advanced SDKs that are easy to install on iOS, Android, and React Native platforms. It enables you to gather actionable feedback seamlessly, from capturing feature opinions and conducting user research to prompting app reviews, enhancing both user experience and app performance.

What sets Zonka Feedback apart is its automation capabilities, including workflows, real-time notifications, and centralized case management, which streamline issue resolution and feedback loops. By targeting surveys based on user actions like feature usage or milestones, you can collect precise insights. AI-driven analytics provide sentiment analysis, automatic tagging, and pre-built NPS, CES, and CSAT reports to measure customer satisfaction and loyalty effectively.

Its customizable widgets like pop-ups and embedded surveys allow you to create a seamless, branded feedback experience. With integrations into platforms like Salesforce and HubSpot, Zonka Feedback centralizes and automates feedback processes, making it a comprehensive solution for driving continuous app improvement.

Key Features

• Deploy branded feedback widgets, including pop-ups, slide up survey, and embedded surveys, for seamless integration into your app's design
• 500+ customizable survey templates, including templates for bug reporting, feature request, product market fit, NPS survey template, CSAT survey template, mobile app survey, and more 
• 25+ feedback survey question types, including MCQs, Likert scale, rating scale, emoji scale, drop-down menu, etc
• Display surveys automatically based on specific user actions, milestones, or events for contextual feedback collection
• Leverage sentiment analysis, automatic tagging, and trend identification to prioritize user concerns and drive app improvements
• Access pre-built, customizable reports to analyze feedback trends, sentiment, and key customer metrics like CSAT surveys, NPS surveys, and CES surveys
• Install the SDK effortlessly with a single line of code for quick deployment across iOS, Android, and React Native platforms
• Reach a global audience with surveys available in multiple languages
• Connect feedback data with platforms like Salesforce, Zendesk, and HubSpot for streamlined management and automated workflows
• Collect contextual user feedback and receive immediate updates in real time to enable timely responses and actions
• Target specific user groups with customized surveys based on behavior, demographics, or journey milestones for precision feedback collection
• Create dynamic surveys using survey logic and branching that adapt to user responses, improving the relevance and quality of collected insights
• Analyze trends, text responses, and sentiments with advanced reporting and get actionable insights and better decision-making
• Automate workflows, manage cases centrally, and receive real-time notifications to ensure all feedback is promptly addressed

2. Survicate: Targeted In-App Feedback Tool for Contextual User Insights

Survicate is popular product feedback tool that also acts as a versatile in-app feedback tool designed to help you collect real-time, actionable insights across the customer journey. Its mobile SDKs make deploying in-app surveys effortless, enabling you to gather user feedback directly within your app. Whether it’s capturing product ratings, running NPS surveys, or conducting user research, Survicate ensures feedback is collected at the right time and in the right context.

What makes Survicate stand out is its advanced targeting and segmentation capabilities. You can trigger surveys based on user actions, behaviors, or journey milestones, keeping feedback highly relevant and impactful. 

Key Features

• Create customizable branded surveys with multiple question types, including NPS, CSAT, smiley ratings, and text responses
• Display surveys based on user behavior, specific app events, or predefined segments
• Deploy surveys on mobile apps effortlessly, ensuring seamless performance without slowing down the app
• Use skip logic to guide users through dynamic surveys, improving feedback quality
• Monitor feedback trends, generate word clouds, and access detailed response breakdowns instantly with real-time analytics
• Run unlimited surveys and projects across teams, making it ideal for scaling businesses
• Connect with tools like Productboard, UXCam, and Slack for streamlined feedback management

3. Qualtrics: Comprehensive In-App Feedback Tool for Data-Driven Decisions

Popular among voice of customer tools, Qualtrics is a powerful tool that goes beyond feedback collection, offering a strategic platform for improving digital customer experiences. Designed for enterprise-scale use, Qualtrics allows you to gather in-app feedback seamlessly, leveraging advanced analytics and predictive intelligence to uncover gaps and improve user satisfaction.

It stands out for its sophisticated targeting options, allowing you to deploy surveys based on user behavior, location, or specific actions. Features like session replay, behavioral heuristics, and abandonment studies provide deep insights into user experiences, enabling proactive improvements. 

Key Features

• Trigger surveys based on behavioral or location-based criteria for contextual insights.
• Build, deploy, and customize surveys with drag-and-drop functionality
• Leverage session replays and predictive analytics to identify and resolve drop-off points
• Seamlessly connect with platforms like Adobe Analytics, Marketo, and Google Analytics
• Collect feedback across web, mobile apps, SMS, and chat
• Conduct usability testing, visitor intent studies, and abandonment analysis
• Access instant feedback to drive timely improvements and enhance engagement

Does Qualtrics seem too complex and expensive for your survey collection requirements? Check out the top Qualtrics alternatives that you can switch to for better feedback collection. 

3. QuestionPro: Comprehensive In-App Survey Tool with Offline and Geolocation Features

QuestionPro stands out as one the most versatile survey apps designed for collecting actionable insights through embedded and trigger-based surveys. With the ability to launch surveys both online and offline, QuestionPro is a robust solution for capturing real-time contextual in app feedback directly within mobile apps. This mobile-friendly tool also supports geolocation-based surveys, enabling hyper-relevant feedback collection when users enter specified areas. 

Key Features

• Trigger-based surveys for contextual feedback collection triggered by user actions like sign-ups or purchases
• Geolocation surveys for location-specific insights based on user proximity to predefined areas
• Offline survey capabilities with data synchronization, enabling feedback collection without internet access
• Advanced survey logic, including skip logic and branching, to tailor surveys dynamically to user responses
• Customizable survey branding with 20+ themes, ensuring surveys align with your brand identity
• Robust reporting tools for real-time data visualization, including charts, graphs, and detailed dashboards
• Seamless integration with CRMs and business tools, such as Salesforce, for efficient data management

4. SurveyMonkey: Trusted In-App Feedback Tool for Engaging User Surveys

SurveyMonkey brings its trusted survey expertise to mobile applications with its intuitive mobile SDK for iOS and Android. Whether you’re conducting market research, gauging customer satisfaction, or prompting app store reviews, SurveyMonkey makes collecting and responding to feedback effortless. With features like rewards activation and message-based actions tied to survey responses, SurveyMonkey enhances user engagement while simplifying the feedback process. 

Key Features

• Mobile SDK for iOS and Android for seamless integration of surveys into mobile apps
• Event-triggered surveys to collect feedback at key user moments like purchases or feature usage
• Customizable branded surveys with expert-certified templates for quick deployment
• Reward and message activation based on survey responses to boost user engagement
• Advanced reporting tools for actionable insights, including real-time updates and analysis
• Integration with third-party tools to streamline feedback workflows and data management

SurveyMonkey's features might be too limiting, especially for those trying out the free version. Have a look at the several SurveyMonkey alternatives that offer many other features and act as powerful in-app survey tools.  

5. Apptentive (now Alchemer Mobile): Mobile-First In-App Feedback Tool for Real-Time Sentiment Analysis

Apptentive, now known as Alchemer Mobile, is a survey software designed exclusively for mobile apps. Its in-app feedback include sentiment analysis, app ratings, and surveys triggered by user actions, ensuring that you can capture feedback that is precise and contextual at critical touchpoints. In addition to feedback collection, its in-app broadcast messaging feature enhances communication by delivering targeted updates or announcements directly within the app. 

Key Features

• Multiple in-app survey types, including app ratings and sentiment analysis
• Advanced targeting based on user activity, behavior, and location
• In-app broadcast messaging for targeted communication
• Real-time response tracking and tagging for actionable insights
• Robust analytics to identify trends, at-risk users, and app issues

6. Mopinion: Visual In-App Feedback Tool for Annotated Insights and App Usability

Mopinion is a powerful in-app feedback solution tailored to enhance app usability and drive user engagement. It enables you to collect user feedback seamlessly via SDKs, APIs, or webviews on iOS, Android, and Windows platforms. What sets Mopinion apart is its visual feedback feature, which allows users to submit annotated screenshots along with metadata like app version and user information. All collected feedback, whether from mobile apps, websites, or email surveys, is centralized and visualized in a customizable dashboard, offering real-time insights and advanced analytics.

Key Features

• SDKs, APIs, and webview support for seamless feedback collection on iOS, Android, and Windows
• Visual feedback feature for submitting annotated screenshots alongside metadata
• Pre-built survey templates with a drag-and-drop builder for customization
• Advanced targeting based on demographics, behavior, and customer attributes
• Real-time analytics with customizable dashboards for centralized feedback management

7. Helpshift: AI-Powered In-App Feedback Tool with Conversational Support

Helpshift combines customer support and in-app feedback capabilities, offering you an AI-driven platform to enhance user experiences. This in-app feedback tool stands out for its smart automation and AI-driven features, including asynchronous messaging, real-time translations, and sentiment analysis, which improve feedback collection and issue resolution. Its in-app capabilities, such as smart intents, personalized bot interactions, and FAQ recommendations, allow you to understand and address user needs efficiently.

Key Features

• In-chat feedback collection to capture real-time insights directly within conversations
• AI-powered automation with custom bots, smart intents, and FAQ suggestions for seamless self-service
• Asynchronous messaging to ensure continuous support without requiring users to stay online
• Sentiment analysis and translations to enhance global customer interactions and feedback understanding
• Integration-ready platform to connect with CRMs and other support tools for centralized feedback management
• Advanced analytics and dashboards to track trends, performance, and operational improvements in real time.
  

8. SurveySparrow: Conversational In-App Survey Tool for Engaging Feedback Collection

SurveySparrow offers conversational surveys that delivers a seamless, chat-like experience, boosting user engagement and response rates. Its standout features include advanced question types, conditional logic, and real-time response tracking. You can customize surveys extensively to align with your brand and leverage sentiment analysis to uncover deeper insights. The tool integrates effortlessly with CRMs and other platforms, making it a comprehensive solution for gathering and acting on in-app feedback. Additionally, it supports single-page and multi-page surveys, offering flexibility based on feedback objectives.

Key Features

• Conversational surveys with a chat-like interface for a user-friendly experience
• Advanced question types, including matrix, opinion scales, and rank orders
• Conditional logic for creating dynamic, context-sensitive surveys
• Real-time response tracking to capture insights instantly as users engage
• Customizable surveys to align with your brand’s identity and tone
• CRM and tool integrations to centralize feedback management seamlessly
• Multi-page and single-page survey formats for diverse feedback needs
• Sentiment analysis to gauge user satisfaction and prioritize improvements

9. Savio: Centralized In-App Feedback Management Tool

Savio is a powerful in-app feedback solution tailored for centralizing, organizing, and prioritizing feature requests across teams. What sets Savio apart is its ability to align product development with customer needs. It provides tools to analyze feature requests based on business metrics like ARR, customer segment, or account MRR, helping teams prioritize what matters most. By integrating directly with development tools like Jira, Linear, or Shortcut, Savio ensures that GTM (go-to-market) teams remain in the loop regarding the status of feature requests.

Key Features

• Centralized feedback vault to collect insights from tools like Slack, HubSpot, Zendesk, and more
• Prioritization tools using metrics like ARR, account MRR, or customer segments for data-driven decisions
• Real-time status updates synced from development tools like Jira or Linear to keep GTM teams informed
• Customizable feedback fields to organize data effectively and streamline the feedback process
• Evidence-based roadmaps built with insights from centralized feedback and feature requests
• Integrated feature tracking to provide visibility to customer-facing teams on the progress of requests
• Seamless integrations with CRMs, support tools, and dev platforms for a connected workflow

10. Instabug: AI-Powered Performance Monitoring In-App Feedback Tool

Instabug stands out as an all-in-one platform designed to enhance mobile app quality and user experience through in-app feedback, bug reporting, crash analytics, and performance monitoring. What sets Instabug apart is its AI-powered observability platform, which integrates seamlessly into the mobile app development lifecycle. From pre-release testing to post-launch monitoring, the tool ensures app stability, performance, and user satisfaction. With session replays, app ratings, and review tracking, this tool empowers teams to proactively optimize the user experience and maintain a balance between innovation and app reliability.

Key Features

• In-app bug reporting with annotated screenshots, detailed logs, and metadata
• AI-powered crash analytics for identifying and resolving app stability issues
• Performance monitoring to track app speed, resource usage, and load times
• Session replay to visualize user interactions and replicate reported issues
• Customizable in-app surveys for gathering user feedback directly
• App ratings and reviews tracking to monitor sentiment across app stores
• Release management tools to test features and control rollout
• Seamless SDK integration for multiple platforms, including iOS, Android, and Flutter
• High security standards with SOC2 compliance, GDPR adherence, and encrypted data

11. Usersnap: Streamlined In-App Feedback & Bug Reporting Tool 

Usersnap offers an all-in-one solution for collecting in app feedback and managing it with a strong focus on in-app interactions and bug tracking. Designed to improve product decisions, it enables your teams to gather feedback through micro-surveys, visual bug reporting, feature request boards, and more. Its intuitive in-app feedback widget simplifies the feedback process, allowing users to submit feedback or report bugs with contextual details like screenshots or screen recordings directly within the app.

Key Features

• In-app visual feedback with contextual screenshots and screen recordings
• Micro-surveys and polls to capture user insights during interactions
• Feature request boards to collect and prioritize product suggestions
• Customizable in app feedback widgets for a seamless brand experience
• Real-time analytics and categorization to uncover trends and user needs
• Multi-channel feedback through in-app surveys, email, and public portals
• Integrations with Jira, Zendesk, Slack, and GitHub for workflow automation
• Collaborative dashboards for managing and acting on customer feedback

Conclusion

In-app feedback is extremely critical for customer-centric businesses to be able to align their mobile apps with user requirements. It facilitates consistent development without a lot of rework and scope of error. So, in-app feedback shouldn't be an afterthought; surveys should be incorporated into your business app right from the beginning.

Using an effective tool like Zonka Feedback helps you serve this purpose. With Zonka Feedback, you can trigger in-app feedback surveys at the right moment at various touchpoints and collect customer feedback to make your product better. Beyond ready-to-use templates for different use cases, it offers powerful features like AI text analysis, workflow automation, user segmentation and powerful reporting and analytics that helps you understand valuable user feedback and sentiments in depth and take action accordingly to close the customer feedback loop.

It also provides a free trial. Try Zonka Feedback for 14 days and see how it helps to improve user experience and make your product better.