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Measure & Improve Visitor Experience with Website Feedback Software

Use Zonka Feedback to collect and measure visitor experience. Gather feedback, identify areas of improvement, and make data-driven decisions to enhance website experience and maximize conversions.

website feedback tools

26 Top Website Feedback Tools [Free+Paid] for Better User Experience & Insights

Imagine this: your company’s website goes live after months of careful design, testing, and stakeholder input. The launch is a success—or so it seems. Weeks later, metrics reveal a troubling bounce rate and a decrease in conversions. But why? If only there were a way to get direct, real-time feedback from your visitors.

This is where website feedback tools come in. These tools are more than just “nice-to-haves”—they provide a direct line to the people who matter most: your users. From capturing insights on page design and usability to identifying friction points in user journeys, the right feedback tool can transform how your website performs.

In this article, we’ll delve into the top website feedback tools available today, exploring both free and paid options tailored for enterprises. So, without any further ado, let's get started!

TL;DR

  • A website feedback tool helps you collect visitor feedback directly on your site via embedded surveys, pop-ups, sliders, and feedback buttons.

  • We have explored some paid as well as free website feedback tools so that you can select the one that suits the most to your business requirements.

  • There are many free and paid tools available in the market like Zonka Feedback, Qualaroo, Marker.io, Feedbackify, SurveyMonkey, Zoho Survey, and Hotjar, Crowdsignal among others.

  • Zonka Feedback is an effective website survey software and app that has many useful features like in-the-moment visitor insights, behavior-based targeting, sentiment analysis and more that helps you collect website feedback and improve visitor experience. Sign up for a 14-day free trial or schedule a demo to understand how it can work for your website. 

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If you’re ready to explore our top picks, here’s our list of the best website feedback tools for quick recommendations—or keep reading for a deeper look into each tool’s features.

What is a Website Feedback Tool?

A website feedback tool allows you to capture insights directly from website visitors. It is an invaluable asset that translates user interactions and emotions into actionable data. Imagine being able to pinpoint where users hesitate, where they drop off, or what drives them to engage. With a website feedback tool, you get a window into user sentiment, user journeys, and potential barriers—all without guessing.

These tools offer more than simple ratings—they provide contextual insights through real-time feedback, visual cues like heatmaps, and sentiment analysis. This equips you with precise data to boost website performance, enhance user experience, and drive customer satisfaction.

Open-ended question for website feedback

What are the Different Types of Website Feedback?

There’s no one-size-fits-all approach to collecting website feedback, and the best website feedback software offer flexibility to meet different needs. Here are the main types that you can leverage:

  • On-page Feedback: This type of feedback captures insights directly on the page where users are interacting. Think of it as the digital equivalent of “How am I doing?” It allows you to address issues precisely where they happen, without disrupting the user journey.
  • Exit Surveys: Before users leave, an exit survey can capture insights on why they’re leaving. These responses are gold—exit surveys can reveal unexpected pain points and help uncover trends that drive users away.
  • Visual Feedback: Using website feedback tools that enable users to click and comment directly on specific elements of a page allows for precise, visual feedback. If a button’s design is confusing or an image doesn’t resonate, you’ll know exactly where to look.
  • Session Replays: This method allows you to observe user interactions in real-time, recreating sessions to see where users may struggle. Session replays add depth to understanding user pain points, uncovering problems that might go unnoticed in aggregate data.
  • Polls and Micro-Surveys: Quick questions that pop up on relevant pages can help capture specific insights, like why users visit a certain page or what’s stopping them from taking action. If you are focused on iterative improvements, these can offer an ongoing, lightweight way to capture feedback. 

What are the Benefits of Using a Website Feedback Tool?

Investing in a website feedback tool is more than enhancing user experience—it’s about building a data-driven culture that puts customers at the heart of your website strategy. Here are some benefits that you can expect using website feedback app.

  • Evaluate Website Performance: Gain insights into how well your website resonates with visitors, giving you the information needed to enhance both design and functionality. Use feedback to gauge overall satisfaction and pinpoint elements that may need improvement.
  • Gather Feature Requests: Capture customer suggestions for new features and improvements, prioritizing these requests in one place using feature-tracking tools. This not only refines your product roadmap but also demonstrates that customer input shapes your development process.
  • Enhance Usability: Conduct usability testing to understand how visitors navigate your site and interact with specific elements. With insights from feedback tools, you can identify areas that need refinement, leading to a more intuitive and seamless user experience.
  • Proactively Manage Bug Reporting: Collect bug reports from customers and internal teams through visual feedback or form submissions. By resolving these issues promptly and updating stakeholders on progress, you build a more reliable website and strengthen customer trust.
  • Optimize Conversion Rates: Use feedback to uncover barriers in the user journey that may be hindering conversions. Insights from user interactions allow you to create a smoother path to action, resulting in improved engagement and higher conversion rates.

Our Criteria for Choosing the Best Web Feedback Tools 

When selecting the best website feedback tool, we have considered the following essential features to ensure it meets your business needs and enhances the customer experience:

  • Ease of Use: We prioritized website feedback tools with intuitive interfaces that simplify setup and usage for both teams and website visitors, minimizing the learning curve.
  • Real-Time Feedback Collection: Website feedback software that captures instant, in-the-moment feedback made our list, as they allow you to gather fresh insights from users when they interact with the site.
  • Advanced Targeting and Triggers: We selected tools with powerful targeting options, enabling you to capture feedback from specific user segments or behaviors for more relevant insights.
  • Feature Request and Voting Options: Recognizing the value of feature requests, we included website feedback tools that enable feature tracking and voting, helping you prioritize development based on customer demand.
  • Usability Testing Capabilities: To support a deeper understanding of user interaction, we looked for tools with usability testing or session replay features, highlighting areas for improvement.
  • Bug Reporting and Visual Feedback: Tools that allow users to report bugs visually (such as with annotated screenshots) were prioritized, as they streamline the feedback process and clarify issues for faster resolution.
  • Data Reporting and Analytics: For robust insights, we included tools with advanced reporting features, allowing businesses to analyze patterns, track trends, and make data-driven decisions.
  • Customizable Feedback Surveys: We looked for tools offering flexible, customizable feedback forms and questions, so you can create an experience that matches your brand’s look and feel.
  • Diverse Feedback Formats: To support various user interactions, we included tools that provide multiple formats like popup surveys, and comment boxes, accommodating different engagement types.
  • Scalability and Flexibility: Finally, we focused on website feedback tools that can grow with your business and adapt to different feedback needs as your site and audience expand.

Top 10 Website Feedback Tools 

Website Feedback Tool Standout Feature Pricing (Per Month) Free Version G2 Rating
Zonka Feedback AI-powered sentiment analysis and behavior-targeted surveys $49 ✔️ 4.7
Delighted  Real-time insights through customizable on-page surveys $17 4.7
SurveySparrow Conversational surveys with behavior-based targeting NA 4.4
GetFeedback Advanced targeting and seamless feedback integration NA NA
Hotjar Comprehensive suite with heatmaps, session recordings, and surveys $40 ✔️ 4.3
Qualaroo In-app and on-site surveys with advanced targeting $19.99 ✔️ 4.3
Usersnap Visual feedback with annotated screenshots and recordings $42 ✔️ 4.6
UserTesting Remote usability testing with real users Contact sales 4.5
Qualtrics Comprehensive customer journey tracking Contact sales 4.4
Ruttl  Real-time website editing with AI-powered content generation $4/user ✔️ 4.7

Best Website Feedback Software to Use

Let us directly jump into the list of best website feedback tools that you can consider based on your use case and business requirements.

1. Zonka Feedback: AI Powered Website Feedback Tool 

Zonka Feedback empowers you to understand and improve user experience through smart, targeted website surveys. With this website feedback software, you can collect in-the-moment feedback from visitors across their website journey, allowing you to identify pain points, gather actionable insights, and drive conversions. Designed for flexibility and ease of use, this survey tool allows you to set up surveys in minutes with a single line of code, deploy surveys based on user behavior, and even customize surveys to align with your branding.

Its intuitive, AI-powered analytics provide sentiment analysis, theme detection, and automatic tagging, which help you quickly understand user feedback and prioritize improvements. Whether you’re gathering feedback on specific pages or tracking overall satisfaction, Zonka Feedback offers a tailored experience for real-time, relevant insights.

Beyond feedback collection, Zonka Feedback offers advanced reporting, automated workflows, and collaborative tools to streamline the feedback loop. With integrations with CRMs and helpdesks, Zonka enables you to take action on user feedback immediately, whether it’s escalating issues, addressing feature requests, or following up with customers and close the feedback loop.

website feedback tools - zonka feedback

Key Features

  • Capture visitor insights in real time with targeted, behavior-based web widgets including pop-ups, feedback buttons, slide-up surveys, and bottom bars
  • Access 100+ ready-to-use, AI-powered survey templates and a variety of question types (smiley face surveys, ranking scales, multiple choice, etc.)
  • Measure key CX metrics like NPS, CSAT, and CES for a comprehensive understanding of user satisfaction
  • Leverage AI-driven sentiment analysis, theme detection, and automatic tagging for deep insights
  • Trigger surveys based on device, page, user behavior, or specific customer journey touchpoints like onboarding, purchase, interaction, and exit intent for precise feedback
  • Personalize survey experiences with skip logic and question branching, and multilingual options to reach diverse audiences effectively
  • Capture contextual feedback across website content, including blog and article feedback, and enable bug reporting to identify and track issues
  • Receive real-time alerts and notifications for feedback and negative responses based on customized criteria for timely action
  • Integrate seamlessly with over 20 native tools like Salesforce and HubSpot, plus 1000+ via Zapier
  • Access pre-built reports, including trend analysis, sentiment analysis, and text-based insights
  • Manage and resolve issues with collaborative tools, automated workflows, and direct customer follow-up
  • Ensure data security with ISO 27001 certification, GDPR & HIPAA compliance, and customizable data hosting
Zonka Feedback Pros
  • Extensive customization and targeting options

  • Easy setup with a single line of code
  • AI-powered sentiment analysis and reporting
  • Integration with popular CRMs and helpdesk tools
  • Collaborative tools for closing the feedback loop
  • Responsive customer support team
Zonka Feedback Cons
  • Lacks video recording capabilities for observing user interactions for deeper insights into user behavior and experience
Zonka Feedback Pricing 
  • Starts at $49/month

  • Free trial and free version available

2. Delighted: Website Feedback Software for Real-Time Insights

Delighted makes gathering website feedback incredibly simple, allowing you to capture real-time insights on user experience within minutes. With minimal setup, you can launch unobtrusive on-page surveys that slide up from the bottom of the page, allowing you to learn how visitors feel about your website without interrupting their journey. Its adaptive sampling feature ensures feedback collection stays consistent without overwhelming users, and with multi-platform compatibility, you can seamlessly integrate website feedback into other channels like email and in-app surveys for a holistic view of user experience.

website feedback tool - Delighted

Key Features

  • Gather customer feedback in real-time with simple, customizable on-page surveys
  • Launch feedback collection with a quick JavaScript snippet and minimal setup
  • Customize surveys in 30+ languages for global reach
  • Adaptive sampling with Delighted AI to maintain a steady feedback flow
  • Multi-platform survey options, including email, in-app, and QR codes
  • Integrate seamlessly with Slack, Salesforce, Intercom, and other tools for action planning
  • Access advanced reporting to view trends and high-level insights from feedback
Delighted Pros
  • User-friendly setup and interface make survey creation easy
  • Strong integrations with various tools, enhancing workflow
  • Responsive customer support praised by users
Delighted Cons
  • Limited customization options for advanced survey personalization
  • Basic reporting features may lack depth for some users’ needs
  • No session recording feature to observe user interactions directly
Delighted Pricing 
  • Starts at $17/month

  • Free version not available but free trial is there

3. SurveySparrow: Conversational Website Feedback Tool 

SurveySparrow offers a dynamic approach to collecting customer feedback on your website through engaging, conversational surveys. Known for its integration with Salesforce survey tools, it allows you to seamlessly manage feedback within your CRM. By embedding these surveys directly into your webpages, you can gather both qualitative and quantitative insights from visitors, enhancing their experience without disrupting their journey. You can choose from auto-triggered surveys, user-invoked surveys, or inline embeds, tailoring the feedback collection process to your specific requirements to implement this feedback tool effectively.

website feedback tools - surveysparrow

Key Features

  • Engage visitors with chat-like surveys that enhance user interaction
  • Embed surveys directly on your website pages for seamless data collection
  • Customize how and when surveys appear based on user behavior
  • Implement surveys with minimal setup, requiring no extensive technical expertise
  • Utilize collected data to optimize user experience and improve service quality
SurveySparrow Pros
  • User-friendly interface for easy survey creation 
  • Engaging survey experience with conversational surveys
  • Customization options helps align brand's requirements 
SurveySparrow Cons
  • Absence of advanced features like session recordings
  • Integration challenges with third party apps
SurveySparrow Pricing 
  • Contact their sales team to get pricing information

  • Free version and free trial not available 

4. GetFeedback: Advanced Targeting Web Feedback Tool

GetFeedback allows you to integrate customizable feedback buttons and targeted surveys directly into your site, you can engage visitors seamlessly, allowing them to share their thoughts without disrupting their browsing experience. The platform also offers advanced targeting options, enabling you to trigger surveys based on specific user behaviors, demographics, or browsing patterns. Whether it's a slide-out survey after a visitor spends a certain amount of time on a page or an exit survey as they navigate away, GetFeedback ensures you're asking the right questions at the right moments.

Website Feedback software - GetFeedback

Key Features

  • Implement customizable feedback buttons across your website with minimal technical effort 
  • Initiate surveys based on user actions, such as time spent on a page or specific interactions
  • Engage visitors with targeted questions as they prepare to leave your site
  • Gather immediate insights to quickly identify and address user concerns
  • Connect feedback data to platforms like JIRA and Slack for efficient issue tracking and resolution
  • Analyze open-text feedback to understand visitor sentiments and identify common themes
GetFeedback Pros
  • User-friendly interface with easy setup and deployment
  • Advanced targeting options
  • Seamless integrations with popular tools
GetFeedback Cons
  • Limited visual feedback features
  • Restrictive customization options 
GetFeedback Pricing 
  • Contact their sales team to get pricing information

  • Free trial and free version not available

5. Hotjar: Website Feedback & Behavior Analytics Software

Hotjar is a comprehensive website analytics and feedback tool designed to help you understand user behavior and gather actionable insights. By combining features like heatmaps, session recordings, and surveys, Hotjar enables you to visualize user interactions and collect real-time feedback, facilitating data-driven decisions to enhance user experience and boost conversions.

website feedback tools - hotjar

Key Features

  • Visualize user behavior with heatmaps to identify engagement patterns
  • Replay session recordings to observe user navigation and interactions
  • Deploy customizable surveys and feedback forms to gather user opinions
  • Analyze data with built-in tools for informed decision-making
  • Integrate seamlessly with popular platforms for streamlined workflows
Hotjar Pros
  • User-friendly interface simplifies navigation and data interpretation
  • Comprehensive suite of tools offers both qualitative and quantitative insights
  • Easy implementation with minimal technical expertise required
Hotjar Cons
  • Potential performance impact on websites with high traffic volumes
  • Data sampling in lower-tier plans may restrict comprehensive analysis
  • Limited customization options for feedback widgets 
Hotjar Pricing 
  • Starts at $40/month

  • Free plan available 

6. Qualaroo: Targeted Website Feedback App Software

Qualaroo is a specialized website feedback tool designed to help you gather user insights directly from their websites through targeted, in-app surveys. The platform’s advanced targeting capabilities enable you to engage specific visitors based on their activity, page, or traffic source, ensuring that you ask the right questions at the right moment. With Qualaroo, you can build a data-driven feedback engine that uncovers user intent, resolves roadblocks, and provides insights for data-backed decisions.

website feedback tools - qualaroo

Key Features

  • Deploy in-app and on-site surveys for real-time user feedback collection
  • Utilize advanced targeting to ask specific questions based on visitor behavior
  • Leverage customizable Net Promoter Score and forms to measure satisfaction and loyalty
  • Analyze open-ended responses with AI-powered sentiment analysis
  • Install once with asynchronous code to prevent site speed issues
  • Easily update and launch surveys without developer assistance
Qualaroo Pros
  • Effective targeting options for precise user engagement
  • AI-powered analytics for response interpretation
  • User-friendly setup with minimal technical requirements
  • Flexible customization to match brand style
Qualaroo Cons
  • Limited design customization for feedback widgets
  • Lacks session recording and heatmaps for in-depth user behavior analysis
Qualaroo Pricing 
  • Starts at $19.99/month

  • Free plan available 

7. Usersnap: Visual Website Feedback Tool 

Usersnap is a customer feedback tool designed to help you collect visual feedback and micro-surveys directly on your website, complete with automated technical data. By enabling users to capture screenshots or recordings with audio, this feedback tool facilitates clear communication of issues and suggestions, streamlining the feedback process and enhancing delivery speed and quality. The platform's feedback widgets allow users to annotate screenshots, providing visual context that aids in faster issue resolution. 

Website Feedback Tools - Usersnap

Key Features

  • Enable users to capture and annotate screenshots or recordings with audio for clear feedback
  • Deploy targeted pop-up micro-surveys to gather user insights
  • Automatically collect technical data alongside user feedback
  • Integrate with over 50 tools, including Jira, Slack, and Zendesk
  • Customize feedback widgets to align with your brand's design
  • Utilize AI-assisted labeling to sort requests by topics
  • Provide a guest board for stakeholders to track tickets
Usersnap Pros
  • User-friendly interface with easy setup and deployment
  • Comprehensive integrations with popular project management and communication tools
  • Efficient visual feedback system that enhances issue resolution
  • Responsive customer support team
Usersnap Cons
  • Admin panel can feel crowded due to the abundance of features 
  • Lacks video recording capabilities for capturing user interactions
Usersnap Pricing 
  • Starts at $42/month

  • Free trial and free version available

8. UserTesting: Remote Usability Testing Website Feedback Software

UserTesting is a leading website feedback software that enables you to facilitate remote usability testing and understand how users interact with your websites, apps, and other digital products. It offers a comprehensive suite of tools for collecting qualitative feedback, including video recordings, surveys, and written responses. Its powerful audience targeting capabilities allows to select specific demographics and user segments, ensuring that feedback is relevant and actionable.

Website Feedback Tool - UserTesting

Key Features

  • Conduct remote usability tests with real users to evaluate digital experiences
  • Collect qualitative feedback through video recordings, surveys, and written responses
  • Target specific demographics and user segments for focused testing
  • Perform competitive analysis to benchmark user experiences against competitors
  • Integrate with various tools and platforms to streamline workflows and data analysis
UserTesting Pros
  • Provides real-time insights into user behavior
  • Offers a diverse pool of test participants for varied feedback
  • User-friendly interface simplifies test creation and analysis
UserTesting Cons
  • Occasional delays in participant recruitment for niche demographics
  • Limited customization options for certain test scenarios
UserTesting Pricing 
  • Contact their sales team to get pricing information

  • Free trial and free version not available

9. Qualtrics: Real-Time Website Feedback App & Tool 

Qualtrics offers a powerful website and app feedback tool that transforms real-time customer insights into actionable strategies to drive revenue. By capturing both explicit feedback and subtle behavioral cues, like "rage clicks," Qualtrics provides teams with a comprehensive view of the customer journey, enabling data-driven improvements. Popular among community feedback tools, Qualtrics helps you gather feedback at the right moment through its intelligent surveys, offering pre-built digital feedback intercepts that match your brand and maintain a seamless user experience.

Website Feedback Tools - Qualtrics

Key Features

  • Collect customer feedback in real-time and behavioral data (e.g., rage clicks) to understand user needs
  • Collect solicited and unsolicited feedback with intelligent targeting options
  • Use pre-built feedback intercepts that align with your brand’s image
  • Store and analyze every customer interaction through Experience iD for a complete behavioral view
  • Leverage AI-driven conversational feedback for tailored follow-up questions
  • Integrate with popular platforms, including CRMs and digital analytics tools, for streamlined workflows
Qualtrics Pros
  • Comprehensive customer journey tracking with omnichannel Experience iD
  • Advanced targeting options
  • Seamless integration with existing digital tech stacks
Qualtrics Cons
  • Learning curve required due to the platform's extensive feature set
  • Advanced customization may require additional technical expertise
Qualtrics Pricing 
  • Contact their sales team to get pricing information

  • Free trial and free version not available

Qualtrics isn't the only website feedback tool out there. Check out the top Qualtrics alternatives to find more cost-effective and simpler plans to capture website feedback

10. SurveySensum: Real-Time Web Feedback Tool 

Popular among customer feedback tools, SurveySensum enables you to gather instant user feedback, visualize user interactions, and customize surveys for deeper real-time insights. With pre-built templates, you can quickly set up website feedback surveys tailored to your brand, allowing for efficient collection of valuable insights. The platform's AI-enabled text analysis automatically extracts quantitative insights from qualitative data, providing real-time trends and sentiments without manual coding. 

Website feedback tools - surveysensum

Key Features

  • Capture real-time user feedback with customizable surveys
  • Visualize user interactions to identify improvement areas
  • Utilize AI-driven text analysis for actionable insights
  • Integrate seamlessly with popular CRM and communication tools
  • Access role-based dashboards for personalized data views
SurveySensum Pros
  • User-friendly interface simplifies survey creation
  • AI-powered analytics reduce manual effort
  • Responsive customer support with quick resolution times
SurveySensum Cons
  • Limited advanced customization options for survey design
  • Requires a learning curve with AI features
SurveySensum Pricing 
  • Contact their sales team to get pricing information

  • Free version available

11. Wootric: Website Feedback App for NPS & CSAT Surveys

Wootric, now a part of InMoment, is a powerful website feedback tool designed to help businesses capture real-time customer insights right on their sites. With customizable feedback widgets in its survey app, you can deploy NPS and CSAT surveys at key points in the user journey, gathering direct input on customer satisfaction and loyalty. With its text analytics feature, Wootric goes beyond just scores, uncovering sentiment and themes in open-ended responses. Whether identifying friction points or measuring satisfaction, Wootric provides a unified view of website feedback to help you act on user needs effectively.

Website Feedback Tool - Wootric

Key Features

  • Deploy NPS and CSAT surveys to measure customer loyalty and satisfaction
  • Collect feedback directly on websites, mobile apps, and emails with customizable widgets
  • Analyze open-ended feedback to uncover themes and sentiment
  • Integrate seamlessly with CRM, helpdesk, and marketing automation tools
  • Use machine learning for real-time analysis of topics and sentiment
  • Access unified dashboards for a comprehensive view of valuable customer feedback
Wootric Pros
  • Real-time feedback allows for prompt action on customer concerns
  • Customizable surveys to target specific user journey touchpoints
  • Integrates well with various tools 
Wootric Cons
  • Limited visual feedback features
  • Limited design customization for survey appearance
Wootric Pricing 
  • Contact their sales team to get pricing information

  • Free trial and free version not available

12. Ruttl: Website Feedback & Editing Tool with AI Content Generation

Ruttl is a fast and efficient website feedback tool designed to streamline collaboration on website projects. By allowing users to add comments directly on live websites and make real-time edits using AI, Ruttl eliminates the need for emails, screenshots, or complex feedback processes. With features like pixel-pinned comments and AI-powered content editing, Ruttl makes it easy for clients and teams to share feedback instantly, accelerating project timelines and improving communication.

Website Feedback Software - Ruttl

Key Features

  • Add comments directly on live websites for clear and immediate feedback
  • Use AI-powered text generator for real-time content editing on websites
  • Allow guest commenting so clients can share input without sign-up
  • Integrate with Slack, Trello, Asana, Jira, and other tools for seamless workflow integration
  • Replace images and view edits in real-time for quick content updates
  • Enable version control to track changes and access all feedback easily
Ruttl Pros
  • Feedback collection with on-page comments and live edits
  • User-friendly interface
  • Supports real-time content and image editing 
Ruttl Cons
  • Limited customization options for feedback widget design
  • Advanced features may be overkill for simple website projects
Ruttl Pricing 
  • Starts at $4/user/month

  • Free version available

13. Formstack: No-Code Website Feedback Software 

Formstack is a versatile website feedback and online survey tool that enables you to collect insights with minimal technical effort. Designed with various templates and question types, it caters to different feedback needs, from user satisfaction to product insights, allowing you to customize surveys to match your brand. Its advanced features, like conditional logic and A/B testing, help improve engagement and response quality. The platform offers detailed analytics, including conversion tracking and abandonment reports, so you can optimize survey performance.

Website Feedback tools - formstack

Key Features

  • No-code drag-and-drop builder for creating and embedding surveys on websites
  • 15+ question types and ready-to-use templates for varied survey designs
  • Conditional logic and conversion tracking to improve survey effectiveness
  • Customizable themes, designs, and CSS tools for a branded survey experience
  • A/B testing and partial submissions tracking to reduce survey abandonment
  • Automatic task assignment based on feedback to streamline follow-ups
  • Detailed analytics and reporting tools with charts and graphs for easy interpretation
Formstack Pros
  • Intuitive drag-and-drop interface
  • Extensive customization options
  • Advanced tracking features like A/B testing and abandonment analysis
Formstack Cons
  • Advanced features can be overwhelming for simple surveys
  • Additional customization options may require familiarity with CSS
Formstack Pricing 
  • Starts at $83/month

  • Free version and free trial not available

14. Marker.io: Website Bug Tracking & Feedback Tool 

Marker.io is a website feedback and bug-tracking tool designed to streamline communication between teams, clients, and developers. By transforming feedback into developer-friendly tasks, this website feedback software speeds up the process of reporting and resolving issues, making QA testing faster and more efficient. With visual annotation tools, users can highlight issues directly on live websites, ensuring that feedback is clear and actionable, helping developers quickly identify and address bugs. 

Website feedback software - marker.io

Key Features

  • Capture annotated feedback directly on live websites for clear bug reporting
  • Transform feedback into developer-friendly issues that integrate with tools like Jira, Trello, and Asana
  • Record session replays to provide context on user interactions and reproduce bugs
  • Secure data with GDPR compliance, SOC 2 Type II certification, and privacy tools
  • Collaborate seamlessly with stakeholders using comments, attachments, and status updates
Marker.io Pros
  • Developer-friendly feedback format speeds up issue resolution
  • Visual annotation tools improve clarity and reduce feedback miscommunication
  • Session replays enhance understanding of user-reported issues
Marker.io Cons
  • Limited customization options for feedback widget design
  • Requires familiarity with integrations for optimal setup
Marker.io Pricing 
  • Starts at $39/month

  • Free version not available

15. Feedbackify: Easy-to-Use Website Feedback Tool 

Feedbackify is a straightforward website feedback tool designed for ease of use, allowing you to gather visitor insights without the need for extensive setup. Through its drag-and-drop editor, you can quickly create feedback forms to capture visitor ratings, comments, and suggestions directly on your website. Installation is simple; users only need to embed a small code snippet in their website's HTML, keeping visitors on the site while they share their feedback.

website feedback tools - feedbackify

Key Features

  • Drag-and-drop editor for quick creation of custom feedback forms
  • Simple installation with a single code snippet embedded in HTML
  • Real-time feedback monitoring on a user-friendly dashboard
  • Filter and categorize feedback for focused insights
  • Privacy-focused to keep customer interactions confidential
Feedbackify Pros
  • Quick and easy setup with minimal technical expertise required
  • Real-time feedback visibility enables prompt responses to visitor issues
  • Simple design makes it easy for visitors to provide feedback
Feedbackify Cons
  • Limited customization options for form design
  • Lacks advanced feedback features like session recording or heatmaps
  • Basic analytics may not be sufficient for more complex insights
Feedbackify Pricing 
  • Contact their sales team to get pricing information

  • Free version not available but free trial is there

16. WebEngage: Multichannel Website Feedback & Engagement Tool

WebEngage is a powerful feedback and engagement tool that helps you to create customized feedback forms and trigger them based on visitor behaviors. This website software supports notifications on both websites and mobile apps, making it a versatile tool for everything from feedback collection to promotional alerts. With capabilities for personalized web and app experiences, WebEngage not only improves user feedback collection but also strengthens retention by enabling tailored communication across multiple channels.

website feedback tools - webengage

Key Features

  • Trigger feedback forms based on visitor behavior to capture contextual insights
  • Send notifications on websites and mobile apps for promotions or alerts
  • Consolidate customer data with a unified Customer Data Platform for better targeting
  • Create multi-channel engagement campaigns, integrating feedback with personalized messaging
  • Enable dynamic micro-segmentation to create targeted customer segments
WebEngage Pros
  • Comprehensive feedback and engagement options for both web and mobile
  • Strong segmentation and personalization
  • User-friendly platform with excellent customer support
WebEngage Cons
  • Complex feature set may require a learning curve for new users
  • Lacks visual feedback options like session recordings or heatmaps
WebEngage Pricing 
  • Contact their sales team to get pricing information

  • Free version not available 

17. SoGo Survey: Multilingual Website Feedback Software 

SoGoSurvey by Sogolytics is a comprehensive website feedback tool that offers customizable surveys and feedback forms to engage with users directly on your website. It provides robust analytics and data visualization tools, allowing you to access and analyze visitor responses immediately. The tool's mobile responsiveness ensures that surveys reach users seamlessly across all devices, maximizing feedback opportunities.

Website Feedback Tools - SoGo Survey

Key Features

  • Feedback widget for direct feedback collection from website visitors
  • Multilingual survey support to reach a diverse audience
  • Mobile-responsive surveys for accessibility on all devices
  • Real-time data access with custom reporting and data visualization
  • Advanced question logic to tailor survey experiences
SoGo Survey Pros
  • User-friendly interface with flexible customization options
  • Real-time analytics and data visualization
  • Mobile-responsive and multilingual surveys 
SoGo Survey Cons
  • Limited customization options for complex survey needs
  • Learning curve with advanced features
SoGo Survey Pricing 
  • Starts at $25/month

  • Free version available 

18. UserBrain: Task-Based Website Feedback Tool 

UserBrain is a user testing tool designed to improve website UX and UI by capturing task-specific feedback directly from real users. Unlike traditional feedback forms, UserBrain allows you to set up specific tasks—such as “create an account” or “complete a purchase”—and receive video recordings of users navigating your website. With access to a large, diverse pool of testers, UserBrain lets you target specific demographics to ensure relevant feedback.

Website Feedback Software - UserBrain

Key Features

  • Task-specific user testing for targeted feedback on website interactions
  • Large pool of qualified testers with demographic selection
  • Video recordings of user interactions for detailed analysis
  • AI-powered insights and automated test reports to speed up analysis
  • Ability to invite your own testers via simple test links
UserBrain Pros
  • Easy setup with task templates for quick, specific feedback
  • High-quality insights for UX and UI improvements
  • Cost-effective user testing with pay-as-you-go pricing
UserBrain Cons
  • Quality of feedback can vary depending on tester experience
  • Requires UX knowledge to set up clear, actionable tasks
  • Limited advanced insights for more complex testing needs
UserBrain Pricing 
  • Starts at $99/month

  • Free trial and free version available 

Best Free Website Feedback Tools

Let us now look at the most popular free website feedback tools that allow you to gather valuable insights without stretching your budget.

19. Google Forms: Simple & Easy Website Feedback Tool 

Google Forms is a popular, free website feedback tool that is known for its intuitive interface. It offers a range of question types, survey logic, and templates that make it simple to gather feedback from website visitors. Designed for flexibility, it allows you to customize forms for various feedback purposes, from customer satisfaction to product insights, making it an ideal option for you if you are seeking a no-cost solution for online surveys.

Website Feedback Tools - Google Forms

Key Features

  • Free survey creation with customizable question types and templates
  • Real-time response updates and automatic data visualization through charts
  • Drag-and-drop interface for easy survey building
  • Survey logic to create dynamic, responsive forms
  • Team collaboration for building and analyzing surveys
Google Forms Pros
  • Easy setup with task templates for quick, specific feedback
  • High-quality insights for UX and UI improvements
  • Cost-effective user testing with pay-as-you-go pricing
Google Forms Cons
  • Quality of feedback can vary depending on tester experience
  • Requires UX knowledge to set up clear, actionable tasks
  • Limited advanced insights for more complex testing needs
Google Forms Pricing 
  • Free with Google account

  • Advanced features and storage starts at $6/user/month

20. SurveyMonkey: Website Feedback Software with Embedded Survey Widgets

SurveyMonkey is a widely used market research tool for capturing website feedback, offering customizable surveys and expert templates that help you gather insights on user satisfaction and website experience. With features like feedback widgets, SurveyMonkey enables you to embed surveys directly on your website, making it easy for visitors to provide feedback without leaving the page. The platform’s advanced options, such as skip logic, allow for more personalized and relevant question flows, enhancing the user experience and improving the quality of the feedback collected.

Website Feedback App - SurveyMonkey

Key Features

  • Feedback widgets for embedding surveys directly on your website
  • Customizable surveys with expert templates and a range of question types
  • Skip logic to create dynamic and personalized survey flows
  • Real-time notifications and alerts for new feedback
  • Team collaboration for survey creation and analysis
  • Integrations with popular tools for streamlined data management
SurveyMonkey Pros
  • Intuitive and easy-to-use interface for quick survey creation
  • Powerful customization options
  • Feedback widget allows for seamless on-site survey collection
SurveyMonkey Cons
  • Challenges with customer support responsiveness
  • Limited visual customization options for feedback widgets
SurveyMonkey Pricing 
  • Free with Google account

  • Advanced features and storage starts at $6/user/month

Not sure if SurveyMonkey is the right website feedback software for you? Check out these SurveyMonkey alternatives and competitors. 

21. Typeform: Visually Engaging Website Feedback Tool 

Typeform allows you to create visually appealing surveys that capture valuable feedback on website performance. Its unique 'Videoask' feature enables you to collect video responses from users, adding a human touch to feedback collection. Its prebuilt templates, suitable for customer feedback, market research, and user persona insights, simplify the process of survey creation, making it ideal for you for a conversational approach to feedback.

website feedback tool - Typeform

Key Features

  • Feedback widget for direct website feedback collection
  • Prebuilt survey templates for market research and customer insights
  • Website embedded surveys with customizable survey logic
  • Interactive video feedback through the 'Videoask' feature
  • Integrations with platforms like Slack, Mailchimp, and HubSpot
Typeform Pros
  • Visually engaging surveys that improve response rates
  • Offers Personal touch with video responses 
  • User-friendly interface with prebuilt templates for quick setup
Typeform Cons
  • Restricting feedback volume on free plan
  • Advanced customization requires higher-tier subscription
  • Limited form design flexibility on the free plan
Typeform Pricing 
  • Free plan available

  • Paid plan starts at $25/month

Not sure if Typeform is the one you are looking for? Why not look for other Typeform alternatives?

22. Jotform: Web Feedback Tool with Advanced Data Management

Known for its drag-and-drop form builder, Jotform allows you to create customized feedback forms without any coding knowledge, making it accessible for users of all skill levels. Besides powerful website survey templates, this platform includes powerful data management tools, like Jotform Tables and Report Builder, allowing you to organize, track, and analyze feedback within a single workspace. With embeddable and popup forms, it ensures that collecting website feedback is seamless.

Website Feedback Form - Jotform

Key Features

  • Drag-and-drop builder for creating feedback forms without coding
  • Access to over 400 customizable templates for various feedback needs
  • Conditional logic and answer piping for personalized user experiences
  • Integrations with tools like Google Sheets, Asana, and Salesforce
  • Jotform Tables and Report Builder for data tracking, analysis, and reporting
Jotform Pros
  • Intuitive interface for simplified form creation
  • Wide variety of templates tailored for website feedback
  • Powerful reporting features for detailed feedback analysis
Jotform Cons
  • Advanced customization may require CSS knowledge
  • Its simplicity can limit form functionalities for complex needs
Jotform Pricing 
  • Free plan available

  • Paid plan starts at $34/month

23. Zoho Survey: Customizable Website Feedback Software 

With customizable forms and multilingual support, Zoho Survey is designed to reach a diverse audience, making it suitable for gathering feedback from visitors across various regions. The platform offers advanced features like skip logic and piping, enabling personalized survey flows that enhance response accuracy. Additionally, Zoho Survey’s pop-up functionality allows you to engage website visitors without disrupting their browsing experience.

Website Feedback Tool - Zoho Survey

Key Features

  • Customizable surveys with multilingual support and 25+ question types
  • Pop-up surveys to capture visitor feedback without interrupting user flow
  • Skip logic and piping for tailored survey experiences
  • Access to research panels and response buying for targeted demographics
  • Customizable thank-you pages and detailed reporting options
Zoho Survey Pros
  • Multilingual support and customization options 
  • Pop-up surveys and various question types 
  • Team collaboration and customizable reports 
Zoho Survey Cons
  • Advanced settings require a learning curve
  • Few visual customization options 
Zoho Survey Pricing 
  • Free plan available

  • Paid plan starts at $4.94/month

24. SurveyPlanet: User-Friendly Website Feedback Tool 

SurveyPlanet is a straightforward, user-friendly tool for creating and collecting website feedback. Designed with simplicity in mind, it provides businesses with a range of customizable survey options to gather insights without requiring technical expertise. With features like pre-made themes, multilingual support, and customizable branding, SurveyPlanet is ideal for those who need an easy solution for feedback collection. Users can embed surveys on their websites, apply question branching, and use AI-powered question generation, making the feedback process seamless and adaptable.

Website Feedback Tools - SurveyPlanet

Key Features

  • Pre-made themes and theme designer for tailored survey aesthetics
  • Multilingual support with over 30 languages for broader reach
  • Question branching and skip logic for customized survey flows
  • AI-powered survey creation and analysis for quick insights
  • Custom branding, including logo and URL redirection for Pro users
SurveyPlanet Pros
  • Unlimited surveys, questions, and responses even in the free plan
  • Easy-to-use interface with a wide variety of pre-built questions
  • Multilingual support and basic in-app reporting
SurveyPlanet Cons
  • Limited customization options 
  • No advanced analytics or integrations with third-party platforms
  • Lacks in-depth reporting features 
SurveyPlanet Pricing 
  • Free plan available

  • Paid plan starts at $20/month

25. Crowdsignal: Website Feedback Tool for Surveys & Polls

Built by the team behind WordPress, Crowdsignal offers seamless embedding options, allowing users to place surveys on websites, social media, and even within emails to reach audiences wherever they are. Its intuitive drag-and-drop builder and customizable themes make it easy to align feedback forms with your brand’s look and feel. With tools like conditional question branching and media embedding, you can create engaging surveys that capture in-depth insights.

Website Feedback Software - Crowdsignal

Key Features

  • Drag-and-drop survey builder with customizable themes
  • Embeddable surveys, pop-ups, and feedback buttons for website integration
  • Real-time analytics with options to export data to Excel, CSV, Google Sheets, and XML
  • Conditional question branching for tailored survey experiences
  • Security features, including Captcha and password protection to prevent spam
Crowdsignal Pros
  • Easy-to-use interface with customizable survey design options
  • Wide range of embedding options, making it accessible across platforms
  • 24/7 customer support from Automattic’s global team
Crowdsignal Cons
  • Free plan has a response limit, capped at 2,500 signals
  • Limited media upload size on the free plan (1MB max per file)
Crowdsignal Pricing 
  • Free plan available

  • Paid plan starts at $15/month

26. Alchemer: Website Feedback Software with Targeted Surveys

Alchemer is another powerful free website feedback tool designed to gather targeted, in-the-moment feedback from users on web apps and websites. With flexible customization and an easy-to-integrate SDK, Alchemer Web simplifies the process of launching targeted messages, notes, and surveys across your site. Its dashboard provides real-time analytics and sentiment analysis, helping your team quickly interpret user feedback and prioritize actions.

Website Feedback Software - Alchemer

Key Features

  • Real-time targeting for capturing contextual feedback from users
  • In-the-moment messages and notes to address issues or promote actions
  • Sentiment analysis to gauge customer emotions and improve experiences
  • Site intercept surveys for immediate, on-page feedback collection
  • Alchemer Web Dashboard for comprehensive data insights and analytics
Alchemer Pros
  • High-quality targeting options ensure feedback relevance
  • Real-time analytics and sentiment analysis
  • Customizable feedback options, including messages, notes, and surveys
Alchemer Cons
  • Free plan limits features and survey response views
  • Advanced settings can require a learning curve for new users
Alchemer Pricing 
  • Free plan available

  • Paid plan starts at $55/month

Conclusion

We have shared a list of some of the best website feedback tools in the industry. When choosing the right one, it's essential to evaluate your unique business needs to ensure you make an informed decision. Consider factors like your business size, scalability, budget, customer demographics, and specific survey requirements. Additionally, prioritize the features that will serve your goals best—whether that's real-time feedback, advanced analytics, integration options, or customization capabilities. 

Website feedback software like Zonka Feedback offers features like real-time feedback collection, customizable website feedback forms, and sentiment analysis, helping you capture valuable insights directly from your website visitors. It makes it easy to understand user behavior, identify pain points, and enhance customer satisfaction—all while ensuring your website continues to meet and exceed visitor expectations.

Ready to transform your digital experience with Zonka Feedback? Sign up for a 14-day free trial and watch your conversions, user engagement, and customer loyalty grow!



Kanika

Written by Kanika

Nov 05, 2024

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