12 Best Qualtrics Alternatives and Competitors in 2025

From being a single-product survey tool for academic research, Qualtrics has evolved into one of the most powerful experience management platforms in the world—helping organizations design better customer experiences, enhance employee engagement, and drive growth through meaningful feedback collection.

Since its inception in 2002, Qualtrics has constantly reinvented itself, sometimes to keep pace with changing market research trends, and at other times to redefine the way businesses collect customer feedback and analyze survey data.

The launch of Qualtrics XM in 2017 marked a major shift, offering a unified survey platform for four critical experience pillars—customer, employee, product, and brand. While this transformation brought advanced capabilities and actionable insights, it also made the platform increasingly complex, especially for teams looking for simple, agile survey software to manage customer feedback effectively.

Today, many businesses find Qualtrics powerful but overwhelming with a steep learning curve, high pricing tiers, and advanced features that smaller teams may never use. And that’s where Qualtrics alternatives come into play.

If you’re seeking a cost-effective, easy-to-use, and customizable customer feedback software that offers advanced analytics, survey templates, and real-time insights—without the complexity—this list of top Qualtrics competitors is exactly what you need.

So, let’s dive in and explore the best Qualtrics alternatives that help you collect feedback, analyze data, and create engaging surveys that improve your customer experience across every touchpoint.

TL;DR

• Teams are searching for Qualtrics alternatives as the platform lacks ease of use, requires training to get the most out of it, is expensive, and comes with limited features.
• We have gathered a list of the best Qualtrics competitors and alternatives with thorough research and set parameters to help you gain critical information in terms of unique features, and pricing plans.
• Some of our top Qualtrics alternatives are Zonka Feedback, SurveySparrow, Typeform, SurveySensum, SurveyMonkey, Medallia, and more.
• Zonka Feedback offers intuitive and user-friendly survey software that allows businesses to create, send, and measure customer feedback surveys effectively. To see how Zonka Feedback can be your top choice as a Qualtrics alternative, book a demo!

Measure Customer Feedback & User Insights 💻

Try the best Qualtrics Alternatives to understand what users need and learn ways to delight your customers.

Why Switch from Qualtrics?

Qualtrics is often seen as the gold standard in experience management and survey platforms, especially for large enterprises and research teams. But many of its users eventually hit friction points that drive them to explore Qualtrics alternatives. Here’s what real users on G2, Capterra, and tech reviews often cite:

• Overwhelming complexity & steep learning curve: The sheer number of menus, options, and deep analytics features can be intimidating for teams without full-time data analysts. Many users report needing extended training or onboarding just to get basic feedback collection workflows up and running.
• High cost, especially as you scale: Qualtrics’ pricing model—often license + module add-ons + per-response or enterprise fees—quickly becomes expensive for growing organizations. What looks manageable at first can balloon as you expand your feedback programs.
  
• Features you don’t need, hidden complexity in what you do: Many businesses want to just create surveys, collect customer feedback, and get actionable insights. Yet Qualtrics is built for large-scale, complex use cases, leading to bulky UI and cluttered dashboards—slowing down execution for simpler use cases.
• Limited flexibility in user-focused survey design and customization: While Qualtrics is powerful, some users feel locked into default designs or struggle with customizing surveys, branding, or embedding across channels without deep configuration.
• Support, maintenance & deployment overhead: Deploying Qualtrics programs often requires internal support, training, and maintenance. For fast-moving teams or small companies, the operational overhead can be prohibitive.

Because of these recurring pain points, many organizations look for tools that combine usability, speed, and cost-efficiency—rather than migrating to another heavy tool. They want something that helps them collect customer feedback, run employee pulse surveys, and get insights without the friction.

What to Look for in a Qualtrics Alternative?

Switching from Qualtrics isn’t just about finding a lighter survey tool, it’s about finding one that actually makes your life easier. As a CX leader, research head, or product manager, your ideal tool has to balance power with usability. Here’s what to keep your eyes on:

• Smooth Onboarding & Low Learning Curve: You don’t want to spend months just getting your team trained. Many Qualtrics users complain about the steep learning curve in mastering dashboards and complex workflows. Your alternative should let you create surveys rapidly, use drag-and-drop logic, and start feedback collection within hours, not weeks.
• Enterprise-grade Survey Building & Quality Controls: Expect a powerful builder with deep survey logic, quotas, and a library of survey templates plus built-in survey quality checks similar to ExpertReview, which flags issues and recommends improvements before launch.
• Advanced Analytics: Qualtrics’ iQ suite includes Text iQ for topic modeling and sentiment on open-ends and Stats iQ for statistical analysis. Your alternative should offer comparable advanced analytics that turn survey data into actionable insights without heavy spreadsheet work.
• Omnichannel & Digital Intercepts: Qualtrics captures feedback collection across web, app, email, SMS and uses website/app feedback (intercepts) to target users at key moments. Any contender must support multi-channel capture and targeting.
• Closed-loop Workflows & Case Management: Closing the loop is table stakes: automated ticketing, assignments, and follow-ups tied to dashboards, plus integrations with tools like Salesforce for a single customer view.
• Customer Data Backbone: A central directory that unifies identities and past interactions, supports segmentation, and prevents duplicates (identity resolution). Look for an equivalent profile store so you can personalize at scale.
• Integrations & Ecosystem Fit: Expect native or easy connections with Salesforce, Slack/Teams, help desks, BI, and data warehouses—so insights move into the tools where work happens.
• Lower Time-to-Value & a Gentler Learning Curve: Your team should be able to create surveys, route issues, and see real-time insights within days—not weeks of enablement. (This is a common friction point teams cite when moving off Qualtrics.)
• AI that’s Usable by Non-Analysts: Look for no-code AI to summarize themes, auto-tag feedback, surface targeted insights, and suggest next actions—without manual model tuning.
• Unified Inbox for All Feedback: Beyond surveys, pull in app reviews, support tickets, chat logs, and web feedback to see context on a single timeline per customer/segment.
• Global Scale, Security & Compliance: Role-based access, SSO/SAML, data residency options, encryption, and GDPR-friendly governance. (If you’re in healthcare/finance, make sure you can match your compliance needs.)
• Modern Product Velocity & Support: Fast UI, drag and drop builder, responsive support, and a roadmap that ships. Your team shouldn’t need a specialist to make simple changes or launch conversational surveys and branded surveys.

How Did We Evaluate Qualtrics Competitors?

Choosing the right Qualtrics alternative isn’t just about matching a feature list, it’s about finding a tool that aligns with your workflows, scales with your growth, and delivers actionable customer experience value. Here’s how we assessed each competitor in this guide:

1. Feature Depth & Relevance: We prioritized tools that replicate (or improve upon) core Qualtrics strengths—such as rich survey logic, multi-channel feedback collection, text analytics, closed-loop workflows, and research tools (e.g. MaxDiff, conjoint). But we also flagged extras—AI summarization, feedback inbox, predictive analytics—as differentiators.
2. Ease of Use & Onboarding: No one wants to wait months to launch surveys. We scored platforms based on how fast a new team can create surveys, configure logic, and begin collecting feedback. Simpler, intuitive UI, drag-and-drop builders, and strong onboarding got extra weight.
3. Analytics & Insights: Tools that force you to export raw data aren’t good fits. We looked for built-in dashboards, trend tracking, text / sentiment analysis, and easy-to-use filters to turn survey data into actionable insights quickly.
4. Feedback Channels & Coverage: The ability to capture feedback across touchpoints—web intercepts, in-app SDKs, email, SMS, kiosks, offline mode—was crucial. Tools that limit you to only one or two channels scored lower.
5. Automation, Workflows & Closing the Loop: It’s not enough to collect insights—you need to act. We evaluated whether platforms support automations like routing, alerts, follow-up tasks, survey triggers, feedback tagging, and integration with support/CRM systems.
6. Scalability, Security & Compliance: For enterprises, security is non-negotiable. We assessed role-based access, SSO/SAML, data encryption, backups, data residency, and compliance (GDPR, HIPAA, etc.). Also, how well the tool handles scale—thousands of responses, many users, multiple departments.
7. Integration & Ecosystem Fit: Your feedback tool must play nicely with your other systems. We checked for native integrations, APIs/webhooks, and data export abilities to common BI, CRM, helpdesk, and analytics platforms.
8. Pricing Transparency & Value: No hidden surprises. We compared published paid plans, tested free tiers or trials, looked at how costs scale with usage (surveys, responses, users), and whether essential features are locked behind expensive add-ons.
9. Support, Community & Resources: A great tool with poor support can sink your adoption. We graded tools on support responsiveness (chat, email, phone), training and onboarding assistance, documentation, knowledge base, and active user communities.
10. Real-User Feedback & Reviews: Features are one thing; real usage is another. We mined reviews from platforms like G2, Capterra, TrustRadius—looking for recurring praise or complaints about usability, reliability, support, and hidden limitations. These real-world signals guided our scoring.

Top Qualtrics Alternatives & Competitors at a Glance 

Top Qualtrics Alternatives to Make the Switch

While making the purchase decision, buyers of survey software compare and evaluate different tools based on parameters like features, pricing, integrations, support, and other competencies of each solution. Here are the best eleven alternatives to Qualtrics that you can switch to for a cost-effective solution.

1. Zonka Feedback

Zonka Feedback stands out as the most powerful Qualtrics alternative for teams that want the sophistication of enterprise experience management—without the weight and cost of a legacy system. It’s built for organizations that thrive on feedback, combining AI-driven analytics, multi-channel survey management, and automated CX workflows in a single, unified intelligence platform.

What truly differentiates Zonka Feedback from Qualtrics is its AI Feedback Intelligence suite. Designed to unify fragmented feedback streams, it consolidates data from surveys, helpdesk tickets, live chat, and public reviews—giving you a single source of truth. The platform automatically identifies themes, entities, sentiments, and emotions within qualitative data, while the built-in Ask AI assistant allows teams to query the system in plain language (“What are the top drivers of churn this quarter?”) and get instant, insight-rich answers.

For CX, product, and operations teams, Zonka Feedback acts as a Unified Intelligence Hub—connecting customer experience, support, and frontline insights across channels. Its CX automation capabilities enable teams to route responses, trigger alerts, assign tasks, and close cases automatically—ensuring that every piece of feedback translates into measurable action. With Impact Analysis and Trend Detection, teams can detect emerging issues, measure sentiment by location or agent, and pinpoint what’s driving satisfaction or friction in real time. The result: instead of manually combing through data exports and dashboards, teams can proactively act on AI-driven intelligence and close the feedback loop at scale to maximize customer satisfaction.

Zonka Feedback Features

• AI Feedback Intelligence: Decode complex qualitative data through themes, sentiment, and emotion analysis, with instant summaries powered by the built-in Ask AI assistant.

• Customizable AI Models: Tailor Zonka’s AI to your business by defining entities, editing themes, and connecting multiple data sources for contextual accuracy.

• Survey Management at Scale: Access 100+ ready-to-use survey templates for dynamic surveys, 30+ question types, advanced logic, multilingual support, and omnichannel distribution across web, email, SMS, WhatsApp, offline, kiosks and mobile apps.
• CX Program Management & Case Tracking: Manage every response with built-in case management, automated task assignment, and real-time alerts for unresolved issues.
• Unified Intelligence Hub: Visualize cross-channel data in one view, identify patterns and trends across locations, teams, and agents, and measure impact with advanced analytics dashboards.
• Reputation & Review Management: Monitor customer sentiment from online reviews, track reputation trends, and connect feedback directly to CX improvement efforts.
• Closing the Feedback Loop: Automate follow-ups, route issues to the right owners, and ensure every response drives action with CX workflows and digest reports.
• Enterprise Security & Governance: SOC 2 and GDPR compliant, with SSO, data encryption, and role-based access for secure, large-scale deployments.

Best For: Enterprises and high-growth teams in SaaS, BFSI, retail, healthcare, and hospitality seeking a single platform for AI-powered feedback analysis, survey management, and CX program automation without any complexity.

2. SurveySparrow

SurveySparrow is a one of the best customer experience software platform to make surveys more conversational, boost engagement, and still get meaningful analytics. It’s designed to bridge the gap between basic survey tool offerings and heavyweight experience management platforms. With features geared toward customer feedback, employee pulse surveys, and market research, SurveySparrow brings flexibility, usability, and automation into one package.

Where SurveySparrow shines is in transforming surveys from static forms into dynamic conversations. Its interface encourages respondents to engage through a chat-like experience, and it supports advanced logic, multiple survey collection channels, multilingual customization, and offline surveys to reach audiences in low-connectivity environments. On top of that, SurveySparrow’s reporting and dashboard tools help teams convert raw survey data into actionable insights without needing to export everything to BI tools.

SurveySparrow Features

• Conversational Surveys: Create chat-like forms with dynamic flow, skip logic, and personalized response journeys to boost engagement.
• Offline Surveys Support: Capture responses in low-connectivity or field environments, ideal for retail, healthcare, and on-site feedback.
• Survey Logic & Branching: Add advanced conditions and logic jumps to deliver tailored survey paths based on responses, ensuring better data quality.
• Salesforce Surveys & CRM Integration: Seamlessly connect SurveySparrow with Salesforce surveys, HubSpot, Slack, and other tools to unify feedback collection and automate workflows.
• Multilingual Surveys: Translate surveys into multiple languages to reach global audiences and improve response accuracy across regions.
• Rich Template Library: Access 100+ customizable templates for NPS, CSAT, CES, and employee feedback forms.
• Advanced Analytics & Dashboards: Visualize survey data, monitor trends, and extract actionable insights using real-time reports and filtering tools.
• Recurring & Scheduled Surveys: Automate customer experience and employee engagement surveys on a set cadence with email or SMS triggers.
• Security & Governance: Enterprise-level data privacy controls, encryption, and role-based permissions.

Best For: Organizations running customer experience, employee engagement, or market research programs that need visually appealing, multilingual surveys, survey logic & branching, and Salesforce survey integrations—without the complexity or steep learning curve of Qualtrics.

Check out the SurveySparrow alternatives here.  

3. Typeform

Typeform is one of the most design-forward Qualtrics alternatives, known for turning traditional surveys into sleek, conversational experiences. It’s built for businesses that care as much about brand aesthetics as they do about collecting meaningful customer feedback. With its visually engaging interface, Typeform helps teams build online surveys that feel more like natural conversations than form-filling tasks—perfect for startups, marketing teams, and digital-first companies that want to boost response rates through design.

While Qualtrics is known for deep analytics and enterprise-level experience management, Typeform wins with simplicity and approachability. It’s ideal for those who want to create data collection forms, NPS surveys, and user research questionnaires without needing technical expertise. Its drag-and-drop editor, logic-based questions, and multimedia support make feedback feel effortless for respondents. However, compared to Qualtrics, Typeform’s capabilities lean more toward engagement and presentation than complex analytics or automation, making it a go-to for smaller teams that want beautiful forms with actionable insights.

Typeform Features

• Beautiful Online Surveys: Create visually stunning online survey experiences with customizable layouts, videos, and image support to boost engagement.
• Drag-and-Drop Builder: Intuitive builder for quick setup of data collection forms, quizzes, and feedback surveys—no coding required.
• Conditional Logic: Build smarter surveys with skip logic, branching, and personalization that adapts to each respondent’s answers.
• Templates Library: Access hundreds of pre-built templates for NPS, CSAT, lead generation, market research, and product feedback.
• Integrations Ecosystem: Connect Typeform with tools like HubSpot, Slack, Salesforce, and Google Sheets for seamless data flow.
• Data Analysis & Reporting: Review responses in real time, export data, and connect with analytics tools for deeper insights.
• Multi-Device Optimization: Every survey is fully responsive, ensuring a seamless experience across desktop, mobile, and tablet.
• Security & Privacy: GDPR-compliant with encryption and permissions control for secure feedback collection.

Best For: Digital-first businesses, marketing teams, and product researchers looking for an easy-to-use online survey tool to create data collection forms, quizzes, and feedback experiences that delight users.

4. FormStack 

As one of the website feedback tools, FormStack is a Qualtrics alternative that helps organizations digitize feedback and automate workflows—without the heavy overhead of enterprise tools. Its no-code online form builder supports everything from simple online surveys to complex data collection forms with conditional logic and multi-step flows. The value lies in how it ties survey building to process automation and business logic so responses don’t just sit in a dashboard—they trigger action.

While Qualtrics is strong on research depth, Formstack gains favor with teams that demand flexibility, integration, and streamlined operations. You’ll find it widely used in marketing, operations, HR, and customer-facing teams who need to collect feedback, trigger downstream tasks, and integrate with CRMs like Salesforce. Its design-first approach and workflow automation make it an appealing “sweet spot” alternative for businesses scaling their feedback programs without complex configurations.

Formstack Features

• Drag-and-Drop Survey Builder & Logic: Build data collection forms and online surveys using an intuitive builder with branching, conditional logic, and “one-question-at-a-time” presentation.
• Workflow Automation & Integrations: Automatically route responses, trigger approvals, generate documents, or send notifications; works with Salesforce, Zapier, and 100+ apps.
• Survey Templates & Offline Forms: Access a library of ready survey templates and deploy forms that work offline or sync when connectivity returns.
• Conditional Logic & Routing: Use smart branching and data routing to tailor the respondent experience and push data into downstream systems.
• Branding & Theme Control: Fully customize look and feel with themes, CSS, branding elements to maintain consistency across feedback surfaces.
• Analytics, Export & Reporting: Filter responses, run basic analysis, export data to Excel/BI tools, and embed dashboards in workflows.
• Security & Governance: Supports HIPAA-compliant forms, GDPR workflows, role-based access, and secure data handling.

Best For: Mid-size to enterprise teams that want survey software with embedded workflow automation, connecting feedback to internal operations, and preferring data collection forms that do more than just gather responses.

5. SurveySensum

SurveySensum is a forward-looking customer satisfaction tools built for organizations that want to amplify their customer feedback efforts with AI, automation, and real-time insights. It focuses on reducing noise and surfacing the signal—helping you detect emerging issues, quantify sentiment, and act on feedback fast across varied channels. With native support for NPS, CSAT, and CES workflows, SurveySensum is especially appealing for teams that want deeper qualitative survey analysis without losing simplicity.

What differentiates SurveySensum in a crowded field is its combination of feedback intelligence, customizable dashboards, and closed-loop capabilities. This enterprise feedback management software lets you run offline surveys, distribute feedback across email, SMS, in-app, and website intercepts, and unify responses into role-based dashboards for agents, regional leads, or executives. Its AI modules—including theme extraction, sentiment scoring, and predictive alerting—help you spot patterns and shifts before they escalate, giving SurveySensum a strong claim as a smarter, more proactive survey platform alternative.

SurveySenum Features

• AI-Driven Feedback Intelligence: Extract themes, sentiment, and emotions from open-text responses using natural language processing.
• Conditional Logic & Branching: Configure surveys with skip logic, branching, and adaptive flows based on respondent answers.
• Multilingual Surveys: Deploy surveys in 30+ languages to cater to global audiences.
• Omnichannel Survey Distribution: Launch surveys via email, SMS, WhatsApp, in-app, web intercepts, and more.
• Offline Surveys / Offline Response Capture: Collect feedback in environments without internet connectivity and sync responses when back online.
• Real-Time Dashboards & Role-Based Views: Visualize survey results, trends, and performance in dashboards tailored to user roles or regions.
• Alerts & Auto-Routing/Basic Closed-Loop Feedback: Set up notifications or routing rules when high-priority feedback arrives.
• Integrations & APIs: Connect to CRMs (HubSpot, Salesforce etc.), Slack, Zapier, and custom systems via APIs/webhooks. 

Best For: Organizations wanting a proactive CX and feedback platform that blends AI-powered insight, closed-loop action, and multi-channel survey distribution, especially in sectors where sentiment trends and early issue detection matter (e.g. SaaS, retail, finance).

6. Jotform

Jotform is often seen as a nimble, user-friendly Qualtrics alternative for teams that want rapid development of online surveys and forms without the heavy lift of enterprise solutions. Trusted by millions, it offers a robust set of features—templates, logic, integrations, and automation—that make it suitable for businesses needing agile feedback tools. While not a full XM system like Qualtrics, Jotform hits the sweet spot for many teams: giving them solid data collection capability, flexibility, and speed.

What sets Jotform apart is how accessible it is—and how far it has evolved. You’ll find offline forms, multilingual support, conditional logic, and workflow automations, enabling it to serve in use cases like customer feedback, internal surveys, lead generation, and basic research. Plus, its integration with external tools (CRMs, file storage, analytics) allows you to assemble a feedback stack without heavy implementation overhead. In short: Jotform may not replace every Qualtrics function, but for many feedback programs it is a smart, scalable alternative.

JotForm Features

• Drag-and-Drop Builder & Conditional Logic: Create smart data collection forms with logic jumps, show/hide fields, skipping rules, and custom branching.
• Offline Forms Reliability: Use Jotform’s mobile forms app to collect responses offline, syncing when back online.
• Multilingual Surveys/Form Translation: Build forms in multiple languages so your global respondents feel native comfort.
• Workflow Automation & Approvals: Automate approvals, tasks, email sequences, and data routing with Jotform Workflows.
• Extensive Template Library: Access 10,000+ templates and start fast with prebuilt survey, feedback, registration, and research forms.
• Advanced Analytics & Reports: Use built-in analytics, visual reporting, filters, exports (CSV, PDF, Excel), and integrations with Google Analytics.
• Collaboration & Sharing: Invite collaborators, use sub-users, share forms/submissions, embed in websites, generate PDFs, and more, all from your Jotform dashboard. 

Best For: Organizations wanting a proactive CX and feedback platform that blends AI-powered insight, closed-loop action, and multi-channel survey distribution, especially in sectors where sentiment trends and early issue detection matter (e.g. SaaS, retail, finance).

7. GetFeedback

GetFeedback is a strong Qualtrics alternative for teams that live in Salesforce and want to collect customer feedback and turn it into action directly inside their CRM. Purpose-built for Salesforce, it helps CX, support, and product teams capture feedback after key touchpoints (case closed, order delivered, feature shipped) and sync every response back to the right objects for a true 360º view. If your CX program revolves around survey tool + Salesforce workflows, GetFeedback delivers faster feedback collection and closed-loop execution with less glue work.

Beyond CRM-native surveys, GetFeedback also covers digital experience—website and in-app surveys, intercepts, and quick microsurveys—to spot friction in real time and improve journeys without long research cycles. Paired with machine-learning-assisted analysis and role-based dashboards, teams can monitor NPS, CSAT, and CES, route issues, and prioritize fixes quickly. Plans are quote-based with a try-for-free flow; the platform emphasizes “up and running in days, not months,” reflecting its Salesforce-first DNA.

GetFeedback Features

• Salesforce-Native Surveys: Automatically trigger post-interaction surveys and map responses to Cases, Accounts, Opportunities, and custom objects for in-context action.
• Digital & In-App Feedback: Website intercepts and in-product surveys to capture issues as they happen and improve the digital journey.
• CX Metrics & Dashboards: Track NPS, CSAT, and CES with role-based reporting to spot trends and prioritize fixes.
• Automations & Workflows: Route alerts to Slack/Jira, trigger follow-ups, and push feedback to teams already working in Salesforce.
• Text & Feedback Analysis: ML-assisted insights to categorize feedback and speed up “why” discovery.
• Integrations Ecosystem: Connect with Slack, Jira, and more; Salesforce integration is the flagship.

Best For: Salesforce-centric CX and support teams that want CRM-native feedback collection, quick digital intercepts, and automated, in-context follow-up—without deploying a full enterprise XM stack.

8. Alchemer

Popular among voice of customer tools, Alchemer is a flexible, enterprise-ready survey platform that balances power with usability—making it a solid Qualtrics alternative for teams that need rigorous market research and day-to-day customer feedback programs without heavy overhead. Formerly known as SurveyGizmo, Alchemer has expanded beyond “just surveys” to include in-app/web feedback (Alchemer Digital), strong survey logic, and robust integrations—so research teams, CX teams, and operations can collect data, analyze it, and act.

What stands out is Alchemer’s depth where it counts: 43+ question types, advanced branching, quotas, offline response capture, and text/sentiment analysis you can even use to trigger logic in-flow. Recent releases add “Digital Connectors” to pipe web/app events into actions across your stack, and native connectors like Microsoft Teams, Salesforce, and Slack help you close the loop faster. If you need a survey tool that supports both lightweight online surveys and complex studies—without per-response surprises—Alchemer’s model and feature set are compelling. 

Alchemer Features

• Advanced Question Types & Logic: 43+ question types with skip logic, branching, quotas, and scripting for sophisticated data collection and advanced surveys.
• Text & Sentiment Analysis: Built-in sentiment scoring (VADER/NTLK) and sentiment-based logic to drive actionable insights or follow-ups in real time.
• Omnichannel & Offline Surveys: Run online surveys, intercepts, in-app/mobile SDK surveys, and offline surveys that sync when back online.
• Digital Connectors & Automation: New “Digital Connectors” tie website/app activity to downstream actions via Alchemer Connect—accelerating alerts and workflows.
• Integrations & Ecosystem: Dozens of native integrations (Salesforce, Slack, Microsoft Teams, Tableau) plus REST API/webhooks for custom flows. 

Best For: Research teams and CX leaders who need a versatile survey tool with enterprise controls—spanning market research, customer experience, and employee feedback forms—including multilingual support, advanced branching, offline surveys, and reliable data export. 

9. Medallia

Medallia is one of the most established customer experience management (CEM) platforms and a leading Qualtrics alternative for enterprises looking to capture, analyze, and act on feedback across every part of the customer journey. Designed for scale, Medallia is one of the best NPS tools that enables businesses to gather feedback from multiple channels—web, mobile, social, email, and contact centers—and turn that data into targeted insights that enhance customer engagement and employee experience alike.

What makes Medallia stand out as a robust platform is its ability to blend real-time insights with predictive analytics, helping teams understand user behavior, anticipate churn, and identify opportunities to drive customer satisfaction before issues escalate. The enterprise feedback management software platform’s AI engine, Medallia Athena, automates advanced reporting and sentiment analysis, while workflow automation ensures that feedback seamlessly routes to the right department for action. Whether it’s managing employee engagement, tracking the customer journey, or powering academic research and VoC programs, Medallia provides the intelligence layer that connects feedback to measurable business impact.

Medallia Features

• Omnichannel Feedback Capture: Collect and unify feedback from multiple channels—email, web, in-app, SMS, and call centers—for a 360° experience view.
• AI & Predictive Analytics: Use Medallia Athena to uncover patterns, forecast churn, and detect emerging trends automatically.
• Customer & Employee Experience Management: Manage customer engagement and employee feedback within a single platform, ensuring organization-wide alignment.
• Advanced Reporting & Dashboards: Access role-based, real-time insights with customizable visualizations for every stakeholder.
• Survey Logic & Targeting: Design personalized, branded surveys with conditional logic and advanced targeting for precise segmentation.
• Integrations & Data Export: Integrate seamlessly with Salesforce, ServiceNow, and other tools, with secure APIs and data export options for analytics workflows.
• Multilingual Support: Run multilingual surveys across regions to capture global voices effectively.

Best For: Large enterprises and CX-driven organizations across finance, retail, hospitality, and telecom looking for a robust platform that connects customer experience, employee engagement, and predictive analytics across multiple departments to drive continuous improvement and measurable growth.

10. SurveyMonkey

One of the most popular SMS survey software and Qualtrics alternatives, SurveyMonkey is a familiar, cloud-based survey platform that helps teams capture feedback, run multilingual surveys, and turn responses into targeted insights quickly. It’s especially appealing for CX and research teams that need to gather feedback across multiple channels (email, web links, embeds) and move fast with a large question bank, strong survey logic, and a mature integrations ecosystem (Salesforce/HubSpot/Slack and more).

Over the last year, SurveyMonkey has leaned into AI—adding an AI Analysis Suite for chat-style analysis, thematic clustering, and faster gathering insights—on top of creation helpers like Build with AI and question suggestions. Teams focused on customer satisfaction, employee engagement, or light academic research appreciate the balance of speed and control: you can launch branded surveys, use conditional logic for personalization, monitor customer segments, and export data (including SPSS) when you need deeper analysis in other tools.

SurveyMonkey Features

• AI Analysis Suite & Build with AI: Accelerate creation and convert raw responses into targeted insights with thematic and chat-based analysis. 
• Survey Logic & Conditional Branching: Personalize paths and questions to different customer segments with skip logic and advanced branching.
• Templates & Question Bank: Quickly launch customer satisfaction, NPS, CSAT/CES, and employee engagement studies with expert-written items.
• Multilingual Surveys: Reach global audiences with language support across your branded surveys. 
  Business Wire
• Integrations & Automations: Push results to other tools (Salesforce, HubSpot, Slack, Zapier) to act faster on quick feedback. 

Best For: Teams that need a familiar, fast survey tool to capture feedback across channels, personalize with conditional logic, and produce targeted insights—with reliable data export and AI helpers—without committing to a heavy customer experience management stack.

Further, you can also check-out some of the top SurveyMonkey competitors if you want to explore other tools. 

11. forms.app

forms.app is an online form builder tool that is a budget-friendly Qualtrics alternative for teams that want to build attractive forms and online surveys fast, automate hand-offs, and keep costs predictable. With an AI form/survey generator, ready-made templates, and conditional logic, you can go from idea to live branded surveys in minutes—ideal for capturing feedback from customers, employees, and event audiences without heavy setup or a sales call.

Where Qualtrics emphasizes enterprise customer experience management, forms.app focuses on speed and simplicity: create data collection flows, embed them on websites, share links/QRs, and sync responses to spreadsheets or other tools through integrations. You’ll get multilingual support, template libraries, basic analytics with data export, and options for higher-volume response limits as you scale—making it a practical fit when you need to gather feedback quickly across campaigns or teams.

forms.app Features

• AI Survey/Form Generator: Create full surveys and forms from a short prompt; customize design and questions instantly.
• Conditional Logic & Branching: Personalize paths with show/hide conditions and rules to improve completion and data quality.
• Multilingual Support: Add translations (manual or AI-assisted) to run multilingual surveys for global audiences.
• Templates Library: Start faster with form, survey, and quiz templates for common use cases.
• Integrations & Automations: Send responses to Google Sheets and more via Zapier; connect with Slack, HubSpot, WordPress, and additional apps.
• Analytics & Data Export: Track submissions and export data for deeper analysis or reporting. 

Best For: Marketing, CX, and ops teams that need a quick, low-maintenance way to gather feedback, run multilingual surveys, and automate data export to their stack—without investing in a heavyweight alternatives to Qualtrics platform.

12. Sogolytics

Sogolytics is a mature Qualtrics alternative that blends an easy survey builder with enterprise-ready controls for capturing feedback across the customer and employee lifecycle. If your priority is to gather feedback quickly, personalize journeys with strong survey logic, and convert responses into targeted insights, Sogolytics delivers—without the overhead of a full CX suite. Its published tiers include unlimited surveys and questions, multilingual delivery, and built-in exports so teams can move from collection to analysis fast.

Beyond simple forms, the platform’s CX tools (SogoCX) add dashboards that surface key drivers, trends, and customer satisfaction metrics in real time. You can segment by customer segments, track user behavior across touchpoints, and move insights downstream via integrations and data export (including SPSS) for deeper modeling. For organizations comparing alternatives to Qualtrics, Sogolytics stands out as a pragmatic, robust platform for gathering insights at scale across multiple channels.

Sogolytics Features

• Unlimited Surveys & Multilingual Delivery: Launch unlimited projects with unlimited questions per survey and multilingual surveys to reach global audiences. 
• Advanced Survey Logic & Branching: Use skip logic, show/hide rules, quotas, and randomization to tailor paths and improve data quality.
• CX Dashboards & Key Drivers: Monitor trends, strong/weak tags, and drivers impacting NPS/CSAT for targeted insights and faster decisions.
• Templates & Assessments: Start fast with expert-written templates for customer satisfaction, employee engagement, and assessments.
• Exports & Reporting: Export data and reports to Excel, Word, PowerPoint, PDF—and export to SPSS when you need advanced analysis.
• Integrations & Automations: Publish on social, connect to your stack, and schedule report delivery for ongoing visibility. 

Best For: Marketing, CX, and ops teams that need a quick, low-maintenance way to gather feedback, run multilingual surveys, and automate data export to their stack—without investing in a heavyweight alternatives to Qualtrics platform.

Conclusion

Qualtrics is undoubtedly one of the most powerful and advanced CX platforms out there. It offers unlimited capabilities and advanced options for identifying gaps, analyzing areas of improvement, and building a culture of action. 

However, with the advancement and reinvention, the platform has become too complex and expensive for companies that don't have a huge budget set out for feedback collection. One can find several alternatives to Qualtrics that offer unique features and capabilities for collecting and analyzing feedback. Whether you're looking for user-friendly interfaces, real-time feedback collection, customizable surveys, robust reporting and analytics, customer experience management, or cost-effective solutions, there are several options for Qualtrics alternatives available in the market to meet your specific needs. 

Ultimately, the choice of survey software platform depends largely on your specific requirements. One can assess and evaluate the online and mobile online and mobile online survey tools and tools and tools based on factors pricing, ratings, customization capabilities, and more to land on the right Qualtrics alternative for your organization. 

If you're seeking a powerful, intuitive yet cost effective solution to streamline your feedback processes and enhance customer satisfaction, schedule a demo with Zonka Feedback today.