Top 17 Best Online Survey Tools and Software in 2025 [Paid + Free]

Choosing the best survey tool can be overwhelming. With so many options available, finding one that aligns with your needs and budget can be challenging. Whether you’re collecting customer feedback, conducting market research, or creating surveys to measure employee satisfaction, selecting the right tool can enhance the experience for survey respondents and make a significant difference.

While Zonka Feedback (our platform) is a powerful survey tool with AI features, this guide provides an unbiased review of various tools to help you find the best fit for your specific needs. We have evaluated the best survey tools based on their essential features, such as customization options, data analysis capabilities, and user experience enhancements.

We have categorized the list into four categories: top online survey tools, enterprise solutions, website survey tools, and free survey tools.

From features to use cases, this guide covers everything you need to make an informed choice. Ready to discover the perfect survey app for your business?

Let’s dive in!

TL;DR

• In this article, we've reviewed the top 17 survey tools of 2025, breaking down their features, integrations, reporting capabilities, and more to help you find the perfect fit for your business.

• We’ve also included tips on selecting the right tool based on your budget and use case.

• Some standout platforms include Zonka Feedback, SurveyMonkey, SurveySparrow, and Typeform, each with its own unique strengths.
• If market or academic research is your focus, QuestionPro is an excellent options.
• For website surveys, Hotjar leads the way with feedback widgets and targeted micro-surveys.
• Google Forms is a completely free survey maker, while Microsoft Forms is a great choice for teams using Microsoft 365.
• Most tools we’ve covered offer a free plan with varying limits on active surveys and responses.
• We have included a checklist at the end to help you select the right tool from all the tools we have evaluated.

• Zonka Feedback is a fantastic all-in-one survey tool for building engaging surveys, gathering insights, and closing the feedback loop. To know more about Zonka Feedback schedule a demo or start a free 14 day trial.

Gather Feedback with Online Surveys

Reach your customers on any device through powerful online surveys and collect actionable feedback to measure and improve customer experience.

What are Survey Tools?

Survey tools are designed to create, distribute, and analyze surveys, making it easier to collect and interpret user feedback. These tools facilitate the interviewing of survey participants, enabling businesses, marketers and researchers to gather valuable consumer insights. With intuitive interfaces, customization options, and built-in analytics, survey tools streamline the entire survey process.

Whether you’re measuring customer satisfaction, setting up a Voice of Customer program, conducting brand research, running quizzes, or assessing employee engagement, survey tools simplify data collection and help you make informed decisions.

Most tools come equipped with pre-built templates, multiple collection methods, real-time insights, and detailed reports. Customer experience (CX)-focused survey tools support key metrics such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). Many modern survey tools also integrate artificial intelligence features, including AI-driven survey creation, sentiment analysis, text analytics, and thematic analysis.

Here’s how we’ve categorized the list:

This list includes both free and paid survey tools, helping you choose the best option for your specific use case. We’ve divided the tools into the following categories:

• Top Survey Tools: These tools are a great fit for most businesses. They are feature-rich and include essential functionalities for customer feedback, employee experience, research, and brand surveys. They support multi-channel survey distribution and offer multilingual capabilities. Most of these tools offer both a free plan and multiple self serve options. Additionally, they excel in creating surveys with customization options and user experience enhancements, making it easier to tailor surveys to specific demographics.
• Enterprise Survey Tools: Designed for mid-to-large enterprises, these tools offer advanced customization, in-depth reporting, and complex features. These enterprise survey software may not be the best fit for small and mid-sized businesses. Many do not offer a free plan or an online trial—you will need to contact them for pricing.
• Website Survey Tools: These tools focus on collecting digital feedback from websites, apps, and products. They specialize in micro-surveys, online targeting, user segmentation, and seamless user engagement.
• Free Survey Tools: These tools are completely free. This category includes Google Forms and Microsoft Forms. Google Forms requires only a Google account and integrates seamlessly with Google Sheets. While Microsoft Forms is not technically free, it is bundled with Microsoft 365 and is available at no extra cost to Microsoft users.

This categorization will help you easily find the right survey tool for your needs and make an informed decision.

Key Factors for Choosing The Ideal Online Survey Tool

When selecting the best survey tool, we focused on several critical factors to ensure each option provides powerful functionality, seamless usability, and valuable insights. Here’s how we recommend how you should evaluate your needs and ideal tool:

Essential Checklist:

• Survey Creation: A great tool should offer an intuitive survey building process, including advanced functionalities like generative AI for automatic survey creation, visual logic branching to enhance the flow of questions for survey respondents, multi-lingual support, diverse question types, and customizable design options.
• Survey Distribution: We considered tools that support multiple distribution methods, including email, SMS, QR, Links, embedded widgets, in-app SDKs, WhatsApp, and even offline capabilities. The broader the reach, the more effective the tool.
• Reporting and Insights Capabilities: Comprehensive reporting and analytics are essential. We prioritized tools that offer real-time dashboards, trend analysis, text analytics, and sentiment analysis, helping users extract actionable insights effortlessly.
• Integration Capabilities: A survey tool should seamlessly connect with other platforms. We evaluated tools based on their ability to integrate with CRM systems, helpdesks, marketing automation platforms, and analytics tools, ensuring smooth data flow and workflow automation.
• Security and Privacy: Data protection is crucial. We ensured the selected tools comply with security standards like GDPR and HIPAA, offer encryption, and implement strong privacy policies to keep survey responses secure.

Additional Specialized Features

To cater to different use cases, we also considered tools offering:

• CX Metrics: For customer experience-focused surveys, we looked for tools that support key CX metrics like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES), ensuring businesses can track and improve CX effectively.
• AI Capabilities: AI-driven features enhance survey analysis and efficiency. We focused on tools offering AI-powered survey creation, sentiment analysis, text analytics, and thematic analysis to help businesses gain deeper insights with minimal effort.
• Academic Research – Advanced features tailored for research studies, such as complex question logic and respondent management.
• Contacts and User Segmentation – Capabilities to segment respondents based on attributes and behaviors for targeted insights.
• Multi-Location Surveys for Chains – Features designed for businesses with multiple locations, enabling location-specific feedback collection and analysis.
• Enterprise Features – Includes Single Sign-On (SSO), role-based access control, team collaboration features, and audit logs for enhanced security and user management.

Budget Considerations

Survey apps come in a variety of pricing models to suit different needs:

• Basic Free Software – 100% free tools with essential features.
• Free Plans with Limits – Free plans with better features than basic free software that include survey and response limits, typically for individuals or small-scale use.
• Self-Serve Online Plans – Subscription-based plans ranging from $300 to $7,000 per year, depending on features and scale. Most of them base the pricing on features and survey responses.
• Enterprise Plans – Custom pricing for larger organizations, typically starting at $10,000+ per year, with premium support, customization, and enhanced security.

By focusing on these factors, we ensured that the tools we recommend make your process smarter, more efficient, and highly secure—regardless of your budget or use case.

Best Online Survey Tools at a Glance

Top Online Survey Tools with Free and Self-Serve Plans

These top picks offer everything from advanced AI analytics and scalability to a wide variety of templates and workflow automation, ensuring you can gather insights and close the feedback loop quickly for top-notch customer satisfaction.

1. Zonka Feedback: An AI-powered Survey Software

Zonka Feedback is an easy-to-use, all-in-one survey platform that offers a comprehensive suite of features, even in its free version. Zonka Feedback facilitates communication with survey respondents through tools like email notifications and smooth survey logic. The survey creation process is streamlined with available templates and AI tools, making it easier to get started and customize your surveys quickly. You can create a survey with a range of question types, from multiple-choice to detailed metrics like NPS, CSAT, and CES.

The platform supports multi-channel distribution, so you can easily share surveys via email, WhatsApp, SMS, or embed them on your website. Zonka Feedback also helps in managing and analyzing survey data, integrating with platforms like Google Sheets for better data organization. It has deep integrations with leading helpdesk and CRM systems like Zendesk, Salesforce, HubSpot, Microsoft Dynamics, Intercom and many more. Plus, the real-time reporting and analytics give you immediate insights into your feedback, helping you stay on top of customer sentiments.

Top Features

• 100+ customizable ready-to-use survey templates

• 30+ question types including CX metric questions like Net Promoter Score, Customer Effort Score, and Customer Satisfaction Score can be deployed easily for real-time feedback collection

• Advanced features like survey logic and branching, hide logic, answer piping, multilingual surveys, and survey redirection to create dynamic surveys for efficient data collection

• Multiple distribution channels and feedback widgets to collect online feedback like popups, bottom bar, slideouts, and feedback buttons

• Microsurveys to get instant feedback from customers.

• Real-time feedback alerts and notifications for feedback based on the criteria you set

• Workflow automation for automating processes like response tagging and auto-responding that seamlessly integrate into existing tech stack

• User segmentation and segmenting of feedback data for targeted audience

• AI-powered analytical features like Sentiment Analysis, Text Analysis, and more

• Powerful integration with business tools like Salesforce, Zendesk, Freshdesk, Slack, Mailchimp, Webex, Google Analytics, AirTable, Intercom, Zoom, and more

Best For: Zonka Feedback is perfect for businesses of all sizes looking for a reliable tool to measure customer satisfaction and improve customer experience.

2. SurveyMonkey: One of the Oldest Survey Tool

SurveyMonkey is one of the popular survey software that provides a user-friendly interface, simplifying the process of creating and distributing surveys.

Its free survey tool allows you to create unlimited surveys but limits you to 10 questions per survey and only 40 visible responses per month. Additionally, the free version lacks many features like logic functions or data export.

However, SurveyMonkey integrates seamlessly with various tools like Salesforce, Mailchimp, and HubSpot, making it a great option for users looking to streamline their collection process across platforms. This integration facilitates better management of survey data, ensuring accurate data handling and reporting.

Top Features

• User-friendly survey builder with drag-and-drop operations

• Multiple question types like rating scales, open-ended, multiple choice

• Custom survey themes and branding

• NPS and CSAT surveys

• Survey logic and branching

• Email invitations and reminders

• Integrations with 120+business systems, including Salesforce, Tableau, and Marketo

Best For: SurveyMonkey is best for users needing a simple CSAT tool for basic feedback, with upgrade options for advanced features and deeper analysis.

If you are looking for great features at a lower price, its lower-pricing plans may not offer many functionalities. You might have to look for SurveyMonkey alternatives to find features like advanced reporting, display logic support, and more at a lower price. 

3. QuestionPro: Feature Packed Online Survey Platform

QuestionPro is an ideal online survey platform for large enterprises. It simplifies data collection and analysis with 350+ free survey templates, 40+ question types, and 15+ logic options. Its offline app lets you gather responses without internet, and you can customize surveys with your branding. The standout feature is its real-time reporting dashboard with 40+ reports, plus integrations with 20+ platforms for seamless data flow.

Top Features

• Access over 20 professional themes with the ability to customize surveys using your brand's logo, colors, and fonts.

• Advanced question types like heatmaps, semantic sliders, and captcha verification to enhance survey experience.

• A well-designed user interface enabling creating surveys tailored to specific demographics through features like A/B testing and audience panels.

• Leverage Conjoint and MaxDiff analysis to gauge product feature preferences and customer choices.

• Offline data collection via a mobile app, enabling survey responses even in areas with no internet access.

• Generate more than 40 reports for both quantitative and qualitative insights, with export options in PDF, Word, SPSS, and Excel.

• Fully compliant with GDPR, HIPAA, ISO 27001, and other essential data privacy standards.

Best For: With its advanced features like MaxDiff analysis QuestionPro is an excellent questionnaire tool for businesses of all sizes.

4. Typeform: Beautiful Surveys and Forms Tool

Tired of boring surveys? Typeform, a robust form builder software is your solution. Its visually appealing, interactive flow make form-filling engaging and personal. With smart logic jumps that adapt questions based on previous answers, it offers a tailored experience for each user. Plus, seamless integrations with tools like Google Sheets and Mailchimp ensure smooth data flow and makes it an ideal survey software for both medium and small enterprises.

Top Features

• An interactive and engaging tool to create a survey with collaborative survey creation

• Conditional logic, skip logic, and question branching

• Brand customization with themes, colors, and logos

• Real-time data visualization

• Advanced reporting and analytics

• Syncing of online responses to tools Google Sheets and Zapier

• Over 120+ integrations to conduct surveys at scale

Best For: Typeform is a perfect software for marketing teams for that want surveys that are not only functional but also visually engaging.

If survey results are your priority, Here are the top Typeform alternatives you can switch to. 

5. SurveySparrow: Online Survey Tool to Create Conversational Surveys

SurveySparrow, a powerful survey software transforms surveys into engaging, conversational experiences, gathering real-time, actionable insights. Whether it's NPS surveys, 360° assessments, or offline data collection, its versatile customer survey platform simplifies the process. With features like reputation management, ticketing, and chatbot integration, SurveySparrow keeps you connected to your audience.

Top Features

• Create customized surveys effortlessly with AI, making survey creation quick and easy.

• Advanced text analytics feature for deep insights into large data sets.

• Share surveys through WhatsApp, SMS, Slack, email, and 10+ other platforms, including offline mode.

• Supports over 130 languages, ideal for businesses with a global reach.

• Manage responses and resolve issues with integrated ticketing systems.

Best For: SurveySparrow is perfect for small to mid-scale businesses seeking interactive surveys.

6. Delighted: Powerful NPS Survey App

If you're looking for a simple yet effective tool to gather NPS, Delighted has you covered.

It's easy to use and perfect for collecting insights across multiple channels, whether it's via email, web links, or even kiosks. Plus, its robust reporting makes analyzing feedback a breeze.

Top Features

• Net Promoter Score and other metric surveys like CSAT, PMF, eNPS, and CES

• Customizable surveys with branding elements and themes

• Real-time feedback reporting

• Automated workflows and notifications

• Integration with CRMs and helpdesk systems

Best For: Delighted is the an ideal platform for businesses seeking a simple, user-friendly tool to collect and analyze real-time net promoter score with minimal setup and high response rates.

7. Nicereply: Simple Survey Tool for Helpdesk surveys

If you're after a straightforward yet effective way to gather customer feedback, Nicereply could be your go-to tool.

With one-click CSAT, CES, and NPS surveys, Nicereply automates the process—whether via email, after support tickets, or through website pop-ups. It also integrates smoothly with popular CRMs like Zendesk and Freshdesk, keeping everything organized in one place. Here's why Nicereply stands out!

Top Features

• Set up once and collect CSAT, CES, and NPS feedback automatically after resolving a ticket or conversation.

• Add surveys right in your email signatures to gather feedback with every customer interaction—no extra emails needed!

• Nicereply integrates with popular CRM platforms like Zendesk, Freshdesk, and Pipedrive, letting you track feedback within your existing workflows.

• Get a full view of your CSAT, CES, and NPS data in an intuitive dashboard, with regular reports delivered straight to your inbox or Slack.

Best For: Both small and growing companies who want to streamline customer feedback collection, especially through email and support interactions.

Best Enterprise Online Survey Tools

Enterprise tools cater to the complex needs of large organizations, offering specific features like multi-brand surveys AI-driven analytics, user roles, customizable workflows, and deep integrations. Zonka Feedback fits the bill well and here are other top recommendations:

8. Qualtrics: Experience Management Survey Tool for Enterprises>

Qualtrics is a powerful enterprise survey software with advanced logic, robust reporting, and extensive customization. Its AI-driven insights optimize customer and brand experiences, while seamless integration makes it ideal for enhancing feedback management.

Top Features

• 50+ templates and 100+ question types to create customized surveys

• User-friendly interface with an intuitive building experience

• Advanced survey logic and branching capabilities

• Multiple channels for distribution like mobile devices, websites, and apps

• Comprehensive reporting and analytics for in-depth response analysis

• Integrations with existing systems like Salesforce, Marketo, and Adobe

Best For: Qualtrics is one of the best survey platform for large enterprises and organizations that require advanced customization, in-depth analytics, and AI-driven insights.

9. Medallia: Best Survey Tool for Hospitality Industry

Medallia is a popular enterprise survey software helping businesses truly understand their customers by capturing feedback from every interaction—surveys, chats, or social media. With real-time data and AI-driven analytics, it personalizes experiences and automates tasks, making customer engagement easy and scalable across your organization.

Top Features

• Gather insights from various touchpoints like surveys, social media, and live chat.

• Automatically analyze customer feedback to uncover actionable insights and predict customer behavior.

• Receive instant notifications on responses to take timely action.

• Understand customer emotions with advanced text and sentiment analytics.

• Tailored views for tracking key metrics and generating detailed reports.

• Seamless integration with CRM, marketing automation, and other business systems.

Best For: Medallia is a perfect platform for large hospitality enterprises looking to deliver exceptional, personalized guest experiences at scale, using real-time insights and automation.

10. InMoment: Popular Survey Tool to Unify Experience Data

InMoment goes beyond basic feedback collection, connecting customer interactions from surveys, reviews, and call logs. Using AI, it analyzes both structured and unstructured data to uncover key insights, helping your team take informed actions and improve the omni-channel experiences.

Top Features

• Collect, analyze, and act on customer feedback through AI-powered surveys and social reviews.

• Manage and turn social ratings and reviews into actionable insights.

• Analyze conversations from call logs, emails, and chat transcripts to elevate customer experiences.

• Gain insights from online interactions to improve digital experiences.

• Discover trends and competitive advantages through in-depth customer data analysis.

Best For: InMoment is a best survey software for large enterprises looking to gather, unify and analyze customer feedback across multiple channels.

11. CustomerGauge: Enterprise Account Experience Software

CustomerGauge elevates NPS by combining customer feedback with revenue insights, giving you a comprehensive view of customer relationships and their business impact.

With tools for gathering feedback from multiple stakeholders, customizable dashboards, and segmented insights, CustomerGauge helps you focus on what truly matters. Plus, by linking feedback to revenue, you can easily track the ROI of your CX initiatives.

Top Features

• Get a 360° view of customer health by integrating NPS with revenue data.

• Identify and prioritize at-risk accounts using NPS and account-level insights for proactive customer management.

• Track the ROI of NPS efforts and highlight areas for improvement to boost customer experience and revenue impact.

• Manage responses, tasks, and goals directly within the platform, streamlining workflows and ensuring efficient follow-up on feedback.

Best For: Ideal survey platform for B2B businesses and CPG industry focused on revenue-driven Account experience

12. AskNicely: Popular Customer Feedback Platform

Looking for a simple yet powerful way to get real-time feedback and keep your customers happy?

That's where AskNicely comes in.

This powerful tool is all about collecting feedback from your customers at just the right moment, whether it's through email, SMS, or a quick survey on your website. What's great is how it goes beyond just gathering feedback—it actually helps you use that feedback to coach your frontline teams and improve your service.

And the best part? You can manage it all from your phone, so you're always in the loop.

Top Features

• Collect real-time feedback from customers through email, SMS, and web-based surveys.

• Gain real-time NPS insights across different customer segments and departments.

• Automate follow-up actions to dive deeper into customer satisfaction and improve experiences.

• Efficiently close the feedback loop with automated surveys, emails, and tasks.

• Customize workflows to streamline feedback management and ensure prompt responses.

Best For: Best for large and medium enterprises looking to boost customer satisfaction with real-time feedback.

Top Website Survey Tools

Website and Online Survey Tools help businesses gather real-time feedback within their website, app or software, offering valuable insights without disrupting the user experience. These tools are key for improving product features and boosting user engagement.

13. Hotjar: Online Feedback and Surveys with Session Recordings

Hotjar gives you a clear view of how users interact with your website. Alongside surveys, it offers heatmaps and behavior analytics that show where visitors click, how far they scroll, and where they drop off. This makes it a powerful website feedback software for businesses wanting to optimize their sites based on real user behavior. With Hotjar, you can make data-driven adjustments that enhance user experience and boost engagement.

Top Features

• Heatmaps that visually represent user interaction with the website

• Session recording to record and play user sessions and navigation

• Ability to add different types of questions to the online surveys like radio button, checkbox, text field, NPS, and CSAT questions

• Logical jumps and question branching

• Online surveys and form analysis

• AI-powered surveys (recently introduced)

• Real-time web reports and visitor recordings filtering and insights

Best For: Perfect website feedback and simple feedback widgets for businesses looking to optimize their online experiences using real customer behavior data.

Hotjar was popular for its survey maker, but after shifting to a paid model, users found it expensive for the limited features. Also, If you need SMS or Email surveys, consider exploring Hotjar alternatives

14. Qualaroo (ProProfs): Contextual Surveys

If you're aiming to truly grasp what drives your customers to website, Qualaroo is the perfect tool. This survey app offers real-time feedback through interactive Nudges™ on your website or mobile app, capturing insights exactly when they matter. With advanced targeting features like skip logic and branching, Qualaroo ensures you ask the right questions to the right users, giving you deep, actionable insights to enhance your product or service.

Top Features

• Customize surveys and collect feedback in 70+ languages

• Collect feedback through multiple channels, like websites, email, in-product, in-app, and also in your prototype

• Advanced reporting to provide real-time data and analytics

• Seamlessly integrates with tools like HubSpot, Salesforce, Google Analytics, and more

Best For: Qualaroo is best for businesses looking to gather in-context feedback through targeted, In-app surveys to gain deeper insights into user experiences and behaviors.

15. Survicate: Beautiful In-product Survey Tool

If you've ever wanted to tap directly into your customers' thoughts at pivotal moments, Survicate has got you covered.

Survicate makes it easy to capture feedback at key moments, whether on your website, in your product, or through mobile apps. With AI-driven analysis and dynamic survey logic, you can make real-time decisions based on customer insights. Seamless integration with tools like HubSpot, Salesforce, and Mailchimp also adds versatility to this powerful survey software.

Key Features

• Choose from pre-designed templates or build custom surveys with dynamic logic and branching.

• Distribute surveys via email, website, mobile apps, or in-product, meeting your customers where they are.

• AI categorizes feedback for easy analysis, helping you quickly pinpoint areas for improvement.

• Collaborate with your team on survey design and analysis, streamlining the feedback process.

• Capture partial responses and deploy surveys strategically to maximize completion rates.

Best For: SMEs, SaaS companies, eCommerce, marketing agencies, and customer service teams.

Top Free Online Survey Tools

We've compiled a list of the top free tools that you can use without spending a dime. While these tools may not boast all the advanced features of their paid counterparts, they are ideal for crafting simple, straightforward forms. Integration is key, and we've highlighted two tools that seamlessly integrate within their ecosystems.

16. Google Forms: Popular with Google Users with basic needs

Google Forms is a free survey app that is popular for its simplicity, user-friendliness, and ability to integrate seamlessly with Google Sheet. It offers a simple interface, along with customizable survey templates, collaboration, and basic reporting features making it an excellent choice for businesses of all sizes.

However, if you need advanced features like advanced skip logic, or complex question branching, Google Forms may not suit you.

Top Features

• Unlimited surveys and Unlimited responses per survey

• Easy and free survey creation for unlimited surveys with unlimited questions

• Custom themes and templates

• Collaboration and sharing

• Integration with Google Workspace and Google sheet

Best For: NGOs, Personal use, Micro small companies, schools and institutions.

17. Microsoft Forms: Simple, Effective, and Everywhere

Microsoft Forms is a powerful, user-friendly form and survey maker that makes it easy to create surveys, quizzes, and polls for all your business or personal needs. It is ideal for users in Mirosoft ecosystem who need integration with Microsoft apps and Microsoft teams.

Top Features

• Build effective forms, quizzes, and polls with intuitive tools and customizable themes.

• Unlimited forms and surveys with no response limit

• Instantly visualize response data with automatically generated charts and reports.

• Let built-in AI suggest question types and optimize your forms for better results.

• Integrates effortlessly with Microsoft 365 apps like Teams and Excel, making data analysis and collaboration easy.

• Access, create, and manage forms from any device, anywhere, with support for all web browsers.

• Ensure inclusivity with the ability to create forms in multiple languages.

Best For: Businesses and educational institutions looking for an easy-to-use, integrated solution for gathering feedback, tracking progress, or running quick polls.

Steps to Choose a Good Online Survey Tool

Choosing the right online survey tool can feel overwhelming, but by following these steps, you can find the best fit for your needs. These steps align with the Key Factors for Choosing the Best Online Survey Tools and will help you make an informed decision.

1. Identify Your Survey Goals

Start by defining what you want to achieve with your surveys—whether it's measuring customer satisfaction, gathering product feedback, conducting market research, or assessing employee engagement. Also, consider the channels you’ll use to distribute surveys (email, SMS, website, WhatsApp, QR codes, kiosks, in-app SDKs, offline surveys, or even chatbots).

2. Evaluate Your Needs: What Features Matter Most?

Different survey tools offer various capabilities, so it's essential to determine which features align with your goals. Here’s a quick checklist to help you evaluate the right tool for your needs:

Survey Creation & Customization

• User-Friendly Survey Builder – Drag-and-drop functionality for effortless survey creation.
• Survey Templates – Pre made templates for different industries and use cases as well as pre written questions.
• Multi-Language Support – Ability to create surveys in multiple languages.
• Survey Logic & Automation – Features like skip logic, branching, answer-based redirection, and pre-filled responses for personalized surveys.

Survey Distribution & Collection

Surveys can be distributed in multiple ways. Ensure your tool supports the channels that best fit your audience:

• Links & QR Code Surveys – Share survey links via websites, social media, and messaging apps or provide scannable QR codes for easy access.
• Email & SMS Surveys – Send surveys directly to customer lists via email or SMS for higher response rates.
• Digital & Online Surveys – Embed surveys on websites, mobile apps, chatbots, WhatsApp, and live chat for seamless feedback collection.
• Offline & Kiosk Surveys – Enable data collection without internet access via kiosk-based surveys, field surveys, and event-based feedback collection. These in-the-moment touchpoints can ensure you're getting the right data for evaluation.

Reporting & Insights

• Advanced Analytics & CX Metrics – Real-time dashboards, NPS, CSAT, CES tracking, and survey results.
• Data Visualization – Reports with charts, graphs, sentiment analysis, and trend reports.
• Survey Reports for Different Use Cases – Market research, academic research, customer experience, employee feedback, and product surveys.
• Contacts & User Segmentation – Ability to categorize respondents based on demographics, purchase history, and feedback trends.

AI & Advanced Features

• AI-Powered Analytics – Automated insights, text analytics, and sentiment analysis.
• Survey Automation – AI-driven question recommendations and predictive analytics.
• Thematic Analysis – Identify key themes and trends from open-ended responses.
• Closing the Feedback Loop – Features like auto-triggered emails, follow-ups, and action-based workflows to address feedback.
• Multi-Location Surveys – Location-based reporting and branch-wise analytics for franchises and multi-unit businesses.

Workflow Automation & Notifications

• Automated Workflows – Set up rule-based workflows for follow-ups, escalations, and response categorization.
• Real-Time Response Notifications – Get instant alerts via email, Slack, or mobile push notifications for immediate follow-ups.
• Collaboration & Role-Based Access – Assign roles to different team members for reviewing and managing survey responses efficiently.

Integrations & Security

• Seamless Integrations – Connect with CRMs, helpdesks, email marketing platforms, and analytics tools like Salesforce, HubSpot, Zendesk, and Tableau.
• Security & Privacy – GDPR, HIPAA compliance, data encryption, role-based permissions, and audit logs for enterprise-grade security.

4. User-Friendliness and Ease of Use

Functionality is not everything. A top-notch online survey tool should be easy to use, even for those who are not tech-savvy. It should have an intuitive interface that allows users to create and distribute surveys quickly and efficiently. The survey creation process should be straightforward, with drag-and-drop functionality, pre-built templates, and clear instructions guiding users every step of the way. This ensures that anyone, regardless of their technical expertise, can design and deploy surveys without hassle.

5. Compare Pricing Plans & Value for Money

Survey tools come with different pricing models. When comparing plans, consider:

• Basic Free Plans – With limited survey responses.
• Self-Serve Paid Plans – Flexible plans for small to mid-sized businesses.
• Enterprise Plans – Features like SSO, role-based access control, dedicated support, and enhanced security for large organizations.

Look for a tool that balances features, affordability, and scalability to ensure long-term value.

6. Read User Reviews & Testimonials

Gather insights from user reviews on platforms like Capterra, G2, and GetApp to evaluate:

• Ease of use – Is the platform intuitive and user-friendly?
• Support & reliability – How responsive is customer support?
• Performance – Does the tool deliver on its promises?

Real-world feedback helps uncover potential issues that may not be visible in feature lists.

7. Take Advantage of Free Trials & Demos

Most survey tools offer free trials or live demos, allowing you to:

• Test the survey creation process – Explore question types, branding options, and automation.
• Evaluate integrations – Check how well it syncs with your existing tools.
• Assess user experience – Determine ease of use for your team.

This hands-on experience ensures the tool meets your needs before committing.

8. Make an Informed Decision

After evaluating all aspects—features, pricing, usability, reviews, and trial experience—choose the survey tool that aligns best with your goals. Ensure it supports long-term scalability and meets your evolving business needs.

By following these steps, you can confidently select a survey tool that streamlines feedback collection, enhances data analysis, and drives actionable insights for your business. 

Zonka Feedback: One of the Best Survey Software

We've covered the 17 top online survey tools, each offering something valuable based on your specific needs. From Google Forms and Microsoft Forms for simple surveys to Qualtrics and SurveyMonkey for enterprise-level feedback collection, every tool has its strengths.

However, Zonka Feedback stands out as the perfect balance of powerful features, affordability, and ease of use. It offers everything from real-time reporting and multichannel feedback collection to workflow automation and closing the feedback loop—without the premium price tag.

What truly sets us apart?

• Great for businesses of all sizes – whether you're a startup or an enterprise.
• Superb customer support – no matter your plan, our team is always here to help.
• High scores across key parameters – including usability, integrations, and analytics.

Give Zonka Feedback a spin—it’s built to help you collect, analyze, and act on feedback effortlessly. Schedule a demo today and see how it works for your business!