Best 22 Survey Builders for Creating Impactful, Actionable Surveys

Are you tired of wrestling with manual survey creation and feeling like you're missing out on valuable insights? We've all been there—spending hours on surveys that don't quite hit the mark. It's time to upgrade to a survey builder that streamlines the process with AI and pre-built templates, making data collection faster and more insightful.

For years, Google Forms was the go-to option for quick surveys—a simple tool to gather straightforward feedback. It got the job done, but as businesses evolve, so do their survey needs. Today, advanced survey builders have taken center stage, offering far more than basic data collection. Equipped with AI-driven survey creation, dynamic personalization, and white-labeling options, these modern tools allow for deeply customized, branded surveys that adapt in real-time to respondents' inputs.

But let's face it: with so many options out there, each boasting unique features and capabilities, finding the right one can feel overwhelming. That's where we come in.

We've simplified your search by curating the top survey builder tools on the market. We'll cover their key features, pros, cons, and pricing to help you find the perfect fit for your business.

So, if you're ready to take your surveys to the next level and unlock deeper insights, let's dive in!

TL;DR

• Survey builders are online tools or software designed to create, distribute, and analyze surveys or questionnaires for collecting customer feedback, market research, employee evaluations, and other data collection forms.

• Some of the best online survey builders include Zonka Feedback, Paperform, Quick Tap Survey, and Qualtrics among others.

• Among the list of free survey makers available, notable options include Google Forms, Microsoft Forms, FreeOnlineSurveys, Alchemer, Jotform, and Forms.app, among others.

• When selecting a survey builder, look for a survey tool with customizable templates, various features, ease of use, compatibility, visual analytics, integrations, security compliance, and trial options.

• Zonka Feedback is a powerful survey builder tool that offers creating various survey types, sharing them across multiple channels, and analyzing results to take action and close the feedback loop. Sign up for a 14-day free trial or schedule a demo to create a survey and collect customer feedback.

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What is a Survey Builder Tool?

A survey builder tool helps you create, distribute, and analyze surveys quickly and efficiently. With customizable templates and easy-to-use features, it allows you to design surveys tailored to your needs without any technical skills.

And what makes survey builder important is its ability to provide real-time, actionable insights. Instead of spending hours sifting through data, you get instant access to organized feedback that helps you make data-driven decisions. Whether you’re measuring customer satisfaction or gathering employee input, a survey builder transforms raw data into clear, meaningful results, allowing you to act quickly and confidently.

Features to Look for When Choosing the Best Survey Builder Tool

When selecting a survey builder tool, it's essential to focus on features that simplify survey creation, improve data quality, and boost engagement. Here are the top features to look for:

• Customizable Templates Library: Access a range of expert templates that make survey creation fast and professional.

• Features and Functionality: Use AI to build smarter surveys, save time, and create custom questions effortlessly.

  • Drag and Drop: Quickly add, remove, or rearrange survey elements for easy customization.

  • Multilingual Translations: Reach a global audience with built-in AI translations for 50+ languages.

  • White Label: Add your branding to surveys with custom logos, colors, and URLs, ensuring a cohesive brand experience.

  • 20+ Question Types: Choose from various question formats to keep responses insightful and engaging.

  • Skip and Dynamic Logic: Guide respondents through personalized paths based on their answers, improving survey relevance.

  • Question and Answer Piping: Personalize follow-up questions by carrying answers forward, and keeping surveys conversational.

  • Survey Redirects: Direct respondents to specific pages after completion, boosting engagement.

  • Pre-fill and Variables: Save respondents’ time by pre-filling known details, creating a smooth experience.

• Ease of Use: Enjoy intuitive navigation and straightforward design that anyone can use.

• Visual Data Analysis: Gain instant insights through easy-to-read charts and reports, simplifying data interpretation.

• Integration Possibilities: Connect seamlessly with CRM and analytics tools to enhance workflow and insights.

• Mobile Optimization: Ensure surveys look great on any device, increasing accessibility and response rates.

Choosing the right survey builder tool with these features will help you create efficient, engaging, and insightful surveys tailored to your business needs.

Top Survey Builder Tools & Software

Let us directly look at the top survey builder tools and software that can cater to your survey data collection needs.

1. Zonka Feedback

Zonka Feedback stands out as the ultimate survey builder tool, offering a comprehensive suite for crafting diverse customer experiences. From NPS surveys, CES surveys, and CSAT survey collection to other versatile surveys like anonymous surveys, beta testing survey, product feedback surveys, etc., and polls, and quizzes, it’s your all-in-one feedback powerhouse.

Popular among AI survey tools, this software not only lets you create online surveys but also offers AI features like sentiment analysis, AI language translations, and advanced reporting and analytics for data visualization. You can leverage its survey logic and branching and capture the most accurate responses from multiple channels including websites, emails, in-app interfaces, and more from survey participants ensuring comprehensive and accurate customer feedback collection.

Key Features

• Leverage fully customizable 100+ ready-to-use survey templates and 30+ question types to gather feedback of any kind such as product feedback, website feedback, customer service feedback, event feedback, and more to measure customer satisfaction.

• Utilize skip logic, redirection, answer piping, themes, and multiple languages for dynamic surveys.

• Enhance survey data richness by passing custom data, pre-filling fields, and enriching reports.

• Reach audiences through multi-channel distribution like website surveys, email surveys, SMS surveys, mobile forms, and even offline surveys for comprehensive feedback.

• Employ feedback widgets, pop-up surveys, feedback button, and more for diverse feedback collection and enhanced user engagement.

• Seamlessly integrate with various tools like Salesforce, Zendesk, Freshdesk, Zapier, Slack, Google Analytics, Mailchimp, and more to trigger surveys for a unified feedback approach.

• Leverage automation to set alerts, response notifications, tags, tasks, and segment contacts for efficient team collaboration.

• Utilize comprehensive reporting and analytics for in-depth response analysis.

2. Paperform 

Paperform is among the most popular online survey tools that offer intuitive form creation and customization for seamless survey design. Its user-friendly interface and diverse question types simplify data collection.

Key Features

• Easily create surveys using android survey app with customizable templates.

• Implement logic-based branching for personalized user experiences.

• Collect payments seamlessly within surveys.

• Share multiple surveys via different platforms and embed them anywhere.

• Gain insights through real-time analytics and detailed reporting.

3. Formester

Formester is a user-friendly no-code form builder software that makes form creation a breeze. With its intuitive drag-and-drop interface, and premium features such as autoresponders, payment integrations, and calculation fields you can create engaging forms in just minutes.

Key Features

• Create forms and surveys easily with AI Form Builder in one prompt.
• Use a minimal drag-and-drop interface with advanced fields.
• Effortlessly Integrate Formester with CRM and appointment tools.
• Collaborate with your team members to build and edit forms together.

4. Quick Tap Survey 

QuickTapSurvey is an online survey maker that excels in offline data collection and real-time analytics. Its mobile-friendly design and customizable surveys offer unparalleled convenience in gathering customer feedback and delivering location based CX.

Key Features

• Collect data with offline surveys of this survey tool without an internet connection, most suitable for field research.

• Create tailored online forms with a variety of survey questions and branding options.

• Seamlessly sync survey responses in real-time when back online for immediate analysis.

• Convert tablets into kiosk stations for on-site survey administration.

• Access detailed analytics for actionable insights on the go.

5. SurveyMonkey 

SurveyMonkey is a survey tool that offers a diverse range of question types, including Likert scales, multiple-choice, open-ended, and rating scales, catering to various survey needs. With this survey platform, you can gather data effortlessly online and offline via mobile devices with its mobile forms app.

Key Features

• Create online surveys effortlessly with survey templates and a user-friendly drag-and-drop editor.

• Share via email, social media, SMS, or embedded links with trackable responses and reminders.

• Generate real-time reports, filter responses, and use text analysis for deeper insights.

• Seamlessly integrate with CRM, email marketing, and data analysis software for streamlined operations.

While highly versatile, SurveyMonkey may lack certain features that are ideal for measuring overall customer satisfaction or creating recurring customer surveys. Hence, check out these SurveyMonkey alternatives that could offer comprehensive solutions for these specific needs.

6. Qualtrics

Qualtrics is a top-tier enterprise survey software, offering powerful tools and extensive capabilities for sophisticated data collection and analysis. Renowned for its scalability and adaptability, Qualtrics empowers enterprises with unparalleled survey solutions, ensuring robust data-driven insights for informed decisions.

Key Features

• Access over 100 question types and 50+ customizable templates for versatile survey creation.

• Utilize display logic, email triggers, and branching options for existing surveys and sophisticated survey design.

• Choose from 30+ graph types in real-time reports and easily send data exports to CSV or SPSS formats.

7. Survicate

Survicate is an online survey tool that empowers targeted surveys across multiple website sections and email questionnaires for diverse customer segments. With a library of predefined surveys, it simplifies effective survey creation while offering robust dashboarding for analyzing active survey reports, NPS analysis, and versatile data exporting options.

Key Features

• Access easy-to-build online surveys and pre-built survey templates for seamless survey generation.

• Cater to diverse target audience with multilingual survey capabilities, ensuring broader reach and inclusivity.

• Seamlessly integrate with Salesforce survey tools, Slack, Microsoft Teams, and more, enabling streamlined workflows and efficient data management.

8. Mopinion

Mopinion stands out as an exceptional online survey maker, specializing in user feedback and experience management. Its powerful features like drag-and-drop interface, question routing, and comprehensive analysis empower you to collect information effectively.

Key Features

• Deploy passive and active feedback forms across various digital platforms.

• Capture insights visually for a more engaging survey experience.

• Create intricate surveys with question routing for more nuanced data collection.

• Utilize powerful analytics like text and sentiment analysis for comprehensive insights.

9. AskNicely

AskNicely is an online survey maker that specializes in daily feedback collection through one-off surveys. Seamlessly integrated with CRMs, it enables regular sampling and a quick way to collect responses directly within your CRM, with a distinct focus on Net Promoter Score system.

Key Features

• Conduct daily surveys for ongoing honest feedback collection.

• Initiate automated actions based on survey responses.

• Seamlessly integrate with CRMs for setting up regular surveys and quick responses.

• Specialized emphasis on Net Promoter Score (NPS) surveys for comprehensive insights.

10. Zoho Survey

Zoho Survey stands out smartly in its suit and tie, boasting advanced form restrictions and a comprehensive suite of features within the Zoho app ecosystem. Its drag-and-drop interface and diverse form field types offer impressive flexibility in collecting customer feedback.

Key Features

• Utilize a drag-and-drop interface with 30+ form field types, including Net Promoter Score, images, signatures, and files.

• Manage surveys with various settings like rules, skip logic, terms, timers, passwords, and IP restrictions.

• Explore detailed responses, graphics, charts, and customizable reports, including cross-tab insights.

• Seamlessly link with Zapier for logging responses and email marketing tool integration to streamline workflows.

11. Sogolytics

Sogolytics, formerly known as SoGoSurvey, is a survey maker that offers enterprise-grade survey software known for its user-friendly interface. With a wide array of survey templates, customizable question types, and distribution options, it simplifies survey creation and data analysis for businesses.

Key Features

• Seamlessly export survey data to Excel and CSV formats for comprehensive analysis and reporting.

• Utilize AI capabilities for question creation and editing, enhancing survey customization.

• Access tools for segmenting data and visualizing survey results, facilitating comprehensive analysis and insights generation.

12. Retently

Retently, designed for businesses of all sizes, specializes in Net Promoter Score surveys. This intuitive platform excels in audience segmentation, customized survey creation, and multi-channel feedback collection.

Key Features

• Set up automated survey campaigns and efficiently route questions for enhanced engagement.

• Segment audiences effectively for targeted survey distributions and personalized feedback collection.

• Collect feedback across multiple channels, allowing comprehensive data collection and insights aggregation.

Free Online Survey Makers

If you want to explore online survey builders that offer basic yet functional features for gathering customer insights without any financial commitments, here are our best free survey tools that you can explore.

13. Google Forms

Google Forms is a free online survey tool that offers unlimited surveys, questions, and a quick way to collect responses without any paid version restrictions. Its seamless integration with Google Sheets allows easy data export, making it a reliable choice for comprehensive survey creation and management.

Key Features

• Create unlimited surveys and questions to accommodate extensive data with unlimited responses.

• Effortlessly export data to Google Sheets for streamlined analysis and data management.

• Incorporate skip survey logic, images, videos, and other media elements to enhance survey interactivity and engagement.

• Allow multiple collaborators to work simultaneously on surveys, fostering teamwork and collective input.

14. Microsoft Forms

Microsoft Forms is a leading free survey maker, providing rich functionalities without premium restrictions. With seamless integration into the Microsoft ecosystem, it offers diverse question types and effortless data analysis, making it an excellent choice for comprehensive surveys.

Key Features

• Seamlessly integrates with Microsoft tools, enhancing collaboration and data management.

• Offers diverse question formats for comprehensive survey design and data collection.

• Simplifies data analysis processes, enabling easy insights extraction and reporting.

15. FreeOnlineSurveys

FreeOnlineSurveys is a free online survey maker that helps you create surveys, quizzes, and forms with a diverse range of question types and personalized features. Its responsive design ensures accessibility across all devices, enabling seamless survey creation and participation.

Key Features

• Varied question types like multiple choice, Likert scales, and Net Promoter Score for comprehensive survey design.

• Features for personalized questionnaires, including page logic and text piping.

• Instant notifications via email or Slack upon each survey response.

• Access surveys conveniently from any device for flexible participation.

• Monitor respondent engagement and send reminders for improved participation.

16. Alchemer 

Alchemer, formerly SurveyGizmo, is a survey software that helps you create online surveys with an array of question types and filtering options for tailored surveys. It has notable automation capabilities that help you perform dynamic question piping and get response-triggered notifications.

Key Features

• Create dynamic experiences with conditional branching, skip logic, and quota control.

• Utilize heatmaps, sliders, and advanced matrices for detailed data collection.

• Apply custom themes and white labeling for personalized surveys.

• Generate real-time reports with customizable visualizations.

• Seamlessly sync data with Salesforce, Slack, and Google Analytics for enhanced value.

17. Jotform

Jotform is a free survey maker that is recognized for its user-friendly interface and extensive customizations. Its versatile features and intuitive design make it a go-to choice for robust survey creation and management.

Key Features

• Perform complex mathematical operations within forms based on user inputs.

• Generate personalized PDF reports tailored to form responses.

• Ensures secure data transmission adhering to HIPAA regulations.

• Create and manage forms conveniently via mobile devices.

• Adjust payment options based on user selections or responses.

18. Forms.app

Forms.app stands out as an exceptional free survey maker, offering intuitive features and a user-friendly interface. With robust functionalities, it simplifies survey creation for diverse needs.

Key Features

• Access a variety of customizable templates for tailored survey designs.

• Implement conditional logic to create dynamic forms based on user inputs.

• Seamlessly export data to CSV, Excel, or Google Sheets for comprehensive analysis.

• Ensures mobile-friendly surveys for convenient user access across devices.

• Create surveys in multiple languages to reach diverse audiences effectively.

19. Smart Survey

SmartSurvey stands out as an exemplary free survey maker, helping you gauge customer experience, employee engagement, market research, and more. Its user-friendly platform offers an array of features for seamless survey creation and distribution.

Key Features

• Offers online surveys and web forms catering to various survey needs.

• Facilitates easy survey sharing through integrated distribution channels.

• Provides immediate access to survey responses, accompanied by visual summaries for quick and valuable insights

20. Typeform

Typeform is another popular free survey maker that offers customizable designs and unlimited surveys. With the ability to embed responses and personalize surveys, it forges stronger connections with respondents.

Key Features

• Tailor surveys with unlimited questions with no response limits and personalized branding for an enhanced visual appeal.

• Embed respondent inputs into subsequent questions for personalized survey experiences.

• Easily export survey data for comprehensive analysis and reporting.

• Track survey performance and conversions to gauge respondent engagement and effectiveness.

21. QuestionPro

QuestionPro, a web-based survey application catering to small and medium-sized businesses, simplifies online survey creation. With a lot of survey templates and diverse question options, it facilitates easy deployment via email or integrated popups, ensuring broad respondent reach.

Key Features

• Offers over 30 varied question types for comprehensive survey designs.

• Make surveys in multiple languages for wider respondent accessibility.

• Access real-time and customizable dashboards for immediate insights and data visualization.

22. SurveyPlanet

SurveyPlanet stands out as a versatile free survey creator, offering custom themes, pre-written and customizable questions, and a responsive design. Featuring question branching, multi-language support, and live survey previews during the survey-building process, it provides a user-friendly experience.

Key Features

• Instantly generates automatic dashboards to uncover insights quickly.

• Offers customizable themes and questions for tailored surveys.

• Provides an intuitive interface and live survey previews for seamless survey creation experiences.

Best Practices to Select an Online Survey Builder

Selecting an online survey builder involves considering several factors to ensure it aligns with your specific needs. Look out for these features in your survey maker:

• Scalability: Choose a tool that accommodates your current needs but can also expand as your business grows. Scalable survey builders allow seamless integration with additional platforms and offer features that adapt to higher volumes of responses and complex survey requirements.

• User Support: Quality support can make a significant difference, especially for new users. Look for survey builders that offer robust support options, including live chat, resources, and tutorials to help you get the most from the tool.

• Reports and Analytics: Effective survey analysis is crucial. Opt for survey builders that provide visual data analysis, reporting capabilities, and export options for tools like Excel or PowerPoint. These features allow for in-depth insight and easy data sharing.

• Security and Compliance: Ensure the survey builder complies with data protection standards like GDPR or HIPAA and provides data encryption and secure storage. This is essential for safeguarding respondent information and meeting legal obligations.

• Customizable Templates Library: Seek a survey builder offering a diverse template selection that allows extensive customization to tailor each survey template according to specific survey needs.

• Features and Functionality: Ensure the survey tool offers a range of question types, logic, and analytics, alongside design features like customizable themes, fonts, and color schemes for creating surveys.

• Ease of Use: Look for an intuitive interface that allows easy customization of survey layouts and provides a user-friendly experience.

• Accessibility and Compatibility: Opt for platforms that support mobile responsiveness and provide various design options compatible across different devices and screen sizes.

• Visual Data Analysis: Opt for platforms offering intuitive dashboards with multiple chart types for effective data visualization and analysis.

• Integration Possibilities: Ensure the tool supports necessary integrations with apps like Google Sheets or ticket management systems for enhanced functionality.

• Cost Efficiency: Look for a survey builder that offers flexible pricing plans to suit both small-scale and enterprise needs. Ensure it provides essential features at a reasonable cost, with options for scaling up if your requirements grow.

By prioritizing these factors, you can select a survey builder that supports effective survey design, data collection, and reporting, tailored to your organization’s needs.

Create Surveys with Zonka Feedback Hasslefree

That being said, Zonka Feedback is one such powerful customer feedback tool that is feature-rich and remarkably user-friendly. Upon signing up with this survey builder platform, you gain access to an extensive collection of survey templates that can be easily modified to suit your needs. Once your survey is ready, you can effortlessly distribute it across your chosen channels.

You can then analyze your survey responses, identify trends, and pinpoint areas requiring immediate attention or improvement. With these actionable insights in hand, you're empowered to make informed decisions and enhance your customer experience strategy effectively.

Sign up for a 14-day free trial and get started with collecting feedback to drive meaningful improvements and strengthen your customer relations today!