Top 12 Customer Survey Companies To Power Up Your Feedback Strategy in 2025

Customers are constantly sharing their experiences—some directly, others through subtle cues—creating an invaluable stream of data. Yet, transforming this flood of feedback into actionable insights is no small feat. This is where survey companies excel, moving far beyond basic questionnaires to capture and decode customer sentiment at scale.

Survey companies aren’t just about sending a few questions to a list of emails. They specialize in collecting and interpreting data from millions of consumers worldwide across every imaginable touchpoint. When done right, these surveys inform everything from product development and customer support to brand perception and loyalty.

With so many survey companies in the market, choosing the right customer survey system can be tricky. But don’t worry—we’ve done the legwork for you.

In this guide, we’ll introduce you to the top 12 customer survey companies of 2025. Each brings unique features to the table, offering solutions that help you gather, analyze, and act on feedback—so you can focus on what matters most: enhancing customer experience and driving business growth.

Let’s get started!

TL;DR

• We’ve compiled the top 12 online survey companies of 2025 to help you collect and analyze customer feedback effectively.

• We evaluated each company based on key features of their tools, including customization, distribution channels, analytics, user-friendliness, and pricing.

• Standout options include Zonka Feedback, Qualtrics, SurveyMonkey, and Typeform, each offering unique features like multi-channel surveys, advanced analytics, and customizable templates.

• For those on a budget, Zonka Feedback provides premium services with flexible pricing. It offers an affordable, versatile solution with AI-powered analytics and cross-channel survey options. You can sign up for a 14-day free trial on Zonka Feedback or schedule a demo.

• Ready to dive straight into the list of top survey companies? Click here!

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What Are Customer Survey Companies?

In simple terms, customer survey companies offer specialized tools and software designed to help businesses gather valuable feedback directly from customers. These platforms go far beyond just collecting answers—they provide comprehensive tools to organize, analyze, and interpret data so you can really understand what your customers think, need, and expect. Whether you’re conducting online surveys or In-app questionnaires, survey companies make it easy to gather insights that can guide your strategy and decision-making.

In today’s market, where customer expectations are constantly evolving, having a reliable customer survey system is essential. By partnering with survey companies, businesses of any size can create online surveys, and streamline their feedback collection processes, making it faster and more efficient to get real-time customer insights.

These online survey companies directly benefit your business by enhancing both feedback collection and analysis in several ways:

• Improved Data Collection and Analysis: Modern survey platforms make data collection accurate, fast, and user-friendly across multiple channels like mobile, email, and web. Customizable templates and AI analytics help you gather meaningful insights easily.

• Customization for Targeted Insights: Tailor surveys to specific customer segments to get precise feedback aligned with your business objectives.

• Enhanced Decision-Making with Analytics: Advanced systems offer robust analytics that break down data and provide easy-to-interpret insights and trends, helping you adjust strategies in real time.

• Automation and Broader Reach: To ensure you're not just hearing from a small portion of your customer base, online survey companies make it possible to automate and scale your surveys to reach a broader audience.

• Better Customer Satisfaction and Loyalty: A strong customer survey system helps you take actions that directly impact customer satisfaction and loyalty. It strengthens relationships that translate to long-term loyalty and enhances brand reputation and retention rates.

How We Picked the Best Customer Survey Companies

Choosing the right customer survey company goes beyond picking well-known names—it’s about selecting tools that truly meet today’s diverse business needs. That’s why we focused on the best customer survey companies that offer top-quality features, flexibility, and budget-friendly options without compromising on performance. Our goal was to highlight the best platforms that can cater to businesses of all sizes and requirements. Here’s how we evaluated our top picks:

• Range of Feedback Channels: To capture diverse customer feedback, we prioritized platforms that allow responses through multiple channels—web, mobile, SMS, email, in-app, and offline. This flexibility ensures businesses can reach their audience where they’re most comfortable.

• Analytics Capabilities: The most effective customer survey systems go beyond simple stats. We looked for platforms with advanced analytics that uncover trends, provide actionable insights, and enable in-depth customer feedback analysis.

• Integrations: Integrations allow you to make feedback actionable by bringing all your data together in one place, which is key for well-informed decisions. We picked online survey companies that offer integrations with multiple tools and popular platforms.

• Customization: This feature is essential for creating surveys that resonate with your specific target audience and we made sure to include those companies who offer customizable surveys—whether through pre-built templates or personalized questions.

• User-Friendliness: A user-friendly interface was high on our list, as it enables teams to easily design surveys, gather feedback, and analyze results without a steep learning curve. Simple tools are often the most powerful when used consistently.

• Pricing: We included survey platforms with flexible pricing options to ensure affordability for businesses of all sizes. From startups to large enterprises, there’s a solution for every budget.

These criteria allowed us to select platforms that cater to varied needs, from deep data analysis to quick, actionable feedback.

Top 12 Survey Companies in 2025

Here are the top 12 survey companies of 2025, each offering powerful tools to collect, analyze, and act on customer feedback to enhance experience and drive growth. Explore their best uses, standout features, and pricing to find the perfect fit for your business needs.

#1. Zonka Feedback

Zonka Feedback is a comprehensive customer survey platform that empowers businesses to collect, analyze, and act on feedback across every touchpoint. With its intuitive survey builder, you can quickly create customized surveys for CSAT, NPS, CES, and more. Capture customer insights wherever they interact—via email, SMS, website, in-app, kiosks, and more—using Zonka Feedback's multi-channel distribution.

This customer survey system also helps simplify feedback management with automation and workflow tools that trigger follow-ups and actions based on responses. You can transform raw data into actionable insights with advanced AI-driven analytics like sentiment analysis, CX metrics, and trends. Real-time reporting and dynamic dashboards allow you to monitor performance, delve into specifics, and efficiently close feedback loops.

• Key Focus Areas

  • Customer Feedback & Satisfaction

  • Product and Customer Experience

  • Feedback Management

  • Net Promoter Score (NPS), Customer Effort Score (CES)

  • Email Surveys, SMS Surveys, In-App Surveys and Offline Surveys

  • Capture and Analysing Voice of Customer (VoC)

  • Closing Customer Feedback Loop

  • Customer Experience Management

  • Enterprise Feedback, and Customer Loyalty

• Industries: SaaS, eCommerce, Healthcare, Restaurants, Hotels, Education, Retail, Financial Services

• Pros: Real-time feedback, easy-to-use templates, and AI-powered analytics.

• Best For: Businesses aiming to analyze customer feedback and improve the overall customer experience across multiple channels at pocket-friendly price.

• G2 Rating: 4.8 out of 5

• Pricing: Starting at $49/month.

#2. Qualtrics

Qualtrics is a well-known name in the feedback industry, especially popular among large enterprises for market research and in-depth analysis. Its customizable surveys and robust analytics make it a powerful survey app, though it may be less accessible for smaller businesses due to its pricing structure.

• Key Focus Areas

  • Online Survey Software

  • Market Research

  • Consumer & Employee Feedback

  • 360-degree Evaluation

  • NPS, VoC

  • Customer & Brand experience

  • Product Experience

  • Experience Management

  • Enterprise Feedback Management

• Industries: Healthcare, Education, Financial Services, Government, Travel and Hospitality, B2B, Retail, Automotive

• Pros: Advanced analytics, extensive customization, strong data security.

• Best For: Large enterprises looking for a customer survey system that offers granular control over survey customization.

• G2 Rating: 4.4 out of 5

• Pricing: As per business requirement. Contact their team to know the price.

#3. SurveyMonkey

One of the most recognized online survey companies, SurveyMonkey provides simple survey creation tools and an accessible interface that suits smaller businesses and personal use. With its pre-built templates and extensive question bank, SurveyMonkey is a great maker for those looking for a quick turnaround in feedback collection.

• Key Focus Areas

  • AI-survey Creation

  • Online & Offline Surveys

  • SMS, QR Code, Web Link, Email Surveys

  • Multilingual Surveys

  • Customization

• Industries: Healthcare, Education, Government, Travel and Hospitality, B2B, Retail, Automotive

• Pros: Affordable, easy-to-use interface, wide range of templates.

• Best For: Startups and small businesses that need survey tools without a steep learning curve.

• G2 Rating: 4.4 out of 5

• Pricing: $25/month.

#4. GetFeedback 

GetFeedback focuses on delivering a customer satisfaction survey system tailored for customer support and service teams. Its integration with Salesforce makes it ideal for companies already using Salesforce as their CRM. GetFeedback’s real-time analytics offer immediate insights to customer-facing teams.

• Key Focus Areas

  • Online Surveys

  • Mobile Surveys

  • Enterprise Feedback Management

  • Employee Engagement

  • Customer Surveys

  • Customer Experience

• Industries: Healthcare, Financial Services, Real Estate, B2B, Retail, IT Industry, Education Management, Non-profit Organisations

• Pros: Salesforce integration, real-time feedback, visual survey designs.

• Best For: Customer service teams and businesses using Salesforce.

• G2 Rating: No rating available.

• Pricing: Custom pricing. Contact their team to know the price.

#5. Medallia

Medallia is a powerful feedback management platform, especially favored in industries with complex customer interactions like healthcare and hospitality. It supports both customer feedback surveys and employee feedback, offering data-driven insights into the customer experience.

• Key Focus Areas

  • Customer Experience Management

  • Technology

  • Business Intelligence (Data/Text Analytics)

  • Enterprise Feedback Management

  • Feedback over Social Media

  • Text Analytics

  • Employee Experience

  • Social Listening

  • Customer Feedback

  • Employee Experience, and Contact Center

• Industries: Automotive, Financial Services, Healthcare, Insurance, Life Sciences, Manufacturing & Retail, Public Sector, Restaurants, Technology & Services, Telco & Media, Travel & Hospitality, Utilities

• Pros: Comprehensive analytics, customizable dashboards, ideal for large-scale operations.

• Best For: Businesses in healthcare, hospitality, and industries requiring in-depth customer feedback.

• G2 Rating: 4.6 out of 5

• Pricing: Contact their team to know the price.

#6. Typeform

Typeform is known for its conversational and interactive survey design. It stands out as a survey platform for brands that want to keep customers engaged during feedback collection. Its unique question-by-question display makes it more engaging than traditional surveys.

• Key Focus Areas

  • Creating Quizzes, Surveys and Contests

  • Reports & Presentations

  • Tests

  • Event Registrations

  • Process Payments

  • Data Collection

  • Surveys on Mobile, and Cross-device

• Industries: Recruitment, Healthcare, Travel & Hospitality, Event Management

• Pros: Highly engaging, modern design, excellent for brand-oriented surveys.

• Best For: Creative businesses and brands focused on user engagement.

• G2 Rating: 4.5 out of 5

• Pricing: $25/month.

#7. Delighted

Delighted by Qualtrics is an easy-to-use feedback tool focused on gathering quick, actionable feedback. With pre-built templates for NPS, CSAT, and CES, it’s ideal for businesses seeking minimal setup time.

• Key Focus Areas

  • Customer Satisfaction Survey Software

  • Customer Feedback Technology

  • Customization

• Industries: E-commerce, Tech, Startups, Non-profits

• Pros: Quick setup and customization, great for recurring feedback, and simple analytics.

• Best For: Small to mid-sized businesses looking for customer satisfaction survey software.

• G2 Rating: 4.7 out of 5

• Pricing: $17/month.

#8. Sogolytics

Sogolytics is a versatile platform, known for its data privacy compliance and survey options that include employee engagement and market research. It offers customizable survey templates, making it a great choice for businesses with specific research needs.

• Key Focus Areas

  • Enterprise Feedback Management

  • Customer & Employee Experience

  • Custom Survey Design

  • Advanced Survey Analysis

  • Customer Support

  • Customer Journey Mapping

  • Project Management

  • Market Research

• Industries: Travel & Hospitality, Government, Healthcare, B2B, Retail, Automotive, Manufacturing, B2C, Non-profits, Financial Services, Airlines

• Pros: Strong data privacy features, customizable templates, suited for various industries.

• Best For: Companies in highly regulated industries needing privacy-compliant surveys.

• G2 Rating: 4.6 out of 5

• Pricing: $25/month.

#9. AskNicely

AskNicely is dedicated to helping companies improve customer experience through Net Promoter Score (NPS) surveys. It is one of the popular (and slightly expensive) survey companies, providing real-time insights that help customer success teams adjust strategies based on immediate feedback.

• Key Focus Areas

  • NPS Surveys

  • Marketing Automation

  • Customer Advocacy

  • Customer Experience

  • Customer Feedback

  • CSAT Survey

  • Voice of Customer

• Industries: Travel & Hospitality, IT Services, Insurance, Health, Wellness and Fitness, Real Estate, Retail, Construction

• Pros: NPS-focused, real-time feedback, suitable for customer success teams.

• Best For: Customer success teams aiming to measure customer loyalty through NPS.

• G2 Rating: 4.7 out of 5

• Pricing: $449/month.

#10. InMoment

InMoment provides solutions that help businesses collect feedback at key moments in the customer journey. This survey company provides robust analytics and sentiment analysis capabilities making it ideal for businesses looking to drive customer insights from unstructured data.

• Key Focus Areas

  • Customer Experience Optimization

  • Voice of Customer

  • Employee Engagement

  • Social Reviews & Advocacy

  • Customer Feedback and Text Analytics

  • NPS, Customer Loyalty and Retention

• Industries: Restaurants, Utilities, Banking, Insurance, Wholesale and retail, Apparel and Fashion, Hospitals and Healthcare

• Pros: Sentiment analysis, focuses on the customer journey, powerful data analytics.

• Best For: Enterprises looking to gain insights from in-depth data analysis.

• G2 Rating: 4.7 out of 5

• Pricing: As per business requirement. Contact their team for the price.

#11. SatisMeter

SatisMeter is a customer feedback tool designed for SaaS and subscription-based businesses. It integrates with apps to capture feedback within the product experience, making it easy to understand user behavior and improve product satisfaction.

• Key Focus Areas

  • NPS Survey

  • In-app Survey

  • Customer Feedback

  • Customer Satisfaction Software

  • Microsurveys

  • Product Survey and Widget Survey

  • Measure Satisfaction

• Industries: SaaS companies, Real Estate, Investment Banking, Hospitality, Retail

• Pros: Ideal for in-app feedback and integration with SaaS apps.

• Best For: SaaS and subscription businesses looking for in-product survey tools.

• G2 Rating: 4.8 out of 5

• Pricing: $199/month.

#12. Hotjar

Hotjar combines customer feedback with behavior analytics, such as heatmaps, to provide a full picture of the customer’s experience on a website. It’s an invaluable tool for eCommerce and websites looking to gather feedback and analyze user behavior in detail.

• Key Focus Areas

  • Conversion Rate Optimization

  • Heatmaps for Websites

  • Website Analytics

  • Web and In-product Surveys

• Industries: SaaS Companies, Retail, Computer Software, Marketing & Advertising, Financial Services, Health, Wellness and Fitness, Automotive

• Pros: Heatmaps, session recordings, integrated customer feedback.

• Best For: eCommerce sites and online businesses focused on enhancing customer satisfaction through website improvements.

• G2 Rating: 4.3 out of 5

• Pricing: $39/month.

Zonka Feedback: Best Customer Survey System for Every Need

Selecting the right survey company can make all the difference in your business’s ability to understand customers and drive meaningful improvements. A great customer survey system allows you to engage with your audience in a meaningful way, fostering customer satisfaction and ensuring you stay competitive in a fast-evolving market.

Each of the top 12 customer survey companies on our list provides unique strengths to help businesses capture valuable insights, enhance customer satisfaction, and build stronger relationships. Whether you’re a small business just starting out or a larger company looking to refine your strategy, these tools can be the key to unlocking deeper insights, driving growth, and building a loyal customer base.

If you’re looking for a versatile, budget-friendly solution that doesn’t compromise on quality, Zonka Feedback stands out as an ideal choice. This platform offers wide applications for surveys across channels—including Email, In-app, Website, and even offline mode—making it easier than ever to reach customers where they are. With powerful AI-driven analytics, Zonka turns feedback into actionable insights, so you can understand trends, address customer needs, and make data-driven decisions quickly.

Try Zonka Feedback for free with a 14-day trial or schedule a demo today. Explore how our tool can help you gather meaningful insights effortlessly and elevate your business decisions.