Top WhatsApp Survey Tools in 2025 to Elevate Feedback Experience

Peter just ordered a pizza from his favorite local restaurant, Heaven Pizzas & Snacks. As always, his order was delivered on time with intact packaging. Moments after the delivery driver leaves, his phone buzzes with a WhatsApp message:

Hi there! How was your pizza delivery experience? Did you receive your pizza within 30 minutes? Tap the button to share your feedback.

Surprised?

This is a feedback survey sent using a WhatsApp Survey Tool by Heaven Pizzas & Snacks. The survey is automated and is triggered every time a delivery is completed, ensuring timely feedback from their customers.

No cumbersome emails, no hunting for survey links, just instant feedback right at the platform where people chat with friends and family. Simple, seamless, and straight to the point.

That’s the magic of WhatsApp survey tools. They help you meet your customers where they already are, turning the chore of providing feedback into a quick, engaging interaction.

Whether it’s a retail store gauging customer satisfaction or a tech company testing a new product, WhatsApp surveys break down barriers to collect real-time, actionable insights effortlessly. According to research (Business Messaging Usage Research, Kantar),

In a world where traditional feedback channels often feel clunky and outdated, surveys sent via WhatsApp are known for immediacy and accessibility making them the go-to choice for businesses aiming to capture the voice of their customers without delay.

In this blog, we’re diving into the best WhatsApp survey tools for 2025 that are reshaping the feedback industry. From survey tools that streamline deployment to features that amplify response rates, we’ve got everything you need to know to elevate your feedback strategy.

Let’s explore how WhatsApp is transforming customer feedback into a competitive advantage.

TL;DR

• WhatsApp survey tools revolutionize customer feedback collection by providing real-time insights, exceptional engagement, and unmatched response rates.
• Leverage WhatsApp’s popularity to connect with customers directly on their preferred platform and gather actionable feedback in moments that matter.
• Easily integrate these tools into your existing systems for seamless automation, multilingual surveys, and insightful analytics.
• Empower your feedback strategy with Zonka Feedback’s WhatsApp survey solutions. Create, automate, and analyze surveys effortlessly. Schedule a demo now to know more about the product.

Improve Response Rate with WhatsApp Survey Tool

Elevate your customer experience with Zonka Feedback's WhatsApp Survey Tool. Deliver personalized multilingual surveys with AI analytics and automation features.

Best WhatsApp Survey Tools at Glance

What Are WhatsApp Surveys?

Surveys shared through WhatsApp are a modern way to connect with customers by gathering feedback directly through the messaging app they use daily. These digital questionnaires leverage the convenience and familiarity of WhatsApp to make feedback collection effortless and engaging, utilizing its extensive user base as a valuable pool of survey participants for research and feedback purposes.

In today’s fast-paced, mobile-driven world, surveys sent via WhatsApp shine by capturing insights right when they matter most. Imagine receiving a quick prompt for feedback moments after a purchase or interaction. This immediacy ensures customers share their thoughts when their experiences are still fresh and impactful.

These surveys are particularly effective for transactional feedback—whether it’s following a purchase, a customer service interaction, or another significant touchpoint. They enable businesses to tap into real-time customer sentiment, making the insights both timely and actionable.

How Does Survey on WhatsApp Work?

Customers may receive an invitation to participate in a survey through a verified WhatsApp account or a banner notification. Participation is completely optional and doesn’t affect account settings or user preferences. Customers can choose to engage, skip, or stop the survey at any time, ensuring they feel in control throughout the process.

By meeting customers where they are most active, surveys via WhatsApp transform feedback collection into a seamless, natural part of the customer journey. This blend of convenience and immediacy makes them a game-changer for businesses aiming to improve customer satisfaction and loyalty.

Benefits of Using WhatsApp for Surveys

There are numerous benefits of surveys sent through WhatsApp, from high open rates to real-time insights and personalized experiences. WhatsApp’s reach and immediacy mean you can collect feedback while it’s still fresh, leading to more accurate and actionable insights. Below are the detailed benefits of the Surveys:

1. High Open and Response Rates

Surveys sent through WhatsApp boast significantly higher open and response rates than traditional channels like email or SMS. This can be attributed to WhatsApp's massive global user base and the fact that users are accustomed to interacting with friends and businesses on the platform. Businesses that use WhatsApp for surveys can expect open rates as high as 90% and above and response rates that often exceed 40%, compared to email surveys which typically see open rates around 20-30% and much lower response rates.

2. Immediacy and Real-Time Feedback Collection

WhatsApp allows for instant communication, making it perfect for conducting surveys and real-time feedback collection. When a customer has just made a purchase or completed a service, you can trigger a survey to capture their experience while it’s still fresh. This immediacy helps in collecting more accurate feedback, which is crucial for understanding customer sentiment and making timely improvements.

3. Personalized and Engaging Communication

Surveys can be tailored with customer-specific details to create a personalized experience. By addressing customers by name and customizing questions based on their recent transactions or interactions, you make the survey feel more relevant. The ability to send rich media, such as images, videos, or GIFs, within surveys also enhances engagement, making it more likely for recipients to complete the survey.

4. Multilingual Support for a Global Audience

For businesses operating in multiple regions, WhatsApp's built-in multilingual capabilities make it easy to distribute surveys in various languages. This ensures that your survey is accessible and understandable to a broader audience, increasing the chances of a response.

5. Integration Capabilities

Surveys on WhatsApp can seamlessly integrate with Customer Relationship Management (CRM) systems, marketing automation tools, and other business applications. This ensures that survey responses are automatically captured, stored, and used for further analysis or follow-up actions. For example, integrating with Zonka Feedback's platform allows for setting up automated triggers based on specific customer responses.

6. Cost-Effectiveness Compared to SMS or Phone Calls

WhatsApp messaging is more cost-effective than SMS or phone-based surveys, especially for large-scale or international feedback collection. The cost per message on WhatsApp is usually lower, and there are no limitations on message length, which is a restriction for SMS.

7. Effective Across Industries

Surveys sent via WhatsApp are particularly effective in industries like healthcare, retail, hospitality, and restaurants, where real-time feedback is crucial. For example, a restaurant can immediately ask about the quality of food or service, or a hospital can gather patient feedback right after a consultation. This instant feedback helps businesses fine-tune their offerings and deliver exceptional experiences.

8. High Engagement and Versatility

WhatsApp’s ubiquity ensures high engagement levels for surveys, surpassing other survey distribution methods. The platform’s ease of use, combined with the ability to send multimedia-rich and conversational surveys, ensures participants stay engaged and complete the survey.

According to Forrester's 2021 Moments Map, half of the U.S. online adults surveyed reported using chat as a purchasing method. This figure is even higher among younger age groups, reaching 62% among individuals aged 25 to 34.

WhatsApp survey tools are effective in gathering timely, actionable insights while fostering stronger customer relationships. By leveraging its real-time capabilities, high engagement rates, and seamless integrations, businesses can unlock a new level of feedback collection and experience improvement.

Top WhatsApp Survey Tools in 2025: Specifications, Pros & Cons

When it comes to gathering actionable customer feedback, WhatsApp survey tools have become indispensable in 2025. These tools streamline feedback collection with real-time insights, high engagement rates, and seamless integration with customer-centric platforms. Let’s dive into the top WhatsApp survey tools and evaluate their features, pros, and cons.

1. Zonka Feedback: Omnichannel Feedback Management Platform

Zonka Feedback is an omni-channel feedback platform that empowers businesses to create, distribute, and manage surveys on WhatsApp effortlessly. With Zonka Feedback you can create multilingual surveys, automate distribution, configure triggers, and can take instant action based on AI- insights. Whether you’re capturing post-purchase feedback or resolving issues, Zonka Feedback’s WhatsApp integration drives engagement and actionable results instantly in your AI-driven response inbox.

Top Features

• AI-Driven Survey Creation: Design surveys on WhatsApp quickly with AI-powered tools and pre-designed templates.

• Multilingual Surveys: Create multilingual surveys with auto-translation tools to provide a customized and inclusive experience for your global audience.
• Automated Distribution: Trigger surveys after events like ticket closures, contact creation, or post-purchases using APIs, integration with helpdesks, CRMs, and workflows.
• Survey Throttling: Limit the number of surveys a user can receive within a specific time frame to prevent over-surveying, maintain data quality, and ensure an optimal user experience.

• Seamless Integrations: Sync with tools like Salesforce, Zendesk, and HubSpot for holistic feedback management.

• Personalized Messaging: Use placeholders to customize survey invites for a personal touch.

• Real-time Tracking: Monitor survey logs, response rates, and customer insights in real time.

• Advanced Analytics: Gain deep insights with sentiment analysis, AI-powered dashboards, and customer journey tracking to uncover trends and make data-driven decisions effectively.

Best For: Businesses aiming to collect real-time customer feedback at key touchpoints with integartion capabilities.

2. SurveySparrow: WhatsApp Survey Tool for Engaging Feedback

SurveySparrow takes surveys on WhatsApp to the next level with a conversational approach that maximizes engagement. By offering seamless integrations, multilingual capabilities, and real-time tracking, it simplifies feedback collection for businesses worldwide. Whether you’re launching a survey campaign or refining customer experiences, SurveySparrow’s intuitive platform ensures impactful results.

Top Features

• Effortless Setup: Launch surveys in minutes and integrate seamlessly with your BSP account.

• Compelling Surveys: Design engaging opening messages, custom layouts, and questions that captivate respondents.

• Multilingual Surveys: Reach global audiences with auto-translation features for a personalized experience.

• Real-Time Tracking: Monitor survey performance, track engagement metrics, and receive instant alerts on responses.

• Smart Scheduling: Automate survey distribution and reminders for maximum engagement at optimal times.

• Advanced Analytics: Visualize responses, uncover trends, and make data-driven decisions with a powerful dashboard.

• Seamless Integrations: Connect with over 2000 platforms, including Salesforce, Zendesk, and Mailchimp, for uninterrupted workflows.

Best For: Organizations focusing on conversational surveys to enhance customer engagement with advanced AI analytics.

3. SurveySensum: AI-Powered Feedback Platform

SurveySensum is an AI-enabled customer experience management platform that simplifies the process of creating and distributing surveys on WhatsApp. Designed for modern needs, SurveySensum supports automated survey distribution, advanced analytics, and secure data management, making it a versatile and reliable choice for organizations aiming to enhance customer engagement and satisfaction.

Top Features

• Effortless Survey Creation: Launch various surveys, including NPS, CSI, SSI, and CES, within minutes using customizable templates.

• Multi-Channel Distribution: Distribute surveys across multiple channels, such as email, SMS, and WhatsApp, to meet customers on their preferred platforms.

• Real-Time Analytics: Access immediate feedback and analyze data with machine learning to make informed decisions promptly.

• Data Security: Ensure data privacy with end-to-end encryption, AWS storage, and compliance with data protection regulations.

• Seamless Integrations: Integrate with CRM systems and other tools to automate contact uploads and streamline workflows.

Best For: Businesses seeking to enhance customer engagement through conversational surveys with real-time analytics in their feedback processes.

4. Merren: Multimedia Feedback Collection with Conversational Surveys on WhatsApp

Merren redefines customer feedback collection with its innovative approach to surveys, offering conversational and real-time interactions. Designed to replace outdated phone surveys, Merren makes it easy for businesses to gather genuine, in-the-moment customer insights at critical touchpoints. With a focus on simplicity, Merren ensures high response rates by leveraging WhatsApp’s familiarity and reach. Whether it’s audio, video, or text feedback, Merren equips businesses with the tools to capture actionable data effectively.

Top Features

• Conversational Templates: Human-like interaction templates that boost engagement and encourage responses.

• Multimedia Feedback Options: Collect responses via audio, video, text, or file uploads, offering flexibility to customers.

• Multilingual Surveys: Support for over 70 languages, including the ability to translate surveys and use talk-back tools for accessibility.

• Hands-Free Automation: Seamlessly integrate with CRM platforms to deploy surveys automatically at designated transactions.

• Real-Time Insights: View responses instantly on a centralized dashboard, complete with advanced visualizations like bar graphs, pie charts, and trend analysis.

• Customer-Centric Design: Create customized templates or use pre-existing options. Demo and test surveys before publishing for maximum effectiveness.

Best For: Businesses seeking real-time feedback at crucial customer touchpoints with multilingual surveys capabilities.

5. Jotform: Drag-and-Drop Builder for Customizable Surveys

Jotform simplifies the creation of WhatsApp polls, enabling businesses and individuals to collect feedback effortlessly. With its drag-and-drop interface, users can build custom WhatsApp polls without any coding. From gathering opinions on menus and locations to organizing events, Jotform provides an easy-to-use platform that works seamlessly on mobile and desktop devices. The platform also supports real-time response tracking and customization to make surveys more engaging and interactive.

Top Features

• Drag-and-Drop Builder: Create and customize surveys with ease. Add or remove fields, choose fonts, colors, and integrate with tools to match your unique needs.

• Ready-Made Survey Templates: Choose from a variety of templates to get started quickly and customize them to fit your requirements.

• Real-Time Results: Embed live reports to view and analyze responses instantly, allowing you to act on feedback immediately.

• Device Compatibility: Let respondents access your surveys from smartphones, tablets, or desktop devices for maximum convenience.

• Interactive Customization: Add photos and videos to make your surveys visually appealing and engaging.

• Poll Expiration Dates: Set an expiration date to automatically close surveys, ensuring timely and relevant responses.

Best For: Event organizers collecting feedback on dates, venues, or menus and Small businesses seeking quick customer feedback on products or services.

6. InMoment: Experience Improvement Platform with Surveys

InMoment is a leading provider of Experience Improvement solutions Its conversational surveys on WhatsApp, integrated into the XI Platform, allow businesses to collect actionable customer feedback in real-time. This feature caters to international markets, enabling organizations to deploy surveys in multiple languages and engage customers on their preferred channels.

Top Features

• Conversational Surveys: Engage customers with real-time, interactive surveys that capture feedback seamlessly through their preferred communication channel.

• Multi-Language Support: Deploy surveys in various languages to connect with diverse audiences globally.

• API and System Integration: Trigger surveys directly from systems like Salesforce and Zendesk for contextual, timely feedback.

• Omnichannel Capabilities: Complement surveys with SMS, in-app (web or mobile), and traditional survey methods for comprehensive feedback collection.

• Actionable Insights: Leverage the XI Platform to unlock stronger customer signals, gain deeper insights, and take impactful actions.

Best For: Enterprises looking to gather real-time, actionable customer feedback and improv ROI through conversational surveys.

7. Medallia: Customer Experience Tool with Integrated Survey Functionality

Medallia Conversations transforms customer experience feedback by enabling businesses to interact with customers in real time through WhatsApp and other popular messaging platforms. With Medallia’s surveys, businesses can engage customers where they are most active, providing a seamless way to gather feedback and improve experiences.

Top Features

• Real-Time Surveys: Engage customers instantly with conversational surveys delivered directly via WhatsApp.

• Broader Customer Reach: Gather feedback from a wider demographic, including customers who may not frequently engage through email.

• Customizable Conversations: Define survey messages, response logic, and parsing rules to map customer feedback to actionable insights.

• Multi-Channel Integration: Seamlessly complement surveys with other channels for a comprehensive feedback strategy.

Best For: Businesses seeking to collect feedback from mobile-first demographics.

8. Survicate: Powerful WhatsApp Survey Tool

Survicate simplifies the process of collecting customer feedback on WhatsApp with its versatile survey tool. By delivering conversational surveys directly through WhatsApp, Survicate enables businesses to engage customers in real-time, gather actionable insights, and improve the overall customer experience. Its intuitive platform ensures quick survey creation, automated distribution, and seamless integration with CRM tools.

Top Features

• Customizable Templates: Use ready-made templates or design surveys tailored to your business needs with an easy-to-use interface.

• Real-Time Responses: Collect instant feedback while customers’ experiences are still fresh, enabling more accurate and actionable insights.

• CRM Integrations: Seamlessly connect with tools like Salesforce, HubSpot, and Intercom to automate workflows and centralize feedback data.

• Multi-Language Support: Deploy surveys on WhatsApp in multiple languages to engage a global audience effectively.

Best For: Businesses seeking real-time, high-engagement feedback collection from mobile-first audiences via WhatsApp.

9. Opinion Stage: Visually Rich Surveys for Interactive Feedback

Opinion Stage is an intuitive survey platform designed to create engaging surveys that feel like personalized conversations. With its user-friendly interface, you can design custom surveys from scratch, choose from ready-made templates, or leverage the AI survey maker to craft questions that resonate with your audience. Opinion Stage enables businesses to share surveys easily by pasting a link into WhatsApp chats, ensuring effortless distribution and high response rates.

Top Features

• Customizable Surveys: Build surveys from scratch, use templates, or employ the AI survey maker for tailored experiences.
• Interactive Elements: Add visuals like images and videos to questions and answer options to enhance engagement and clarity.
• Mobile-Friendly Design: Surveys are optimized for mobile users, ensuring seamless participation on WhatsApp.
• Skip Logic: Create dynamic user flows based on responses, making surveys more personalized and relevant.
• Follow-Up Options: Collect email or WhatsApp contacts for future surveys, fostering long-term customer relationships.

Best For: Organizations looking to gather insights while maintaining strong customer relationships with quick polls or in-depth multi-question surveys with ease.

How to Choose the Best WhatsApp Survey Tool for Your Business Needs

Selecting the right WhatsApp survey tool for your business can be a game-changer in how you collect and act on customer feedback. With so many options available, it’s essential to evaluate your needs and the tool’s features carefully. Here’s a step-by-step guide to help you make an informed decision:

1. Define Your Objectives

Start by identifying what you want to achieve with the survey.

• Are you looking to improve customer satisfaction (CSAT)?

• Do you need to conduct Net Promoter Score (NPS) or customer effort score (CES) surveys?

• Do you want to collect feedback on specific touchpoints, such as post-purchase or support interactions?

Understanding your goals will narrow down your choices to tools that align with your business needs.

2. Check Integration Capabilities

Ensure the survey app integrates seamlessly with your existing systems.

• Does it connect with your CRM tools like Salesforce, HubSpot, or Zendesk?

• Can it integrate with marketing platforms or automation tools for better workflow management?

• Does it support API or webhook capabilities for custom integration?

Smooth integration is key to automating survey distribution and analyzing responses efficiently.

3. Evaluate Customization Options

Look for tools that allow flexibility in survey design.

• Can you customize survey templates to match your branding?

• Are there options to add images, videos, or multimedia to make surveys interactive?

• Does the app support personalized survey invitations to increase engagement?

Customizable surveys ensure your brand identity remains consistent while engaging your audience effectively.

4. Consider Language and Accessibility

If your business operates globally, choose a tool that supports multilingual surveys.

• Can the app translate surveys into multiple languages?

• Does it provide features like talk-back tools or accessibility options for diverse audiences?

Multilingual capabilities expand your reach and ensure inclusivity.

5. Analyze Real-Time Reporting Features

Real-time feedback is crucial for timely action.

• Does the tool offer instant data visualization through dashboards?

• Are there features for tracking open rates, response rates, and completion rates?

• Can you analyze responses with charts, graphs, or trend analytics?

Comprehensive reporting helps you make data-driven decisions faster.

6. Prioritize Automation and Scalability

For larger businesses, automation is a must.

• Does the tool support automated survey triggers at key touchpoints, like post-purchase or ticket closure?

• Is the app scalable to handle increasing survey volumes as your business grows?

• Can it automate reminders for incomplete surveys to boost response rates?

Automation reduces manual work and ensures surveys are sent at the right moment.

7. Ensure Data Security and Compliance

Protecting customer data should be a top priority.

• Is the app GDPR, HIPAA, or other regulatory compliant?

• Are data storage and processing practices transparent and secure?

Choose a tool that prioritizes data security to maintain customer trust.

8. Compare Pricing and Plans

While functionality is essential, the cost should align with your budget.

• Does the app offer flexible pricing plans based on your needs?

• Are there additional costs for premium features like CRM integration or automation?

• Does the app provide a free trial to test its capabilities?

Assess the value offered by the tool against its cost to make the best choice.

9. Review User Experience

Finally, consider how user-friendly the app is for both your team and respondents.

• Is the interface intuitive for survey creation and management?

• Does it work smoothly across devices, including mobile and desktop?

• How easy is it for customers to respond via WhatsApp?

A positive user experience ensures higher adoption rates and better results.

By taking the time to evaluate these factors, you can select a WhatsApp survey app that not only meets your current needs but also grows with your business.

Key Takeaways

Surveys on WhatsApp have emerged as a game-changer in the realm of customer feedback. Offering unparalleled convenience, high engagement rates, and immediate insights, they are the go-to solution for businesses aiming to strengthen their relationships with customers. Whether it's for post-interaction surveys, maintaining customer loyalty, or addressing issues, surveys sent through WhatsApp excel at capturing meaningful feedback in real time.

The ability to provide instant resolutions and cater to industries like healthcare, retail, hospitality, and more makes surveys on WhatsApp incredibly versatile. Their high open rates and interactive nature ensure superior engagement compared to other distribution methods, enabling businesses to gather actionable insights effectively.

Unlocking the Power of WhatsApp Surveys with Zonka Feedback

When it comes to choosing the best WhatsApp survey tool, Zonka Feedback stands out as a leader. With its seamless integrations, real-time data analysis, and powerful automation capabilities, Zonka Feedback helps businesses deploy surveys effortlessly.

From gathering NPS and CES feedback to conducting post-purchase or post-event surveys, Zonka Feedback empowers you to connect with customers at the right moments and deliver exceptional experiences. Our survey app is GDPR and HIPAA-compliant, ensuring that your customer data is handled with the highest standards of privacy and security.

Ready to elevate your customer feedback game? Try Zonka Feedback and foster deeper customer relationships, drive actionable insights, and achieve measurable results. You can schedule a demo to explore more about the tool.

FAQs

1. What are WhatsApp surveys?

WhatsApp surveys are digital questionnaires shared through WhatsApp, allowing businesses to collect feedback, insights, or opinions directly from customers in a conversational and interactive manner.

2. How do I automate surveys on WhatsApp?

Automation is achieved by integrating WhatsApp survey tools with CRM systems like Salesforce, Zendesk, or HubSpot. You can set up triggers to send surveys after specific customer interactions, like purchases or support ticket closures.

3. Can I customize surveys on WhatsApp?

Yes, most WhatsApp survey tools allow customization, including:

• Adding your branding.

• Personalizing messages.

• Creating multimedia surveys with images, videos, and audio.

• Translating surveys into multiple languages.

4. Are WhatsApp survey tools secure?

Reputable WhatsApp survey tools prioritize data security. They use encryption and comply with regulations like GDPR or HIPAA to ensure customer data is safe.

5. Are surveys on WhatsApp better than traditional surveys?

Yes, for many use cases. surveys on WhatsApp offer:

• Higher response rates compared to email or SMS.

• Real-time interactions.

• A familiar, user-friendly platform for respondents.

6. Can I send surveys to customers who don’t have WhatsApp?

No, the recipient must have a WhatsApp account to receive surveys on their app. For customers who don’t use WhatsApp, you can explore other channels like email, SMS, or in-app surveys.