Top 12 Customer Review Templates to Get Your Started

Customer feedback is an essential part of a successful business. And without a strong customer review process, your strategy might be incomplete. And below stats prove this: 

1. About 95% of customers read reviews before making a purchase.
2. 92% of customers trust peer recommendations.
3. 40% of B2B buyers say negative reviews help build credibility for a product.

Fuel Business Growth with Customer Feedback 🔥

Collect real-time, in-moment feedback at all touchpoints in customer journey and leverage feedback insights to transform customer experience.

This article covers the top 12 customer survey template examples ideal for every business. 

What are Customer Review Templates?

A customer review survey is designed to get customers' insight into the views and perceptions of the customers regarding your products or services and their overall experience with the brand. 

It allows you to understand what customers think about you and your brand, what they feel about the customer experience you provide them, and how happy they are being your customers.

By gathering customer reviews you can get both positive and negative reviews. By leveraging negative customer reviews you can improve the quality of your product and services, you can improve your internal team by analyzing the feedback given by the customer, and negative reviews can help to reduce churn. 

Whereas by using positive reviews, one can increase customer satisfaction by acting on the reviews, you can also use automation to increase your ORM (online reputation management) with more online reviews on the related platform.

If you want to get useful feedback from your customers, you must ask them the right questions. Here are some customer review questions to include in your survey templates.

Top 10 Customer Review Questions

Asking relevant questions to the customers can go in a long way toward gathering complete feedback. Here is a list of customer review questions that you can incorporate into your relevant templates to get used later on. 

• What is your top priority when (insert something relevant to your industry)?
• What is your most difficult challenge when (insert something related to your product)?
• How satisfied are you with your in-store experience today, on a scale of 1 to 10?
• How likely will you tell others about (insert product or service)?
• Please rate our team's performance in resolving your issue.
• Did you think our team responded to your inquiry quickly?
• Do you agree or disagree that your problem was successfully resolved? 
• How likely are you to buy from us again?
• How likely are you to visit our website again?
• Describe your feelings in your own words (insert company name or product here).

3 Reasons Why Customer Reviews are Important 

Online customer reviews are necessary for the business as it bridges the gap between traditional word of mouth and a viral form of feedback that influence consumers’ opinion. Here are some of the reasons why you need to take customer reviews: 

• It helps to better understand your customers and improve customer service

Analyzing customer reviews helps your company to understand customer satisfaction as you get to know what your customers really want. By using this insightful information as your input, you can improve customer service by quickly resolving any issues customers may face. 

• Allows customers to have a voice and create customer loyalty 

Customers who take the time to leave a review for your business are more likely to feel a certain loyalty towards your business. It allows the consumers to feel like they have a voice behind the desktop and are able to provide feedback in a meaningful way. 

• Customer feedback promotes engagement with customers 

In addition to offering what your customers think about your business, customer feedback will help you to engage with them directly. By using a survey app (such as Zonka Feedback) you can gather information from consumers that will make it easier to engage with them on their experiences. 

Industry-Specific Customer Review Templates with Survey Maker for Free

1. Beta Version Product Feedback Customer Review Template

Well, product feedback is a great source of insight into customer behaviour & pain points so you can make informed decisions throughout the product development phase. Product feedback plays an ideal role in developing products and services that meet users' needs and expectations. By using this Beta Product Feedback Survey Template, users can share their experience of using the product, and you can make further improvements.

This survey template will focus on questions such as: 

• Which job profile did you apply for?
• What do you think we should work on next?
• How likely are you to recommend the product to a friend or colleague?

This survey template is ideal for: 

• Getting feedback from the customers you need to build a product that people love and trust.
• Get real-time customer insights and make improvements to your software if required.

Questions: 6

Time to complete: 1 min

2. In-App Customer Review Template

If you are in the mobile app industry and looking for ways to collect feedback from customers, then leveraging a mobile app feedback survey is a must. Delivering an exceptional app experience is something that no business can compromise on, making it crucial to collect feedback from the users and implement it in the next version. 

This survey template will focus on questions such as: 

• How would you rate the mobile app?
• Please describe the problem you encountered in more detail.
• What do you like most about the mobile app?

This survey template is ideal for: 

• Finding out issues and bugs faced by the users.
• Use the insights to improve your app and ensure users stick around.
• Getting qualitative data on how customers use your app. 

Questions: 5

Time to complete: 1 min

3. eCommerce Post Delivery Customer Review Template

eCommerce as an industry focuses on customer satisfaction and without that, it is quite tough to sustain in the long run. Therefore, by implementing a product delivery form you can easily get to know about the performance of your delivery services and improve according to the feedback.

This survey template will focus on questions such as: 

• Did you receive the product as per the description?
• Was the delivery on time?
  
• How would you rate the delivery experience?

This survey template is ideal for: 

• Knowing about your delivery time.
• Use the feedback to improve your delivery experience. 

Questions: 3

Time to complete: 1 min

4. Dental Patient Review Template

Knowing about your patient's experience is necessary, especially in the healthcare sector. As patients make decisions about your business even before they meet you. In such an environment, providers who focus on creating a strong patient experience are going to stay ahead of the competition. Zonka Feedback's interactive Dental Patient Satisfaction Survey Template help you to take your dental practice to the next level of customer satisfaction! You can easily view and analyze the data you have collected in one place via our survey software.

This survey template will focus on questions such as: 

• How did you first hear about us?
• How often do you go to a dentist for a checkup?
• How likely are you to recommend us to your friends & family?

This survey template is ideal for: 

• Dental hospital or clinic looking to gather patient feedback.
• Change the way you do the business and act on the feedback.

Questions: 8

Time to complete: 2 min

5. Restaurant Customer Review Template

Running a restaurant survey is important, it shows your guests how much your feedback means to you. Plus it helps to make key improvements in the overall customer experience and stay on top of the latest trends in the restaurant business.

Do you want to know how your guests feel while dining at your restaurants? 

If the answer is yes, then it is time to conduct a survey and find out. Don't worry, we have already made a fantastic Cafeteria Food Survey for you (below) that'll help you examine your guest's overall experience at your restaurant. 

This survey template will focus on questions such as: 

• How would you rate our cafeteria/food area on the following parameters?
• How likely are you to recommend us to your friends & family?

This survey template is ideal for: 

• Restaurant owners want to know about their services.
• Know the shortcomings of your chef/staff.

Questions: 2

Time to complete: 45 secs

6. Spa Customer Review Template

Customer experience is key in every industry, it is essential for the salon industry as it can hamper the whole image of your business. Making your clients happy and satisfied is the key to success in the business. So, getting positive feedback is necessary to improve your business. With this Salon Experience template, the customer can share their personalised experience according to the staff member, you can rate the services on various parameters such as quality of service, salon experience, value for money and more. 

This survey template will focus on questions such as: 

• Who was your stylist or service provider?
• What service did you purchase?
• How likely are you to recommend us to a friend or colleague?

This survey template is ideal for: 

• Spa owners looking to gather feedback about customers.
• Improve the overall efficiency of your business.
• Know how customer rates each staff member according to their experience.

Questions: 6

Time to complete: 2 min

7. Hotel Guest Review Template

Asking your guests for feedback after they've stayed at your hotel is the best way to consistently provide a great experience. Want to check what your guests think of your hotel? At Zonka Feedback, we have created a customized Guest Satisfaction Survey Template to get even the smallest of feedback from your guests after all it is a customer satisfaction business. And as a hotel owner, you'll know the feedback from your hotel staff and how well they are performing!! 

This survey template will focus on questions such as: 

• How quick was the check-in process at our hotel?
• How clean was your room upon arrival?
• Overall, how friendly were the hotel staff members?

This survey template is ideal for: 

• Gathering overall guest's experience.
• Know where you are lacking in your hotel services.
• Know about your hotel staff member's services by measuring the feedback.

Questions: 3

Time to complete: 1 min

8. Airport Passenger Review Template

The aviation industry is booming and every airline passenger is looking for an excellent customer experience and the airline industry knows this. They have to offer the best to remain top in the industry. As an airline player, the ideal way to take feedback is by using a survey and you can pick out the areas of improvement based on the feedback offered by the airline travellers. 

This airline satisfaction survey comprises nine questions. You can implement it and collect feedback from your passengers with ease. 

This survey template will focus on questions such as: 

• How often do you fly?
• Please rate the aircraft on: Comfort of seating
• Please rate the aircraft on: Space for luggage storage
• Please tell us what can we do to improve.

This survey template is ideal for: 

• Tracking customer satisfaction is important for airlines and using this survey template get to know what improvements you need to make in your airline services.
• Knowing the performance of your internal staff members, their performance, and their capability to cater to passengers.

Questions: 9

Time to complete: 2 min

9. Student Satisfaction Review Template

A student satisfaction survey template is a questionnaire distributed to students by an instructor or school official. The questionnaire may request feedback on a variety of topics, such as the classroom experience, the performance of administrative functions (such as class registration), or the quality of extracurricular activities offered by the school.

Because your university most likely has many different programmes and functions, it can assist you in focusing your efforts on improvement. This template has been expert-certified to produce dependable results. It will tell you how students feel about the environment and facilities at your college.

This survey template will focus on questions such as: 

• How well do the professors teach at this university?
• How effective is the teaching outside your major at this university?
• How well maintained are the facilities at this university?
• How easy is it to register for courses at this university?

This survey template is ideal for: 

• Get reliable results and tells you how your students feel about the college environment. 
• Make certain improvements on programs if required with the student's responses received.
• Make improvements in the overall process of the college (professor teaching, etc.)

Questions: 7

Time to complete: 2 min

CX-metrics Specific Customer Review Templates

10. CSAT Customer Review Template

According to the research, a better customer review experience can double trial conversion rates and ultimately reduce customer churn. Throughout the customer journey with the company, customer onboarding is the most strategic and influential step that determines whether the customers will do business with us or not. A better customer review experience can double trial conversion rates and ultimately reduce customer churn. The customer journey with the company, CSAT is the most strategic and influential step that determines whether the customers will do business with us or not.

So, you need to measure the experience of your customers. And what's better than using a survey, our experts have customized customer satisfaction score survey. Use the template for free which is given below!!

This survey template will focus on questions such as: 

• What made you decide to try/buy?
• What problems do your products/services aim to solve?
• And which part of the onboarding was most helpful?

This survey template is ideal for: 

• Use this template to quickly ask your customers to rate their visit. 
• Deliver valuable customer experience 

Questions: 3

Time to complete: 1 min

11. CES Customer Review Template

The idea behind conducting the Customer Effort Score Survey Template is to track which product or service is easier to use and which customers are more loyal to it. A high-effort service interaction can mislead your customers and make them lose interest in your brand.

Customer Effort Score data can be collected by asking the simple CES question -

“To what extent do you agree with the following statement: The company made it easy for me to handle my issue.”

This survey template will focus on questions such as: 

• To what extent do you agree with the following statement: The company made it easy for me to handle my issue.
• What is the primary reason for your score?

This survey template is ideal for: 

• With these post-transaction CES Surveys, you can quantify customer experience and improve your interactions and transaction processes.
• CES Survey helps you to identify and resolve the real bottlenecks in the customer experience itself.

Questions: 2

Time to complete: 45 secs

12. NPS Customer Review Template

What is the likelihood of your customers and clients recommending you to others – like their colleagues, their friends and their family? With our expert, Net Promoter Score Survey Template capture customer Net Promoter Score and know what they think about your business and brand.

This NPS Survey Template has been designed to get an insight into customer loyalty and their likelihood to promote your brand within 30 seconds to a minute with one simple NPS question along with a follow-up question where customers can write their reason for giving you the score.

This survey template will focus on questions such as: 

• On a scale of 0-10, how likely are you to recommend us to a friend or colleague?
• What is the primary reason for your score?

This survey template is ideal for: 

• Understand why customers are choosing to either recommend or not recommend your brand.
• Measure customer loyalty.

Questions: 6

Time to complete: 2 min

Using the right customer review templates allows you to check customer satisfaction across levels of brands and more. Use Zonka Feedback to gather actionable feedback across multiple channels, get real-time reports and analyze it.