Get MORE Online Reviews Survey Template

What Questions Are in This Get More Online Reviews Survey Template?

This template includes 4 questions across 3 screens. The flow is designed as a funnel: identify the customer, measure their experience, and ask permission to route them to a review platform — all before they've left the survey.

• "What's your full name?" + "Your email address?" (Contact fields, Screen 1) — Contact capture upfront serves two purposes: it identifies the reviewer for your records, and it gives you the email address for sending the review link. Placing these first (before the rating) means you capture identity regardless of whether the customer agrees to leave a review. Every respondent contributes to your feedback database; only the satisfied ones get routed to reviews.
• "How was your experience today?" (Rating scale) — The satisfaction filter. This is the question that separates your review generation strategy from reckless "ask everyone" approaches. Customers who rate 4-5/5 are satisfied — send them the review link. Customers who rate 1-3/5 are not — route them to your internal feedback loop for follow-up instead. This filtering prevents dissatisfied customers from landing on Google to write a 1-star review you could have intercepted.
• "May we email you a link to write an online review?" (Yes/No permission) — The opt-in question. Even satisfied customers deserve the choice. A "Yes" triggers the automated review link email. A "No" respects their preference — and you still have their satisfaction data for internal use. Permission-based review requests comply with platform guidelines (Google, Yelp, Trustpilot) and feel respectful rather than pushy.

Why Filtering Before Asking Beats Asking Everyone

Most review generation strategies treat every customer as a potential reviewer. That's a mistake for three reasons this template solves:

• Unhappy customers who get a review link will use it — negatively. Sending a Google review link to someone who just had a bad experience is handing them a megaphone. This template's experience rating prevents that by only routing satisfied customers to public platforms. Dissatisfied customers get internal follow-up instead — where you can fix the problem before it becomes public.
• Review platforms penalize review-gating, but satisfaction-filtering is different. Google's policies prohibit selectively soliciting reviews based on sentiment. This template doesn't gate reviews — it asks ALL customers for feedback, then asks ALL customers if they want a review link. The filtering happens at the permission step, not the ask step. Everyone is asked; satisfied customers are more likely to say "Yes." That's natural self-selection, not gating.
• The permission question itself increases review quality. A customer who explicitly opts into writing a review produces a more thoughtful, detailed review than one who received an unsolicited link. Permission-based reviewers feel ownership of their decision to share — that commitment translates to higher-quality review content. Read more about building a positive review strategy.

How to Automate the Review Request Flow

The survey captures the data. Automation turns it into reviews:

• Set up conditional email triggers based on the permission answer. "Yes" → auto-send an email with a direct link to your Google Business, Trustpilot, G2, or Yelp review page within 1 hour. The faster the review link arrives, the higher the conversion — the positive experience is still top of mind. Use CX automation to handle this automatically.
• Customize the review link by platform and customer type. B2C customers → Google and Yelp links. B2B customers → G2 and Capterra links. SaaS customers → App Store or Product Hunt links. The platform should match where your prospects look for reviews. Connect with Zonka's reputation management to manage multi-platform routing.
• Route dissatisfied respondents (1-3 stars) to internal follow-up. Set up real-time alerts so your team reaches out within 24 hours. The goal: resolve the issue before the customer decides to write a public review on their own. A resolved complaint converts 50-70% of dissatisfied customers into neutrals or positives — some become your strongest advocates because of how you handled the recovery.
• Track review conversion rates. Of customers who said "Yes" to the review link, how many actually left a review? Track this conversion rate weekly. If it drops below 20%, the review link email needs optimization — maybe the subject line is weak, the link is buried, or the email arrives too late.

Customizing This Get More Online Reviews Template

The base template handles the core flow. Here's how to optimize it for your context:

• Add an NPS question instead of the generic experience rating — Replace "How was your experience?" with the 0-10 NPS scale. Promoters (9-10) are your highest-probability reviewers. This gives you NPS data AND review generation from one survey. See the customer testimonial survey template for an NPS-based approach to testimonial collection.
• Add a "which platform would you prefer?" choice — Instead of auto-routing to one platform, let the customer choose: "Google, Yelp, Trustpilot, or Other." Customers who choose their preferred platform are more likely to follow through because the review happens in an environment they already use.
• Add a specific context prompt — "What stood out most about your experience?" before the review permission question. This primes the customer to think about specific positive details — which they then carry into the public review. Primed reviews are 2x more detailed than unprimed ones.
• For brick-and-mortar businesses — Add a QR code version that links to this survey. Print it on receipts, table tents, or signage. Customers scan, rate, opt in, and receive the review link — all from their phone while the experience is still happening. Deploy via kiosk or SMS for on-site review capture.