Top 8 Customer Feedback Software to Choose From

With a vast number of customer feedback software available to us today, it is easy to get confused. While some tools may help you create the most attractive surveys, some may have features that enhance feedback management and make way for implementation.

What you need is a feedback survey tool that meets your unique business requirements and helps you build effective customer surveys.

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To begin your research, you would first need to list down all the survey requirements in terms of distribution channel requirements, audience size, survey types, integration with other tools, etc.

Once you are done with this step, you can compare the features of the top tools against your requirements and understand which customer feedback software perfectly fits your requirements.

To make it easy for you, we have discussed the most popular feedback survey software in this article. Let’s get started.

Now, let’s read in detail about all of these top survey tools:

Now, let’s read in detail about all of these top feedback survey tools:

1. Zonka Feedback

Zonka Feedback is one of the best customer feedback software that comes with a code-free survey builder and yet helps create the most intelligent and attractive feedback surveys. The software enables brands to collect feedback at almost every touchpoint across different channels like email, SMS, website, mobile app, phone, tablet, kiosk, QR code, etc.

The tool is perfect for both small-scale and large-scale businesses since you can measure feedback across CX metrics like CSAT, NPS, and CES, and also get more complex feedback through different question types. You can also leverage survey automation, data analysis, collaboration, integration with BI tools, etc. to better manage data and close the feedback loop.

Key Features

• 500+ ready-to-use survey templates
• Website surveys and in-app surveys, including a popover survey, feedback button, embedded survey, and side tab survey
• Email embedded and email signature
• Surveys in 30+ languages
• Real-time notifications
• Survey automation and workflows
• Insightful reports and analysis
• Mobile-optimized surveys
• Branding, personalization, survey throttling, and survey logic features
• Integration with various business tools like Salesforce, Zapier, Zendesk, Hubspot, Intercom,
• Zendesk, Freshdesk, Google Sheets, Teams, Slack, etc.

Rating

4.8/5

Free Trial

14-day free trial

Pricing

Starting from $99/month

2. NIceReply

NiceReply is among the best customer feedback software that helps in collecting customer feedback across primary CX metrics like CSAT, NPS, and CES. The tool allows surveying customers through different channels and also combines different distribution methods so brands can reach the customers at the right time and collect maximum responses.

Key Features

• Different question types like a rating scale, smiley survey, thumbs up and down surveys, etc.
• Post-resolution (embedded), email signature, and link surveys.
• Integration with BI tools like Zendesk, HelpScout, LiveAgent, PipeDrive, etc.

Rating

4.7/5

Free Trial

Available

Pricing

Starting from $49/month

3. QuestionPro

Another powerful customer feedback software is QuestionPro which consists of an easy-to-use survey builder and survey formats that you can immediately get started with. You can leverage various design themes, and elements like a brand logo, image, color palette, etc. to better customize your surveys and attract customers to share feedback.

The biggest plus point of this tool is that NGOs can access it for free. However, advanced features come at a cost. Some advanced features include survey automation and integration.

Key Features

• Code free survey builder
• Survey distribution and management of templates
• Skip logic and branching in surveys
• Multilingual surveys
• Branded surveys
• Feedback analysis and reporting
• Data exporting
• Integration with other business tools

Rating

4.7/5

Free Trial

Free version with limited features

Pricing

Starting from $99/month

4. TypeForm

TypeForm is one of the top customer feedback software that helps you create simple yet beautiful forms to collect feedback from customers. The survey tool helps you build customer feedback surveys that are effective and engaging with its features like survey themes, personalization, branding, etc.

What makes the tool stand out is the high form loading speed. Moreover, survey software also integrates with several business tools so you can efficiently manage feedback and use it for decision-making.

Key Features

• Question types and survey templates that can be used right away

• Personalized survey and survey flow

• Multi-page forms

• Survey logic and branching

• Reporting features for data analysis

• Integration with other software(500+ integrations)

Rating

4.7/5

Free Trial

Free version with limited features

Pricing

Starting from $25/month

5.  Zoho Survey

Customer sentiment analysis is one of the top requirements of brands collecting customer feedback. And Zoho Survey software offers an extensive array of feedback reports that helps brands accurately decode customer responses based on Sentiments, Word Cloud, and TURF.

This cloud-based software offers 360-degree survey solutions that cater to businesses of all sizes.

Key Features

• 200+ survey themes

• Customizable surveys

• 25+ question types

• Surveys in 30+ languages

• Branding for appealing customer surveys

• Intelligent survey reports

Rating

4.6/5

Free Trial

Available

Pricing

Starting from $11/month

6. Jotform

Jotform is a super easy-to-use survey platform ideal for small businesses. The tool allows creating CSAT feedback surveys that you can share with your customers through direct links, emails, website embeds, social shares, QR codes, etc.

Moreover, this tool offers a huge number of integrations so that you not only collect feedback but also use it to improve brand performance and customer experiences. Another thing that makes this customer feedback software stand out is its payment feature through forms.

Key Features

• Drag and drop surveys

• ACH payments

• Form translation

• Offline forms

• Google analytics form tracking

• Conversational forms

• Survey logic and branding

Rating

4.6/5

Free Trial

Available

Pricing

Starting from $34/month

7. SurveyMonkey

SurveyMonkey is among the most popular customer feedback software that enables customer feedback collection through intuitive surveys, polls, and quizzes. Its code-free survey builder helps you either build surveys from scratch or customize the existing templates. You can also brand your surveys to increase survey response rate as well as make the survey more relevant with features like skip logic and conditional logic.

You can share SurveyMonkey surveys through web links, social media, email, SMS, chats, app, website, etc. Moreover, you can always integrate this customer feedback software with other business tools for feedback implementation and collaboration.

Key Features

• Multi-channel surveys

• Polls and quizzes

• Survey branding and white labeling

• Mobile-optimized surveys

• Question types like rating scale, MCQ, emoji scale, comment box, etc.

• Snap reports and summaries

• Filters, tags, and trend analysis for feedback analysis

• Integration with BI tools

Rating

4.6/5

Free Trial

Free version with limited features

Pricing

Starting from $27/month

Also Read: 10 Best SurveyMonkey Alternatives & Competitors

8. Trustmary

Trustmary is a tool for collecting customer feedback and converting it to your greatest marketing asset – customer testimonials. The tool enables you to automate the whole feedback process and up your digital trust.

Trustmary includes templates for collecting NPS, CES, and CSAT. The easy survey maker enables you to create surveys from scratch and personalize them to fit your brand. Distribute surveys via email, SMS, and website embeds. Derive custom reports and share them easily with colleagues.

The tool is the best fit for companies who want to invest in customer experience and collect effective customer testimonials to use in marketing. Trustmary includes various solutions to showcasing the received customer feedback, such as testimonial widgets, or integrating testimonials into your forms and pop-ups.

Key features

• Survey maker
• NPS, CSAT, CES templates
• Convert feedback to testimonials
• Integrate with your CRM
• Automation

Rating

4.7/5

Free Trial

Available

Pricing

The full-suite plan has custom pricing starting from $590/month.

Conclusion

Getting confused about which software to go with is common when you have so many options available. But remember, it's not about the features that a survey tool has to offer; it's all about which software matches your business requirements. 

So, first list down what you want in your customer feedback software, and then from your shortlisted choices, which tool fits the bill in terms of flexibility, scalability, pricing, and free trial. 

I hope this article was helpful!