Top 12 Email Survey Tools & Software to Gather Customer Feedback

Is your email survey truly capturing what your customers think?

For most businesses, email remains the go-to channel for customer communication. Whether you’re sharing promotional messages, conducting marketing research, or surveying your customers, emails make it all possible. With over 4.26 billion active email users globally—a number expected to grow to 4.73 billion by 2026—utilizing email for surveys is a powerful way to gather insights.

Yet, managing surveys manually can be both time-intensive and inefficient.

Enter email survey tools.

Designed to simplify the process, these platforms streamline survey creation, distribution, and analysis, so you capture meaningful feedback with ease.

While the market offers a wide array of tools to send email surveys, each with its own set of features and benefits, choosing the right one for your business can be daunting. Let’s explore the top 12 email survey tools to help you find the best fit for your needs and enhance your customer feedback process.

TL;DR

• Email surveys are a powerful tool for businesses to gather customer feedback, with high open and response rates.
• We review the top email survey tools for 2024, helping you choose the best platform to send surveys via email and gather insights from your target audience.
• We feature leading tools like Zonka Feedback, Qualtrics, SurveySparrow, QuestionPro, and more, each with unique features, pros and cons, pricing, and ratings to fit your business needs.
• Zonka Feedback is a powerful email survey tool that allows businesses to send email survey invitations and email signature surveys seamlessly. You can schedule a demo to get a walkthrough of its email distribution channel or sign up for a 14-day free trial to start sending your surveys via email.
• Dive into our list of top email survey software to choose the right one for your business.

Get Started with Email Surveys

Send Email Survey Invitations, Embedded Email Surveys, In-Signature Surveys, and measure Customer Feedback remotely, in real-time.

What is an Email Survey Tool?

An email survey tool is software for collecting customer feedback directly via email, making it easy to reach customers in their inboxes. With embedded questions, one-click responses, and automated triggers, it gathers insights in real time. These tools also integrate with CRMs and helpdesks, automating feedback collection to provide valuable data for improving customer experience.

Factors to Consider When Choosing the Best Email Survey Tool

When selecting the best email survey tool, consider the following factors:

• Collecting Partial Responses: Ensure the tool can save and retrieve incomplete surveys, so no valuable feedback is lost if respondents can’t finish immediately.
• User Segmentation: Look for features that allow you to segment your audience based on demographics or behavior, enabling targeted and relevant surveys.
• Recurring Surveys: Choose a tool that supports recurring surveys to regularly gather ongoing feedback and track changes over time.
• Scheduling: The ability to schedule surveys in advance helps you reach customers at the optimal time, enhancing response rates.
• White-labeling: A white-label solution allows you to customize surveys with your brand’s logo and colors, maintaining a professional and consistent appearance.
• CRM and Helpdesk Integration: Seamless integration with CRM and helpdesk platforms like Salesforce and Zendesk ensures smooth data flow and efficient feedback management.

By considering these factors, you can select an email survey tool that effectively meets your business needs.

But how this tool is different from the ordinary survey tools? Let's find it out here.

How Are Email Survey Tools Different from General Survey Tools?

When it comes to collecting customer feedback, email survey tools offer a targeted approach compared to general survey tools. Here’s a comprehensive table highlighting the key differences:

While general survey tools provide flexibility for collecting feedback across channels, email survey tools are optimized for email-specific feedback collection. They excel in automating, tracking, and personalizing surveys, making them a top choice for businesses focused on maximizing customer engagement within the email channel.

Now, let's look at the overview of our top email survey tools.

Top 10 Email Survey Software in 2024

Email surveys are a powerful tool for businesses to gather valuable customer feedback. By sending surveys directly to customers' inboxes through powerful email survey software, businesses can reach a wider audience and receive more responses.

Now let's understand each tool in-depth.

1. Zonka Feedback: Seamlessly Collect Feedback through Versatile Email Survey Software

G2 Rating: 4.7 out of 5

Zonka Feedback is an email survey tool that transforms every customer interaction into valuable insights through flexible formats like in-signature surveys, embedded questions, and full email survey invitations. It effortlessly captures feedback at key touchpoints and allows you to collect partial responses, ensuring no valuable feedback is lost. Whether after a purchase, following a support interaction, or during ongoing relationship check-ins, customers can respond directly from their inbox.

This streamlined process simplifies feedback collection, boosts response rates, and provides actionable insights to enhance business strategies. Zonka Feedback integrates seamlessly with CRMs and helpdesk platforms such as Salesforce, Zendesk, and HubSpot, automating feedback collection based on customer actions. Surveys can be sent immediately, scheduled for later, or triggered by specific events.

Real-time syncing ensures responses are instantly available to your team for timely follow-ups. Advanced features like user segmentation, recurring surveys, and white-labeling surveys allow tailored surveys while maintaining brand consistency. Additionally, Zonka Feedback tracks essential metrics like NPS, CSAT, and CES, making feedback actionable and easy to measure for continuous improvement.

Top Features

• Multiple survey formats, including email signature surveys, embedded questions, and survey link

• Integration with CRMs and helpdesks to automate survey triggers

• Direct survey sending options, with immediate, scheduled, or delayed delivery

• Partial responses, allowing customers to answer the first question directly in emails

• User segmentation for targeted feedback based on behavior or attributes

• Scheduling and recurring surveys for regular feedback collection

• White-labeling options for branded survey emails

• Metrics tracking for NPS, CSAT, and CES scores

2. Qualtrics – Enterprise-Grade Email Survey Tool with Advanced Analytics

G2 Rating: 4.4 out of 5

How can you maximize the power of email surveys to drive actionable insights across a large organization?

Qualtrics is an enterprise-level email survey platform built for complex feedback needs, offering features like advanced survey logic, automated actions, and customizable survey email templates. Designed for high-volume and in-depth analysis, Qualtrics helps organizations collect, analyze, and act on customer insights efficiently, making it a valuable tool for teams managing large-scale feedback initiatives.

Top Features

• Advanced survey logic, including branching and display options, for building sophisticated surveys

• Expert-designed templates tailored for various industries, streamlining the setup of targeted email surveys

• Customizable themes and question types for creating brand-aligned, engaging email experiences

• Automated XM Solutions that trigger real-time actions based on survey feedback

• Quota management to ensure accurate and controlled data collection from specific segments

3. SurveySparrow: Conversational Email Surveys to Do Market Research

G2 Rating: 4.4 out of 5

SurveySparrow is a popular SMS survey software that also offers conversational surveys, Salesforce surveys, and many other types of customer satisfaction surveys that can help you achieve high open, survey responses, and completion rates. With pre-built question types, you can design and deploy the surveys instantly for various use cases like collecting customer feedback, market research, boosting customer satisfaction, enhancing customer experience, and much more.

It lets you import bulk contacts using Excel, CSV, or any other application such as Google Contacts, HubSpot, Salesforce, etc.

Top Features

• Comes with in-built survey email templates

• Embeds the first question within the Email

• Uses custom-variables to personalize email content and subject lines

• Complete customization and white-label surveys

• Option to add the piping question

• Sends thank you and reminder emails

4. Promoter.io (now Retently): Simple Yet Powerful NPS Survey Tool

G2 Rating: 4.8 out of 5

Promoter.io is designed as one of the best NPS tools for small and medium-sized businesses to improve customer retention rates. It follows a 5-step process – Engage, Measure, Respond, Analyze, and Grow – to gather actionable feedback from your customers and employees, allowing you to take relevant actions to close the feedback loop. Apart from creating beautiful surveys, the tool assesses customer loyalty by measuring NPS at regular intervals, helping you track satisfaction trends effectively.

Top Features

• Different customizable email templates

• Option to add intro message

• Email reminder setting

• Scheduling of follow-up and recurring emails

• Supports 27+ languages

• Manages feedback under separate campaigns

5. QuestionPro: Feature-Rich Email Feedback Tool with Robust Analytics

G2 Rating: 4.5 out of 5

Popular among Android survey apps, QuestionPro conducts surveys and analyzes survey results by using powerful analytical tools such as Conjoint, TURF, GAP, Trend, etc. This email survey software creates surveyor-centric surveys by providing a library of 300+ readymade email templates, 80 standard, and advanced question types, and smart survey-logic & branching tools.

Top Features

• Easy to set up embedded and redirect emails

• Uses single user credential on multiple devices

• Supports 100+ languages

• Personalize email content with variables

• Automatic scheduling of emails

6. GetFeedback: Salesforce-Integrated Email Survey Tool with Stunning Design Options

G2 Rating: 4.5 out of 5

Popular among the voice of customer tools, GetFeedback is a customer feedback software that allows businesses to collect feedback through surveys on email. With its user-friendly interface and advanced features, businesses can create interactive and engaging surveys that capture valuable insights. It is also popular among SMS survey tools for quick feedback collection as it offers features like question branching, real-time reporting, and integration with other customer feedback tools. 

Top Features

• User-friendly survey builder

• Interactive and engaging survey design

• Advanced features like question branching and conditional logic

• Real-time reporting and analytics

7. Survicate: Flexible Email Survey System for Rich Customer Insights

G2 Rating: 4.6 out of 5

Survicate comes with a user-friendly survey builder tool that creates embedded and link surveys on email. It captures both partial and complete responses from your customers. It’s easy to customize basic survey elements such as logo, color, etc., or make use of custom CSS to perform advanced-level customization.

Top Features

• Designs mobile-friendly surveys

• Conditional logic for relevant results

• Option to add different question types– NPS, CSAT, CES, etc

• Unlimited follow-up questions

• Host surveys on your domain

8. SurveyMonkey: User-Friendly Email Feedback Tool for Effortless Feedback Collection

G2 Rating: 4.4 out of 5

Survey Monkey manages all your email campaigns in one place. It helps you to capture the voice of your customers to refine your products and services. The platform gives you a comprehensive overview of the users that have unsubscribed as well as the bounced emails.

Top Features

• Provides Email Embed option to create surveys

• Collects feedback anonymously with anonymous feedback tools

• Customizable HTML email templates

• Add bulk contacts via CSV, Gmail, Yahoo, Outlook, Office 365, LinkedIn, etc.

• Manages up to 2 million contacts

• 6 custom fields to store additional information like location, profession, etc. about contacts

9. Delighted: Efficient Email Survey Tool for Actionable Customer Feedback

G2 Rating: 4.7 out of 5

Delighted designs beautiful surveys that are compatible with all devices and platforms to capture in-depth customer insights. The tool comes with pre-designed templates consisting of NPS, CSAT, CES, Smileys, 5-star, and Thumbs surveys that are available in 37 languages. With Delighted, you can change the look and feel of the surveys to match it with your brand without doing any coding.

Top Features

• Creates surveys with signature, embeds survey in email

• Add up to 10 questions

• Customizable thank you page and survey questions

• Automatic ticket creation in CRM tools

• Schedule surveys with autopilot

10. Qualaroo: Advanced Email Survey System with AI-Powered Sentiment Analysis

G2 Rating: 4.3 out of 5

How can you quickly understand what your customers feel without spending hours sifting through feedback?

Qualaroo makes this possible with its powerful AI-driven sentiment analysis, allowing you to gauge customer sentiment automatically. With IBM Watson-powered technology, Qualaroo categorizes responses by emotion, helping you focus on actionable insights instead of sorting through raw data. Ideal for email, website, and in-app surveys, Qualaroo offers advanced targeting and intelligent branching, making it easy to engage customers wherever they interact with your brand.

Top Features

• AI-Powered Sentiment Analysis to categorize customer feedback by emotion, saving time on manual analysis

• Advanced targeting options based on behavior, domain, or geographic location for precise feedback collection

• Multi-channel survey options (email, website, mobile) with templates for NPS, CSAT, CES, and more

• Intuitive design tools to create surveys quickly with real-time preview and customizable branching logic

• Supports over 20 languages for global customer engagement

Now let's look at the free tools to launch surveys on email efficiently.

Free Email Survey Tools to Collect Customer Feedback

Here are 2 email feedback tools to help you effectively gather customer insights for free.

Let's dive deeper into each tool here:

11. Google Forms: Reliable, Free, and Accessible Email Feedback Tool to Gather Survey Data

G2 Rating: 4.5 out of 5

Ever wonder if a completely free tool can handle all your email survey needs?

Google Forms proves that it can, especially for small businesses or teams looking to gather basic customer insights. Its free version comes with creating unlimited surveys, collecting data, questions, and customization options, Google Forms offers a simple way to create and send email surveys without additional costs. Its integration with Google Sheets makes data export and analysis effortless, while response data can be reviewed through easy-to-read visual graphs.

Top Features of Google Forms

• Conduct as many surveys as needed, with no caps on questions or responses.

• Responses automatically sync to Google Sheets for quick access and analysis.

• Add branding elements like logos, images, and basic skip logic to guide respondents through tailored paths.

• Allow multiple team members to work on survey creation, which is ideal for shared projects.

• Provides graphical representations for each question, making it easy to grasp survey outcomes at a glance.

12. Microsoft Forms: Best for Microsoft 365 Users

G2 Rating: 4.4 out of 5

If you're a Microsoft 365 user looking for a straightforward tool for surveys, Microsoft Forms offers a simple, integrated solution. With its seamless Excel integration and various question types, Microsoft Forms allows you to create, share, and analyze surveys directly from your Microsoft ecosystem. Though it’s not as feature-rich as some other survey platforms, it is efficient for gathering email-based feedback quickly and securely.

Top Features of Microsoft Forms

• Responses sync directly to Excel, enabling easy data analysis and secure access for authorized users.

• Choose from multiple-choice, open-ended, rating, and other essential question formats for straightforward feedback collection.

• Share surveys through direct email links or QR codes for convenient respondent access.

• Instantly visualize responses with built-in charts and graphs for a quick overview of survey results.

By using these top email survey tools, businesses can effectively collect customer feedback and gain valuable insights to improve their products, services, and overall customer experience. 

Tips to Choose the Best Email Survey Tools for Your Business

Selecting the right email survey tool can significantly impact how effectively you gather, analyze, and act on customer feedback. Here are some practical tips to help you make the best choice:

• Check for Survey Customization and Branding Options: Look for tools that offer customizable survey templates with branding options. These allow you to design surveys that reflect your brand identity, which can increase engagement and help your surveys look professional.

• Evaluate Automation and Scheduling Capabilities: An ideal email survey tool will allow automated survey scheduling and triggers. For example, you may want to set surveys to go out immediately after a transaction or at set intervals for recurring feedback. Automation ensures consistency and saves time.

• Look for Integration with CRM and Helpdesk Platforms: Integrate with Salesforce survey tools, HubSpot, and other CRMs to streamline feedback directly into customer profiles. These integrations enable you to analyze survey data, set up segmented follow-ups, and track long-term engagement trends effectively.

• Analyze Response and Engagement Metrics: Go beyond basic response tracking. Top email survey tools offer in-depth analytics, such as open rates, click-through rates, and engagement duration. These insights let you refine survey strategies and improve participation rates.

• Prioritize User-Friendly Design and Mobile Compatibility: With the majority of emails being accessed on mobile devices, ensure the tool provides mobile-responsive email surveys. A clean, intuitive design helps respondents complete surveys with ease, increasing response rates.

• Review Data Privacy and Security Features: Since customer data is sensitive, choose tools with robust privacy measures, such as GDPR compliance and data encryption. Security features like password-protected access to survey data and role-based permissions also help maintain data integrity.

• Assess Reporting and Sentiment Analysis: Advanced email survey tools come with reporting dashboards and, in some cases, sentiment analysis capabilities. This helps in making sense of open-text responses quickly and identifying trends or areas needing improvement without manual analysis.

Following these tips will help ensure you select an email survey tool that aligns with your business goals, enabling you to gather actionable insights efficiently.

Wrapping up,

Choosing the right email survey tool can transform how you connect with customers and gather feedback. Email survey tools are uniquely designed to reach people in their inboxes—where they’re most likely to engage—making it simpler to capture insights that drive real improvements.

As you consider your options, focus on key features like integration capabilities, automation, and advanced reporting, which can enhance response rates and simplify data analysis. Whether it’s the ease of creating surveys, embedding them within emails, or tracking responses in real time, the right tool should fit seamlessly into your workflow and support your business goals.

For businesses of all sizes, Zonka Feedback stands out with its multi-channel survey options, user-friendly dashboard, and powerful analytics. With its ability to reach customers across platforms and gather actionable insights in real-time, Zonka Feedback is a valuable asset as you build stronger, more responsive customer relationships. To start using this software, you can sign up for a 14-day free trial or schedule a demo. 

Embed Surveys Directly into Emails with Zonka Feedback

Boost your survey response rates by embedding interactive email surveys within your email campaigns, making feedback collection seamless and user-friendly.