Make every visit count! Use our In-Store Experience Survey Template to measure customer satisfaction and improve experiences.
Designed to capture customers’ in-store experiences, this template collects valuable insights on store layout, staff interactions, and overall customer satisfaction. It’s the perfect tool to identify improvement areas and deliver better in-store shopping experience.
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The following questions are included in this Employee Survey Form Template.
1. Questions in In-Store Experience Survey Template
How would you rate your overall in-store experience?
This is a CSAT question which evaluates the overall in-store experience, providing valuable insights into customer satisfaction and loyalty. It helps businesses identify areas for improvement, enhancing overall customer satisfaction and fostering long-term success in competitive industries.
2. Please rate the following aspects of your in-store experience:
Store Cleanliness
Product Availability
Staff Helpfulness
Checkout Process
response options:
Very Poor
Poor
Average
Good
Excellent
This question uses a detailed Likert scale rating to evaluate key elements of the in-store experience, from cleanliness to staff helpfulness. It provides actionable insights into specific aspects that impact customer satisfaction, allowing you to refine operations, improve service, and elevate the overall shopping journey.
3. Based on your experience shopping today, how likely are you to recommend this store to your friends and family?
response options: not at all likely (0-10) extremely likely
This likelihood NPS scale question assesses customer loyalty by measuring the willingness of recommending the store to others. It identifies promoters, passives, and detractors, providing actionable insights for businesses to enhance customer satisfaction, improve retention, and foster word-of-mouth growth.
4. Please provide any additional feedback or suggestions on how we can improve your in-store experience.
This open-ended question invites customers to share personalized feedback and suggestions, offering deeper insights into their experiences. It helps businesses uncover specific improvement areas and implement meaningful changes to enhance the overall in-store journey.
Tailor this survey for any industry! Assess customer satisfaction at key touchpoints to elevate customer experiences and drive satisfaction.
Why Use It? Gain insights into the customer experience, including store layout, product availability, and staff helpfulness, to refine operations and enhance customer satisfaction in retail business.
Survey Placement
Near the Store Entrance/Exit: Gather feedback immediately after entry or exit for authentic, real-time responses prioritized in retail business.
In Product Sections/Aisles Target customers while they browse retail stores to understand product accessibility and in-aisle assistance.
Why Use It? Evaluate essential touchpoints like product variety in retail stores, checkout efficiency, and retail customer feedback to improve shopping convenience and measure customer satisfaction survey.
Survey Placement
At the Billing Counter: Gather retail customer feedback during the final interaction for a complete view of the shopping experience.
At the Customer Service Desk: Address specific issues or suggestions directly from customers through customer feedback surveys.
Why Use It? Understand visitor experiences across diverse touchpoints, from shopping to leisure, to improve mall services and amenities.
Survey Placement
Near the Store Entrance/Exit: gather feedback from visitors seeking assistance to gauge service quality.
In Product Sections/AislesEvaluate food options, cleanliness, and seating availability.
At the Parking Lot: Assess ease of parking and safety to improve convenience.
Perfect for in-store environments, this template helps capture valuable feedback, identify areas for improvement, and elevate customer experiences with ease.
Designed for In-Store Feedback
Crafted specifically to capture insights on key in-store factors like staff performance, product accessibility, customer journey and checkout processes.
Delivers Targeted Insights
Identifies precise areas for improvement, empowering businesses to make informed decisions and enhance customer satisfaction score.
Versatile Across Multiple Industries
Suitable for a wide range of in-store environments, offering versatility to adapt to diverse business needs.
Supports Offline Feedback Collection
Gathers feedback data even in low-connectivity locations, syncing automatically once back online to ensure no feedback is lost.
Provides Real-Time Actionability
Enables quick responses to issues and recognition of positive feedback with instant insights and notifications.
Easily Customizable for Your Business
Adjust questions, design, and branding to match your specific store needs and ensure the survey aligns with your goals.
Easily set up, customize, and distribute the customer feedback survey across key in-store touchpoints. Gather real-time feedback, analyze insights, and take action to enhance customer satisfaction and store performance.
Access the Template: Click on edit this template, sign up with your details and you can directly start using the template in a minute. Alternatively, you can log in to Zonka Feedback and select the In Store Experience survey template from the survey templates library for quick setup.
Customize the Template: Adjust the customer feedback survey to match your store’s needs by tailoring questions about store cleanliness, product availability, staff helpfulness, and checkout experiences. Add your branding, logos, and colors to make the survey visually aligned with your store identity.
Choose Distribution Channels: collect customer feedback where it’s most effective by selecting from these in-store-specific channels:
In-Store QR Codes: Place scannable QR codes at entrances, aisles, or checkout counters to make customer feedback collection seamless and accessible.
Kiosks and Tablets: Position devices at key locations like exits or service desks to encourage real-time customer feedback during or after the visit.
SMS: Send personalized survey links to customers after their visit, allowing them to share customer feedback conveniently from their mobile devices.
In-App Mobile: Embed the survey within your store’s app to capture insights from tech-savvy customers engaging digitally.
Email: Follow up with customers via email conducting customer satisfaction surveys to gather more detailed customer feedback about their in-store experience.
Preview and Launch the Survey: Use the preview option to review the flow, logic, and overall design. Ensure it aligns with the in-store experience and is ready to provide a seamless customer feedback journey.
Analyze Feedback: Utilize Zonka Feedback’s robust analytics tools to uncover trends, identify gaps, and understand what drives customer satisfaction. Use these insights to make data-driven improvements and elevate the in-store experience for all customers.
Boost in-store customer satisfaction, Optimize layouts, refine staff performance, and take real-time action with customer feedback that keeps your customers coming back. let's see how;
Use customer feedback to identify and resolve layout challenges. Zonka Feedback’s real-time insights help optimize navigation and improve shopping flow and customer satisfaction.
Evaluate staff interactions with targeted questions. Zonka Feedback provides agent-specific insights to identify training needs and boost customer service quality.
Gather instant customer feedback with QR codes and kiosks. Zonka Feedback ensures timely, accurate responses and customer satisfaction level while experiences are still fresh.
Collect customer feedback in offline modes at remote locations. Zonka Feedback syncs responses automatically when connectivity is restored.
Act on customer feedback instantly with Zonka Feedback’s notifications, addressing concerns or praise while customers are still in-store.
Zonka Feedback automates follow-ups, enabling quick resolutions for detractors and engagement strategies for promoters and passives.
Yes, you can fully customize the template to include questions specific to your store type, such as retail, grocery, or malls.
You can start immediately after customizing and deploying the survey. Zonka Feedback offers easy setup and multiple distribution channels for instant feedback collection.
The template supports QR codes, kiosks, tablets, SMS, in-app surveys, and email for flexible in-store feedback collection.
Yes, Zonka Feedback’s offline mode allows you to gather responses, which automatically sync once connectivity is restored.
Zonka Feedback offers real-time alerts and automation tools to address issues immediately, such as sending apologies or escalating concerns to the right team.
Absolutely! Zonka Feedback provides location and agent-specific insights, enabling you to evaluate performance, customer satisfaction and identify improvement opportunities across multiple stores or team members.
Yes, the template is versatile and works for gyms, hotels, service centers, and more, making it ideal for any business with physical customer interactions to enhance customer satisfaction.
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