Use this Exit Intent Survey Template to know why your visitors are abandoning your site. Uncover reasons behind their dissatisfaction and primary complaints to improve the visitor experience.
Capture the feedback before your website visitors leave your site to improve their experience and reduce your bounce rate. Gauge customer satisfaction on your website response rate, goal completion, reasons for cart abandonment, landing page bounce rates and more.
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The Template uses a key question to collect exit intent data, helping identify why users leave the site, such as high pricing or confusing navigation, for actionable insights.
1. "Before you leave, can you answer a quick question? What made you exit?"
I can’t find what I’m looking for
I don’t have any time now
The pricing is too high
I’m just researching right now
The website is very confusing
This exit intent survey question is designed to capture immediate feedback from website visitors as they prepare to leave. It helps you understand the exact reasons for their exit.
Purpose:
Uncover why visitors leave (e.g., navigation issues, pricing concerns, lack of time)
Identify specific barriers that prevent conversions
Address key pain points to reduce exit rates and increase engagement
Value:
Provides actionable insights through predefined responses
Improves user experience by addressing common issues
Helps lower abandonment rates and boosts conversion rates on key pages like product pages and the pricing page
The Template allows you to capture valuable feedback just as visitors are about to leave your website. Customizing these exit survey questions enhances relevance, engages users, and provides more actionable insights. Here's how you can make your exit intent surveys more effective:
Relevance to Visitor Experience
Tailor the exit intent survey question to reflect the visitor's experience on specific landing pages. Whether they’re leaving from a product page or the checkout, a relevant question makes it easier to understand their behavior.
Example: “Before you leave, can you share why you’re not completing your purchase today?”
Personalization Based on User Behavior
Adding a personal touch can improve response rates. Customize the question based on user behavior, such as the category of products they viewed or the time spent browsing. Personalized questions feel more relevant to the visitor.
Example: “We noticed you were browsing [product category]. Could you let us know what stopped you from making a purchase?”
Timing and Urgency
Timing is everything for exit survey. Use engaging language to create a sense of urgency and encourage immediate actionable feedback afterwards. A well-timed prompt that feels urgent can lead to more responses.
Example: “Wait! Before you go, could you quickly tell us what we can improve?”
Offering Incentives
Encourage website visitors to share their feedback by offering an incentive like a discount code or free shipping. This can motivate more users to complete the survey and help you gather richer insights.
Example: “Share your feedback and get 10% off your next purchase!”
The Exit Intent Survey Template allows you to collect detailed insights by adding follow-up questions based on the initial survey responses. These optional questions help dig deeper into visitor feedback, providing more context to their exit intent and giving you actionable data for improvement.
1. For "I can’t find what I’m looking for":
Follow-up Question: "What specific information were you trying to find?"
Purpose: This helps pinpoint exactly what’s missing on your website and allows you to optimize content or navigation accordingly.
2. For "The website is very confusing":
Follow-up Question: "Which part of the website did you find confusing?"
Purpose: Understanding which area of the site is causing confusion can help you refine the user experience and make navigation more intuitive.
3. For "The pricing is too high":
Follow-up Question: "Can you share what price range you were expecting?"
Purpose: This question helps you gather insights into your visitors' pricing expectations, enabling you to better align your offerings or create tailored promotions.
4. For "I don’t have any time now":
Follow-up Question: "Would you like us to send you a reminder or follow up later?"
Purpose: Offering follow-up options helps keep potential customers engaged, increasing the chance of conversion at a more convenient time.
5. For "I’m just researching right now":
Follow-up Question: "What kind of information would help you make a decision?"
Purpose: This lets you understand what information potential customers need, allowing you to tailor content and nurture leads effectively.
Designing an Exit Intent Survey is a seamless process that helps you capture insights at critical moments when visitors are about to leave your website. Here's how you can customize and optimize your exit intent survey templates to gather meaningful feedback:
Start with Zonka Feedback: Sign up or log into your Zonka Feedback account and navigate to the Survey Builder. This intuitive tool allows you to create or customize your Exit Intent Survey Template with ease.
Selecting the Exit Intent Survey Template: Browse the template library and choose the Exit Intent Survey Template. You can opt for the default setup or modify it to better suit your goals, such as addressing reasons for cart abandonment or lack of engagement.
Personalizing the Main Question and Responses: Tailor the main question to align with the context of your website. Modify response options or add additional choices to make the survey more relevant. Personalization ensures that your questions are specific to your visitors’ behavior, helping you gather actionable feedback.
Adding Follow-Up Questions: Use Zonka Feedback’s advanced survey logic to create follow-up questions based on the visitor's initial response. This feature allows for deeper insights, prompting more specific feedback that can help you address particular issues or concerns.
Branding and Customizing the Design: To maintain a consistent brand experience, customize the look and feel of your survey. Zonka Feedback allows you to add your brand’s logo, use custom colors, fonts, and design elements that align with your website’s aesthetic.
Setting Behavioral Triggers: Configure smart triggers like exit intent, user inactivity, or time spent on the page to ensure that the survey appears at the right moment. Zonka Feedback’s triggers are designed to capture feedback at the optimal time without disrupting the user experience
Previewing and Testing: Before going live, use the Preview feature to ensure that all elements of the survey, from questions to design and triggers, are functioning as intended. Testing the survey ensures that it flows smoothly for your website visitors.
Deploying on Key Channels: Deploy your survey as a website pop-up or integrate it directly into your app or product to gather in-the-moment feedback. These channels are ideal for collecting real-time insights at critical moments. You can also use email and SMS for follow-up if needed.
Analyzing Feedback in Real-Time: After deployment, monitor responses through Zonka Feedback’s Real-Time Dashboard. Track trends, identify patterns, and use the insights to make data-driven decisions that improve user experience and engagement.
Automating Follow-Up Actions: Zonka Feedback allows you to set up workflows that automatically trigger follow-up actions based on feedback. Whether it’s sending a discount offer or resolving a visitor’s issue, automation helps you act on insights promptly and effectively.
Capturing feedback at the moment when visitors are about to leave your website can be a game-changer for understanding and improving your user experience. Here are some fresh and practical ways an exit intent survey template can benefit your business:
Exit intent surveys give you the chance to directly ask visitors why they didn’t make a purchase or sign up. It’s a crucial moment where you can learn about the obstacles they faced—whether it’s confusion, doubts about pricing, or simply not finding what they needed. This insight helps you fine-tune your site and turn those visitors into returning customers.
Instead of guessing why people leave, you get real feedback straight from your audience. This helps you prioritize updates and improvements that matter the most. Whether it’s fixing confusing navigation, improving product descriptions, or adjusting pricing information, each change becomes more intentional and impactful.
When visitors are about to leave, it’s your last chance to engage them. An exit intent survey can act as a soft nudge, encouraging them to share why they hesitated, or even offering a small incentive to stay, like a discount or extra information. This can make all the difference in converting hesitant visitors into customers.
One of the strengths of an exit intent survey is that it can be personalized based on visitor behavior. If they’re leaving a product page, ask them what stopped them from purchasing. If they spent time on a pricing page, inquire about their expectations. Tailored questions build a more personal connection and make it easier for users to give helpful feedback.
Once you’ve captured feedback, you don’t need to stop there. Set up automated follow-ups based on their responses. For example, if someone mentions high pricing as a reason for leaving, send them an email with a special offer or more information. It’s a simple but effective way to re-engage visitors who might have been on the fence.
Zonka Feedback’s Exit Intent Survey Template is a versatile tool that can be customized to fit different industries, helping you capture crucial insights before users leave your website. Here’s how it can be effectively deployed across key sectors:
Why This Matters:
eCommerce websites often struggle with cart abandonment. The Exit Intent Survey Template allows you to address this directly by asking customers why they’re leaving without completing their purchase. It helps you gain insights into common concerns like high shipping costs or unclear pricing, so you can offer solutions and recover lost sales.
What You’ll Learn:
Why This Matters:
For SaaS businesses, complex pricing models or feature overload can confuse potential customers. By using exit surveys, you can learn where users are struggling—whether it’s understanding the pricing tiers or product capabilities. These insights allow you to offer more targeted information, guide users through their decision-making process, and improve conversions.
What You’ll Learn:
Why This Matters:
For content-heavy sites, keeping visitors engaged is essential for growth. If readers leave your site after one article, an exit intent survey can reveal why they didn’t continue browsing. This helps you make improvements to content recommendations or site navigation, keeping readers engaged for longer periods.
What You’ll Learn:
Why This Matters:
For content-heavy sites, keeping visitors engaged is essential for growth. If readers leave your site after one article, an exit intent survey can reveal why they didn’t continue browsing. This helps you make improvements to content recommendations or site navigation, keeping readers engaged for longer periods.
What You’ll Learn:
Why This Matters:
In the travel and hospitality sector, booking abandonment is common. Exit intent surveys allow you to ask users why they didn’t complete their booking—whether the process was too complex or they were looking for better deals. With this data, you can make the booking process smoother and more user-friendly, boosting conversion rates.
What You’ll Learn:
An exit intent survey is a pop-up survey triggered when a user is about to leave your website. It helps you capture feedback about why the user is leaving before completing an action, such as a purchase or sign-up, offering valuable insights to help you reduce abandonment.
With Zonka Feedback’s Exit Intent Survey Template, you can fully customize the question text, response options, and design elements. You can personalize the exit survey to align with your brand and user journey, tailoring it to gather specific insights based on where the user is exiting.
Typically, the Exit Intent Survey Template is deployed as a pop-up or web widget. However, you can also use email or SMS to send follow-up surveys to users who have already exited, providing additional opportunities for feedback and engagement.
Zonka Feedback provides a real-time dashboard where you can track and monitor responses as they come in. The platform also offers comprehensive reporting tools, allowing you to analyze trends, identify patterns, and take immediate action to address issues raised by users before they exit.
Yes, Zonka Feedback allows you to automate workflows based on the responses received. For instance, if a user cites high pricing as a reason for leaving, you can trigger an automated email offering a discount or additional information, increasing the chance of conversion.
The Exit Intent Survey Template is designed to be non-intrusive. It only appears when a user is about to leave your website, ensuring that it doesn't disrupt their browsing experience. The timing is set up carefully to ensure feedback is collected without being overly pushy.
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