Introducing WhatsApp Surveys on Zonka Feedback

Zonka Feedback is thrilled to introduce WhatsApp Surveys, a feature that revolutionizes feedback collection with unmatched response rates. 

At Zonka Feedback, we’ve always believed in meeting customers where they are.

Over the years, in conversations with our clients, one need has come up time and again—the need for faster, more accessible ways to gather feedback. This led us to our latest launch: WhatsApp Surveys, designed specifically to meet that need.

With WhatsApp Surveys, we’re empowering businesses to connect with their customers on one of the most widely-used messaging platforms in the world. This launch brings the same powerful features that you love in email and SMS surveys—customizability, white-labeling, automation, and actionable analytics—to WhatsApp, enabling you to capture real-time feedback effortlessly.

As part of this exciting launch, we are proud to partner with Infobip as our first gateway provider for WhatsApp Surveys. Infobip’s reliable and robust communication platform ensures a smooth and secure experience for businesses and customers alike. This partnership underscores our commitment to making feedback collection simpler and more effective.

“In collaboration with Zonka Feedback, Infobip is committed to enhancing customer experience and engagement through the widely adopted WhatsApp Business platform. By implementing surveys on the Zonka platform, businesses can gather valuable feedback from valued customers."

– Yuri Larin, Vice president of Revenue, Infobip India

Whether you're in e-commerce, healthcare, hospitality, or education, WhatsApp Surveys provide a seamless way to gather feedback right where your customers are. You can send surveys immediately after a purchase, service interaction, or delivery to capture timely and relevant insights.

From gauging guest satisfaction to understanding patient experiences or collecting feedback from students and parents, WhatsApp Surveys ensure higher engagement rates. Paired with Zonka Feedback’s powerful analytics, businesses can turn customer interactions into stronger relationships and measurable success.

“We’re excited to launch AI-powered WhatsApp Surveys, bringing innovation and truly omni-channel feedback to businesses. This launch, in partnership with Infobip, empowers organizations to capture the Voice of the Customer effortlessly on the world’s most popular messaging platform. Together, we’re making feedback collection seamless and actionable to drive better customer experiences.”

– Rajiv Mehta, CEO, Zonka Feedback

Getting Started with WhatsApp Surveys with Zonka Feedback

Adding WhatsApp Surveys to your feedback program is quick and easy, and it’s available across all Zonka Feedback plans. With just a few steps, you can start connecting with customers in real-time, gathering insights, and making data-driven improvements.

Here’s how:

• Set Up Infobip in Zonka Feedback: Go to Company Settings and select Messaging Settings. Choose Infobip as your messaging provider and enter your Infobip API Key and WhatsApp number to enable WhatsApp surveys.
• Access WhatsApp as a Distribution Channel: Head to Distribution Options in Zonka Feedback. Here, you’ll find SMS & WhatsApp as a combined option. Select WhatsApp to start setting up your survey delivery through this channel.
  
• Select and Configure a WhatsApp Survey Template: Click on Configure Template to select a pre-approved WhatsApp template from your Infobip account. Map any placeholders, like customer names or specific survey links, to personalize each message.
• Customize and Launch Your Survey: Make any final customizations to your survey in Zonka Feedback, such as adding your logo or adjusting questions. When ready, click Send to distribute the survey immediately, or schedule it to send at a specific time.
• Track Responses and Analyze Feedback: Once your survey is live, monitor response rates and engagement in real time from your Zonka Feedback dashboard. Use analytics to filter responses from WhatsApp, allowing you to view feedback trends and gather insights directly from this channel.

Here are some of the cool features of WhatsApp surveys that you can leverage right away:

• Real-time feedback collection on a trusted, widely-used platform
• Highly customizable surveys tailored to specific business needs
• White-labeling to use your own branding, logo, and domain
• Automated triggers for instant, timely survey distribution
• Multi-language support for global audience engagement
• Seamless integration with Zonka Feedback’s analytics dashboard
• Secure and reliable delivery through Infobip gateway
• Activity logs to track survey distribution and responses in detail

Zonka Feedback’s WhatsApp Surveys are more than a feature—they’re a game-changer. By blending simplicity, accessibility, and exceptional engagement, this launch ensures businesses are equipped to transform their feedback strategy, build stronger customer relationships, and drive lasting growth.

Ready to experience the future of customer feedback?

Start using WhatsApp Surveys today simply by signing up or scheduling a demo with our team and see the difference firsthand.

Transform the way you capture insights, one WhatsApp message at a time!