Imagine a world where gauging customer satisfaction wasn't a clunky, time-consuming process. You have real-time insights into your customers' experiences across hundreds of locations and you can identify areas for improvement and drive loyalty like never before. Exciting, right?
Well, this has happened for REAL – a leading brand boasting a staggering Net Promoter Score exceeding 85. This high NPS score means loyal customers and a growing business. Thus, nothing speaks louder than your customer's willingness to recommend you.
But HOW?
They used the best NPS tool to gather valuable customer feedback at scale and boost their NPS even more.
With the right tool, you reduce customer churn by addressing their dissatisfaction and boost customer retention by strengthening relationships. Not just that, but it also helps you analyze customer trends, track results, and take action to boost customer loyalty and grow your business.
Let's dive into the list of best tools to build strong customer relationships and take your business to the next level.
TL;DR
-
NPS software measures and manages customer loyalty by helping businesses understand their customers' likelihood to recommend their products or services.
-
We have carefully reviewed NPS tools and categorized them into comprehensive NPS survey platforms, top survey tools with NPS features, product-focused NPS tools, simple NPS tools for hassle-free surveys, and other notable NPS software.
-
Based on key features, pros and cons, G2 ratings, and pricing, we’ve created a comprehensive list of the best NPS software to help you choose the right one for your business.
-
Zonka Feedback is a powerful NPS tool that lets you design, distribute, and analyze surveys using AI. It helps measure customer loyalty, boost satisfaction, reduce churn, and gain valuable insights. Sign up for a free 14-day trial or book a demo to see how it can transform your customer experience.
Gauge Customer Loyalty by Deploying NPS Surveys Effortlessly
NPS helps you understand what drives customer loyalty and act on real-time insights to drive business growth.
Before we dive into the best NPS software tools, let’s look at what is NPS software and why you need it.
What is Net Promoter Score Software?
NPS software helps you collect and measure overall customer satisfaction and loyalty by sending NPS surveys. These surveys ask the loyalty question followed by an open-ended question to understand how your customers feel about your business and their likelihood of spreading good word of mouth. Based on the gathered responses, customers are categorized as Promoters, Passives, or Detractors.
Here's what NPS survey questions and in-depth real-time insights look like.
But, Why Must You Look for the Best Net Promoter Score Software Tools in 2024?
Choosing the right NPS software is crucial to drive business efficiently because it helps you to do the following:
-
Turn Promoters into Brand Advocates: Encourage your happiest customers to spread the word about your business, attracting new customers through positive referrals.
-
Identify NPS Detractors and Close the Feedback Loop: Find out who your unsatisfied customers are and address their issues promptly to improve their experience.
-
Resolve Passive Concerns and Convert Them into Promoters: Engage with customers who are neutral about your business and turn them into enthusiastic supporters.
-
Get Real-Time Feedback, Alerts, and NPS Reports: Receive immediate insights into customer opinions so you can act quickly on their feedback.
-
Drive Business Growth: Use the insights from NPS surveys to predict business growth, and enhance your products and services, leading to increased customer loyalty and revenue.
Now that you know the reason for choosing the best NPS tool, let’s have a look at the top 10 tools here followed by the best NPS tools for gauging B2B feedback, Enterprises feedback, SaaS feedback, product feedback, In-app feedback, and customer service.
A Quick Overview of the Top NPS Tools
Here is a table of the best Net Promoter Score survey tools highlighting G2 rating scores, and what they are best for:
NPS Software Tools |
Best For |
Key Features |
Customer Support |
G2 Rating |
Price |
Zonka Feedback |
Businesses of all sizes—from startups to Fortune 500 companies— looking to effortlessly deploy AI-driven NPS programs to automate feedback collection and analysis. |
Customizable survey creation, journey-based NPS surveys, AI text analytics, and real-time reporting |
24x7 available via email, live chat, phone, dedicated customer success managers, and an online help center |
4.7 |
$49/month |
Qualtrics |
Large organizations seeking a flexible, powerful NPS platform to measure, analyze, and improve customer loyalty |
Advanced analytics, NPS surveys, Customer feedback management |
Email, chat, and phone |
4.4 |
Not Available |
InMoment |
Enterprises seeking to rapidly boost customer loyalty and ROI with AI-powered NPS software that transforms all customer feedback into lasting customer relationships |
Multi-channel NPS micro surveys, CRM integration, Closed-loop feedback management system |
Email, phone, customer portal, dedicated account managers, and an online help center |
4.7 |
Not Available |
CustomerGauge |
B2B companies seeking a comprehensive platform that integrates customer feedback with revenue data to drive growth, retain clients, and enhance revenue through actionable NPS strategies |
Account-based NPS, Customer retention analytics |
Email and phone |
4.7 |
Not Available |
Medallia |
B2C, B2B, Enterprises seeking a comprehensive, AI-powered platform to understand and improve customer experiences, increase NPS |
Enterprise feedback management, real-time insights |
Email, phone, customer portal, dedicated account managers, and an online help center |
4.5 |
Not Available |
AskNicely |
Customer-centric businesses seeking to empower frontline teams with real-time, engaging NPS feedback to drive growth and reduce churn through an easy-to-use survey platform |
Feedback automation, NPS tracking, CRM Integration |
Email, live chat, dedicated customer success managers |
4.7 |
Not Available |
SurveySparrow |
Businesses needing omnichannel NPS feedback collection with automation, segmentation, and robust integration features |
Automated NPS surveys with throttling to avoid over-surveying, dynamic lists, and segmentation based on customer data |
24/7 email, chat, and phone support, along with detailed documentation and onboarding assistance |
4.4 |
$19/month |
GetFeedback |
Businesses aim to improve customer experience by gathering real-time feedback across multiple touchpoints, especially those using Salesforce for seamless integration. |
Pre-built survey templates, mobile-optimized, branded surveys for real-time customer feedback, advanced targeting to capture feedback |
A dedicated help center, documentation, and 24/7 support for enterprise clients |
4.6 |
Not Available |
Top Factors We Considered to Pick the Best NPS Tools
The real value of NPS software lies in using the gathered feedback to improve your products and services. Whether you're trying to turn passives into promoters or resolve detractors’ issues, the best NPS software gives you accurate insight to act upon. We looked at the following key features that make an NPS tool impactful for your business:
-
Business Alignment: The tool should help meet goals like reducing churn, improving satisfaction, or increasing loyalty.
-
Survey Customization: Options for branding, survey logic, and follow-up questions to keep your surveys engaging.
-
Omni-Channel Distribution: Reach customers through email, SMS, WhatsApp, web, or in-app surveys.
-
Closing the Feedback Loop: Tools that let you act on feedback and turn detractors into promoters.
-
AI-Driven Insights: Real-time reports and AI analysis to uncover hidden trends and patterns.
-
Scalability: Tools that can grow with your business and handle NPS, CSAT, and CES metrics.
With that, let's move ahead and dive into the types of tools we have included.
Types of Tools Included
We understand that choosing the right NPS software can be overwhelming with so many options available. That’s why we’ve categorized the tools into clear types, so you can quickly find the best fit for your needs:
- Full-Capability Tools: For comprehensive solutions that cover everything from survey customization to closing the feedback loop, options such as Zonka Feedback, Qualtrics, InMoment, and CustomerGauge are ideal. They provide advanced features like multi-channel surveys, AI-driven insights, and automation.
- Product Feedback Tools: If your focus is on improving product experience, tools like Refiner, Survicate, and SatisMeter excel at gathering feedback on product features, usability, and performance.
- Survey Tools with NPS Features: For flexibility beyond NPS, platforms such as Typeform, SurveyMonkey, Qualaroo, and QuestionPro also support other feedback metrics like CSAT and CES. These tools are great for running multiple types of surveys in one place.
- Basic NPS Tools: For those just starting with NPS or looking for simpler solutions, Delighted, Nicereply, and Retently provide the essential features without the complexity of more advanced systems.
- Other Tools: Some popular CRM platforms, including HubSpot and Salesforce, also offer basic NPS functionality, helping you integrate customer loyalty tracking within your broader management system.
By breaking the tools down this way, you can easily match the right tool to your business’s size, goals, and feedback needs, saving you time and ensuring you make the best decision.
Without further ado. Let's begin with the list of comprehensive NPS tools here.
Comprehensive NPS Survey Platforms to Look For
Here are the NPS survey tools to gauge customer loyalty with its key features, pros and cons:
1. Zonka Feedback: AI-Powered NPS Growth Solution
Zonka Feedback is your one-stop solution for building data-driven NPS campaigns to boost your business. Trusted by industry leaders like SAP, Apple, and PayPal, it helps you design and launch AI-powered NPS surveys to capture customer feedback effortlessly, quickly identify at-risk customers, and enhance your customer lifetime value. It adapts to your unique customer journey, turning feedback into action to close the feedback loop.
With this NPS software, you can easily reach your customers through multiple channels be it online or offline — email, SMS, in-app surveys, websites, or kiosks. Also, you can automate NPS surveys after specific events and send targeted follow-ups to your Promoters, Passives, and Detractors.
The AI-powered sentiment analysis helps you spot unhappy customers and understand why they feel that way. Visual tools like word clouds highlight common themes to improve customer satisfaction and loyalty. By keeping direct communication open, you can turn detractors into promoters and gather positive reviews to fuel your growth.
Key Features
-
Create NPS surveys using pre-designed NPS survey templates and questions based on whether you are measuring relationship NPS or transactions NPS
-
Demonstrate the ROI of your customer experience efforts by using AI-powered sentiment analysis to get insights from unstructured follow-up data
-
Personalize customer journey by using logic-based questions in your NPS surveys that adapt based on customer interactions
-
Automate rNPS surveys and tNPS surveys at a specific event or periodically
-
Get advanced data privacy with industry-leading security features and compliance with industry standards like GDPR and HIPAA
-
Integrate with other tools to send NPS surveys post-events like ticket closure or purchase
-
Set up automation to collect NPS surveys on your website or app when an event occurs
-
Trigger actions using workflows for all responses, or conditional actions based on NPS scores
-
Get insightful NPS reports like meter and trends reports to analyze performance
-
Loop in your team and send instant alerts to assigned teams about detractors
-
Use custom variables and attributes to pass data to NPS surveys and pre-fill fields
-
Personalize and white-label your surveys with your company's brand
Zonka Feedback Pros
- CX automation to reduce operational costs and error
-
AI text analysis to identify customer behavior and boost CLTV
-
In-depth NPS reports with visualization to identify loyalty trends and predict revenue
-
Close customer feedback loop by collaborating cross-functionally to take action on detractors, passives, and promoters
-
Multichannel NPS for customer engagement across touchpoints
Zonka Feedback Cons
While it offers powerful NPS trends reports, the lack of a benchmarking feature makes it difficult to compare your NPS against industry standards or competitors
Zonka Feedback Pricing
- Free trial for 14 days available and paid plan starts at $49/month.
Boost Customer Loyalty & Retention by Tracking NPS in Real-Time
Use instant feedback to take action to improve customer experience and increase customer loyalty and satisfaction.
2. Qualtrics: Cloud-Based NPS Software
Qualtrics is a cloud-based customer feedback software that assists you in improving customer experience and loyalty. Through this NPS tool, you can go beyond the basic NPS score and get a deeper understanding of customer sentiments and behavior through its powerful analytics. It uses NPS data to predict customer churn risk which you can proactively address to improve customer retention and satisfaction.
Key Features
-
Boost survey quality with AI-driven NPS insights and predictive analysis to prevent churn
-
Get real-time insights with personalized dashboards and sentiment analysis
-
Ensure data security with industry-leading practices
-
Create unlimited custom surveys with over 20 variables tailored to your brand
-
Automate workflows and integrate with CRMs, marketing tools, and BI platforms
Qualtrics Pros
-
Predictive churn prevention capabilities for customer retention
-
Actionable reporting and dashboards tailored to specific user roles
-
Omnichannel feedback collection for maximum reach
Qualtrics Cons
-
Complex to set up and use without adequate training
-
Higher cost compared to simpler Net Promoter Score survey tools
Qualtrics Pricing
- Contact their sales team to get pricing information
Finding Qualtrics too complex for your customer experience strategy? Read our blog on Qualtrics alternatives for cost-effective solutions.
3. InMoment: Data-Driven NPS Insights Platform
Analyze your NPS scores based on factors like account type, product version, and user properties to identify areas for improvement with InMoment. Its real-time NPS analytics and support help you leverage promoters, encouraging them to share positive experiences through optional post-survey prompts for reviews or referral program enrollment.
Key Features
-
View real-time NPS scores with continuous sentiment updates
-
Close the feedback loop via direct outreach or CRM integrations
-
Track NPS trends over time with rolling averages
-
Encourage satisfied customers to write reviews or join referral programs
InMoment Pros
-
In-app micro-surveys provide real-time feedback and boost response rates
-
AI-powered sentiment analysis delivers deeper insights
- Advanced targeting improves survey effectiveness
InMoment Cons
-
Difficult to set up and configure
-
Lacks flexibility in customizing surveys
-
Integration with other software can be challenging
InMoment Pricing
- Contact their team to get pricing information
InMoment is often praised for its advanced analytics capabilities but could be challenging for users who prefer a simpler, more straightforward setup. Check out some InMoment alternatives to consider.
4. CustomerGauge: AXTM with Monetized NPS
CustomerGauge goes beyond traditional NPS by offering a comprehensive Account Experience Management platform. This innovative approach integrates NPS with revenue data and account-level insights for a unified view of customer health and loyalty.
Key Features
-
Get a 360° view of customer health by combining NPS with revenue data
-
Identify at-risk accounts using NPS and other insights
-
Track NPS ROI and find areas for improvement
-
Manage responses and tasks within the tool for efficient workflows
CustomerGauge Pros
-
View customer health with an industry-leading Account Experience Management platform
-
Track NPS ROI with monetized features
-
Use advanced segmentation for targeted communication
CustomerGauge Cons
-
Advanced features may require additional training
-
Lacks extensive customization options for NPS surveys
CustomerGauge Pricing
- Contact their sales team to get pricing information
5. Medallia: Unified CXM for Boosting Loyalty
Medallia excels in handling high-volume NPS surveys, using AI-powered insights to analyze structured and unstructured data. It identifies key drivers of customer satisfaction and dissatisfaction, offering businesses actionable insights. With multi-channel feedback collection and seamless integrations, Medallia helps enterprises quickly respond to customer needs, automate NPS follow-up emails, and close the feedback loop—turning detractors into promoters and improving overall customer loyalty.
Key Features
-
Consolidate feedback from all channels for a full customer journey view
-
Use AI and ML to predict customer behavior
-
Create rich profiles for a complete customer view
-
Segregate NPS scores for targeted analysis
-
Monitor NPS and sentiment in real-time for quick responses
Medallia Pros
-
Handles high-volume NPS surveys effectively
-
Driver analysis for prioritizing improvement efforts based on impact
-
Proven track record of boosting NPS and customer loyalty for large enterprises
Medallia Cons
-
Requires learning curve to fully utilize advanced features
-
Integration with existing systems requires significant effort
Medallia Pricing
- Connect with their team for pricing information
Medallia is often praised for its comprehensive approach to customer experience management, however, the complexity of the platform can be a concern. So we have also covered some Medallia alternatives that you can try.
6. AskNicely: AI-Powered NPS Improvement & Follow-Ups
AskNicely, an easy-to-use NPS tool helps you drive business growth by delivering real-time, actionable customer feedback. It offers surveys that are interactive to boost response rates and help you truly understand how your customers feel. You can access insights from any device, including mobile, TV dashboards, and CRM systems like Salesforce.
Key Features
-
Get real-time NPS insights across customer segments and departments
-
Use follow-up actions for deeper customer satisfaction insights
-
Automate surveys, emails, and tasks to close the feedback loop efficiently
-
Streamline feedback with customizable workflows for prompt action
-
Monitor agent performance through customer feedback
AskNicely Pros
-
Proven track record of boosting NPS scores for large enterprises
-
Analyzes NPS responses with AI to uncover reasons behind scores
-
Triggers targeted follow-up emails and tasks based on NPS scores
-
Integrates with internal communication tools for employee NPS feedback
AskNicely Cons
-
Requires time to set up and customize workflows effectively
-
May not be ideal for very large enterprises with complex CX needs
AskNicely Pricing
- Contact their sales team to get pricing information
AskNicely is popular for measuring NPS and motivating the frontline team. However, if you are looking for scalable software, you can check out AskNicely alternatives.
7. SurveySparrow: Multichannel NPS with Automation
SurveySparrow is a robust NPS software that offers robust automation and multi-channel survey distribution to capture and analyze NPS feedback effectively. Its sentiment analysis and word cloud visualization help you to gauge deeper into customer satisfaction levels. It automates the schedule of the follow-up NPS surveys by integrating it with the apps you already use. You can easily close the loop with its response management by assigning tickets to relevant teams for timely follow-up.
Key Features
-
Deploy NPS surveys with various question formats and white-labeling
-
Analyze open-ended questions to understand the emotional drivers behind customer responses
-
Reach customers via email, SMS, web, in-app, and social media
-
Monitor NPS in real-time and analyze responses by category
-
Automate workflows and set rule-based alerts for real-time actions
SurveySparrow Pros
-
User-friendly platform for launching multiple NPS campaigns, automation, and management
-
Powerful analytics with real-time dashboards, segmentation, and sentiment analysis
-
Actionable feedback loop management with ticketing and follow-up features
SurveySparrow Cons
-
Limiting reporting features
-
Smaller dataset for benchmarking purposes
SurveySparrow Pricing
- Free trial for 14 days is available and paid plan starts from $19/month.
If you are looking for easy-to-use alternatives to SurveySparrow, you can head over to our blog on SurveySparrow alternatives.
8. GetFeedback: Streamline Customer Feedback
Known for its powerful NPS survey capabilities, GetFeedback helps businesses effortlessly collect and analyze customer feedback at key touchpoints, improving customer loyalty and satisfaction. With seamless integration into Salesforce and mobile-optimized surveys, it provides real-time insights to enhance customer experiences, making it a go-to solution for CX-driven businesses.
Key Features
-
Pre-built templates for NPS, CES, and CSAT surveys
-
Native Salesforce integration for instant feedback tracking
-
Mobile-optimized, branded surveys for enhanced usability
-
Advanced targeting through SMS, email, and in-app surveys
GetFeedback Pros
-
Real-time feedback sync with Salesforce for quick actions
-
Customizable dashboards for easy tracking and reporting
-
Multi-channel feedback collection across various touchpoints
-
High response rates with mobile-friendly surveys
GetFeedback Cons
-
Limited design customization for surveys
-
Higher pricing for advanced features, which may not suit smaller businesses
GetFeedback Pricing
- Free trial available
Top Survey Tools with NPS Features
Here's a list of NPS survey tools with key features to gauge customer loyalty and satisfaction:
Net Promoter Score Tools |
Best For |
Key Features |
Customer Support |
G2 Rating |
Price |
Typeform |
Businesses looking for engaging, customizable NPS surveys that gather deeper insights and increase response rates. |
Dynamic, visually engaging NPS surveys with customizable design, logic jumps for personalized follow-up questions |
Email support, help center, and onboarding tutorials available with 24/7 access |
4.5 |
$29/month |
SurveyMonkey |
Businesses seeking an easy-to-use NPS tool to measure and improve customer loyalty |
NPS surveys and dynamic survey templates |
24x7 email support |
4.4 |
$10/month |
Qualaroo |
Small to large businesses seeking to increase customer satisfaction and reduce churn through targeted NPS surveys across multiple channels. |
Real-time NPS dashboard with sentiment analysis powered by IBM Watson, advanced targeting and geo-targeting for segmented feedback |
24/7 email and chat support, detailed documentation, and dedicated onboarding assistance |
4.3 |
$19.99/100 responses/month |
QuestionPro |
Enterprises and researchers seeking a user-friendly, secure survey platform to analyze branded surveys across multiple channels |
NPS surveys and robust data analysis |
24/7 available |
4.5 |
$99/month |
Sogolytics |
Businesses of all sizes seeking to improve customer experience and loyalty through advanced NPS surveys and detailed analytics. |
Advanced segmentation and customer loyalty analysis, automated follow-ups and workflows based on satisfaction levels, real-time data tracking with industry benchmark comparison |
24/7 phone, email, and chat support with comprehensive onboarding and training |
4.6 |
$25/month |
Alchemer |
Enterprises and teams seeking flexible, easy-to-use survey software for collecting feedback across customer experience, market research, and product management. |
Advanced logic and branching for personalized surveys, customizable reporting with options like segmentation, open-text analysis, and cross-tab reports |
24/7 email and chat support, onboarding assistance, and comprehensive documentation |
4.4 |
$55/month |
Crowdsignal |
Businesses and individuals using WordPress or Automattic platforms looking for flexible, easy-to-implement NPS surveys and polls. |
NPS and Easy NPS tracking with WordPress integration, drag-and-drop survey and poll creation, and customizable NPS surveys |
24/7 support from Happiness Engineers, help center, and the global support team |
4.2 |
$15/month |
Forms.app |
Individuals and businesses looking for a user-friendly, free online survey tool with customizable designs and integrations. |
Step view layout for a smoother survey experience (one question per page), customizable design with templates and branding options, real-time response tracking with data export in CSV and XLS formats |
Fast customer service with in-app support, help center, and tutorials |
4.5 |
$25/month |
YesInsights |
Companies looking for simple, one-question and NPS surveys to gather actionable customer feedback across email and web platforms. |
One-click NPS surveys delivered via email or embedded on websites, instant feedback collection directly from customers' inboxes or during website interaction |
In-app support, comprehensive help center, and email assistance |
4.8 |
$20/month |
SurveySensum |
SMEs and large corporations seeking affordable NPS surveys with actionable insights |
AI-enabled text analysis to identify trends and sentiments, customizable dashboards with real-time data visualization, Cross-tab analysis and advanced NPS reporting |
24/7 support, on-site assistance, and free CX expert consultation for survey creation and analysis |
4.6 |
$99/month |
Plerdy |
Businesses seeking a no-code, easy-to-use NPS survey and feedback tool for quick insights and website improvement |
Customizable NPS, CES, and CSAT surveys, real-time analytics, advanced display rules, and audience segmentation |
24/7 support, dedicated demos |
4.7 |
$29/month |
9. Typeform: Interactive NPS Survey Tool
Want to create interactive NPS survey designs and increase engagement and responses with a robust NPS survey tool? Typeform is your ideal choice. Its user-friendly interface and conversational format make it easy to collect high-quality feedback, helping businesses enhance their customer experience.
Key Features
-
Easily create and customize NPS surveys with a user-friendly interface, brand themes, fonts, and colors
-
Track NPS and feedback with real-time analytics
-
Use conditional logic for relevant follow-up questions
-
Monitor NPS and response data in a simple dashboard
-
Leverage API and webhooks for advanced automation and data handling
Typeform Pros
-
Conversational survey format for higher engagement
-
Wide integration with numerous third-party tools
-
Rich media capabilities and branding options for a personalized survey experience
Typeform Cons
-
The learning curve required for implementing advanced customization
-
Limited offline capabilities
Typeform Pricing
- Free version is available and paid plan starts at $25/month.
Typeform helps brands collect feedback with online forms and surveys; however, the survey platform lacks ease of use and offline capabilities. Check out Typeform alternatives.
10. SurveyMonkey: User-Friendly NPS Survey Tool
SurveyMonkey is a great NPS survey tool renowned for its user-friendly interface and ability to create polls, quizzes, and mobile-responsive surveys. With fully automated NPS surveys, you can save time and gain insights into how your score compares to industry benchmarks. You can also integrate NPS survey data with existing tools easily and trigger real-time actions and workflows based on feedback.
Key Features
-
Automate NPS surveys based on customer interactions or set schedules
-
View response snapshots with charts and summary reports
-
Benchmark NPS against industry averages
-
Customize surveys to match your brand and build trust
-
Monitor NPS in real-time to spot trends and respond quickly
SurveyMonkey Pros
-
Intuitive user interface for easy NPS survey creation
-
Benchmarking and industry comparisons for data-driven insights
-
Wide range of survey distribution options for maximum reach
SurveyMonkey Cons
-
Less advanced AI features compared to dedicated tools
-
Limited customization options for survey design
SurveyMonkey Pricing
- Free plan available and pricing starts from $25/user/month
SurveyMonkey has gained immense popularity when it comes to collecting feedback. However, there are SurveyMonkey alternatives to check out due to less advanced AI features.
11. Qualaroo: Advanced NPS Tool with Geo-Targeting
No need to worry if you're not tech-savvy. Qualaroo is an intuitive NPS survey tool designed for non-technical users to easily manage surveys. It captures in-context feedback from website visitors, email, SMS, and in-app, with advanced geo-targeting for highly focused insights. Qualaroo helps you segment and act on feedback seamlessly, making it easy to improve customer satisfaction and loyalty—no technical expertise is required.
Key Features
-
Analyze NPS by location and device using geotagging and targeting
-
Ask NPS questions to website visitors based on traffic sources or attributes
-
Compare NPS across countries for regional insights on customer satisfaction
-
Collect NPS within products from users unresponsive to email
Qualaroo Pros
-
In-context feedback from any page or visitor segment
-
Geo-targeting and device-specific deployment for highly relevant insights
-
Targets unresponsive users within the product
Qualaroo Cons
-
Limited advanced analytics
-
Customization options are limited in the basic plan
Qualaroo Pricing
- The basic plan is free for 50 responses and the paid plan starts from $19.99/100 responses/month
12. QuestionPro: NPS Tool with Extensive Customization
Customization is key with QuestionPro, offering extensive options and multilingual support to tailor NPS surveys for any audience. It efficiently manages large volumes of customer data through automated workflows while ensuring compliance with privacy regulations. Its global reach and advanced analytics provide deep insights into customer sentiment. With a unique report module, QuestionPro turns NPS feedback into actionable steps, helping businesses improve customer experiences and boost loyalty.
Key Features
-
Automatically calculate NPS scores and classify respondents with detailed reports
-
Monitor NPS, sentiment, and benchmarks in real-time for quick action
-
Create multilingual surveys to reach a global audience
-
Use pre-built NPS templates for fast survey setup
-
Conduct surveys both online and offline for data collection anywhere
QuestionPro Pros
-
Real-time analytics and industry benchmarking for data-driven decision-making
-
Actionable segmentation and targeting for focused communication
-
Access to a large panel of respondents
QuestionPro Cons
-
Requires learning curve for new users
-
Advanced features might be overwhelming for simple survey needs
QuestionPro Pricing
- Free version is available and paid plan begins at $99/month
13. Sogolytics: CX Suite with Net Promoter Score Software
Take customer and employee feedback to the next level with a comprehensive CX approach. Sogolytics’ NPS software maps customer journeys and provides a deep voice of customer insights. With customizable surveys, multi-channel distribution, and strong data security, it simplifies feedback collection. Advanced analytics and reporting tools turn feedback into actionable insights, helping you close the loop and boost customer loyalty and satisfaction.
Key Features
-
Generate detailed reports with real-time dashboards and trend analysis
-
Receive alerts and automate surveys at key touchpoints
-
Collaborate with your team by sharing survey results and action plans
-
Advanced text & sentiment analysis for better customer insights
-
Predictive churn risk analysis to identify at-risk customers and improve customer retention
Sogolytics Pros
-
Measures both customer and employee engagement, providing a holistic view of the experience to increase customer and employee satisfaction
-
Ensures data privacy and compliance with regulatory standards
-
Advanced analytics and reporting features along with AI sentiment analysis
Sogolytics Cons
-
May require some time to fully explore and utilize all features
-
The complexity of advanced design options can be overwhelming
Sogolytics Pricing
- Free trial available for 10 days and the paid plan starts at $25/month
14. Alchemer: CX Management with NPS Score Tool
Alchemer is an enterprise-grade NPS survey tool used by startups and Fortune 500 companies. It is known for its automation capabilities, like sending emails/notifications based on numerous responses from survey respondents. With Alchemer, it's easy to improve the customer experience at every touchpoint and improve customer retention.
Key Features
-
Use industry-standard NPS questions with pre-defined scales
-
Leverage advanced analysis like sentiment and text analysis
-
Gain insights with powerful analytics and reporting tools
-
Distribute surveys across multiple channels for wide reach
-
Set up custom workflows to assign tasks and take immediate action
Alchemer Pros
-
Feature-rich platform offering flexibility and customization for NPS surveys
-
Provides detailed insights and reports for deeper customer insights
-
Closed-loop feedback management with CRM integrations for streamlined workflows
Alchemer Cons
-
The user interface can be overwhelming
-
Focus on a broader range of survey formats than NPS
Alchemer Pricing
- Free trial available and paid plan starts at $55/month
15. Crowdsignal: NPS Survey Tool for WordPress Users
For WordPress users seeking a straightforward and effective way to gauge customer satisfaction, Crowdsignal NPS offers a compelling solution. It features a drag-and-drop interface that enables you to create polls, quizzes, and NPS surveys in minutes. You can deploy your NPS surveys effortlessly across multiple channels, and even collect qualitative feedback alongside the NPS score and analyze it with text analysis to address concerns.
Key Features
-
Seamlessly add NPS surveys to your WordPress site with a simple block
-
Monitor NPS and sentiment in real-time
-
Create surveys easily using drag-and-drop functionality
-
Customize survey styles with a CSS editor
-
Personalized the survey URL as per your brand
Crowdsignal Pros
-
Use 14 pre-built question types for quick survey creation
-
Customizable design to match your brand image
-
Real-time NPS tracking allows you to monitor customer sentiment changes promptly
Crowdsignal Cons
-
Limited advanced features compared to dedicated NPS tools
-
Customization complexity for the CSS editor
Crowdsignal Pricing
- Free version available and paid plan starts at $15/month
16. Forms.app: Easy-to-Use NPS Survey Tool
NPS surveys are made easy with a user-friendly interface and customizable options, ideal for businesses with simpler needs. With forms.app, you get powerful analytics that turn feedback into actionable insights, helping improve customer satisfaction and loyalty. The tool’s intuitive design enables effortless feedback collection and action, making it perfect for businesses starting out with NPS or looking for a simple, effective solution.
Key Features
-
User-friendly platform to create and distribute NPS surveys
-
Use pre-built templates for quick NPS survey setup
-
Get real-time feedback to monitor customer satisfaction
-
Ensure surveys are responsive and look great on all devices
-
Automate reminders to boost response rates
Forms.app Pros
-
Extensive customization for NPS surveys
-
Real-Time insights to improve customer loyalty
-
Mobile-friendly NPS surveys
Forms.app Cons
-
Limited advanced features
-
Limited customization for complex survey designs
-
Focus on basic surveys rather than dedicated NPS surveys
Forms.app Pricing
- Free version available and paid plans start at $12.5 per month
17. YesInsights: One-Click NPS Survey Automation
YesInsight is among the popular NPS survey platforms known for its easy administration and various personalized features like data charts, email marketing service, real-time and best NPS survey responses, and “one-question” automated surveys with the one-click installation that effectively automates the NPS survey management.
Key Features
-
Flexible for individual or team use in survey administration
-
Secure platform for A/B testing to optimize surveys
-
Automates NPS management with one-click installation
-
Get response snapshots with charts for quick analysis
YesInsights Pros
-
Simple setup and administration
-
Quick Deployment with one-click installation
-
Offers extensive personalization options
YesInsights Cons
-
Limited advanced features compared to NPS tools
-
Limited customization for more complex survey needs
YesInsights Pricing
- Free trial available for 7 days and paid plans start at $20/month
18. Plerdy: Intuitive Feedback and NPS Survey Tool
Plerdy is an easy-to-use survey tool for gathering consumer feedback through NPS, CES, and CSAT polls, with no coding required. It enables customized surveys and automated feedback collection, streamlining data gathering to reveal customer insights. Real-time data keeps you in control of marketing, customer service, and design. The tool’s flexibility allows you to set display rules, so feedback requests appear only before users exit or interact with key elements.
Key Features
- NPS, CES, and CSAT surveys can be tailored for deep insights on loyalty, effort, and satisfaction
- Automated feedback collection saves you time by running surveys automatically
- Advanced display options helps you implement surveys triggered by user actions, such as clicks or scrolling
- Instantly visualize and analyze data for quick improvements with real time analytics
Plerdy Pros
-
No coding required, perfect for non-techy users
- Real-time data, so you’re always in the loop
- Flexible targeting for when to show surveys
Plerdy Cons
-
Basic plan lacks some advanced analytics
- Limited customization on lower-tier plans
Plerdy Pricing
- Free plan available and paid plans start at $29/month
19. SurveySensum: All-in-One Tool for NPS Program
If you are looking for an NPS survey tool that offers streamlined NPS program creation through rapid deployment and detailed analysis, SurveySensum should be your go-to NPS tool. Its advanced features like AI text analysis and sentiment analysis help you to uncover key themes and trends from open-ended feedback saving time and manual coding. Its automated workflows that help in timely follow-up ensure every feedback is addressed promptly.
Key Features
-
Automate reminders for non-responders to boost response rates
-
Extract insights from qualitative data in real-time to spot key complaints and sentiment
-
Trigger follow-up actions and close the feedback loop based on NPS scores
-
Customize and share reports with your team easily
SurveySensum Pros
-
AI-powered text analysis for real-time insights
-
Customizable role-based dashboards for tailored data views
-
Seamless integration with popular CRM
SurveySensum Cons
-
The integration process can be difficult sometimes
-
Customization options for survey design are limited in the basic plan
SurveySensum Pricing
- Free version available and paid plan starts at $99/month
Top NPS Tool for Product Feedback
Now, let's take a glance at the tools for launching Net Promoter Score surveys that are best for gathering product feedback:
NPS Software Tools |
Best For |
Key Features |
Customer Support |
G2 Rating |
Price |
Refiner |
SaaS and digital product companies looking for highly customizable NPS surveys with automation and powerful segmentation. |
Fully customizable NPS surveys with branding options, Advanced targeting and segmentation based on user traits and behavior, Automated follow-ups with workflows to close the feedback loop |
24/7 email and chat support, dedicated onboarding assistance, and detailed help documentation |
4.6 |
$99/month |
Survicate |
Businesses needing flexible NPS surveys across multiple channels with powerful integrations and real-time insights. |
Advanced targeting and customization, accurate NPS tracking, embeddable NPS question in email previews |
Email and chat |
4.6 |
$89/month |
Satismeter |
SaaS companies and growth marketers looking to monitor customer satisfaction and product performance through flexible NPS and customer feedback surveys |
Customizable micro-surveys for deeper insights (pricing adjustments, product-market fit), multiple survey types (NPS, CSAT, CES) across customer touchpoints |
Top-tier email and chat support, easy one-click setup, and comprehensive documentation |
4.8 |
$199/month |
Canny |
Product teams seeking an all-in-one platform for collecting, organizing, and prioritizing user feedback to drive better product decisions. |
Centralized feedback collection from multiple sources, automated feedback capture and deduplication, public or private roadmaps to keep users informed |
24/7 email and chat support, dedicated onboarding and setup assistance, comprehensive help center and tutorials |
4.6 |
$99/month |
Hotjar |
Businesses looking to understand user behavior and gather NPS feedback to improve customer experience and conversions. |
NPS surveys via website or email, real-time insights with trend tracking (30, 90, 180 days, or 12 months), visual responses to monitor NPS trends |
24/7 email support, comprehensive help center, and detailed onboarding tutorials |
4.3 |
$39/month |
ProfProfs Survey Maker |
Startups, small to mid-sized businesses, and large enterprises looking to create, manage, and analyze NPS surveys across multiple channels. |
100+ pre-made NPS survey templates and customizable design options (logo, themes), multiple-channel survey distribution, real-time dashboard with daily, weekly, or monthly reporting |
24/7 customer support via email, chat, and detailed help center with video tutorials |
4.3 |
$9.99/month |
19. Refiner: Microsurveys with Advanced Targeting
Refiner is a specialized NPS survey tool designed to reach the right users at the right time with laser-focused surveys triggered by user behavior, demographics, or previous responses. Create beautiful, on-brand micro surveys and SaaS NPS surveys that seamlessly integrate with your product experience for your SaaS company. You can automate promoter and detractor follow-ups with integrations to popular tools for streamlined workflows.
Key Features
-
Automate NPS surveys, follow-ups, and task assignments based on responses
-
Get actionable insights with NPS scores, sentiment analysis, and easy reporting
-
Customize survey flows and A/B test for better results
-
Collect feedback via email, links, or embedded surveys
-
Compare NPS scores against industry averages
Refiner Pros
-
Actionable feedback with automated workflows and integrations
-
Advanced targeting and segmentation for highly relevant customer insights
-
Proven track record of boosting NPS scores for SaaS and digital product companies
Refiner Cons
-
AI-powered sentiment analysis requires a learning curve
-
Reporting features can be somewhat restrictive
Refiner Pricing
- Free trial available and paid plans start at $79/month
20. Survicate: User-Friendly NPS Tool for Product Feedback
Collect valuable product feedback across key touchpoints such as email, website, in-app, and mobile. Survicate enables businesses to survey customers, and categorize them based on satisfaction levels, allowing for targeted campaigns to address product issues and close the feedback loop. With a user-friendly interface, it easily gathers actionable insights to enhance your product and customer satisfaction effectively.
Key Features
-
Target key customer segments for unbiased results
-
Embed the first question in email previews to boost completion rates
-
Use advanced targeting to time surveys perfectly
-
Optimize surveys with follow-up questions and survey logic
-
Automate NPS feedback with continuous workflows
Survicate Pros
-
Accurate NPS calculation by including partial responses
-
Advanced targeting for unbiased and meaningful results
-
Customizable surveys to match your brand
Survicate Cons
-
Occasional slowdowns in the backend performance
-
Delays in publishing NPS surveys and getting them reflected
Survicate Pricing
- Free plan available and paid plan starts at $99/month
21. Satismeter: In-App Product Feedback Tool with Powerful Analytics
Capture in-app product feedback based on usage patterns with real-time analytics and multi-channel support through SatisMeter. This tool reduces survey fatigue while allowing businesses to target specific user segments for deeper insights. Advanced segmentation and targeting help refine product offerings, while identifying promoters enables advocacy programs that boost positive reviews. It's ideal for gathering actionable feedback and closing the loop to enhance product satisfaction.
Key Features
-
An easy-to-use platform for creating and managing NPS surveys
-
Get instant insights into customer feedback
-
Customize forms to match your brand
-
Conduct surveys via email for a wider reach
-
Collaborate with teams to address feedback
Satismeter Pros
-
Automatic theme identification and advocate activation features
-
Closed-loop feedback management with integrations for streamlined workflows
-
Robust customer segmentation for targeted responses
Satismeter Cons
-
Integration might require some effort with existing systems
-
Customization options might need technical expertise for optimal use
Satismeter Pricing
- Free version available and the paid plan starts at $199/month
22. Canny: Robust Product NPS Tool
Canny is known for its all-in-one feedback management platform that helps product teams gather, organize, and prioritize user feedback effectively. It centralizes feedback from various sources, allowing businesses to capture insights, manage feature requests, and build product roadmaps. Canny integrates with tools like Slack and Jira to streamline communication and decision-making.
Key Features
-
Centralized feedback collection and automated deduplication
-
Custom scoring for feature requests based on priority
-
Public and private roadmaps to keep users informed
-
Integrations with tools like Slack, Jira, and HubSpot
Canny Pros
-
Allows seamless collaboration across product, marketing, and customer success teams
-
Offers transparency to users with public roadmaps, boosting customer trust
-
The automated follow-up feature closes the feedback loop effectively
-
Scalable platform, suitable for both startups and large enterprises
Canny Cons
-
Limited customization options for roadmaps
-
Reporting features could be more advanced for in-depth analysis
Canny Pricing
- Free version available and the starter plans begin at $99/month
23. Hotjar: Visual NPS Tracking and Product Analysis Tool
Visualize real-time NPS scores with detailed insights into customer behavior through Hotjar's interactive heatmaps, conversion funnels, and form analytics. With multiple feedback channels like web, email, and SMS, it captures instant feedback and helps analyze user behavior. Advanced features such as visitor recordings allow product teams to uncover user patterns and act on feedback to improve the overall product experience.
Key Features
-
AI analyzes NPS data and generates automated reports with insights
-
Track NPS trends over specific periods to see changes in sentiment
-
Run secure A/B tests to optimize surveys
-
Get response snapshots with charts for quick analysis
-
Capture real-time feedback to address customer concerns promptly
Hotjar Pros
-
User-friendly interface for creating NPS surveys easily
-
Real-time NPS visualization and segmented response analysis
-
Comprehensive reports with visualizations for easy data comprehension
Hotjar Cons
-
Lacks some advanced features compared to other NPS tools
-
Limitations in survey design flexibility
Hotjar Pricing
- Free version available and pain plan starts at $32/month
Looking for an alternative to Hotjar? Here is a blog on Hotjar alternatives you can check out.
24. ProProfs Survey Maker: Drive Product Improvement with Targeted NPS Feedback
Collect targeted product feedback with ProProfs Survey Maker, offering multichannel distribution, data segmentation, and automated surveys. Sentiment analysis and visual reports make it easy to analyze feedback from NPS detractors, NPS passives, and NPS promoters, helping you take action quickly. Closed-loop feedback management ensures that insights lead to meaningful product improvements, enhancing customer satisfaction and driving growth.
Key Features
-
Track NPS results with daily, weekly, and monthly reports
-
Share surveys via link, email, and social media for a broader reach
-
Get instant insights from real-time NPS scores and sentiment analysis
-
Segment feedback by customer type, purchase history, and more
-
Automate recurring NPS surveys to regularly capture customer sentiment
ProProfs Pros
-
Intuitive dashboard for easy tracking and analysis of NPS results
-
Seamless integration with various third-party tools
-
Actionable insights with in-depth reporting, data segmentation, and sentiment analysis
-
Closed-loop feedback management with integrations for streamlined workflows
ProProfs Cons
-
Customization options for NPS surveys or reports are limited
-
The focus is more on basic surveys than NPS surveys
-
Restricted integration options in the basic plan
ProProfs Pricing
- Free version available and the paid plan starts at $9.99/month
Looking for robust product feedback tools? Check out the Top 19 Product Feedback Tools here.
Best Simple NPS Tools for Hassle-Free Surveys
And now let's dive into some simple and generic top NPS platforms to conduct NPS surveys directly:
Top NPS Tools |
Best For |
Key Features |
Customer Support |
G2 Rating |
Price |
Delighted |
Businesses of all sizes, seek an easy-to-use, AI-driven NPS software to collect, analyze, and act on customer feedback without requiring development or design resources |
Simple NPS surveys, integration with Slack and Zendesk |
Email and live chat |
4.7 |
$17/month |
Nicereply |
Companies focused on improving customer experience with one-click NPS, CSAT, and CES feedback collection across multiple channels. |
Automated post-resolution NPS surveys triggered after ticket resolution, One-click in-signature NPS surveys for continuous customer feedback |
24/7 email and chat support, detailed help center, comprehensive setup assistance |
4.5 |
$79/month |
Retently |
SMBs, mid-market, and enterprise-level companies looking for a scalable NPS tool with advanced analytics and seamless integrations. |
Customizable NPS surveys with no coding required, automated follow-ups to increase retention and prevent churn, advanced reporting with deep analytics and sentiment analysis |
24/7 email support, dedicated Customer Success representatives in higher-tier plans |
4.6 |
$25/month |
piHappiness |
Companies seeking a comprehensive NPS platform to manage and improve customer satisfaction through multilingual surveys and real-time feedback analytics. |
Multilingual NPS surveys, automated follow-ups, and workflows based on NPS scores, customizable NPS surveys with branding and multiple question types |
24/7 email support, detailed help center, dedicated onboarding assistance, mobile app notifications |
3.6 |
$49/month |
25. Delighted: A Simple Survey Platform
Easily gather and act on customer feedback with Delighted's all-in-one NPS platform. Offering AI-powered sentiment analysis and real-time feedback, it quickly uncovers valuable insights to improve customer experiences. With its user-friendly interface and automated workflows, you can close the feedback loop effortlessly, helping drive customer satisfaction and loyalty. Ideal for businesses looking for a straightforward and effective way to manage NPS surveys.
While Delighted is a comprehensive NPS software, its integration with other tools can be a challenge. You can check out Delighted alternatives and competitors to find a more suitable tool.
26. Nicereply: Seamless Workflows & Customer Focus
Nicereply, officially licensed as a vendor for NPS score by Bain and Company is a dedicated software that helps you seamlessly integrate surveys into existing email workflows and trigger surveys automatically after support interactions. It enables complaint monitoring, customer engagement tracking, automated workflows and push notifications to efficiently manage negative feedback.
If you think that Nicereply offers limited functionality with basic reporting and analytics, here are some Nicereply alternatives that you can explore.
27. Retently: Real-Time Insights on CX Metrics
Here's another survey platform that creates a seamless customer experience by unifying the powers of NPS with other key CX metrics like CSAT and CES. Retently is an effective business tool that enables you to conduct and send NPS surveys via email. Its robust features, including audience segmentation, real-time feedback, and automatic scheduling, make it an ideal choice for improving customer satisfaction and loyalty.
28. piHappiness: Real-time NPS Feedback Software
piHappiness is one of the best survey tools that would help you engage your customers in a free, convenient, and effective manner. This survey platform offers tailor-made solutions that are designed to help you gather deep insights into customer sentiment, drive loyalty, provide growth, and also proactively identify vulnerable and dissatisfied customers. NPS could also be used as a customer profiling score to improve the profiling score and improve customer experiences.
Other Notable Net Promoter Score Software
Here are some additional Net Promoter Score Software that you must check out for comprehensive feedback management and customer insights.
NPS Software Tools |
Best For |
Key Features |
Customer Support |
G2 Rating |
Price |
HubSpot |
Growing businesses, sales teams, marketers, and customer service teams looking for an all-in-one CRM solution to manage customer interactions, streamline processes, and track performance. |
Real-time tracking of customer interactions across sales, marketing, and service channels, automated email tracking and notifications when leads open emails or visit your website |
Email and chat support, comprehensive help center, detailed setup guidance, and onboarding assistance. |
4.4 |
NPS available in higher plans |
Salesforce |
Businesses of all sizes seek an integrated platform for managing sales, service, marketing, and customer relationships. |
Unified Customer 360 platform for tracking and managing customer relationships, AI-driven recommendations to enhance sales and service interactions |
24/7 customer support via phone, live chat, and email, comprehensive knowledge base, and guided learning through Trailhead |
4.4 |
Not Available |
Pipedrive |
Sales teams and small to mid-sized businesses seeking an easy-to-use, AI-powered CRM to manage leads, track deals, and automate sales processes. |
Customizable sales pipelines with automated prompts and notifications, real-time sales insights and reporting, AI-powered lead nurturing and follow-up automation |
Chat and email support, comprehensive help center, onboarding assistance, and video tutorials |
4.3 |
Not Available |
29. HubSpot: Integrated NPS Survey Platform
HubSpot, your all-in-one CRM platform, offers a robust Net Promoter Score solution built directly within your existing workflows. Its user-friendly platform allows you to collect customer feedback via email or trigger them on your website, making it an ideal choice for capturing feedback at every touchpoint. You can identify areas of improvement based on detailed feedback reports and industry benchmarks for NPS scores and closes the feedback loop by seamlessly connecting NPS data with customer records and support tickets.
30. Salesforce: All-in-One CRM for Scalable Customer Success
Salesforce is renowned for its comprehensive CRM solution, which helps businesses streamline customer interactions across Sales, Service, Marketing, and IT. With AI-driven insights and robust integrations, it enables personalized engagement and scalable growth. Salesforce supports NPS surveys through its integrated customer feedback tools, allowing businesses to track customer loyalty and improve retention.
Check out NPS tools for Salesforce here to drive customer loyalty effectively.
31. Pipedrive: Intuitive CRM for Streamlined Sales and Growth
Pipedrive stands out as an easy-to-use CRM tailored for small and mid-sized businesses, helping them manage sales pipelines and close deals faster. It offers automation, AI-driven insights, and customizable workflows to optimize sales processes. While primarily focused on sales, Pipedrive integrates with third-party tools to support NPS surveys, helping businesses measure customer satisfaction and loyalty.
Try NPS tools for Pipedrive here to amplify sales.
How to Choose the Best NPS Tool for Your Business?
Here are simple steps to find the right NPS tool for your needs:
-
Know Your Goals: Focus on what you want—reduce churn, improve satisfaction, or boost loyalty.
-
Look for Key Features: Choose tools with customizable surveys, omni-channel distribution, and feedback loop closure.
-
Use AI Insights: Pick tools that offer AI analysis and real-time reports to quickly act on feedback.
-
Check Scalability: Ensure the tool grows with your business and handles various metrics like NPS, CSAT, and CES.
-
Review Pricing & Feedback: Check online reviews and try free versions or trials to see if the tool fits your budget and needs.
By focusing on these factors, you'll choose a tool that helps you improve customer experience and grow your business.
Use Zonka Feedback as Your NPS Survey Software
Choosing the right NPS survey tool is essential for gathering valuable customer insights and improving experiences. Each tool we've discussed offers unique features, from customization and AI analytics to integration options, but Zonka Feedback brings all of these together in one powerful platform.
With Zonka Feedback, you can:
- Customize your NPS surveys and tailor follow-up questions.
- Automate workflows based on NPS segments, addressing detractors, nurturing promoters, and engaging passives.
- Use AI sentiment analysis to understand customer emotions and turn detractors into promoters.
Not just that but its seamless integration with tools like CRMs, email platforms, and helpdesk software, enabling you to close the feedback loop. By using Zonka Feedback, you can continuously improve your Net Promoter Score, increase customer retention, and build stronger, more loyal customer relationships, leading to increased retention and advocacy.