13 Best NPS Tools & Software in 2025 [Top Net Promoter Score Platforms Reviewed]

In my interactions with businesses globally spanning over more than ten years, one thing has always remained true—every business wants to measure Net Promoter Score. And rightly so. NPS isn’t just another CX metric; it’s a growth engine that helps businesses track loyalty, predict churn, and drive long-term success.

But here’s the challenge: measuring NPS effectively—and turning it into real growth—requires the right tools. The best NPS Survey Tools go beyond just measuring feedback; they transform raw customer feedback into actionable strategies. And now in 2025, with AI-driven insights, real-time trend analysis, and automated workflows, these tools help businesses spot at-risk customers, identify brand advocates, and enhance customer experiences—ultimately driving retention and growth like never before.

That’s why we’ve created this detailed guide—to help you find the best NPS tool based on your business needs. Based on years of hands-on experience using and evaluating NPS tools and CX platforms, I’ve personally tested, compared, and shortlisted the top 13 NPS software platforms for 2025. Whether you need a comprehensive enterprise-grade solution, an industry-specific NPS tool, or a simple platform to get started, this list will help you measure, analyze, and act on customer feedback with confidence.

We’ve also updated our NPS Guide to reflect how NPS continues to evolve as a growth strategy, with insights on how to apply it effectively in real-world scenarios.

Ready to find the perfect NPS tool for your business? Let’s dive in. 

TL;DR 

• NPS is more than a metric — it’s a growth engine for measuring loyalty, predicting churn, and driving retention. Choosing the right NPS Survey software is critical to turn feedback into action, not just collect scores.
• This list of NPS survey tools mentioned here is reviewed quarterly to reflect the latest software updates, AI enhancements, integrations, and pricing changes so you can confidently choose a platform that’s relevant for 2025.
• According to Zonka Feedback’s 2025 analysis of 12 leading NPS software tools, the best overall platforms are Zonka Feedback (for AI-driven insights), Qualtrics (for enterprise CX), and Delighted (for SMB automation). The ranking is based on usability, AI capabilities, integrations, and value.
• Zonka Feedback stands out as an AI-powered, omnichannel NPS Survey software that helps you deploy NPS surveys, uncover insights, and close the loop with ease. Interested in learning more? Book a Demo.
• If you're looking for NPS tools that specifically work great with Salesforce, check out the top NPS Tools for Salesforce. 

Gauge Customer Loyalty by Deploying NPS Surveys Effortlessly 

NPS helps you understand what drives customer loyalty and act on real-time insights to drive business growth.

Best NPS Tools in 2025: Quick NPS Tools Comparison Overview

Here is a table of the best NPS survey tools, highlighting G2 rating scores, and what they are best for: 

What is Net Promoter Score and how does it work? 

If you could ask your customers just one question to measure their loyalty, predict your company’s growth, and compare your brand’s performance against competitors—all in seconds—wouldn’t you?

That’s exactly what Net Promoter Score does.

At its core, NPS measures how likely your customers are to recommend your brand to others. But over the years, it has evolved from a simple feedback metric into one of the most powerful benchmarking tools in customer experience (CX). Businesses worldwide use it to track loyalty, identify churn risks, and turn passive buyers into lifelong advocates.

How Does NPS Work & What Do Promoters, Passives & Detractors Mean?

It all starts with a single, game-changing question: "On a scale of 0-10, how likely are you to recommend our company/product/service to a friend or colleague?"

The NPS Question is often followed by an open-ended question: "What is the primary reason for your score?"

This second question provides the why behind the score, helping businesses understand customer emotions and sentiment and take meaningful action.

Based on their responses, customers fall into three categories:

• Promoters (9-10) – NPS Promoters are your brand champions. They love your product, stay loyal, and actively recommend your business, fueling organic growth.

• Passives (7-8) – NPS Passives are one who are satisfied but not enthusiastic. They won’t speak negatively about your brand, but they won’t promote it either.

• Detractors (0-6) – Detractors are the unhappy customers who are likely to churn and even discourage others from choosing your business.

Your Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Above 0 is considered a good NPS Score, which means that you have more promoters than detractors. And of course, moving towards +100 means you're doing better. 

But here’s the real takeaway—the number itself isn’t where the magic lies. It’s what you do with these insights that makes NPS invaluable. Like holding your promoters close, not letting your passives slip away and acting swiftly with detractors to not lose them. And that's where NPS Software come in. 

What Is NPS Software and What Does It Do??

NPS Survey Software is designed to help businesses collect, analyze, and act on Net Promoter Score feedback. It automates the entire process—from triggering surveys at the right moments in the customer journey to analyzing responses and helping you close the loop with customers.

But modern Net Promoter Score tools don't stop at just measuring loyalty. They help you:

• Trigger surveys based on specific customer actions (like after a purchase or support interaction).

• Analyze open-ended responses with AI-powered sentiment analysis.

• Identify trends and patterns over time.

• Engage directly with Detractors and amplify Promoters to turn them into brand advocates.

In short, NPS Survey platforms transforms NPS from a simple score into an actionable growth strategy.

Most NPS platforms come with standard features to help businesses get started, like:

• Survey Creation & Distribution – Build and send customized NPS Surveys with branding and follow-up questions, distributed across multiple channels.

• Basic Reporting – View your overall Net Promoter Score and a breakdown of Promoters, Passives, and Detractors.

• Follow-Up Workflows – Automate simple follow-ups based on customer responses and scores.

• Response Management – A dashboard to view and manage individual responses, sorted by score or sentiment.

These features are great for getting started—but if you want to leverage NPS as a growth engine, you’ll need a tool that offers more advanced capabilities.

Why Is NPS Software Important for Measuring Customer Loyalty? 

While 83% of companies say they track NPS in some form, only 24% take consistent action based on the feedback they collect. That gap is where most businesses fall short—and where the right NPS software can make all the difference. Because Measuring NPS is one thing—using it to actually drive growth is another.

NPS survey tools bridges the gap between collecting scores and turning insights into action with effective NPS surveys. These tools don't just tell you who your Promoters and Detractors are—but help you understand why they feel that way and what you can do about it - converting your quantitative data into actionable feedback. From triggering surveys at key moments in the customer journey to analyzing sentiment, spotting churn risks, and streamlining follow-ups, NPS tools turn raw feedback into real opportunities for growth.

Think of it this way: What’s the value of knowing a customer is unhappy if you don’t have a system in place to win them back? Or recognizing a loyal Promoter but missing the chance to turn them into a vocal brand advocate? NPS survey softwares ensures you never miss those moments.

How Do You Choose the Best NPS Tool in 2025? (Key Features to Look For)?

If you’re serious about improving loyalty and driving growth, look for NPS software that goes beyond the basics. Here are the must-have features that make a difference:

• Advanced Survey Triggers – Send surveys based on specific events in the customer journey (e.g., post-onboarding, after purchase, or post-support).

• AI-Powered Insights & Sentiment Analysis – Understand the “why” behind scores with tools that analyze open-ended question responses and detect sentiment.

• Real-Time Alerts & Notifications – Get immediate alerts when a Detractor leaves feedback, so you can act before they churn.

• Engagement Workflows – Close the loop with built-in workflows that help you engage Detractors, thank Promoters, and convert Passives.

• Multi-Channel Feedback Collection – Reach customers via email, SMS, in-app surveys, website widgets, and more.

• Customizable Dashboards & Reporting – Gain clear, actionable insights with reports that track trends over time.

• Seamless Integrations – Ensure your NPS tool integrates with your existing tech stack, like CRMs (Salesforce, HubSpot, MS Dynamics and the like), helpdesks (Zendesk, Freshdesk, Intercom), or marketing platforms.

How Did We Evaluate and Rank the Best NPS Tools for 2025?

With so many NPS tools out there, we know how tough it can be to find the one that actually fits your needs. That’s why we did the heavy lifting for you.

We evaluated each tool based on real-world usability, features, and value, focusing on the factors that truly impact your NPS program. These include: 

• Setup Process – How easy is it to get started? We assessed onboarding, customization options, and learning curves.

• Collection Capabilities – We looked at multi-channel survey distribution and whether tools offer advanced triggers.

• AI Features & Reporting – We evaluated how well each platform analyzes responses, detects sentiment, and delivers actionable insights.

• Engagement & Follow-Up – Does the tool help you respond to feedback effectively? We focused on how well each platform supports customer engagement.

• Integration Capabilities – We prioritized tools that integrate seamlessly with CRMs, helpdesks, and marketing platforms.

• Pricing & Value – Finally, we compared pricing plans to find tools that offer the best balance between features, scalability, and affordability.

With this thorough analysis, we’ve curated a list of the best NPS software to help you measure, analyze, and act on feedback—no matter your industry or business size.

Ready to find the perfect NPS tool for your business? Let’s explore the top options! 

Which Are the Most Popular NPS Tools in 2025?

The NPS landscape keeps evolving, but a few platforms consistently lead the pack for usability, AI-driven insights, and integrations. Below, we spotlight the most popular NPS tools of 2025—who they’re best for, standout features, and typical pricing—so you can quickly compare options and choose the right fit for your feedback program.

1. Zonka Feedback: Best for Omni-Channel AI-Driven NPS Surveys

If you need an NPS platform that combines omnichannel distribution, AI-powered insights, and fast setup, Zonka Feedback is one of the strongest choices in 2025. It’s built for teams that want deep reporting, multi-location CX, and automated NPS workflows without complexity.

• Best For: SaaS, retail, healthcare, multi-location businesses, and teams needing AI-powered NPS and omnichannel feedback.
• Use Cases: Transactional NPS, Multi-location CX, Post-ticket CSAT, Product NPS, In-app feedback
• G2 rating: 4.6/5 (out of 79 reviews)

Why Is Zonka Feedback One of the Best Omni-Channel NPS Tools in 2025?

Zonka Feedback is a powerful omnichannel NPS feedback platform that helps businesses collect, analyze, and take action across every touchpoint. It stands out for its ease of use, deep customization, and AI-driven insights, making it an excellent choice for businesses seeking an all-in-one feedback solution that’s both robust and user-friendly with all NPS Software features.

Zonka Feedback has consistently been recognized in G2 Reports, earning badges for Easiest to Set Up, Easiest to Use, Best Support, Fastest Implementation, Best Estimated ROI, and Highest User Adoption.

How Easy Is the Setup Process in Zonka Feedback?
Zonka Feedback offers a quick and intuitive setup process designed for users with no coding skills. Whether you’re using AI-assisted survey creation, expert templates, or starting from scratch, you can set-up NPS program and launch NPS surveys within minutes.

• Pre-built NPS templates that are fully customizable. You can create surveys, add multiple question types, including choices, dropdowns, open-ended comment boxes, and combine NPS with CSAT (Customer Satisfaction Score) and CES (Customer Effort Score) for measuring customer experience.

• Logic-based follow-up questions that personalize surveys based on responses. Promoters, passives, and detractors receive tailored follow-up questions to dive deeper into the reasons behind their scores based on survey logic.

• Design flexibility that allows you to customize surveys to match your brand. Change colors, logos, backgrounds, and themes to create a consistent brand experience.

• Multilingual surveys with AI-powered translations. Customers can respond in their preferred language, helping you reach a global audience and get more responses.

• Custom attributes and hidden variables that let you personalize surveys. Pass information like user IDs or purchase history into the survey for deeper analysis during reporting.

These features make it simple to create surveys that align with your brand and customer journey while capturing detailed insights.

How Can You Collect NPS Across Channels with Zonka Feedback?

Zonka Feedback excels in omnichannel survey distribution, helping businesses reach customers wherever they are in their journey. Its diverse distribution options maximize responses and ensure no touchpoint is missed.

• Website surveys using feedback buttons, popups, slide-ups, inline embeds, and article embeds. Collect NPS on website along with contextual feedback on web pages without disrupting the user experience.

• In-app, contextual surveys using mobile SDKs compatible with iOS, Android, and React Native. Trigger surveys based on user actions, like completing a purchase or hitting a product milestone.

• Offline kiosks for on-premises feedback and field surveys. With offline surveys, collect feedback in stores, events, or field locations even without internet access, with data syncing automatically when back online.

• Email surveys with NPS question embedded directly in the email body or included in email signatures. Pre-designed templates are available and can be downloaded for use across different platforms.

• SMS and WhatsApp surveys sent via Zonka Feedback’s gateways or your own. These channels are ideal for reaching customers on the go and can be used for one-time surveys or recurring campaigns.

• Custom triggers for automating survey distribution. Trigger surveys based on customer actions such as purchases, support interactions, or app usage. Set up recurring and scheduled surveys for emails, SMS, and WhatsApp to continuously gather feedback. Also, set up survey throttling to ensure you never oversurvey your customers.

This broad range of collection methods ensures you get comprehensive feedback coverage across the customer journey.

What AI & Reporting Features Does Zonka Feedback Offer?

Zonka Feedback’s AI-powered reporting goes beyond basic NPS rating, helping businesses uncover meaningful customer insights.

• Snapshot reports provide a real-time overview of NPS performance, highlighting the distribution of promoters, passives, and detractors.

• Trend reports track NPS over time, to see how happy customers are, allowing businesses to spot shifts in scores across specific periods and compare performance month-over-month or year-over-year. This is especially key in understanding business performance over time.

• Location-based CX reporting helps businesses compare NPS scores across different branches, stores, or regions. It identifies top-performing locations and highlights underperforming ones, making it easier to implement targeted improvements. For example, with location-based CX, a retail chain can see which stores are excelling and which need support.

• Agent-based CX reporting offers detailed insights into team and individual performance. Businesses can track scores at the agent level, understand how specific interactions impact customer feedback, and identify opportunities for coaching or recognition. For example, with agent-based CX reports in a SaaS company, support managers can track which agents resolve tickets efficiently and which need training to improve customer satisfaction.

• Word and sentiment analysis uses AI to break down open-ended comments, surfacing key themes and categorizing responses as positive, negative, or neutral. This helps businesses quickly grasp common pain points and areas of satisfaction.

• Urgency detection and intent analysis flag critical feedback that requires immediate attention. The system highlights at-risk customers, detects emotional cues, and identifies comments that suggest potential churn or upsell opportunities.

• Customizable and drill-down reporting enables businesses to filter and segment data by location, agent, product, or custom attributes, allowing for a deeper understanding of specific trends.

With these reporting capabilities and valuable insights, Zonka Feedback helps businesses optimize experiences across every location and team, turning insights into actionable strategies.

How Does Zonka Feedback Help You Close the Feedback Loop?

Zonka Feedback makes it easy to close the feedback loop, ensuring businesses don’t just collect feedback but actively respond to it. The platform’s built-in workflows and alerts simplify the process of following up with customers.

• Customizable workflows that automate follow-ups based on NPS scores. Detractors can receive apology emails or support offers, while loyal customers can be encouraged to leave public reviews or referrals.

• Real-time team alerts that notify the right people when specific triggers occur. For example, a low NPS score can instantly alert the customer success team to follow up.

• Task creation that allows businesses to assign follow-up actions to team members. Tasks can be created directly within Zonka Feedback to ensure accountability and proper handling of feedback.

• Internal notes that let team members collaborate on responses, adding context to feedback and streamlining communication.

• Direct email responses that can be sent to customers from within the platform. Businesses can thank customers for positive feedback or address issues raised in negative responses. Follow-up surveys can also be sent to measure if issues were resolved successfully.

These features make it simple for businesses to act on feedback, improve customer satisfaction, and turn negative experiences into positive outcomes.

Which Integrations Does Zonka Feedback Support?

Zonka Feedback integrates with a wide range of tools, enabling businesses to automate workflows, trigger surveys based on customer actions, and sync feedback data across platforms.

• CRMs like Salesforce, HubSpot, Microsoft Dynamics, Active Campaign and Pipedrive. Trigger surveys based on CRM events such as deal closures or customer milestones, and sync responses back into the CRM for a complete customer profile.

• Helpdesk platforms including Zendesk, Intercom, Freshdesk, and Front. Send post-support surveys and log feedback directly into support tickets, making it easy to measure customer satisfaction after each interaction.

• Marketing tools like Mailchimp, ActiveCampaign, and Constant Contact. Incorporate NPS surveys into marketing workflows to take feedback during campaigns and customer engagement efforts.

• APIs and webhooks for custom integrations. Businesses can build custom workflows and connect Zonka Feedback with any tool in their stack.

• Automation platforms like Zapier, Make and Integromat. These platforms help businesses create complex workflows without custom development, connecting Zonka Feedback to thousands of other applications.

These integrations ensure that feedback flows seamlessly across your organization, enabling every team to access the insights they need.

Key Features of Zonka Feedback

• Omnichannel NPS distribution (email, SMS, WhatsApp, in-app, website, offline)
• AI-powered analytics (themes, sentiment, intent, urgency, trends)
• Customizable templates and multilingual surveys
• Closed-loop workflows with alerts & task creation
• CRM/helpdesk integrations (Salesforce, HubSpot, Zendesk, etc.)
• Location & agent-level reporting

Boost Customer Loyalty & Retention by Tracking NPS in Real-Time

Use instant feedback to take action to improve customer experience and increase customer loyalty and satisfaction.

2. Qualtrics: Best Enterprise-Grade NPS Survey Tool

Qualtrics is an enterprise-grade NPS platform tailored for large organizations that need scalable and customizable feedback solutions. It’s widely recognized for its powerful analytics and flexibility but is often noted for its complex setup process and higher pricing. Despite these considerations, this enterprise survey software remains a top choice for businesses seeking deep insights and advanced customer experience management.

• Best For: Large enterprises, global brands, and companies with complex CX ecosystems requiring advanced analytics and customization.
• Use Cases: Enterprise NPS programs, journey-level NPS, multi-region feedback, VoC programs, customer journey mapping
• G2 Rating: 4.3/5 (out of 739 reviews)

Why Do Enterprises Choose Qualtrics for NPS in 2025?

Qualtrics provides unmatched customization, deep analytics, and enterprise-level scalability. It is widely used by organizations that require omnichannel collection, predictive insights, advanced segmentation, and full customer journey analysis. Although setup is complex, Qualtrics delivers the most comprehensive NPS and CX insights in the enterprise space.

How Easy Is It to Set Up Qualtrics?

Qualtrics offers a highly customizable but complex setup. The implementation process can be time-consuming and takes about a few weeks to several months. It often requires dedicated onboarding support to fully utilize its advanced capabilities. While the enterprise level features are its strength, you should be prepared for a longer setup period compared to more lightweight NPS tools.

How Can You Collect NPS Across Channels with Qualtrics?

Qualtrics supports multi-channel feedback collection, ensuring businesses can gather NPS data across all customer touchpoints:

• Web and email surveys

• Mobile and SMS surveys

• In-app surveys and offline data collection

• Social media listening for organic feedback

Its ability to unify data from diverse channels is a significant strength, offering a complete view of customer sentiment.

What AI & Reporting Features Does Qualtrics Offer?

Qualtrics provides advanced AI-driven analytics that help businesses extract deep insights from feedback:

• Predictive analytics to forecast customer trends and behaviors

• Root cause analysis to identify underlying issues affecting NPS

• Sentiment analysis to understand customer emotions in open-text responses

• Customer journey mapping to track how interactions across touchpoints impact the overall experience

• Segmented reporting to analyze NPS by location, region, product line, or customer segment

While these features are robust, some users report a steeper learning curve when navigating complex reporting dashboards.

How Does Qualtrics Help You Close the Feedback Loop?

Qualtrics simplifies the process of closing the feedback loop with:

• Automated alerts for low NPS scores

• Case management and ticketing to route feedback to appropriate teams

• Follow-up workflows for timely customer engagement

• Recovery tracking to measure improvements post-intervention

These tools help businesses manage feedback at scale, though configuring advanced workflows can be complex initially.

Which Integrations Does Qualtrics Support?

Qualtrics integrates seamlessly with major basic as well as enterprise tools, enabling smooth data flow across systems. Some notable integrations include: 

• CRMs: Salesforce, Microsoft Dynamics

• ERP Systems: SAP, Oracle

• Marketing Platforms: Adobe, HubSpot

• Collaboration Tools: Slack, Microsoft Teams

The platform also offers open APIs and webhooks for custom integrations, though setting up more complex integrations may require technical expertise.

Key Features of Qualtrics 

• Highly customizable NPS workflows and surveys
• Predictive intelligence and AI-powered text analysis
• Journey-level feedback mapping
• Multi-channel NPS collection (web, email, SMS, in-app, offline)
• Case management with automated alerts and routing
• Enterprise integrations (Salesforce, SAP, Oracle, Adobe, HubSpot)
• Advanced segmentation and role-based dashboards

3. Plerdy: Intuitive Feedback and NPS Survey Tool

Without any coding knowledge, the Plerdy Website Feedback Tool is a great instrument for gathering consumer feedback via NPS, CES, and CSAT polls. Customized surveys and automated feedback collecting let you rapidly put up questions and streamline data collecting, thereby helping you to learn exactly what your consumers think. Real-time data helps you to be in control—in terms of marketing plans, customer service, or design. The adaptability of the program allows you to create display rules, so feedback requests show up only before the user is ready to leave or clicks on anything important.

• Best For: Businesses looking to collect on-site user feedback, improve UX, and analyze user behavior without coding—ideal for SaaS, eCommerce, marketing teams, and website optimization professionals.
• Use Cases: NPS Surveys, CSAT Feedback, CES Surveys, On-Site Polls, UX Feedback Collection, Conversion Optimization Insights, Real-Time User Behavior Analysis
• G2 Rating: 4.7/5 (based on recent customer reviews)

Why Is Plerdy a Great Website Feedback & UX Optimization Tool?

Plerdy stands out for combining website feedback collection with powerful UX analytics like heatmaps, session recordings, and conversion funnels—all in one platform. Unlike traditional survey tools, it helps you understand what users think and how they behave on your website.
Its no-code setup, customizable display rules, and real-time data make it easy to launch targeted surveys, collect instant insights, and optimize user journeys. For teams focused on boosting conversions, improving website design, and enhancing customer experience, Plerdy delivers actionable and visually rich insights.

How Easy Is the Setup Process in Plerdy?

Plerdy is built for quick, no-code activation, making it extremely easy for marketing, product, and UX teams to get started without technical assistance.
The setup process involves adding a lightweight script to your website, after which all features—heatmaps, session recordings, surveys, and pop-ups—activate automatically.

How Can You Collect NPS and On-Site Feedback with Plerdy?

Plerdy helps businesses gather real-time, on-site feedback from active users, making it perfect for SaaS, eCommerce, or conversion optimization teams.

What AI & Reporting Features Does Plerdy Offer?

Plerdy provides analytics that blend feedback insights with UX behavior, giving teams a holistic view of user experience and conversion issues:

• AI-driven heatmap analysis highlighting patterns in clicks, scroll depth, and attention

• Behavioral analytics reports combining feedback with user interaction data

• Session recordings to correlate survey responses with actual user actions

• Conversion funnels that pinpoint drop-offs and usability barriers

• Real-time dashboards for NPS, CSAT, and UX metrics

The reporting focuses on why users behave the way they do, helping teams improve design, increase conversions, and enhance customer satisfaction.

How Does Plerdy Help You Close the Feedback Loop?

Plerdy gives teams actionable tools to resolve issues and improve UX right where problems occur:

• Instant alerts when users leave poor NPS or CSAT scores

• Session replay linked to feedback, letting teams watch exactly what the unhappy user experienced

• Feedback tagging to categorize issues into themes (UX bugs, navigation issues, content problems, etc.)

• Task workflows where teams can assign fixes to designers, developers, or product managers

• Heatmap comparisons before and after changes to measure impact

This ensures faster troubleshooting, better user journeys, and continuous optimization.

Which Integrations Does Plerdy Support?

Plerdy integrates with marketing, analytics, and communication platforms to sync insights:

• Google Analytics & GA4 for merged behavioral and performance tracking

• Slack for real-time feedback alerts

• HubSpot, CRM systems, and email tools via API

• Google Tag Manager for easy deployment

• Webhooks & REST API for custom workflows

These integrations allow teams to connect user feedback with performance, marketing, and UX improvement cycles.

Key Features of Plerdy

• No-code installation and easy setup

• On-site NPS, CSAT, CES, and micro-surveys

• Heatmaps for clicks, scrolls, mouse movements, and attention

• Session recordings with behavior-linked insights

• Conversion funnel analysis

• UX and behavioral analytics in real-time

• Advanced display rules and targeting for surveys

• Customizable survey themes and triggers

• Integrations with GA4, Slack, CRM tools, and API support

3. CustomerGauge: Best for B2B NPS Account Experience (AX) 

CustomerGauge is a specialized NPS software built for B2B companies with a strong emphasis on account-level feedback management. Its core strength lies in directly linking NPS scores to revenue, helping businesses understand how customer sentiment affects growth, retention, and churn. Designed specifically for B2B workflows, it excels in managing complex client relationships and offers insights into account health and churn risks. While CustomerGauge shines in account-based NPS tracking, it has limitations in digital surveys and doesn’t support other metrics like CSAT or CES, making it most suitable for businesses focused purely on NPS.

• Best For: B2B companies in SaaS, CPG, manufacturing, and enterprise sectors focused on account-level NPS and revenue retention.
• Use Cases: Relationship NPS, Account Health Tracking, Churn Prediction, Renewal Insights, Key Account Feedback
• G2 Rating: 4.6/5 (out of 50 reviews)

Why Is CustomerGauge Best NPS Tool for B2B Account Experience?

CustomerGauge differentiates itself by tying NPS directly to revenue and offering churn prediction and account health scoring specifically for B2B environments. Unlike general survey platforms, it excels in mapping NPS to account structures, helping teams prioritize high-value accounts and drive retention, expansion, and upsell strategies with data-backed precision.

How Easy Is the Setup Process in CustomerGauge?

CustomerGauge offers a B2B-focused setup, tailored to manage feedback at the account level. The onboarding process is streamlined yet often benefits from expert assistance to configure complex account structures and workflows. The setup is optimized for companies prioritizing account health and revenue-driven NPS strategies.

How Can You Collect NPS Across Customer Accounts with CustomerGauge?

CustomerGauge focuses on relationship-driven feedback collection, helping businesses engage with key decision-makers and stakeholders within client organizations:

• Email surveys sent directly to contacts within accounts

• In-app surveys for SaaS platforms, enabling timely feedback during product use

• Phone-based surveys for high-touch client interactions

The platform prioritizes direct and personalized feedback channels that align with B2B relationship management. Customer Gauge is more focused on Relationship NPS than Transactional NPS.

What AI & Reporting Features Does CustomerGauge Offer?

CustomerGauge offers AI-driven feedback insights and analytics centered around account health and revenue impact:

• Account health scoring to evaluate satisfaction and engagement at the account level

• Churn prediction models that flag accounts at risk based on NPS trends and engagement metrics

• Revenue linkage to tie NPS data directly to account value, helping teams prioritize high-revenue clients

• Segmented reporting by account, industry, and region to uncover trends and patterns across different segments

The reporting focuses on providing a clear connection between customer sentiment and revenue, helping businesses make data-driven decisions.

How Does CustomerGauge Help You Close the Feedback Loop?

CustomerGauge simplifies account-level feedback management with tools designed to close the loop effectively:

• Automated alerts for low NPS scores from key accounts

• Task assignment workflows to ensure follow-ups are handled by the right account managers

• Revenue-based prioritization so high-value clients receive attention first

• Churn recovery tracking to monitor the impact of follow-up actions on customer sentiment

These workflows help businesses retain and grow accounts by ensuring timely and targeted responses.

Which Integrations Does CustomerGauge Support?

CustomerGauge integrates seamlessly with leading B2B platforms, enabling businesses to sync feedback data with existing workflows:

• CRMs: Salesforce, HubSpot for syncing NPS data with account profiles

• Marketing Automation: Marketo, Pardot for targeted customer outreach

• APIs and Webhooks for custom integrations to fit unique business needs

These integrations allow businesses to connect NPS insights directly to their sales, marketing, and customer success efforts.

Key Features of CustomerGauge 

• Relationship-based NPS collection across key account stakeholders
• Revenue-linked NPS analysis to prioritize high-value clients
• Account Health Score combining sentiment, engagement, and churn risk
• Churn prediction models powered by NPS trends
• Segmented reports by industry, region, and account size
• Role-based dashboards for sales, CS, and leadership teams
• CRM and MAP integrations for unified account data

4. Delighted: Best for Plug-and-Play NPS Surveys

Delighted offers a streamlined approach to NPS surveys, making it ideal for businesses seeking a simple, automated solution. Its easy setup and pre-built templates allow businesses to schedule surveys, collect responses, and analyze feedback with minimal manual effort. Delighted is great for companies that want to focus on measuring customer loyalty and getting real-time feedback without spending too much time on setup or management. While it excels in simplicity, it comes with some limitations, particularly around survey customization, flexibility and closing the feedback loop.

• Best For: Small businesses, startups, e-commerce stores, and teams needing simple, automated NPS surveys with minimal setup.
• Use Cases: Quick NPS collection, Post-purchase feedback, Automated recurring surveys, Lightweight in-app NPS
• G2 Rating: 4.7/5 (out of 60 reviews)

Why Is Delighted One of the Best Simple NPS Tools in 2025?

Delighted stands out for its “set it and forget it” simplicity. Unlike platforms that require setup time, branching logic, or design customization, Delighted lets teams launch automated NPS flows in minutes. Its ease of use and free plan make it a top choice for small businesses wanting actionable feedback without the learning curve of advanced CX tools.

Delighted is sunsetting, so you might want to checkout some of the best alternatives to Delighted to continue and enhance your feedback collection and management abilities. 

How Easy Is the Setup Process in Delighted?

Delighted is known for its fast and intuitive setup, allowing businesses to launch surveys quickly using pre-built templates and automation features. The platform follows a standard survey flow—starting with a chosen metric, followed by a follow-up question and a thank-you screen. While this simplicity speeds up the process, it limits customization. Businesses cannot measure two metrics within the same survey, and design options are minimal. It’s best suited for companies that prefer simple surveys without complex branching or advanced customization.

How Can You Collect NPS Across Channels with Delighted?

Delighted supports automated survey distribution across several key channels, helping businesses get feedback consistently:

• Email surveys with embedded NPS or CSAT questions

• SMS surveys for reaching customers on the go

• Web surveys embedded on websites or shown as pop-ups

• In-app surveys for gathering feedback directly within products

The platform’s automation ensures surveys go out on schedule with minimal manual input.

What AI & Reporting Features Does Delighted Offer?

Delighted provides basic reporting features focused on simplicity and clarity:

• Simple NPS reports dashboards to track CX scores

• Response filtering by date, channel, and customer segments

• Basic analysis to gauge positive or negative trends

While its reporting is easy to navigate, it lacks advanced analytics or AI-driven insights, making it better suited for businesses that need high-level overviews rather than in-depth data analysis.

How Does Delighted Help You Close the Feedback Loop?

Delighted offers basic tools for following up on feedback but doesn’t provide extensive features for closing the loop:

• Simple alerts for low NPS or CSAT scores

• Basic follow-up workflows to reach out to dissatisfied customers

• Manual tracking of follow-ups, with limited automation

The focus is more on survey distribution and collection rather than detailed feedback management.

Which Integrations Does Delighted Support?

Delighted integrates with popular platforms, helping businesses sync feedback data across their tech stack. Some key integrations include: 

• Shopify for e-commerce feedback integration

• Slack for real-time alerts and responses

• Zendesk for connecting feedback with customer support workflows

• Additional integrations through Zapier and API for custom setups

These integrations make it easy to incorporate Delighted into existing workflows, especially for e-commerce and SaaS businesses.

Key Features of Delighted

• Automated distribution for NPS, CSAT, CES, 5-star, and custom surveys
• Pre-built templates with minimal setup required
• Multi-channel collection (email, SMS, web, in-app)
• Simple follow-up workflows and alerts
• Clean dashboards for high-level reporting
• Integrations with Shopify, Zendesk, Slack, and Zapier

5. Nicereply: Best for Post-Ticket NPS, CSAT & CES Feedback 

Nicereply is an NPS and customer feedback platform built specifically for customer support teams. It helps businesses collect post-interaction feedback immediately after a support ticket is resolved. With surveys for NPS, CSAT, and CES — and a strong focus on agent performance — Nicereply makes monitoring service quality effortless and measuring customer satisfaction easy . While the platform supports NPS, it’s most widely used for CSAT and CES due to its tight alignment with agent-level workflows and helpdesk integrations.

• Best For: Customer support teams, helpdesk operations, B2B & SaaS support teams, and businesses wanting post-ticket feedback.
• Use Cases: Post-ticket NPS, CSAT, CES, Agent performance tracking, Support workflow feedback
• G2 Rating: 4.5/5 (out of 431 reviews)

Why Is Nicereply the Best NPS Platform for Support Teams?

Nicereply stands out for its deep alignment with helpdesk tools and exceptional agent-level granularity. Unlike broader CX platforms, it captures feedback at the exact moment of ticket resolution and provides team-focused dashboards and leaderboards that support teams rely on. Its simplicity and tight integrations make it uniquely powerful for support scorecards and agent improvement programs.

How Easy Is the Setup Process in Nicereply?

Nicereply offers a seamless integration with leading helpdesk platforms, making the setup process quick and straightforward. It doesn’t have its own sending platform, so businesses can copy and embed survey codes into email signatures, post-ticket emails, or helpdesk workflows. This flexibility allows teams to send surveys directly from their existing tools without needing to manage a separate sending system.

How Can You Collect NPS Across Support Touchpoints with Nicereply?

Nicereply focuses on post-interaction feedback collection, enabling support teams to gather immediate insights after customer interactions:

• Email signature surveys that capture feedback on every agent interaction

• Post-ticket email surveys sent automatically after support tickets are closed

• Website Surveys for real-time feedback online

The emphasis is on capturing customer sentiment at the moment of service, making it highly effective for tracking individual agent performance.

What Reporting Features Does Nicereply Offer?

Nicereply offers straightforward reporting focused on feedback trends and agent performance but does not include AI-driven analytics. Key features include:

• Team and agent performance dashboards to monitor individual and team scores

• Customer satisfaction trends across CSAT, CES, and NPS metrics

• Agent leaderboard showcasing top-performing agents based on customer feedback

While reporting is clear and functional, it lacks advanced analytics or AI-driven insights, focusing instead on practical, performance-oriented metrics.

How Does Nicereply Help You Close the Feedback Loop?

Nicereply offers basic tools for managing customer feedback but doesn’t have extensive features for closing the feedback loop:

• Immediate alerts for negative feedback, enabling fast follow-ups

• Manual processes for following up with dissatisfied customers

• No dedicated workflows or automation for complex follow-ups

The platform keeps the focus on feedback collection and monitoring rather than full-cycle customer issue resolution.

Which Integrations Does Nicereply Support?

Nicereply integrates smoothly with popular helpdesk and support platforms, ensuring feedback collection fits naturally into existing workflows:

• Zendesk, Freshdesk, and Intercom for embedding surveys in support processes

• Slack for real-time alerts and team notifications

• API access for custom integrations and workflows

These integrations help support teams easily capture feedback without disrupting their existing processes.

Key Features of Nicereply

• Post-interaction surveys for NPS, CSAT, and CES
• Email signature surveys embedded directly in agent interactions
• Post-ticket surveys triggered automatically after resolution
• Agent-level dashboards & leaderboards
• Simple reporting with team and individual score tracking
• Real-time alerts for negative feedback
• Direct integrations with Zendesk, Freshdesk, Intercom, Slack

6. GetFeedback: Best for Salesforce-Native CRM-Integrated Feedback

GetFeedback is a Salesforce-native customer feedback platform that lets teams collect NPS, CSAT, and CES and sync all responses directly into their CRM records. Designed for organizations that operate heavily inside Salesforce, it centralizes customer sentiment, account activity, and support history in one place. With multi-channel surveys and real-time CRM reporting, GetFeedback helps teams quickly align feedback with customer journeys, opportunities, and service interactions.

• Best For: Salesforce users, support teams, sales teams, and organizations wanting CRM-embedded NPS.
• Use Cases: Post-ticket NPS, onboarding feedback, sales cycle feedback, multi-channel NPS collection, CRM-based CX workflows
• G2 Rating: Not available

Why Is GetFeedback One of the Best Salesforce-Connected NPS Tools?

GetFeedback stands out because it’s one of the few NPS platforms built natively for Salesforce—not just integrated with it. Unlike generic survey tools, it maps feedback to Salesforce objects, triggers automated workflows, and embeds dashboards directly into CRM views. This makes it uniquely powerful for revenue teams, support teams, and orgs that need actionable insights tied to real pipeline, cases, and customer health. Its only limitation is lighter advanced analytics compared to enterprise CX suites.

How Easy Is the Setup Process in GetFeedback?

Setting up GetFeedback is straightforward for Salesforce users, thanks to pre-built templates and managed or custom mappings. The platform allows for quick deployment, enabling businesses to launch feedback programs in minutes. Administrators can connect GetFeedback to multiple Salesforce environments, such as sandbox and production, facilitating testing and seamless integration.

How Can You Collect NPS Across Channels with GetFeedback?

GetFeedback supports multi-channel feedback collection, allowing businesses to reach customers through:

• Email Surveys: Distribute branded surveys via email to gather customer insights.

• SMS Surveys: Engage customers on-the-go with mobile-optimized surveys.

• Web-Based Surveys: Embed surveys on websites or display them as pop-ups to capture visitor feedback.

• In-App Surveys: Collect feedback directly within mobile applications.

These channels ensure businesses can capture feedback at critical touchpoints throughout the customer journey.

What AI & Reporting Features Does GetFeedback Offer?

Within Salesforce, GetFeedback offers customizable dashboards and real-time reporting, enabling teams to monitor key metrics such as NPS, CSAT, and CES. By combining Salesforce operational data with customer experience feedback, businesses can uncover trends and assess how customer sentiment impacts their operations. While the platform excels in integration and real-time data visualization, some users have noted a desire for more advanced reporting features and deeper analytics capabilities.

How Does GetFeedback Help You Close the Feedback Loop?

GetFeedback leverages Salesforce workflows to automate follow-ups and escalations based on survey responses. For instance, negative feedback can trigger immediate alerts to account managers, prompting timely interventions. Tasks can be created within Salesforce to ensure accountability and track resolution progress, facilitating a proactive approach to customer satisfaction.

Which Integrations Does GetFeedback Support?

As a native Salesforce application, GetFeedback integrates effortlessly with various Salesforce products, including Sales Cloud, Service Cloud, Marketing Cloud, and Pardot. This integration allows feedback data to enrich customer records, providing a comprehensive view of customer interactions. Additionally, GetFeedback offers integrations with platforms like Slack for real-time notifications and Zapier for connecting with other third-party applications, enhancing its versatility within diverse tech stacks.

Key Features of GetFeedback

• Salesforce-native NPS, CSAT, CES surveys
• Multi-channel distribution (email, web, SMS, in-app)
• Real-time dashboards inside Salesforce
• Automated workflows, escalation rules, and follow-ups
• Customizable survey templates and branding
• Mobile-optimized surveys for fast responses
• Integrations with Slack, Zapier, and Salesforce clouds

7. Survicate: Best Flexible, Multi-Channel NPS Tool for Digital-First Businesses

Survicate is a versatile online survey tool tailored for digital-first businesses seeking flexible and lightweight NPS solutions. It offers multiple distribution channels, including web pop-ups, email, in-app, and mobile surveys, enabling companies to engage customers at various touchpoints. With an intuitive drag-and-drop interface and real-time reporting, Survicate empowers startups and digital enterprises to gain actionable insights without the complexity of traditional survey tools.

• Best For: Digital-first businesses, SaaS startups, product teams, marketing teams, and growth-focused companies needing flexible NPS surveys.
• Use Cases: Website NPS, in-app NPS, churn feedback, onboarding surveys, feature feedback, mobile NPS
• G2 Rating: 4.6/5 (out of 198 reviews)

Why Is Survicate Best NPS Software for Digital-First Companies in 2025?

Survicate stands out for its highly adaptable, multi-channel survey distribution and frictionless deployment. Unlike heavier CX suites, it offers fast implementation, 125+ templates, and targeted web and in-app surveys ideal for PLG and SaaS teams. Its modern UI, strong integrations (HubSpot, Intercom), and AI-driven text analysis make it a top choice for digital businesses that need actionable insights without enterprise-level complexity.

How Easy Is the Setup Process in Survicate?

Survicate's user-friendly setup features a drag-and-drop survey builder, allowing businesses to create and deploy surveys swiftly without coding expertise. The platform provides over 125 professional survey templates, facilitating quick customization to align with specific objectives.

How Can You Collect NPS Across Channels with Survicate?

Survicate supports a wide array of feedback collection methods:

• Email Surveys: Embed questions directly into emails to enhance response rates.

• Web Pop-Ups: Deploy targeted surveys on websites to capture visitor feedback.

• In-App Surveys: Gather user insights within mobile or web applications.

• Mobile Surveys: Optimize surveys for mobile devices to reach users on the go.

This multi-channel approach ensures comprehensive coverage across the customer journey.

What AI & Reporting Features Does Survicate Offer?

Survicate offers real-time dashboards and automated reports, enabling businesses to monitor key metrics such as NPS, CSAT, and CES. The platform includes AI-driven text analysis and themes and subthemes to interpret open-ended responses, providing deeper insights into customer sentiment and emerging trends.

How Does Survicate Help You Close the Feedback Loop?

While Survicate provides basic workflows for follow-ups and alerts, facilitating prompt responses to customer feedback, it may lack advanced automation features found in more specialized platforms.

Which Integrations Does Survicate Support?

Survicate seamlessly integrates with numerous tools, enhancing data synchronization and workflow efficiency:

• HubSpot: Sync survey data with CRM records for enriched customer profiles.

• Intercom: Trigger surveys based on user behavior and interactions.

• Mailchimp: Incorporate surveys into email campaigns for targeted feedback collection.

• Google Analytics: Analyze survey data alongside website metrics for comprehensive insights.

These integrations enable businesses to act on feedback within their existing tech ecosystems.

Key Features of Survicate

• Multi-channel NPS delivery: email, mobile, web pop-ups, in-app
• Extensive library of 125+ templates
• Drag-and-drop survey builder
• AI-driven text analysis with themes and sub-themes
• Real-time dashboards & automated reports
• Advanced audience and behavior targeting
• Integrations with HubSpot, Intercom, Google Analytics, Mailchimp

8. Refiner: Best In-App NPS Survey Tool for SaaS & Product Teams

Refiner is a customer feedback platform purpose-built for SaaS companies that rely on in-app NPS and user experience insights. It focuses on behavior-triggered surveys, segment-based targeting, and customizable survey widgets, ensuring feedback is collected at the most relevant moment inside the product. With precise targeting and lightweight setup, Refiner helps product and customer success teams measure user satisfaction with high contextual accuracy.

• Best For: SaaS companies, PLG teams, product managers, and customer success teams needing in-app NPS.
• Use Cases: In-app NPS, user onboarding feedback, churn signals, product adoption insights, feature feedback
• G2 Rating: 4.6/5 (out of 22 reviews)

Why Is Refiner One of the Best NPS Tools for SaaS Products?

Refiner stands out because it delivers true in-app NPS with advanced user targeting, something most generic survey tools cannot do as precisely. It lets teams trigger surveys based on user traits, lifecycle stage, activity level, or product behavior — making feedback highly contextual. This makes Refiner extremely powerful for PLG and SaaS environments where timing, segmentation, and in-app delivery determine the quality of insights.

How Easy Is the Setup Process in Refiner?

Refiner offers a straightforward setup process with customizable survey templates tailored to digital products. The platform provides a simple SDK integration for in-app NPS surveys, allowing businesses to deploy feedback mechanisms directly within their applications.

How Can You Collect NPS Across Channels with Refiner?

Refiner excels in precise targeting and advanced triggers for in-app surveys:

• In-App Surveys: Collect feedback within the application environment, ensuring responses from active users.

• Advanced User Targeting: Deploy surveys based on user behavior, traits, or engagement levels to gather relevant insights.

This approach maximizes response rates and ensures feedback is contextually relevant.

What Reporting & AI Features Does Refiner Offer?

Refiner offers clear, real-time analytics tailored to SaaS needs. These include NPS trend tracking, user segment performance, response filtering by traits and behavior, export options and API sync. AI capabilities are currently limited, but analytics are strong and oriented toward product decision-making.

How Does Refiner Help You Close the Feedback Loop?

Refiner offers dynamic CTAs for post-survey engagement, facilitating immediate follow-up actions based on user responses. While it provides essential tools for closing the feedback loop, businesses seeking more elaborate workflows may need to integrate with additional platforms.

Which Integrations Does Refiner Support?

Refiner supports integrations commonly used by SaaS and PLG teams. These include CRMs & CDPs (HubSpot, Segment), Product tools (Amplitude, Mixpanel), Marketing tools (Mailchimp, Customer.io),  Automation tools (Zapier) and API & webhook support.

Key Features of Refiner

• Behavior-triggered in-app NPS surveys
• Customizable survey widgets (modals, slide-ins, popups)
• Advanced user segmentation and targeting
• SDK-based fast integration for web & mobile apps
• Real-time analytics dashboards
• Post-survey dynamic CTAs
• Strong product-led growth alignment

9. AskNicely: Best NPS Tool for Front-Line Teams, Workflows & Daily Feedback

AskNicely is a conversational NPS and customer feedback tool built to empower front-line teams, service staff, and customer-facing employees. It automates daily or event-based feedback collection across email, SMS, and web channels, giving organizations immediate visibility into customer sentiment and team performance. With CRM and communication tool integrations, AskNicely makes frontline coaching, recognition, and action-taking easier and more consistent.

• Best For: Front-line teams, service-centric organizations, hospitality, home services, retail, and companies needing workflow-driven NPS.
• Use Cases: Daily NPS, frontline coaching, team scorecards, attribute-level performance tracking, real-time customer feedback
• G2 Rating: 4.7/5 (out of 1037 reviews)

Why Is AskNicely One of the Best Front-Line NPS Tools in 2025?

AskNicely stands out because it’s uniquely designed for front-line teams, not just CX departments. Its conversational NPS format, automated daily feedback cycles, team leaderboards, and coaching tools make it distinctly effective for improving service quality. Unlike standard survey platforms, AskNicely turns NPS into a motivation and performance system, helping companies reward staff, coach underperformers, and build a customer-obsessed culture in real time.

How Easy Is the Setup Process in AskNicely?

Setting up AskNicely involves creating customizable NPS surveys that can be automatically distributed to customers. The platform offers a user-friendly interface, allowing businesses to design surveys that align with their brand and objectives. Integration with existing systems is straightforward, facilitating a smooth onboarding experience.

How Can You Collect NPS Across Channels with AskNicely?

AskNicely supports feedback collection through multiple channels, ensuring comprehensive coverage:

• Email Surveys: Distribute surveys via email to reach customers directly.

• SMS Surveys: Engage customers through text messages for immediate feedback.

• Web Surveys: Embed surveys on your website to capture visitor insights.

This multi-channel approach enables businesses to gather real-time feedback across various customer touchpoints.

What AI & Reporting Features Does AskNicely Offer?

AskNicely provides real-time, dynamic reporting, with AI powered summaries and insights. The key reports and insights are around team performances and team leaderboards. You can deep dive into which attributes of your team require attention with coach, develop and recognize which helps companies focus on the right business areas for growth.

How Does AskNicely Help You Close the Feedback Loop?

AskNicely facilitates effective feedback management with features designed to ensure timely follow-ups:

• Automated Workflows: Set up triggers for immediate responses to customer feedback.

• Real-Time Notifications: Alert teams instantly when feedback is received, enabling prompt action.

These tools help businesses address customer issues swiftly, fostering improved satisfaction and loyalty.

Which Integrations Does AskNicely Support?

AskNicely offers seamless integration with a variety of platforms, enhancing workflow efficiency:

• CRM Systems: Connect with Salesforce, HubSpot, and Microsoft Dynamics to synchronize customer data.

• Communication Tools: Integrate with Slack and Microsoft Teams for real-time feedback alerts.

• Customer Support Platforms: Sync with Zendesk and Intercom to align feedback with support tickets.

These integrations ensure that feedback is incorporated into existing systems, promoting a unified approach to customer experience management.

Key Features of AskNicely

• Conversational NPS surveys across email, web & SMS
• Team leaderboards and employee performance dashboards
• Attribute-level insights for coaching and recognition
• Daily, weekly, or event-based automated sending
• Real-time AI insights and summaries
• Workflows for immediate follow-up actions
• Integrations with CRM, support, and communication tools

10. Gainsight: Best Enterprise Customer Success Platform for NPS, Health Scores & Retention

Gainsight is an enterprise-grade customer success platform that unifies post-sales workflows across support, product, marketing, and account management. It helps businesses reduce churn and grow revenue through comprehensive health scoring, customer journey orchestration, automated playbooks, and deep integrations with CRM systems. Designed for scaling SaaS and enterprise teams, Gainsight centralizes NPS, product usage insights, and account risk signals for proactive customer success execution.

• Best For: Mid-market & enterprise SaaS, customer success teams, revenue operations, post-sales leadership.
• Use Cases: NPS programs, churn prediction, health scoring, renewal workflows, lifecycle automation
• G2 Rating: 4.5/5 (out of 1621 reviews)

Why Is Gainsight is Best Customer Success & NPS Platforms in 2025?

Gainsight stands out because it goes far beyond NPS collection — it connects NPS directly to customer health, product usage, revenue, risk signals, and lifecycle journeys. Unlike standard survey tools, Gainsight centralizes engagement data across departments and turns NPS into part of a broader customer success operating system. With powerful playbooks, predictive AI, and enterprise orchestration, it’s a leading choice for companies managing large account portfolios and renewal pipelines.

How Easy Is the Setup Process in Gainsight?

Implementing Gainsight involves a structured onboarding process to align with existing workflows. The platform offers two main packages:

• Essentials: Designed for growing businesses and customer success organizations looking to start quickly.

• Enterprise: Tailored for organizations seeking to leverage the full capabilities of the industry’s leading customer success platform.

Both packages provide essential features and onboarding support to ensure a smooth implementation.

How Can You Collect NPS Across Channels with Gainsight?

Gainsight enables feedback collection through various channels, including in-app surveys and emails, to monitor customer health and satisfaction. This multi-channel approach ensures comprehensive coverage of customer interactions, allowing businesses to gather insights at critical touchpoints.

What AI & Reporting Features Does Gainsight Offer?

The platform utilizes AI-driven analytics to provide predictive insights and identify at-risk customers, aiding in proactive engagement strategies. Features include:

• Health Scoring: Combines multiple data sources to create a comprehensive assessment of customer health.

• Horizon AI Analytics: Offers advanced reporting and dashboards to explore trends and share critical insights.

These tools enable businesses to make data-driven decisions to enhance customer satisfaction and retention.

How Does Gainsight Help You Close the Feedback Loop?

Gainsight offers automated playbooks and task management features to ensure timely follow-up on customer feedback and issues. The platform's journey orchestration capabilities allow for scaling efficiently by combining human and digital touchpoints, ensuring customers receive the attention they deserve.

Which Integrations Does Gainsight Support?

Gainsight integrates seamlessly with enterprise systems:

• CRM: Salesforce (deep, native integration)
• Support tools: Zendesk, Jira
• Data pipelines: Snowflake, Segment, BigQuery
• BI tools: Tableau, Looker
• API & Webhooks for custom workflows

These integrations connect product usage, support sentiment, and revenue data into a single source of truth.

Key Features of Gainsight

• Multi-channel NPS collection (email & in-app)
• Automated playbooks and lifecycle workflows
• Customer Health Scores pulling usage, support & sentiment data
• Horizon AI for predictive analytics and trend identification
• Customer journey orchestration for digital and human touchpoints
• Role-based dashboards for CS, support, and sales
• Renewal forecasting and risk management

11. Pendo: Best In-App NPS Survey Tool for Product-Led SaaS Companies

Pendo is a powerful product experience platform that enables SaaS and product-led teams to collect NPS directly inside their applications. By embedding surveys in-app, Pendo captures feedback from active users in real time — producing significantly higher response rates and more accurate product sentiment. With strong behavioral targeting, in-app messaging, and built-in analytics, Pendo connects NPS with user behavior, feature usage, and product adoption.

• Best For: SaaS companies, PLG teams, product managers, UX teams
• Use Cases: In-app NPS, onboarding feedback, feature sentiment, product adoption insights
• G2 Rating: Not available 

Why Is Pendo One of the Best In-App NPS Tools?

Pendo stands out because it combines in-app NPS + product analytics, making it one of the only tools that ties customer sentiment directly to user behavior. You can see why users gave a score by pairing NPS results with feature usage, friction points, and adoption data — a major advantage for product-led teams. It is exceptionally strong for collecting feedback from active users, though companies needing external-facing NPS (email/web) may need a supplemental tool.

How Easy Is the Setup Process in Pendo?

Setting up NPS surveys in Pendo is quick and intuitive, especially for teams already using the platform for product analytics and in-app messaging. The process involves:

• Configuring the survey with custom branding and messaging
• Segmenting users based on behavior, role, or account type
• Setting delivery rules to trigger surveys at the right moment
• Defining recurrence (one-time, periodic, or event-driven surveys)

Although the setup is flexible and user-friendly, customization beyond the built-in templates may require additional developer assistance, particularly for advanced targeting rules.

How Can You Collect NPS Across Channels with Pendo?

Pendo focuses on in-app NPS collection, which results in higher response rates compared to traditional survey methods. Key collection methods include:

• In-app surveys: Shown to users as non-intrusive overlays while they interact with the product
• Email fallback: A secondary option for users who miss the in-app survey
• Targeted distribution: Surveys can be delivered based on user behavior, ensuring relevant responses

While in-app collection is highly effective for engaged users, it may not capture feedback from less active users or external stakeholders, requiring businesses to supplement with external survey tools if broader insights are needed.

What AI & Reporting Features Does Pendo Offer?

Pendo provides clear and actionable NPS insights through real-time reporting and analytics:

• AI-powered sentiment analysis tool that helps categorize open-ended responses
• Trend tracking identifies NPS fluctuations over time
• Segment-based reporting allows businesses to filter responses by user type, subscription level, or geography

How Does Pendo Help You Close the Feedback Loop?

Pendo helps businesses act on NPS feedback quickly through automation and integrations:

• In-app messaging allows immediate engagement with promoters and detractors
• Follow-up workflows trigger automated tasks based on survey scores
• Slack and CRM integrations notify teams in real-time when NPS responses are received

Which Integrations Does Pendo Support?

Pendo integrates well with sales, marketing, and support tools to ensure NPS data is accessible across teams:

• CRM integration (Salesforce) to connect NPS with customer health scores
• Communication tools (Slack, Microsoft Teams) to send real-time NPS alerts
• Product analytics platforms (Looker, Google Analytics) to correlate NPS with user behavior

Key Features of Pendo

• In-app NPS surveys triggered based on behavior
• Email fallback for users who miss in-app prompts
• Customizable survey widgets & branding
• Advanced user segmentation (role, lifecycle, behavior)
• AI-powered sentiment analysis for open text
• Trend and cohort-based NPS reporting
• In-app guides & messaging for follow-up
• Strong integration with product analytics

12. Typeform: Best for Interactive & Conversational NPS Surveys

Typeform is a design-centric survey and form builder known for its visually engaging, conversational experience. While not built specifically for NPS programs, Typeform allows businesses to create simple, branded NPS surveys with a modern look and feel. It’s ideal for teams prioritizing aesthetic design, easy setup, and high engagement—especially for lightweight customer feedback or small-scale NPS collection.

• Best For: Small businesses, startups, marketers, UX teams, design-focused brands
• Use Cases: Simple NPS collection, onboarding surveys, website feedback, lead-gen forms, quizzes
• G2 Rating: 4.5/5 (out of 927 reviews)

Why Is Typeform One of the Best Lightweight NPS Platform?

Typeform stands out because it delivers a highly engaging, conversational survey experience that improves completion rates. Compared to traditional NPS survey tools, Typeform focuses on beautiful design, smooth micro-interactions, and minimal effort setup, making it ideal for small teams or marketers who want visually appealing surveys without complexity. While Typeform lacks advanced analytics and deep NPS workflows, it excels as a simple, user-friendly tool for collecting basic customer loyalty signals.

How Easy Is the Setup Process in Typeform?

Typeform provides a user-friendly interface with a drag-and-drop builder, allowing users to create nps surveys and modify survey design without any coding expertise. With over 3,000 templates and customizable design options, businesses can quickly deploy forms that align with their brand identity.

How Can You Collect NPS Across Channels with Typeform?

Typeform supports multi-channel distribution, enabling businesses to reach respondents through various platforms:

• Web Embeds: Integrate forms directly into websites.

• Email: Share forms via email campaigns.

• Mobile Optimization: Ensure forms are accessible and responsive on mobile devices.

This flexibility allows for effective data collection across different touchpoints.

What Reporting Features Does Typeform Offer?

While Typeform does not currently incorporate AI-driven analytics, it offers basic reporting to get a good visualization of your scores and responses.

How Does Typeform Help You Close the Feedback Loop?

Typeform includes basic features to facilitate follow-up actions:

• Automated Email Notifications: Receive alerts when new responses are submitted.

• Integrations with CRM and Email Marketing Tools: Seamlessly transfer data to platforms like HubSpot and Mailchimp for further engagement.

While it provides essential tools for follow-up, businesses seeking more advanced workflows may need to integrate with additional platforms.

Which Integrations Does Typeform Support?

Typeform offers seamless integration with various platforms, enhancing data flow and workflow automation:

• CRM Systems: Connect with Salesforce and HubSpot to manage leads and customer data.

• Marketing Tools: Integrate with Mailchimp and Klaviyo for targeted email campaigns.

• Analytics Platforms: Sync with Google Analytics and Google Tag Manager for in-depth analysis.

These integrations enable businesses to incorporate Typeform into their existing tech stack effectively.

Key Features of Typeform

• Simple, conversational NPS survey creation
• Drag-and-drop form builder with no code needed
• 3,000+ templates for surveys & forms
• Clean, interactive UI that boosts completion rates
• Custom themes, fonts, layouts & brand styling
• Logic jumps for branching paths
• Multi-channel embedding & sharing

Which NPS Software Is Best for Your Business Type? (SMB, Mid-Market, Enterprise)

Selecting the right Net Promoter Score (NPS) tool isn’t just about sending out a 0-10 survey—it’s about choosing a platform that fits your goals, integrates smoothly into your workflow, and helps you turn feedback into action. A great NPS tool doesn’t just collect scores; it empowers you to improve customer loyalty and reduce churn.

So while you know about the top NPS platforms now, how to choose the right NPS tool and get the most from your program. Let's find out.

1. Understand your NPS goals and use cases
Before diving into features, clarify your NPS objectives. Are you focused on transactional NPS (feedback after specific interactions like purchases or support calls) or relationship NPS (periodic surveys to gauge overall sentiment)? Knowing this will help you select a tool that aligns with your needs.

Consider:

• What insights are you seeking? (Immediate customer satisfaction, long-term loyalty trends, churn risks)

• Who will use the data? (Customer success, product, marketing, or support teams)

• What actions will follow? (Closing feedback loops, improving processes, or engaging promoters)

2. Evaluate survey setup and collection capabilities

An effective NPS tool should make creating and distributing surveys easy while maximizing response rates.

Look for:

• Customizable Surveys: Ability to brand surveys, add logic, and support multiple languages.

• Multi-Channel Distribution: Email, SMS, in-app, website pop-ups, or kiosks—reach customers where they are.

• Audience Segmentation: Target specific customer groups based on demographics, behavior, or lifecycle stage.

3. Leverage AI features & in-depth reporting

A raw NPS score tells you what your customers feel—but not why. That’s where analytics come in.

Besides the basic analysis of quantitative data, look for features like:

• AI-Powered Sentiment Analysis: Automatically detect themes in open-text responses.

• Real-Time Dashboards: Track NPS trends, and key insights.

• Advanced Reporting: Segment data by customer demographics, product usage, or lifecycle stage.

4. Focus on Closing the Feedback Loop

Sending NPS Surveys and collecting NPS data is just the start—closing the feedback loop is where real improvements happen. Choose a tool that makes it easy to follow up with everyone - unhappy and satisfied customers.

Key features to look for:

• Automated Alerts: Notify teams when detractors respond so they can act fast.

• Follow-Up Workflows: Trigger personalized emails, support tickets, or loyalty offers based on scores.

• Collaboration Tools: Assign feedback to the right teams and track issue resolution.

5. Ensure Seamless Integrations

Your Net Promoter Score Software should work hand-in-hand with your existing systems to streamline workflows and enrich customer profiles.

Look for integrations with:

• CRMs: Like Salesforce, Hubspot or MS Dynamics to centralize customer data.

• Helpdesks: Such as Zendesk or Freshdesk for post-support surveys.

• Marketing Tools: Push NPS data into platforms like Mailchimp, ActiveCampaign for targeted campaigns.

6. Compare Pricing & Scalability

NPS tools come with varying pricing structures, so it’s important to find one that fits your budget while supporting future growth.

Consider:

• Pricing Model: Per user, per survey, or flat-rate plans—choose what aligns with your usage.

• Included Features: Watch for hidden costs related to integrations, analytics, or user limits.

• Scalability: Ensure the tool can handle increased survey volume as your business grows.

7. Additional Factors to Consider

Beyond features and pricing, a few extra considerations can make or break your NPS program’s success.

• Ease of Use: A user-friendly interface ensures quick adoption by teams.

• Security & Compliance: Look for GDPR and ISO 27001 compliance to protect customer data.

• Customer Support: Opt for tools with responsive support teams and helpful resources.

• Trial & Demos: Always test the tool through free trials or demos to ensure it fits your needs.

Choosing the right NPS tool goes beyond sending surveys—it’s about creating a system that helps you listen to your customers, understand their needs, and act on their feedback. The best NPS tools empower you to:

• Collect real-time feedback across multiple touchpoints

• Analyze customer experience and sentiment deeply

• Close the feedback loop quickly and effectively

• Drive customer loyalty and reduce churn