TL;DR 

• Some of the best customer feedback tools include: Zonka Feedback, Qualtrics, Medallia, Refiner,, Hotjar, SurveyMonkey, Typeform, Userback, Survicate, Qualaroo, Delighted, GetFeedback, AskNicely, InMoment, Nicereply, and more.
• This guide includes 22 leading customer feedback tools in 2026, grouped into clear categories like comprehensive feedback platforms, product feedback tools, survey tools, website & UX feedback tools, enterprise CX suites, and free customer feedback tools—to make comparison easier.
• Each tool is evaluated based on feedback collection channels, feedback management capabilities, AI features, pricing models, and real user ratings from platforms like G2.
• We have included additional resources which will help you make an informed decision.

Are you trying to figure out which customer feedback tool is actually help you understand your customers? Looking for something that does more than just send surveys?

You're in the right place.

Below, you'll find our recommendations for 22 customer feedback tools worth considering in 2026, along with practical advice on how to pick the right one.

There are lot of movements and consolidation in the industry in 2026. GetFeedback and Delighted will be sunsetting, Qualtrics has acquired InMoment, which had acquired Forsta, just recently!

But first, let's cover the basics.

A Note on How We Evaluated These Tools

We're the team behind Zonka Feedback, so let's be upfront about that. We've consistently earned high ratings on G2 and Capterra, and we're proud of what we've built. That said, we've done our best to keep this review unbiased.

We've evaluated each tool based on real-world capabilities, not marketing claims. Our goal is to help you find the right fit for your business, even if that's not us.

A few things to keep in mind:

• The tools in this list are not ranked in any particular order. Each serves different use cases and business sizes.

• We evaluated tools based on feedback collection channels, AI and analytics features, ease of use, integrations, pricing transparency, and real user reviews from G2 and Capterra.

• We focused on tools that are actively maintained and have shipped meaningful updates in the past 12 months.

We believe in earning your business by being helpful first. If this guide helps you make a better decision, we've done our job.

What is Customer Feedback?

Before we talk about tools, let's define what we're actually collecting.

Customer feedback is any information customers share about their experience with your product, service, or brand. It can be direct or indirect, solicited or unsolicited.

Direct feedback includes survey responses, support tickets, reviews, and feature requests. This is feedback customers intentionally provide.

Indirect feedback includes behavioral signals like churn patterns, usage data, social media mentions, and support call sentiment. Customers aren't explicitly telling you something, but their actions communicate a lot.

Feedback shows up in many forms:

• Survey responses (NPS, CSAT, CES)

• Online reviews (Google, G2, Trustpilot, app stores)

• Support conversations (tickets, chats, calls)

• Social media comments and mentions

• In-app feedback and feature requests

• Sales call notes and objections

• Community forum discussions

The challenge isn't getting feedback. It's making sense of feedback that's scattered across a dozen different places. That's where customer feedback tools come in.

What is a Customer Feedback Tool?

A customer feedback tool is software that helps you collect, organize, analyze, and act on customer opinions across multiple touchpoints.

These tools let you gather feedback through surveys, forms, in-app surveys, email, SMS, website widgets, and more. The better ones don't just collect data. They help you understand what it means and figure out what to do next.

Most feedback tools measure standard metrics like:

• Net Promoter Score (NPS) — measures customer loyalty

• Customer Satisfaction (CSAT) — measures happiness with specific interactions

• Customer Effort Score (CES) — measures how easy it was to get something done

Good tools go beyond metrics. They connect feedback to specific moments in the customer journey and help you spot patterns before they become problems.

Why are Customer Feedback Tools Important?

Here's the reality: 86% of customers will pay more for a better experience. But most unhappy customers never say a word. Only 1 in 26 actually complain. The rest just leave.

Customer feedback is everywhere now. Reviews. Social media. Support tickets. Surveys. In-app comments. Without the right system to pull it all together, this feedback stays scattered and reactive. You're always playing catch-up instead of getting ahead of problems.

Customer feedback tools help you:

• Spot customer pain points early by analyzing feedback across the journey

• Measure satisfaction consistently with NPS, CSAT, and CES

• Turn feedback into actionable insights that improve products and services

• Build loyalty by responding to customer concerns in real time

• Make decisions based on data instead of assumptions

Without a proper system, feedback stays fragmented across platforms. It becomes hard to measure satisfaction, close the loop, or deliver great experiences at scale.

What are the Types of Customer Feedback Tools?

Customer feedback tools generally fall into a few categories (though many tools overlap):

Survey and Feedback Platforms: These tools help you create and distribute surveys via email, SMS, web, and in-app channels, analyze feedback and close the feedback loop. Few tools are now AI-powered feedback analysis going beyond quantitative analysis.

Some of the best survey and feedback platforms are Zonka Feedback, Sogolytics, and AskNicely.

Product, Website and In-App Survey Tools: Built specifically to collect feedback directly inside your product, app or website. Useful for capturing feature requests, bug reports, and contextual feedback. Ideal for product management and understanding user behaviour.

Some of the best In-App Survey Tools are Refiner and Mopinion

Enterprise Customer Experience & VoC Tools: Patforms built for large-scale customer experience programs with advanced analytics, governance, and multi-team rollout. They’re typically used by large enterprises that need deep segmentation, journey analytics, and enterprise-grade reporting. These platforms are an overkill for most businesses.

Some of the enterprise CX and VoC Tools are Qualtrics and InMoment.

Form Builders and Conversational Surveys: Focused on click-through, conversational or single page forms. Great for collecting leads, basic customer feedback and running marketing surveys. Used by marketing teams and simple customer feedback programs.

Examples of Best Form Builders: Typeform, SurveySparrow and Jotform 

Key Features of Customer Feedback Tools

Not every feedback tool is built the same. But there are core capabilities you should expect from any decent option:

Survey Building: Customize surveys with logic, branching, and multilingual support. You want to ask the right questions to the right people at the right time.

Omnichannel Collection: Gather feedback through email, SMS, in-app, web widgets, WhatsApp, chatbots, and kiosks. Different customers prefer different channels.

Real-Time Dashboards: See feedback trends as they happen. A fintech company should be able to detect spikes in KYC complaints without waiting for a weekly report.

Closed-Loop Workflows: Automate follow-ups and alerts so you can resolve issues quickly. This is how you stop a dissatisfied customer from becoming a churned customer.

Integrations: Connect with CRM, Helpdesk and Marketing platforms to automate survey triggers, sync back feedback and get complete picture of the customer journey.

AI-Powered Customer Analytics: Identify patterns using sentiment analysis and automatic categorization. No one wants to manually sort through thousands of open-text responses.

Comparison of Top Customer Feedback Tools

We've covered 22 customer feedback tools in this article. Here's a quick comparison of the top 10, highlighting their AI features, feedback management capabilities, primary use case, ease of use, and G2 rating.

Note: These tools are listed randomly, not by ranking. Each serves different needs and business sizes.

A. Top Survey and Customer Feedback Platforms

1. Zonka Feedback: Best for AI-Powered Customer  Feedback Management

• Use Cases: Transactional and Relationship NPS · Agent/Frontline Feedback · WhatsApp Feedback · In-App Surveys · and multi-location retail feedback
• G2 Rating: 4.7/5

Zonka Feedback is a popular, AI-driven customer feedback platform designed for businesses that don’t just want to collect feedback—they want to act on it and drive measurable improvements. Whether you’re a startup or a large enterprise, this customer feedback software helps you gather insights across multiple channels, analyze trends, and close the feedback loop.

Zonka Feedback is built for actionable insights. It goes beyond simple data collection by offering AI-powered sentiment analysis, real-time feedback tracking, and automation that ensures every response leads to meaningful outcomes. Whether you’re measuring NPS, CSAT, CES, or capturing in-depth qualitative insights, this customer feedback tool provides all the essential features to understand customer sentiment and act on it instantly.

AI Features of Zonka Feedback

• Unified Multi-Source Analysis: Consolidates surveys, chats, tickets, and reviews into a single view, using AI to uncover themes, sentiment drivers, and experience hotspots in real time.
• Sentiment, Emotion & Intent Detection: Identifies tone, emotion, and urgency at a sentence level to help teams quickly interpret customer sentiment and prioritize responses.
• Thematic Analysis & Auto-Tagging: Automatically groups related feedback into themes and applies tags for faster, structured analysis across large data sets.
  
• AI Translations & Smart Replies: Translates open-text feedback instantly and recommends contextual, empathetic responses to help teams close the feedback loop efficiently.
• Executive-Ready Insights: Surfaces key drivers of delight and churn, along with rollups by location or team, enabling leaders to act quickly and strategically.

Feedback Management Features of Zonka Feedback

• Response Inbox: Centralizes all feedback in one place, allowing teams to tag, assign owners, add tasks or notes, and collaborate to close the loop quickly.
• CX Automation & Workflows: Routes feedback automatically, triggers alerts or notifications, and creates tasks or follow-up actions via email, SMS, or Slack.
• Real-Time Dashboards & Reporting: Provides instant visibility into trends with advanced filters, segmentation, and customizable reports.
• Integrations & APIs/Webhooks: Connects with CRMs, help desks, Slack, Google Sheets, and other tools to ensure every piece of feedback leads to action.
• Close-the-Loop at Scale: Sends alerts by sentiment or urgency and enables role-based workflows to manage responses across teams and locations efficiently.

In addition to its AI analysis and feedback management features, Zonka Feedback also offers certain powerful features that make it one of the best customer satisfaction software:

• Flexible survey creation and distribution: Supports customizable survey templates, website feedback widgets, offline surveys, kiosks, and QR-based touchpoints.
• Targeting, throttling & delivery controls: Enables targeted survey delivery, frequency limits, and multi-location or device-based feedback collection.
• Enterprise-grade security: Designed to meet enterprise security requirements, including compliance with ISO 27001:2022 standards for data protection and management.
• Support & custom integrations: Provides dedicated support and options for custom integrations to support advanced workflows and deployment needs.

2. SoGolytics: Best for Multilingual and End-to-End Feedback Programs

• Use Cases: Multilingual CX Surveys · Enterprise VoC · Customer & Employee Feedback
• G2 Rating: 4.6/5

SoGoLytics is a customer feedback and survey platform used by teams to run structured feedback programs across customers and employees. It is commonly adopted for multilingual surveys, logic-driven questionnaires, and feedback programs that require flexibility in survey design rather than deep system-level automation.

The platform is often chosen by organizations looking for a balance between ease of use and customization. While its free tier supports basic survey creation and distribution, advanced capabilities—such as integrations and extended analytics—are available on paid plans, making it more suitable for growing feedback programs over time.

AI Features of SoGolytics

• Automatic Translation & Multilingual Support: Surveys and responses are translated automatically to multiple languages to support global feedback and customer feedback platforms.
• Intelligent Analytics: Pattern detection & trend highlighting in responses, identifying key drivers via correlation & filter analysis.
• Predictive Alerts & Insights: Alerts triggered when thresholds are crossed or trends shift; helps foresee emerging issues in feedback.
• Smart Reporting Suggestions: Built-in analytics suggests chart types, filters, and comparisons (drilldowns) to help surface what matters

Feedback Management Features of SoGolytics

• Omnichannel Feedback Capture: Collect feedback via web surveys, email, mobile, polls, kiosks, social channels, and embed in apps/web—unifying into one customer feedback platform.
• Conditional Logic & Branching: Advanced skip logic, question display logic, quota management to tailor the feedback journey to respondent inputs.
• Alerts & Notifications: Get instant email alerts for new responses or negative feedback so teams can act quickly.
• Real-Time Dashboards & Reporting: Live dashboards, filter tools, segmentation, and exportable reports (e.g. charts, cross-tabs) to monitor trends. 
• Data Management & Integration: Import historical data, export to CSV/Excel/PowerPoint, schedule reports, share report links, and connect via APIs or integrations to CRMs/other systems.
• Close-loop / Case Management: Use “case management” or built-in ticketing to escalate negative or urgent feedback into tasks that teams can act on.

3. GetFeedback: Best for Real-Time, Multi-Channel Customer Feedback Collection

• Use Cases: Salesforce-Centric CX · Real-Time Multi-Channel Feedback · Digital Journey Surveys
• G2 Rating: Not available

GetFeedback is one of the most comprehensive and best customer feedback tools that offers a range of features to help businesses gather valuable insights from their customers. With this feedback tool, you can easily create interactive and engaging surveys that capture the true sentiment of your customers.

This customer feedback app offers the agility businesses need to enhance their customer experience across every touchpoint in the customer journey through feedback-driven decision-making and close the feedback loop. 

AI Features of GetFeedback

• Sentiment Analysis: Detects positive, neutral, and negative sentiment trends from written feedback.
• Contextual Sentiment (beta): Uses a machine-learning model to interpret sentiment of keywords and phrases based on the context of the full response (not just isolated words).
• Keyword & Key Phrase Extraction: Surfaces the most-mentioned keywords and phrases from open-text feedback to help identify recurring topics.
• Emerging Positive/Negative Keywords: Highlights frequently appearing keywords and tracks whether they’re trending more positive or negative over time (via text insight tiles).
• AI-Powered Text Analytics in Dashboards: AI insights are available through “tiles” in Insights/Workspaces, where teams can filter analysis by sentiment or keywords to isolate patterns.

Feedback Management Features of GetFeedback

• Multi-channel feedback collection: Capture feedback from customers across email, mobile, web, and in-app channels using customizable surveys.
• Salesforce integration & CRM routing: Push feedback data directly into Salesforce and other connected systems to ensure customer insight is linked with customer records and workflows.
• Targeted feedback deployment: Use customer attributes and segmentation to send surveys to specific audiences at the right touchpoints.
• Embedded feedback capture: Embed surveys within websites, apps, kiosks, or other digital touchpoints to collect feedback where customers interact most.
• Custom dashboards & reporting: Monitor feedback metrics such as NPS, CSAT, and CES over time with real-time dashboards that support filtering by audience or channel.
• Action workflows in integrated tools: Route actionable feedback through tools like Slack, Jira, or others via APIs and integrations so teams can act within systems they already use.

GetFeedback might look too complex and Salesforce-driven to many. If you are looking for a more intuitive customer feedback platform, here are some of the top GetFeedback alternatives that you can try. 

4. HubSpot: Best for Integrating Feedback with Service Workflows

• Use Cases: Post-Ticket CSAT · NPS & CES in CRM · Service Workflow Automation
• G2 Rating: 4.4/5

HubSpot Service Hub is an all-in-one customer service solution with excellent feedback management functionalities. The customer feedback tool allows you to set up CSAT, NPS, and CES surveys through numerous customizable templates, but you also have the option to create your own feedback surveys from scratch. 

You can deploy feedback forms via web links and email while you can monitor key metrics, like satisfaction scores, total form views, and responses through an intuitive dashboard.

AI Features of HubSpot

• Breeze AI Agents (Customer & Knowledge Base Agents): Resolve routine inquiries, draft responses, and even generate new KB articles from tickets—embedded in the Help Desk workspace.
• AI Summarization: Auto-summarize long email threads, chats, and reports so agents and leaders get the gist fast.
• Generative Survey & Workflow Support: Use AI across the HubSpot platform to speed up setup (content, automations) and keep outputs grounded in CRM data.
• AI-Assisted Ticketing: Community and docs highlight AI-assisted replies from KB content and suggested actions to reduce handle times.

Feedback Management Features of HubSpot

• Built-In CSAT, NPS, CES Surveys: Create and send feedback surveys via email, web, or chat; customize questions and targeting from the Feedback Surveys tool.
• Close-the-Loop Workflows: Convert survey responses into tickets automatically, route by team/priority, and enforce SLAs/working hours for fast follow-up.
• Dashboards & Reporting: Monitor scores and trends in real time with filters and shareable reports to align service and CX teams.
• Omnichannel Collection: Send post-ticket, lifecycle, and proactive surveys; embed on pages with tracking code for in-context capture—ideal for a unified customer feedback platform.
• Integrations & App Marketplace: Connect feedback to your stack (CRM objects, apps, automations) so insights trigger actions across systems. 

5. AskNicely: Best for NPS-Driven Customer Feedback and Team Performance Insights

• Use Cases: Always-On NPS Programs · Frontline Coaching · Service Team Performance Feedback
• G2 Rating: 4.7/5

AskNicely is a specialized customer feedback app and CX platform designed to elevate businesses' understanding of customer sentiment and satisfaction through the implementation of Net Promoter Score (NPS) surveys. With a focus on simplicity and effectiveness, this feedback tool empowers organizations to collect, analyze, and act upon customer feedback in a way that fosters lasting customer loyalty.

Key Features of AskNicely

• Specializes in Net Promoter Score (NPS) surveys for measuring customer loyalty
• Automates the process of sending NPS surveys to customers at strategic touchpoints
• Real-time notifications
• Mobile responsive surveys
• Complete customer journey mapping
• Intelligent reporting and analytics

B. Product, Website and In-App Survey Tools

6. Chisel: Best for Product Feedback and Roadmap Prioritization

• Use Cases: Product Roadmapping · Feature Requests · In-App User Feedback
• G2 Rating: Not available

Chisel is one of the most innovative customer feedback software today. Being the top-notch product management tool, Chisel knows that customer feedback analysis is the only path to your success. 

In addition to providing an exclusive Product Feedback Pillar, Chisel has also incorporated the transformative capabilities of artificial intelligence, aiming to redefine how companies engage with and comprehend the insights from their customers. 

AI Features of Chisel

• AI PM Agent & Focus Panel: Flags roadmap anomalies, highlights key changes, and recommends next steps so product managers can stay ahead of risks and dependencies.
• Auto-Classification of Feedback: Automatically labels and groups customer comments by themes and trends, turning unstructured feedback into organized insights.
• Automated PRDs & Reports: Generates product specs and status reports using context from feedback, roadmaps, and integrations—reducing manual documentation.
• Insight Extraction from Multi-Source Feedback: Consolidates data from surveys, portals, and integrations to separate meaningful insights from noise and link ideas to the right features.

Feedback Management Features of Chisel

• Centralized Idea Box (Product Feedback Pillar): Capture customer and team ideas in one place, label and prioritize them, and link directly to roadmap items for seamless execution.
• Customer Feedback Portal: Collect, review, and manage incoming feedback with customizable branding and visibility settings.
• Surveys & Audience Panel: Build and distribute surveys via link or email, analyze responses, and store everything in one unified customer feedback platform.
• Workflow & Collaboration: Assign owners, organize ideas through Tree, Release, Kanban, and Timeline views, and maintain an audit trail as feedback progresses into features.
• Real-Time Sync from Teams: Instantly push conversations or suggestions from Microsoft Teams into the Idea Box to ensure no valuable feedback is missed.

7. Refiner: Best for SaaS and Digital Product Feedback Analytics

• Use Cases: In-App SaaS Feedback · Product-Market Fit & Feature Validation · User Segmentation & Analytics
• G2 Rating: 4.6/5

Refiner is a dynamic customer feedback tool designed to empower businesses with actionable insights and a deeper understanding of customer sentiments. With a focus on flexibility and ease of use, Refiner enables organizations to implement diverse feedback strategies, measure customer satisfaction, and drive continuous improvements across the customer journey.

This customer feedback platform offers a range of features to cater to diverse customer feedback needs. Its emphasis on flexibility, integration, and advanced analytics makes it an ideal choice for businesses committed to elevating their customer satisfaction strategies.

AI Features of Refiner 

• AI PM Agent & Focus Panel: Flags roadmap anomalies, highlights key changes, and recommends next steps so product managers can stay ahead of risks and dependencies.
• AI-assisted response tagging (Beta): Automatically applies tags to survey responses based on a rule/statement you define (e.g., “The response mentions UX issues” or “The response has a positive tone”). Tags added by AI are visually marked.
• “Translate with AI” for survey content: Lets you translate newly added survey text directly inside the survey editor’s translation modal (part of Refiner’s translation workflow improvements).
• AI-supported pattern discovery via tagged analysis: Refiner highlights that AI-based tagging helps teams access specific response lists faster and detect patterns inside reporting dashboards (by filtering/visualizing tagged responses over time).

Feedback Management Features of Refiner 

• In-app and targeted feedback collection: Collect user feedback directly inside SaaS products using in-app surveys, links, and triggered prompts tied to user behavior or lifecycle events.
• User segmentation & targeting: Target surveys based on user attributes, events, plans, or segments to ensure feedback is collected from the right audience.
• Centralized response management: View and manage all survey responses in a single dashboard with filters, tags, and saved views.
• Feedback-to-user linking: Associate feedback with individual user profiles to track responses over time and across touchpoints.
• Workflow support for teams: Share feedback internally, export data, and collaborate across product, CX, and growth teams.

C. Website, UX & Visual Feedback Tools

8. Mopinion: Best for Customizability and Insightful Analysis

• Use Cases: Website Feedback Collection · In-Page UX Feedback · Conversion Funnel Feedback · Digital CX Monitoring · On-Site Exit Feedback 
• G2 Rating: 4.1/5

Mopinion is a digital feedback platform used to collect and analyse feedback from websites, mobile apps and email. It offers a flexible form builder with advanced customisation options, multiple deployment options and support for common CX metrics such as NPS, CSAT and CES. 

The platform also provides tools for interpreting qualitative responses, including sentiment indicators and AI-generated summaries that help teams identify trends and potential issues. With configurable dashboards, workflow automation and a range of integrations, Mopinion is designed to support ongoing improvements across digital touchpoints in a straightforward way.

AI Features of Mopinion

• AI-Powered Feedback Summaries: Uses machine learning and generative AI to automatically generate concise summaries of large volumes of open-ended feedback, making key trends and insights easier to identify.
• Automated Categorization: Automatically groups open-text responses into categories or themes using AI, reducing manual effort in sorting unstructured feedback.
• Sentiment Analysis: Applies sentiment scoring to feedback to gauge positive, neutral, or negative sentiment and track changes over time.
• Trend Detection & Highlighting: AI identifies common patterns and emerging issues across digital feedback, helping teams spot priority areas quickly.

Feedback Management Features of Mopinion

• Skip logic & question routing: Use advanced question logic to personalise your survey experiences. Complete with a full library of question types.

• Website feedback form testing and troubleshooting mode: Troubleshoot and test your website feedback forms on your own website environment without publishing them, in Mopinion’s test mode for website feedback forms. 

• Advanced triggering options: Target your forms to specific URLs, based on user behaviour like exit-intent or time spent on page, to a set percentage of visitors and much more. 

• Multi-language feedback forms: Translate your form to different languages without having to create new surveys for each language.  

• Automated dashboards & scheduled reporting: Use automatically generated dashboards based on your most important data and set up reports to be sent to your (or a colleague’s) email address.

• Notifications & workflows: Set up alerts for entire forms or trigger them based on data included in the forms, like specific keywords. 
• Integrations: Integrate your feedback data with software like Slack, Salesforce, Jira, Hubspot, Google Analytics/Chat, Microsoft Teams and many more.

9. Marker.io: Best for Visual Website Feedback and Bug Reporting

• Use Cases: Visual Bug Reporting · UX & UI Feedback · QA & Web Development Workflows
• G2 Rating: 4.8/5

Marker.io is a versatile customer feedback tool designed to streamline the process of visual bug reporting and feedback collection for web development projects. It stands out as a user-friendly platform that empowers teams to effortlessly report and manage issues directly from the website interface for which it also makes its place in best product survey tools.

AI Features of Marker.io

• AI Title Generation: Automatically generates a clear, actionable issue title from the reporter’s description (often removing the need for a separate title field).
• AI Magic Rewrite: Rewrites rough issue descriptions to improve clarity and structure, while fixing grammar/spelling—aimed at producing more actionable bug reports.
• AI Translation: Translates issue titles and descriptions so reporters can submit feedback in their native language while teams receive a consistent language for triage.
• AI features workflow: Marker.io positions these AI features as a flow—rewrite the description, translate when needed, then generate an actionable title—reducing friction for reporters and improving issue quality.

Feedback Management Features of Marker.io

• Visual feedback capture: Collect contextual feedback directly from live websites using screenshots, annotations, and browser metadata.
• Centralized issue inbox: Manage incoming feedback and bug reports in one place before routing them to engineering or product tools.
• Automatic metadata capture: Attaches technical context such as browser, device, URL, console logs, and environment details to each submission.
• Issue routing & syncing: Send feedback directly to project management and issue-tracking tools like Jira, Trello, GitHub, or Asana.
• Status tracking & collaboration: Track feedback status (open, in progress, resolved) and collaborate across product, QA, and engineering teams.
• Access controls & roles: Manage who can submit, view, and triage feedback across teams and projects.

10. Qualaroo (now Proprofs): Best for In-Context Website and In-App Feedback

• Use Cases: Website Pop-Up Feedback · In-App Micro-Surveys · Prototype & UX Testing
• G2 Rating: 4.3/5

Qualaroo is a powerful online survey tool that helps you collect feedback from your target audience. It is designed to make survey creation easy and supports multi-channel targeting. You can create hidden survey Nudges™ for your website, mobile app, Android Survey App and SaaS product to collect in-the-moment feedback from the target audience. You can also launch surveys in your prototypes to collect feedback during development.

Qualaroo also has a powerful AI-based sentiment analysis engine that analyzes the customer feedback data in minutes to share the sentiments behind the feedback.

It can help save time and allow you to focus on closing the feedback loop rather than picking valuable insights manually.

AI Features of Qualaroo

• Watson-Powered Sentiment Analysis: Uses IBM Watson to detect emotion and sentiment in open-text feedback, with keyword maps for fast pattern discovery.
• AI-Assisted Reporting: Real-time NPS/CSAT/CES tracking and dashboards highlight trends and changes without manual slicing.
• Dynamic Targeting Intelligence: Nudges™ adapt to behavior and context so you capture in-the-moment insights where users actually engage.
• Multilingual Intelligence: Auto language handling and 100+ language support help scale global customer feedback apps.

Feedback Management Features of Qualaroo

• Behavior-Based Nudges™: Trigger website, mobile, or in-app micro-surveys at the right moment to improve response quality on your customer feedback platform.
• NPS Suite & Dashboards: Visual NPS with 30-day score, response rates, and domain-level metrics for quick health checks and follow-up.
• Advanced Targeting & Segmentation: Target by device, URL, actions, frequency, traffic source, and more to keep feedback highly contextual.
• Integrations & Data Flow: Push events and responses into Google Analytics and other tools; connect with ProProfs Survey Maker and Slack via integrations/automation.
• Branding & Theming Controls: White-label, styling, and placement controls to match site/app UX while collecting user feedback. 

C. Top Form Builders and Conversational Surveys

11. Typeform: Best for Conversational and Visually Engaging Surveys

• Use case: Conversational Surveys · Mobile-Friendly Feedback · Website Engagement
• G2 Rating: 4.5/5

TypeForm has to be one of the most interactive and best customer feedback tools if you are looking for surveys that engage your target audience. You can embed images, videos, icons, etc, in your survey forms. Moreover, you can create unique survey flows and tones in order to capture the most relevant customer feedback.

TypeForm also allows you to accept payment through its free customer feedback app. You can also schedule your surveys if you wish to clearly define a process.

AI Features of Typeform

• Conversational Surveys: Build interactive, human-like surveys from a prompt. AI suggests questions and adapts follow-ups in real time, driving higher response rates in customer feedback tools.
• Personalized Experiences: Adjusts question flow based on previous answers, creating smooth, contextual feedback journeys for each respondent.
• AI Insights: Delivers quick, automated summaries of feedback trends so teams can act faster without deep manual analysis.
• Multi-Language Capture: With Formless, collect feedback in multiple languages to power global feedback apps and customer feedback platforms.

Feedback Management Features of Typeform

• Logic Jumps & Hidden Fields: Route paths, personalize questions, and pass source/UTM/user attributes into responses—useful for a structured customer feedback tool.
• Notifications & workflows: Send instant alerts to Slack (via Zapier) when a response lands so teams can act and close the feedback loop fast.
• Integrations & webhooks: Integrate with HubSpot, Sheets, Mailchimp, Notion, GA, Airtable, etc. to sync feedback into your stack for analysis and follow-up.

12. SurveyMonkey: Best for Simple and Scalable Customer Feedback Surveys

• Use Cases: General Customer Feedback · VoC Basics · Market & Satisfaction Surveys
• G2 Rating: 4.4/5

SurveyMonkey is one of the best customer feedback tools out there that doubles as the voice of customer survey tool as well. You can use SurveyMonkey's free customer feedback platform with some limited features. However, the tool is excellent when it comes to data management.

For example, you can access all your survey data on a single dashboard and analyze it with the help of graphs and charts.

Moreover, it is one of the easiest free customer feedback tools since it allows creating surveys without any coding required.

AI Features of SurveyMonkey

• Build with AI (Genius): Create full surveys from a prompt; AI drafts questions and structure so you can launch faster.
• AI Text & Sentiment Analysis: Automatically detects sentiment and groups open-text responses into themes for quicker insight discovery.
• Next-Gen AI Tools: Recent updates add AI-powered imports, theme generation, and mobile-friendly creation to speed up survey design and insight capture.

Feedback Management Features of SurveyMonkey

• Dashboards, Filters & Reports: Monitor results in real time, segment by audience attributes, and export/share reports to keep teams aligned.
• Logic & Targeted Collection: Use branching/skip logic and multiple collectors (web, email, link) to improve response quality across your customer feedback platform.
• Integrations & APIs: Push data into CRMs and work apps (Salesforce, HubSpot, analytics tools) and automate workflows via API/webhooks.
• HubSpot & Slack Workflows: Sync responses to contacts, send surveys from HubSpot, and route insights into team channels for faster action.

13. Formsite: Best Customer Feedback Tool for Secure and Customizable Feedback Forms

• Use Cases: Secure Feedback Forms · Small Business Surveys · HIPAA/GDPR-Compliant Forms
• G2 Rating: 4.4/5

Formsite is a simple and best customer feedback tool for small businesses that allows creating of professional HTML survey forms. However, you can simply drag and drop to create your surveys from scratch or use readymade survey templates. You can also customize your surveys to match your branding theme.

You can share Formsite customer surveys through email or a link, or you can also directly embed customer surveys into your website.

AI Features of Formsite

• AI Form Generator: Builds full forms/surveys from a plain-text prompt, so you can spin up customer feedback tools in seconds.
• AI Question/Item Suggestions: Recommends question types (e.g., sliders, radios, scales) and structures you can swap inline to refine the flow.
• Smart Setup Tips: Guidance to iterate multiple AI-generated drafts and combine the best items into one form for cleaner feedback collection. 

Feedback Management Features of Formsite

• Conditional Logic & Branching: Show/hide questions and route paths with Rules to keep each respondent’s journey contextual—ideal for a customer feedback platform.
• Workflows & Notifications: Automate follow-ups and internal alerts after each submission; schedule exports for stakeholders.
• Dashboards, Graphs & Tables: Get built-in analytics—result counts over time, answer distributions, drop-off stats—for quick readouts on trends.
• Integrations & Data Sync: Push results to Sheets/Drive/Excel, CRMs, email tools; connect via Zapier/Slack and trigger actions across your stack.
• APIs & Webhooks: Use Results API, Server Post, and webhooks to stream submissions to downstream systems or custom apps. 

14. forms.app: Best Feedback Tool for Quick, Multi-Channel Feedback 

• Use Cases: Quick Multi-Channel Feedback · AI-Generated Forms · SMB Feedback Surveys
• G2 Rating: 4.5/5

forms.app is one of the easy-to-use customer feedback tools that help you to create surveys, forms, quizzes, and questionnaires quickly, thanks to its pre-made templates and AI form generator.

It offers a variety of free features, including signature collection, payment acceptance, conditional questions, quiz creation with auto calculations, workflow automation, and advanced customization options.

AI Features of forms.app

• AI Form Generator: Create full surveys/forms from a prompt in seconds (you tell it what the form is about, number of questions, tone, etc.).
• Auto-generate answer options: For multiple choice questions, forms.app can propose the options automatically.
• AI Question Paraphraser: Offers alternate phrasing for questions to improve clarity or tone.
• AI Insights (Beta): In some plans, there is a feature to analyze responses and derive basic insights (still limited / experimental).

Feedback Management Features of forms.app

• Real-time analytics & filters: Track submissions as they come, slice data with filters & smart views to isolate feedback trends.
• Conditional logic & branching: Show or hide questions based on earlier responses to tailor pathing and reduce noise in feedback.
• Customizable templates & feedback forms: Pre-built feedback/survey templates (customer, employee, product) you can adapt instantly.
• Integrations & workflows: Connect with 500+ apps (via Zapier etc.) for automations (alerts, syncing feedback to CRMs, follow-ups).

15. SurveySparrow: Best for Conversational and Mobile-Friendly Feedback Surveys

• Use Cases: Mobile & Chat-Like Surveys · Customer Experience Pulses · Post-Interaction Feedback
• G2 Rating: 4.4/5

SurveySparrow is a dynamic customer feedback tool that offers unique and interactive survey experiences. With its conversational interface, SurveySparrow allows you to engage your target audience in a more personalized and conversational manner and collect customer feedback.

You can create surveys that feel like natural conversations, making it easier for participants to provide valuable feedback.

You can use this free customer feedback app to take your feedback to the next level by creating engaging and interactive surveys that capture valuable insights. Whether you're looking to collect feedback on your products, services, or overall customer experience, SurveySparrow provides the tools and features to make it happen. 

Key Features of SurveySparrow

• Conversational surveys with chat-like interfaces
• Conditional branching and skip logic
• Customizable survey themes and branding options
• Multilingual surveys to cater to a global audience
• Integration with popular business tools like Slack, Salesforce, and HubSpot
• Real-time analytics and reporting
• Mobile-friendly surveys and offline data collection

Need more than just conversational and chat-like surveys for customer feedback requirements? Check out some of the top SurveySparrow alternatives that you can switch to for a more comprehensive customer feedback tool with advanced analytics. 

16. Trustmary: Best Customer Feedback Tool for Turning Feedback into Public Reviews

• Use Cases: Turning Feedback into Website Reviews · Testimonial Widgets · Review Generation
• G2 Rating: 4.6/5

Most feedback tools help teams develop processes internally. But few tools make customer feedback visible to all – including potential new customers. Trustmary is one such customer feedback tool that turns feedback into actionable insights and customer reviews. It helps you not only collect feedback, but also analyze and showcase it. With one automated system, you can keep track of customer satisfaction and use your happy customers as your greatest advocates.

Key Features of Trustmary

• Feedback survey templates (NPS, CSAT, star rating)
• Omnichannel survey distribution (email, link, QR code, website embed, NFC stands, and more)
• Turn feedback into reviews
• Customizable feedback reports
• Showcase feedback and reviews on your website
• Automatic branding for surveys and widgets

17. Retently: Best for Automated NPS, CSAT, and CES Feedback Campaigns

• Use Cases: Automated NPS/CSAT/CES Campaigns · Lifecycle & Churn-Risk Surveys · B2B Account Feedback
• G2 Rating: 4.7/5

Retently is an all-encompassing customer feedback tool that excels in delivering a comprehensive suite of features tailored to enhance customer satisfaction and loyalty. This feedback tool positions itself as a comprehensive solution, covering the entire spectrum of customer feedback management. Its emphasis on integration, analytics, and personalized experiences makes it an ideal choice for businesses committed to elevating their customer satisfaction strategies.

Not only does it help analyze customer feedback but is also one of the best customer feedback tools enabling businesses to capture and make the most of user insights. 

Key Features of Retently

• NPS, CSAT & CES Omnichannel Surveys
• Feedback Management & Collaboration
• Integrations with CRM, Customer Success & Email Marketing
• Advanced Reports & Analytics
• Provides industry benchmarks, allowing businesses to contextualize their performance against industry standards
• Automation and routing capabilities, streamlining the feedback collection process

D. Enterprise Customer Experience and VoC Tools

18. Qualtrics: Best for Comprehensive Voice of Customer (VoC) Programs

• Use Cases: Enterprise VoC · Multi-Channel CX Management · Brand & Experience Research
• G2 Rating: 4.3/5

Qualtrics is a great customer feedback tool that offers a comprehensive range of features to help businesses gather valuable insights from their customers. With Qualtrics, you can create customized surveys and collect feedback through various channels, including email, website, and social media.

Key Features of Qualtrics

• Advanced analytics capabilities with powerful data analysis tools
• Generate reports and visualizations for a deeper understanding of your customers' thoughts and opinions
• Integrations with popular business tools, such as CRM systems and customer support platforms to streamline your customer feedback management process
• Robust survey customization options, including the ability to create personalized survey themes and branding
• Complete customer experience management platform that lets you collect feedback on 125+ channels
• Automatically deliver recommended actions based on the feedback received

For several startups and small organizations, Qualtrics might seem too weighed down by features that they don't need. Here are some of the popular Qualtrics alternatives that you can explore as your customer feedback tools. 

19. InMoment: Best for Enterprise-Grade Customer Experience Analytics

• Use Cases: Enterprise VoC Analytics · Journey Mapping · Omnichannel Feedback Programs
• G2 Rating: 4.7/5

InMoment is a comprehensive customer feedback tool that provides businesses with valuable insights into their customers' experiences. With InMoment, you can gather feedback from various channels and touchpoints, allowing you to gain a holistic view of your customers' thoughts and opinions.

This is one of the best customer feedback platforms out there that lets you gather and analyze customer feedback.

It combines data, technology, and industry expertise to help you gather customer feedback in the moment and take action to improve customer satisfaction. 

Key Features of InMoment

• Capture feedback in real-time
• Gather customer feedback from your customers through surveys, social media, or even voice recordings
•  Advanced analytics and reporting capabilities for analyzing customer feedback
• Customizable dashboards and visualizations to track trends, identify areas for improvement, and measure the impact of your customer experience initiatives
• Engage with your customers and close the feedback loop
• Automated follow-ups to personalized responses
• Works great as an enterprise feedback management software

Looking for a simpler tool with a less complex UI to create your customer feedback surveys? We have compiled a list of the top InMoment alternatives that you can explore as your feedback tools.

E. Free Customer Feedback Tools (Bonus)

Free customer feedback tools offer a free version that can be used to collect customer feedback with basic survey building and reporting features. They’re useful for startups and small teams that need simple feedback collection before upgrading to advanced workflows and analytics. Free customer feedback software include Jotform, ProProfs Survey Maker and QuestionPro. 

20. QuestionPro: Best Free Customer Feedback Tool for Retail with Advanced Analytics 

• Use Cases: Research Surveys · Customer Experience Programs · Advanced Feedback Analytics · Multi-location Reporting · In-store surveys
• G2 Rating: 4.5/5

QuestionPro is a community feedback tool that manages all kinds of feedback through a centralized customer feedback platform. You can collect the most accurate customer feedback data – both qualitative and quantitative – with the help of its branching feature.

You can also customize your surveys with your brand theme to improve brand recall.

Key Features of QuestionPro

Here are the primary features you can enjoy with the QuestionPro free customer feedback tool:

• Unlimited free surveys with up to 300 responses per survey
• Access to 1 member
• 30+ question types
• Customized surveys for branding
• Skip logic
• Integration with Google Sheets
• Export feedback to CSV and XLS

21. Jotform: Best Customer Feedback Software for Customizable Feedback Forms and Surveys

• Use Cases: NPS/CSAT/CES Forms · Lead Capture & Contact Forms · Operational Feedback Forms
• G2 Rating: 4.5/5

JotForm stands as a robust and versatile customer feedback tool, offering a comprehensive set of features to streamline the process of creating, distributing, and analyzing surveys and forms. Tailored for businesses of all sizes, JotForm empowers users to effortlessly collect valuable insights and feedback from their audience, providing a user-friendly and customizable platform.

Key Features of Jotform

• Simplifies the survey creation process with its intuitive drag-and-drop form builder for NPS, CES, and CSAT surveys
• Real-time feedback collection through various channels, including emails, websites, and mobile apps
• Advanced reporting and analytics 
• Facilitates automated follow-ups and personalized responses

22. ProProfs Survey Maker: Best Free Customer Feedback Tool for Creating Engaging and Ready-to-Use Surveys

• Use Cases: Template-Based Feedback Surveys · CSAT & NPS · Website-Embedded Surveys
• G2 Rating: 4.3/5

If you want to design engaging surveys to gather real-time customer feedback, then ProProfs Survey Maker is the best option. The free customer feedback tool offers free 100+ ready-to-use survey templates that you can customize using colors, fonts, and your brand logo designs to create a fully personalized experience.

You can share surveys via email survey tools or social media or embed them directly on your website using feedback widgets to collect customer feedback from customer survey tools like this. 

Key Features of ProProfs Survey Maker

• Unlimited surveys with up to 10 responses
• Library of ready-to-use questions
• Integrations with WordPress, Salesforce, and Zendesk
• Skip Logic
• 20+ question types
• Advanced reporting with intelligent analytics

What Advanced Features Actually Matter in Customer Feedback Tools?

Once you've been running a feedback program for a while, you start to notice the gap between tools that just collect surveys and tools that actually help you do something with the data.

Basic tools give you responses. Advanced tools give you clarity.

Here's what separates the two in 2026:

• Location-Based Intelligence If you're running multiple stores, branches, or regions, you need feedback broken down by location. Advanced tools let you compare performance across sites, spot underperforming locations, track trends by territory, and hold the right teams accountable. Without this, you're looking at averages that hide the real problems.

• AI-Powered Theme Detection Forget manual tagging or keyword searches. The better platforms use AI to automatically group feedback into themes and sub-themes. You'll see patterns you'd never catch manually, like a spike in complaints about a specific process or a recurring issue buried in open-text responses. This is how you find root causes at scale.

• Intent and Emotion Detection Knowing feedback is "negative" isn't that useful. What matters is whether someone is about to churn, asking for a feature, complaining about service, or flagging an operational issue. Advanced tools classify intent so you can prioritize based on impact, not just volume.

• Journey and Touchpoint Mapping Good tools show you where feedback fits in the customer journey. You can see exactly where satisfaction drops, where friction builds up, and where expectations fall apart. This helps you fix problems at the moments that actually matter.

• Built-In Case Management Some platforms let you assign, track, and resolve issues right inside the tool. No exporting to spreadsheets or relying on a separate system. You close the loop between insight and action in one place.

• Automated Workflows and Alerts Advanced tools route feedback to the right people automatically. If someone leaves a low score, the right team gets notified immediately. Escalations happen based on sentiment, urgency, or intent. Insights lead to action instead of sitting in a dashboard nobody checks.

• Deeper NPS Analysis Basic NPS tracking tells you your score went up or down. Advanced tools show you why. You can break down NPS by segment, location, journey stage, or time period. You'll understand what's actually driving loyalty and where you need to step in.

How to Choose the Right Customer Feedback Tool

Picking a feedback tool isn't just about comparing feature lists. It's about finding something that fits your goals, integrates with your workflow, and actually helps you take action.

Here's how to think about it:

1. Define Your Goals and Use Cases

Before anything else, get clear on what you need:

• What type of feedback do you want to collect? (NPS, CSAT, CES, in-app, post-support, website)
• What's the goal? (Improve product, reduce churn, optimize customer service)
• Who's going to use this tool? (Marketing, support, product, everyone?)

Tip: Don't pick a tool that only does one thing. You might start with NPS surveys, but six months from now you'll want in-app feedback or sentiment analysis. Choose something with room to grow.

2. Prioritize Must-Have Features

Your tool should be flexible and keep evolving. Look for:

• Survey Builder — Custom surveys with logic, branding, and language options
• Omnichannel Distribution — Email, SMS, WhatsApp, web, mobile, kiosks
• AI Analytics — Sentiment analysis, theme detection, automated insights
• Reporting and Dashboards — Trend tracking, segmentation, custom reports
• Automation — Automated follow-ups, routing, and alerts
• Integrations — Syncs with Salesforce, HubSpot, Zendesk, Slack, and others

Tip: Check if the vendor actually ships new features. Look at their release notes or ask about their roadmap. Tools that stop evolving will hold you back.

3. Set a Budget

Customer feedback tools have different pricing models. Some charge by responses, others by users, others by features. Free plans exist, but they always come with limitations.

Questions to ask:

• Is pricing subscription-based, pay-as-you-go, or usage-based?
• Any free trial or pilot program?
• Hidden costs for integrations, extra users, or advanced features?

Tip: Don't chase free plans. Invest in a tool that delivers real value. The insights you get from proper feedback are worth more than the subscription cost.

4. Check Ease of Use and Support

A complicated tool with a steep learning curve will slow down adoption. Make sure:

• The interface is intuitive
• There's solid documentation and help resources
• Support is responsive and available in your time zone

5. Consider Security, Compliance, and Scalability

A few other things worth checking:

• Security and Compliance — Does it meet GDPR, ISO 27001, or other requirements?
• Scalability — Can it handle your feedback volume as you grow?
• Reviews and Reputation — What do users on G2, Capterra, and Trustpilot say?
• Custom Integrations — If it doesn't integrate natively, can they build custom solutions?
• Trial Period — Can you test it before committing?

Customer Feedback Tool Trends in 2026

The feedback tool market has changed a lot. We've moved past simple "survey + dashboard" software into something more like feedback intelligence systems. Here's what's happening:

From Surveys to Unified Feedback Intelligence Modern tools centralize feedback from surveys, reviews, support tickets, chats, and in-app comments. No more data silos.

AI Beyond Sentiment Sentiment analysis is just the starting point now. The best tools detect themes, classify intent (complaints vs. feature requests vs. churn signals), and identify the drivers behind your NPS scores.

Closed-Loop Workflows Are Essential Tools are now judged by how well they help you respond, not just collect. Case management, ownership assignment, and follow-up automation are core features, not add-ons.

Role-Based Views Feedback is shared across functions now. Executives want trend summaries. Frontline teams need location-level issues. Product teams want feature-level insights. Good tools make this easy.

Privacy and Governance Data privacy controls, retention policies, role-based access, and audit trails are becoming standard expectations.

The best customer feedback tools in 2026 aren't defined by how many surveys they can send. They're defined by how well they help teams turn feedback into action.

Final Thoughts

Choosing a customer feedback tool comes down to matching the tool's strengths to your actual needs. A startup testing NPS for the first time has different requirements than an enterprise running a global VoC program.

The tools that stand out in 2026 aren't just good at collecting feedback. They're good at helping you understand it and act on it quickly. Look for AI capabilities, closed-loop workflows, and flexible integrations.

And whatever you choose, remember: the feedback itself is only valuable if someone actually does something with it.