Top 15 Customer Feedback Software for 2024- Features & Ratings

Customer feedback is all about the customers' insights about their experience with your products, services, and organization. And a customer feedback software helps you collect these insights to measure customer satisfaction and experience.

With the countless options available in the market, it is natural to get overwhelmed while exploring various tools each claiming to be the best. Every tool has its own unique features and pros and cons.  So it becomes a confusing task to choose the one that suits best your business requirements and helps you leverage customer feedback and derive maximum benefits to boost your business growth. Starting with trying your hand at a freemium tool is a better idea than investing in a high-priced tool.

So if you are looking for a free survey maker to start with, you have landed on the right page! In this article, we will explore the top customer feedback software and apps that you can use to create and share effective feedback surveys and gather actionable insights from your customers to improve customer experience. We have covered their key features, pros and cons, ratings on popular platforms, and what they offer in their free plans.

TL;DR

• Customer feedback software helps businesses gather and analyze feedback through surveys, improving products and services to enhance customer satisfaction and create better customer experiences.
• We have talked about some of the best survey software to consider that are available in the market nowadays like Zonka Feedback, SurveyMonkey, Typeform, Hotjar, Qualtrics, and more.
• Choosing the right customer feedback software for your business is tricky. To make the right decision regarding this, you need to consider several aspects - your business objectives, features, scalability, and reliability of the software, and how well the survey software you choose is able to meet your business requirements.
• Zonka Feedback is one of the best customer feedback software equipped with amazing features to meet your business requirements. It helps you create & share surveys, and manage the overall customer experience. It also offers a free trial for 14 days for its paid plans. 

Grow your Business with Customer Feedback

Collect real-time, in-moment feedback at all touchpoints in customer journey and leverage feedback insights to transform customer experience.

15 Best Customer Feedback Software for Your Business

1. Zonka Feedback

Zonka Feedback is one of the most reliable customer feedback and experience management platforms that enables you to create customized surveys and feedback forms and share them with your target audience through multiple channels and collect feedback effortlessly with the use of the latest technology. Its AI-driven features like sentiment analysis facilitate advanced analytics and reporting of your survey responses and make sense of the feedback collected.

Using Zonka Feedback's advanced features like real-time responses, powerful workflows, and actionable reporting, you can easily measure and improve customer experience. You can also use metric surveys and measure feedback across the most important CX metrics, including Net Promoter Score (NPS), Customer Satisfaction (CSAT) Score, and Customer Effort Score (CES). Moreover, you can collect quick and in-the-moment feedback using its survey app.

Key Features

• 100+ ready-to-use survey templates for various industries including metric survey templates - NPS survey template, CSAT survey template, and CES template.
• Multilingual surveys (30+ languages).
• Survey logic and question branching to create dynamic surveys and provide respondents with personalized survey experiences.
• Whitelabelling of surveys and the ability to add your own logo, colors, and styling to suit your brand.
• Multi-channel feedback tool with various ways to collect customer feedback including email, SMS, survey link, QR code, mobile, tablet, kiosk, in-product, in-app and website surveys through feedback widgets like popup surveys, bottom bars, slideup surveys, and feedback buttons.
• Unified response inbox.
• Feedback segmentation and tagging.
• AI-powered sentiment analysis.
• Automated workflows and closing the customer feedback loop.
• Reporting and analysis to retrieve insightful data and trends from responses.
• Real-time feedback alerts, notifications, and response actions.
• Powerful integrations with CRM and other tools like Salesforce, Zendesk, Slack, Webex, Intercom, Google Analytics, and more.
• G2 Rating: 4.7/5
• Capterra Rating: 4.8/5

2. TypeForm

TypeForm is a popular customer feedback software that allows asking one question at a time so that the survey flows like a conversation. This form builder software works effectively in engaging customers and even increasing the survey response and completion rates.

Key Features

• Pre-built survey templates and 20+ question types for easy survey creation.
• Tailored follow-up questions through skip logic and question branching.
• Plug-ins of existing data like names and other information of the customers.
• Survey reports that can be synced to tools like Google Sheets and Zapier.
• Multiple distribution channels - email, social media, and on website through popup, side bar, and more.
• Integrations like Slack, Google Analytics, Salesforce, and more.
• G2 Rating:  4.5/5
• Capterra Rating: 4.7/5

If you are looking for customer feedback software with advanced analytics and more than just an interactive user interface, you can explore the top Typeform alternatives here. 

3. SoGoSurvey or Sogolytics

SoGoSurvey’s customer feedback system is ideal for businesses of all sizes. This means that if you are currently operating at a small scale and using this customer feedback system, you can continue using it free of cost even when you plan to expand. If your focus is more than just customer feedback collection, you may need to invest in the paid plan that offers additional benefits like integration and branding

Key Features

• Intuitive and easy-to-use online survey maker with ready-to-use survey templates.
• Powerful survey logic and question branching.
• Multiple channels to share surveys - website embedding &  survey popups, social media, QR codes, SMS, email, offline mode.
• Instant alerts.
• Customizable and interactive dashboard to monitor experiences at every touchpoint of the customer journey.
• Closing the feedback loop at various channels - phone, email, SMS, chatbot, and more.
• Built-in automation and seamless integration.
• Predictive analysis to drive impactful decisions.
• 24/7 support assistance.
• G2 Rating: 4.5/5
• Capterra Rating: 4.7/5

4. SurveyMonkey

SurveyMonkey is an effective customer feedback software that allows the creation of both long and short surveys at different customer touchpoints. You can measure feedback across all CX metrics using existing survey templates. You can also use the website feedback widget to create website surveys.

Key Features

• Survey templates to save time and get started with collecting customer feedback.
• Skip logic, question branching, and answer piping.
• Team collaboration on one platform.
• Multichannel feedback collection via emails, web links, social media platforms, QR codes, and website-embedded surveys.
• Feedback analysis, and closing the feedback loop.
• Integrations with 120+ systems like  Salesforce, Marketo, and Tableau.
• G2 Rating: 4.7/5
• Capterra Rating: 4.6/5

However, its lower-pricing plans may not offer many functionalities. If you are looking for great features at a lower price, you should explore SurveyMonkey alternatives to find features like advanced reporting, display logic support, and more at a lower price. 

5. JotForm

JotForm is one of the most popular online survey tools and customer feedback software packed with flexible features that not only help effectively gather feedback but also enable payment collection through forms. You can use conditional logic, automate workflows, generate insightful reports, and much more.

The free customer feedback software is great for businesses with advanced needs and for those who want to gauge actionable insights from all the feedback received.

Key Features

• No code software with easy drag-and-drop operations to create survey forms.
• Predesigned survey templates to create forms, tables,  PDF, and more with forms themes store.
• Conditional logic to show or hide questions based on previous responses.
• White-labeling of forms to add your own branding.
• Multilingual ability to translate forms in 130+ languages.
• Survey form distribution via multiple channels - email, SMS, QR codes, and social media platforms like WhatsApp, Twitter, and Instagram.
• Report builder to convert your data into meaningful reports.
• Integration with various payment gateways like PayPal, Stripe, Worldpay UK, ApplePay & GooglePay, and more.
• G2 Rating: 4.7/5
• Capterra Rating: 4.6/5 

If you are looking for customer feedback software that serves a similar purpose but offers a distinct experience, you can check the list of top Jotform alternatives.

6. Zoho Survey

Zoho Survey is another free customer feedback software that has good ratings and is highly preferred by brands. The free tool, however, doesn’t have advanced features like conditional survey logic or integrations.

Key Features

• 200+ templates for frequently used survey types set by experts.
• 25+ question types including multiple choice, ranking, matrix, rating, image, dropdown, and more.
• Skip logic to skip or hide certain questions and pages.
• Multilingual surveys with a support of 30+ languages.
• Custom variables to pass on customer's information with a unique identifier like email.
• Advanced reporting options and analysis with real-time reports filter, custom reports, with multiple export formats.
• G2 Rating: 4.4/5
• Capterra Rating: 4.6/5

7. Crowd Signal

Crowd Signal is the work of the team behind WordPress.com. It is one of the most effective free customer feedback software which records responses as signals from the customers. It also allows creating quick polls so you can capture the general sentiments of your customers without requiring detailed responses to long customer surveys.

Key Features

• 14 question and form types including multiple choice, free type, and Likert scale.
• Customizable surveys with themes and colors to choose from.
• Ability to bring your own domain and share your own URL.
• Multiple distribution channels including on-premises, email, website embedding, and popups.
• Real-time survey results.
• 24/7 support with over 250 Happiness Engineers.
• G2 Rating: 4.2/5
• Capterra Rating: 3.6/5

8. Fynzo Survey

Fynzo Survey is an easy-to-use customer feedback software to help you increase your productivity and engagement with customers. With attractive survey designs, this tool is widely used across countries to collect feedback and offer various customized services.

With ready-to-use templates and various integration options like Zapier, Mailchimp, Google Sheets, etc., you can easily automate your feedback process.

Key Features

• 1000+ readymade survey templates to create surveys.
• Multiple channels to collect feedback - SMS, email, QR codes, and popular social media like WhatsApp, Twitter, Instagram, and more.
• Real-time feedback collection with live notifications.
• Reporting, analysis, and team collaboration.
• Works offline without internet.
• Integrations with multiple apps like Slack, Zapier, Facebook Pixel, and more.
• 24/7 support via call, WhatsApp, and email.
• Data security with security alerts and notifications.
• G2 Rating: 4.4/5

9. ProProfs Survey Maker

ProProfs Survey Maker is a free and feature-rich customer feedback software that empowers businesses to gather valuable customer insights and feedback. With its intuitive interface and advanced features, it is an excellent tool for creating surveys, quizzes, polls, and assessments that can help organizations improve their customer experience and enhance their products or services.

Key Features

• Library of 100+ professionally designed survey templates with ready-to-use questions.
• Customization and branding options to edit logo, themes, colors, and graphics.
• Multiple channels to distribute surveys - email, social media, SMS, in-app and website through sidebar forms and popups.
• Advanced reporting with presentation-ready reports and export analytics.
• Integrations with CRM and marketing automation software to follow up with your respondents.
• G2 Rating: 4.3/5
• Capterra Rating: 4.8/5

10. Hotjar

Hotjar is a website and user feedback software that businesses use to collect feedback by creating surveys and polls. This customer feedback software enables you to access heatmaps and user recordings to analyze feedback and user behavior and get valuable user insights.

Key Features

• Options for the users to highlight parts of your web pages they like or hate to identify areas of improvement.
• Intuitive dashboard, allowing users at every level to easily understand and analyze customer intelligence.
• User-targeted surveys at various touchpoints like at the moment of churn.
• 16+ question types to use in surveys and 40+ languages to receive feedback
• Intuitive feedback widgets
• Adaptive text analysis with industry-specific and customer-focused NLP analysis to extract valuable insights.
• User feedback score comparison to spot underperforming pages.
• G2 Rating: 4.3/5
• Capterra Rating: 4.7/5

As Hotjar doesn't support email and SMS surveys, if you are looking to share your surveys via email and SMS, you can check out these Hotjar alternatives. 

11. Qualtrics

Qualtrics is a leading customer experience management software and one of the top free in-app feedback tools that empower organizations to gather and analyze customer feedback data from customers through free online surveys. It enables businesses to survey their customers at the moment across multiple channels and see real-time data collection and analysis on a single platform.

Key Features

• 50+ expert survey templates and 100+ question types to create customized feedback surveys.
• Advanced survey logic and question branching capabilities.
• Easy-to-use interface with drag-and-drop operations.
• Multiple channels to share your surveys - email, chatbot, SMS, contact management, web, social media, QR codes, and offline surveys.
• Predictive sentiment analytics to anticipate customers’ future needs and predict what they’ll do next.
• G2 Rating: 4.4/5
• Capterra Rating: 4.7/5

If you want to go beyond the limits of the free plans in the near future and look for a budget tool that you can pay for when your business grows, then Qualtrics can be expensive and might not fit under the budget. You can check out the top Qualtrics alternatives for this purpose.

Along with the above free customer feedback software and apps, let's explore some good options for paid customer feedback tools that you can use to gather customer feedback and leverage it to improve customer experiences.

Some Paid Customer Feedback Software for Your Business

12. Hubspot

Hubspot is a well-known marketing, sales, and customer relationship management platform that offers a range of tools and features to help businesses attract and engage customers, collect customer feedback, and spot opportunities to make your customers happier by taking action on it to create delightful customer experiences for them.

Key Features

• Wide range of questions and customizable survey templates.
• Metrics surveys - NPS survey, CSAT survey, and CES survey to gauge and improve customer satisfaction and customer loyalty at various touchpoints.
• Multiple channels to collect feedback like web links and emails.
• Feedback automation and streamlined feedback collection process.
• Analysis and reporting capabilities to measure customer happiness and identify feedback trends.
• Seamless integrations with CRM and other marketing tools.
• G2 Rating: 4.4/5
• Capterra Rating: 4.5/5

You can also integrate Hubspot with Zonka Feedback or other feedback management tools to start measuring your customer experience and boost satisfaction.  

13. Qualaroo

Qualaroo is another good customer feedback software and among the top free in-app feedback tools that businesses prefer to use because of its amazing features, such as advanced targeting.

It is ideal for collecting website feedback because of its feedback widgets for pop-up surveys called Nudges that enable brands to ask the right questions at the most appropriate time. It is also effective in growing website leads.

Key Features

• Targeted surveys based on user behavior
• Contextual feedback triggered by specific actions
• Customizable survey templates for feedback collection
• Custom branding to maintain brand identity
• Advanced and behavior-based targeting for precise survey development for relevant feedback moments
• Ability to create free surveys online and asynchronous code for website surveys so they don’t slow the website
• In-app surveys using its free customer feedback app
• Mobile-responsive surveys
• A/B testing for optimizing survey performance
• Real-time analytics for immediate insights
• Integration options with various platforms and tools
• G2 Rating: 4.4/5
• Capterra Rating: 4.7/5

14. Survicate

Survicate is another paid customer feedback software that helps businesses collect customer feedback in minutes. Known for its seamless integration with Salesforce survey tools, it enables centralized feedback collection and analysis. With its effortless setup and user-friendly interface, Survicate simplifies the process of customer feedback collection. Let’s explore its key features.

Key Features

• No-code drag-and-drop survey creator to build surveys within minutes.
• Customizable survey templates including metric surveys - Net Promoter Score, Customer Satisfaction Score and Customer Effort Score.
• Automated recurring surveys to collect valuable customer insights constantly.
• Multiple channels to share surveys - website, in-product, email, mobile links.
• Response matrix to understand your survey collection data.
• Easy native integrations with other tools like Google Analytics, Hubspot, Salesforce and more.
• G2 Rating: 4.7/5
• Capterra Rating: 4.5/5

15. Feedier

Feedier is an AI-powered customer experience management platform that businesses use to collect, organize, centralize, measure, and transform all customer data into customer intelligence that helps to identify customers’ pain points and resolve their issues. It follows an innovative approach to capturing customer feedback and focuses on making the customer experience with the survey interesting and rewarding for the respondents.

Key Features

• Gamification of survey forms to make the survey experience exciting and rewarding for the respondents.
• Variety of questions to use in surveys and campaigns like switch, scale, images, sliders and satisfaction tables.
• Multiple distribution channels - SMS, email, web in-app feedback widget, QR codes and integrated forms.
• Innovative dashboard with KPIs
• Text analysis powered by AI
• Sentiment Analysis to identify specific keywords in feedback to gauge customer sentiment.
• Real-time reports that can be shared with your teams.
• G2 Rating: 4.5/5
• Capterra Rating: 4.7/5

FAQs on Customer Feedback Software

1. What is a customer feedback software?

Customer Feedback Software is a digital tool that enables businesses to collect, manage, analyze, and take action on customer feedback, which thereby helps to improve products, services and the overall customer experience.

2. Why is customer feedback software important?

Customer feedback software is important for businesses to how customers perceive their experience with a business, and its products and services. It helps to:

• Provide valuable insights from the customers about their experiences.
• Measure and improve customer satisfaction with the products and services.
• Know customers' pain points and identify areas of improvement.
• Improve customers' experiences.
• Make better decisions for the business.
• Improve customer retention rates and reduce churn.

3. How do I pick a good customer feedback software for my business?

To choose the best customer feedback software for your business, you need to consider some crucial aspects to make sure the software you choose proves to be useful for your business.

• Your business requirements so that you know the exact purpose of implementing a software.
• Features of the software and app should match with the features you need.
• Scalability of the software to make sure it matches your requirements even when your business grows in the near future.
• Ease of use so that you and your employees and use it effortlessly.
• Data security to ensure the customers' data is safe and secure.
• Pricing of the software if you are opting for a paid version, to ensure it does not go over budget for your business.
• User reviews and ratings to gauge the software's performance and reliability.
• Trial period to ensure you get enough time to experiment with the software before finally implementing it into your business.

4. Do all tools provide a free trial?

Most of the tools provide either a free trial for some days or a basic free plan so that you can try your hand on the software and then make the final decision of investing in a tool.

5. Can customer feedback software integrate with other tools or platforms I use?

Yes, many customer feedback software solutions offer integrations with popular tools and platforms commonly used by businesses, such as CRM systems, email marketing platforms, helpdesk software, and more. These integrations allow you to streamline your workflows, centralize customer data, and leverage feedback insights across various departments. 

Get Started with Customer Feedback Software

Customer feedback software plays a pivotal role in helping businesses understand and improve their customer experience. Whether you opt for a free or paid solution, selecting the right customer feedback software is crucial for unlocking the full potential of customer feedback and driving business growth.

Most customer feedback software would have a limited free trial available. You can try the tool out to see if it works well for your brand. However, if you think that you may not be able to explore all the free features in just a few days, you can use the best survey apps that have a completely free package available as well. The descriptions of the top free customer feedback software above will certainly help you get started without many trials and errors.

If you are looking for a powerful customer feedback software or CSAT tool that helps you create and leverage effective surveys, Zonka Feedback is one of the best options for you. With its advanced features and AI-powered analytics, it not only helps you collect feedback but also enables you to analyze it well and take timely actions to deliver better customer experiences. You can schedule a demo with Zonka Feedback and see how it works for your business.