12 Best Data Collection Tools to Capture Customer Insights

Understanding your customers is crucial for every business to fulfill their needs and expectations and eventually attain success in the market. Data collection is one way that serves this purpose. Whether you're conducting market research, analyzing consumer behavior, or seeking to optimize your internal business operations, data collection helps you know more about your customers and make better business decisions.

Accurate data collection is imperative to get the right outcomes. This is when brands start searching for data collection tools to make data-driven decisions. Luckily there are many data collection tools available today that can help you with a wide array of data collection techniques, methods, and data types. If you're also searching for the best tools to collect customer data, then we have got you covered.

In this article, we have shared 10+ examples of data collection tools that you can use to gather qualitative and quantitative data and enhance your feedback and data collection process to collect invaluable insights to propel your success forward. Let's get started!

TL;DR

• Understanding your customers is necessary to be able to fulfill their needs and expectations and data collection helps you just do that.

• Companies are looking for data collection tools to make informed decisions, integrate data, identify problems in the organization, analyze data to drive change within an organization, and more.

• We have gathered a list of the top 10+ Data collection tools with thorough market research, qualitative research, and set parameters. Some of the popular alternatives are Zonka Feedback, SurveyMonkey, Jotform, Falcum, and more.

• Apart from data collection tools, you can also explore a list of other platforms and their various alternatives like Medallia alternatives, SurveyMonkey alternatives, Hotjar alternatives,  Typeform alternatives, and more.

• To see how Zonka Feedback can be your top choice as a perfect Data collection tool, sign up for a free 14-day trial or book a demo!

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Top Data Collection Tools For Your Business

Here are the top data collection tools that you can use for your business to capture customer data and insights and leverage them to make better business decisions and build great customer experiences.

1. Zonka Feedback

Zonka Feedback is one of the best data collection tools, that enables businesses to collect, analyze, and leverage customer data and feedback anywhere with interactive surveys including both online surveys using email, SMS, website, and in-product surveys; as well as offline surveys using iPads, Android Tablets, iPhones, Smartphones, Kiosks, and monitor the results in real-time.

The best part about the survey software is that it offers custom forms on any device on the go and at remote locations. Apart from creating contact forms and capturing leads, the platform is a go-to option for many world-class brands to collect customer feedback at events, exhibitions, conferences, and trade shows.

Using this top data collection platform, one can easily create digital forms, surveys, and quizzes to obtain primary data including qualitative and quantitative data, and conduct field research and surveys.

Using Zonka Feedback’s no-code survey builder, users can create fully customized white-labeled surveys within minutes. The platform makes it absolutely effortless to take surveys on the go, even in the remotest of locations without an active internet. You can save customer data and feedback for weeks without the internet and it syncs all the collected data automatically as soon as your device is connected to the internet.

The market research software provides ready-to-use survey and data collection form templates including various question types to collect data like demographic questions, open-ended questions, and customer satisfaction metrics questions to create NPS surveys, CSAT surveys, and CES surveys and measure customers' loyalty, satisfaction, and perceived efforts.

Zonka Feedback's powerful features like survey logic and question branching help you ask relevant questions to your your customers and fetch accurate survey data while providing them with a personalized survey experience. Moreover, it offers robust analytical and reporting features like Sentiment Analysis and survey reports that help you leverage meaningful data to decide your business strategies and make better business decisions.

The multilingual feature is another cool feature you get with this data collection tool, enabling you to capture leads in areas with audiences of other origins and languages.

Zonka Feedback Features As A Data Collection Tool

• Ready-to-use survey templates and 40+ question types to collect customer data and feedback in various industries, conduct market research, quizzes, and surveys and capture leads at events, exhibitions, and trade shows.

• Deploy data collection forms and capture data through multiple online channels like email, SMS, website, in-product surveys, and offline channels iPads, Android Tablets, iPhones, smartphones, and kiosks at any location with or without internet access.

• Make surveys dynamic using skip logic, Hide Logic, Answer Piping, and question branching to capture accurate and relevant data from the customers.

• Use quantitative data collection methods like NPS, CSAT, and CES surveys and get the exact measure of customer happiness, loyalty, and perceived efforts.

• Automate customized messages and emails with workflows to streamline survey response management and customer interactions.

• Use open-ended questions as qualitative data collection methods to know the reasons behind specific customer feedback or ratings.

• Collaborate with your large teams and engage with customers to address concerns, gather insights, and enhance your services.

• Take customer feedback using customer feedback software from multiple locations, and do a comparative analysis.

• With advanced User Segmentation, create dynamic user groups with powerful filters to send the right surveys to the right audience and collect the most appropriate and accurate survey data.

• Get analytical survey reports like Sentiment Analysis Report, Text Analytics Report, Location Insights Report, Trends Report, and more to analyze and leverage the data so collected.

• Integrate with your CRMs, Customer Support Tools, and Marketing Automation Software with native integrations and export collected data for further analysis or use in other applications.

Pricing:

Offline Survey plans start from its Essential plan costing $15/month per device.

Survey & CX platform plans start from $49/ month.

Product Feedback plans start from $39/month.

You can also try Zonka Feedback for free for 14 days or take a free monthly plan.

2. Forms On Fire

One of the easiest and most effective ways to collect customer feedback is through the Forms on Fire survey tool. This data collection software is a cloud-based digital tool that helps you streamline data collection forms. The drag-and-drop functionality makes it easy to collect data. This form builder software has more than 750 advanced integrations, thereby making it easy for different systems to share data efficiently. Integrations with popular systems like Zapier, Microsoft, Twilio, Amazon, Box, Google, and Dropbox allow you to send and receive data from your favorite platforms smoothly. 

The cloud-based digital tool gives users easy ways for mobile data collection with aesthetically pleasing form designs. It's a blank canvas to whip up any form - including designing with everyday tools like Word and Excel. The "no-code cloud software" lets you drag and drop elements that you will find suitable for your forms. Forms On Fire also comes with GPS, connectors, and workflow features. You can also set it to send out alerts and real-time notifications. After exploring the capabilities of Forms on Fire and its integrations, it’s worth mentioning that integrating a Reverse Phone Lookup API can further enhance your data collection strategy. This tool allows you to gather comprehensive information about your customers from their phone numbers, offering valuable insights for personalized customer engagement and analysis.

Fire On Fire For Mobile Data Collection

•  Can recreate checklists, inspections, audits, and more with the designer

• Drag and drop question fields to create your forms

• See what mobile forms will look like on mobile devices with a quick sync

• Modify your forms with hundreds of fields using all your favorite shortcut keys

• Work offline with mobile forms software without any hassle

• Create astonishingly beautiful reports using Microsoft Excel and word

• Send your mobile forms data wherever you want 

• Connect with Zapier to further customize and get real-time instant notifications

• Leverage its advanced and feature-rich mobile data collection capabilities to design and deploy highly customized mobile forms

• Effortlessly perform data exchange between various systems with over 750 advanced integrations

• Make use of a workflow management system, with pre-designed routing, rules-driven processes

Pricing:

The essential plan starts at $20/month.

You can also try its free plan.

3. Fulcrum

Fulcrum emerges as the top choice for businesses in search of a data collection tool. It offers a swift and user-friendly process for designing custom forms and dynamic surveys and conducting field data collection via its Android and iOS applications. Leveraging Google Maps as its foundation, Fulcrum supports various map types, including street, satellite, hybrid, and terrain views. It goes a step further by accommodating custom map layers from other data sources like Mapbox, Esri, OpenStreetMap, and others.

Fulcrum stands out as an inspection-oriented data collection app with advanced geolocation capabilities. It refers to its forms as "Apps," offering the flexibility to create forms from scratch using an intuitive drag-and-drop editor or choose from Fulcrum's templates. Moreover, the platform provides a helpful onboarding service, converting your initial paper forms or templates into Apps at no cost. Similar to the other data-gathering tools here on this list, this data collection app supports the same data collection technique for various data types, including audio clips, videos, signatures, and scanned barcodes.

When it comes to sharing form data online, Fulcrum offers multiple export options from its web application, including Excel, CSV, and Shapefile formats. Furthermore, users can generate PDF reports directly from their iOS or Android applications and share them via email, SMS, Dropbox, or other compatible apps on their devices.

Fulcum Features As A Data Collection App

• Allows users to access street, satellite, and terrain base maps and custom map from various sources

• Collect a wide range of data types, including audio clips, videos, signatures, and scanned barcodes

• Create custom forms to collect data, referred to as "Apps," using an intuitive drag-and-drop editor

• Effortlessly export collected data in multiple formats, including Excel, CSV, and Shapefile, and more

• Capture electronic signatures to authenticate and verify data collected during inspections

• Generate PDF reports from the iOS or Android app of submitted information

• Efficiently scan barcodes using data collection forms

• Requires zero training

• Collects data both online and offline in real-time

Pricing: 

The essential plan starts at $15/month for 5 users in a month.

You can also try its free plan.

Read about Fulcrum alternatives to explore more tools like Fulcrum.

4. Jotform

Popular among Android survey apps, JotForm is a versatile online form-building tool, acclaimed for its effectiveness in crafting surveys, registrations, applications, and more. Known for its user-friendly interface and adaptability, it caters to both individuals and businesses seeking highly customizable forms. The platform offers an extensive and continually expanding selection of over 10,000 templates, making it a comprehensive choice for data collection forms.

JotForm is the ideal choice for users who wish to create personalized surveys and questionnaires. Its voice of customer tools provides an array of pre-built survey templates that offer a foundation and inspiration for crafting exceptional forms. In comparison to tools like Fulcrum and Survey Monkey, JotForm excels in offering greater customization. The template library covers an extensive range of forms commonly used by individuals and organizations in their daily operations, including job applications, event registrations, and business-specific order forms for ventures like bakeries or clothing stores.

A notable feature that sets JotForm apart is its payment forms, encompassing templates for invoices, charitable donations, subscriptions, and more. The platform seamlessly integrates with payment processing platforms such as PayPal, Square, and Stripe, facilitating the receipt of funds directly through the JotForm application and enhancing the customer experience.

Features of JotForm For Mobile Data Collection 

• Capture data on iPads, Android Tablets, iPhones, Smartphones, and Kiosks mode at any location with or without internet access

• Offline submissions are saved to your device and will sync when you connect online

• Use an offline feature on a smartphone or tablet

• Connect JotForm with popular tools like Google Sheets, Dropbox, and PayPal

• Enhance forms with a variety of feedback widgets, android survey app, and integrations

• It offers HIPAA-compliant forms for secure healthcare data collection

• Create forms effortlessly using a user-friendly, drag-and-drop interface

• Build smart forms that change based on user responses, enhancing the user experience

• Transform online forms into fillable PDFs that work offline

• Kiosk mode with Screen Lock gives access only to a specific form

• Easily and securely receive multiple form submissions through offline mode

• Forms automatically return to the start page after each submission as data is saved and secured in a separate place

Pricing:

The starter plan is free; however, the essential plan starts at $34/month with an unlimited number of questions.

Read Jotform alternatives to explore more tools like Jotform.

5. Magpi

Magpi is a mobile-centric data collection application that empowers users to complete forms using any device. Notably, it prioritizes accessibility, catering to individuals with visual impairments and other challenges, enabling them to respond to queries verbally or via their touch-tone keypad.

The platform offers a broad spectrum of functionalities, enabling users to tag various data points, including images, signatures, barcodes, and geolocation information. What sets it apart is its remarkable customizability, as users have the ability to code it for their specific needs. This adaptability has led to diverse applications, ranging from election monitoring and data collection systems to energy production and wildlife tracking.

The standout feature of Magpi is its Interactive Voice Response (IVR), which allows users to input data through voice commands or by pressing corresponding keys on their phone, resembling the experience of interacting with a customer service hotline.

Primarily utilized by users across different sectors, particularly in health, agriculture, and environmental domains, Magpi facilitates user research and the creation of mobile forms for online and offline use. You can even send SMS to collect data making this a choice for SMS survey tools.

Businesses leverage Magpi's mobile data collection ability to conduct cost-effective and expedient surveys. The software supports mobile surveys, automatic updates, GPS tagging, and photo primary among other data collection methods too. Furthermore, it offers fully integrated workflows that enable the seamless incorporation of customer data into any web-accessible system, including Depositphotos for enriching surveys with high-quality images.

Magpi Features As A Data Collection Software

• Simply use the online interface to develop any type of form

• Deploy forms on any device such as Android, iOS, SMS, or IVR

• Empower users to collect data and view it in real-time reporting

• Get data analysis and decision-making with a comprehensive suite of data visualization tools

• Optimize your team’s productivity with our no-code integrations into thousands of online survey tools

• Simply create forms using an easy web-based interface

• Collect photos, GPS, multiple choice, NFC, barcodes, numbers, subforms, signatures and more

• Automatically adjust to display perfectly on desktops, laptops, tablets, and phone

• Flow your data instantly without any knowledge of programming language

Pricing: The basic plan starts at $250/month. You can also take its free trial.

6. GoCanvas

GoCanvas is a robust and versatile data collection tool that simplifies the process of gathering, managing, and analyzing data for businesses across various industries. This mobile-centric data collection app offers an array of features designed to streamline data collection and improve efficiency.

It is optimized for mobile devices, allowing users to collect primary data collection in the field, even without an internet connection. This makes it ideal for industries like construction, healthcare, manufacturing, and more, where primary data collection needs to be collected on-site.

Users can create and customize digital forms tailored to their specific data collection needs. The drag-and-drop form builder makes it easy to design forms that suit various purposes, such as surveys, inspections, work orders, and more.

The platform offers a library of pre-built templates for common data-collecting use cases. These templates can be a time-saving starting point for businesses looking to expedite their existing data collection processes.

GoCanvas Features As A Data Collection App & Tool

• Manage all facets of your business from the palms of your hands

• Get a library of 30,000+ pre-built forms

• Intuitive drag-and-drop feature to easily reconfigure existing templates

• Match your brand. Include links and QR code surveys with a PDF designer

• Easy field adoption

• Work anywhere with offline mode

• Access real-time data for rapid decision-making

• Backed by world-class customer support

• Capture GPS coordinates, time stamps, signatures, and media

Pricing: You need to get in touch with their sales team to learn about the pricing plan.

Read about GoCanvas alternatives to explore more tools like GoCanvas.

7. Coupler.io

Coupler.io is designed to automate and simplify data collection from multiple sources. However, the data collection capabilities are only a part of this app's functionality. Coupler.io helps users reinforce their reporting and analysis efforts, in which gathering and managing large data sets is an essential step.

With this tool, professionals can automate exporting their data from over 60 platforms to spreadsheets, databases, or BI tools. Hundreds of ready-made integrations allow users to get data from CRMs, ad and social media platforms, accounting software, survey tools, and other platforms. They also offer JSON integrations (for example, JSON to Google Sheets), so you can collect data from various sources via API.

As mentioned, Coupler.io's functionality goes beyond data collection. You can manage and transform data as needed and turn it into charming live reports and dashboards. This way, businesses can gain true value from their raw data and empower decision-making.

Coupler.io Features As A Data Collection Tool

• Set up an integration in a few clicks to get your data to the needed destination
• Choose a schedule for your automated data refresh
• Merge data from several sources at the same time
• Modify data points, or use pre-sets to have only accurate and clean data
• Use free white-label dashboard templates to build reports from gathered data
• Customize your data flows the way you need
• Share your reports with stakeholders easily and securely

Pricing: The starter plan starts at $49 per month. Free trials are available.

8. Paperform

Paperform is a highly versatile data collection tool designed to simplify the process of gathering information, generating leads, and automating manual processes. It provides a wide range of features that make it suitable for various purposes, including feedback surveys, registrations, applications, order forms, and more.

It is a dependable data collection platform that empowers users to effortlessly gather relevant information to create forms and product pages. Using Paperform, you can gather a wide range of data types, including emails, text, addresses, images, files, eSignatures, and more. The question fields automatically format the collected data, simplifying the process of using relevant data, reviewing, exporting, and analyzing it.

The platform offers users a powerful editor that allows users to create forms that match their brand and specific requirements. With nearly unlimited customization options, you can design forms that meet your unique needs.

It also supports over 25 question fields, making it suitable for a broad range of different data collection tools and purposes. You can create text fields, multiple-choice questions, file uploads, and more.

Paperform Features As A Data Collection Software  

• Zapier integration allows you to share information with different systems

• Get a powerful built-in analytics to help improve conversions and collect more data

• Data collected in Paperform is stored in the cloud and is protected by SSL

• Quickly export your data anytime in PDF, CSV, or Word doc formats

• Get more than 500+ templates for data collection

• Empowers you to create dynamic forms, eSignatures, surveys, bookings, payments and more

• Build beautiful solutions as unique as your brand

• Get unique calculations function to transform text, calculate shipping rates and discounts based on real-time user input

• Get flexible online forms that are easy to create

Pricing: The essential plan starts at $20/month.

Read Paperform alternatives to explore other alternatives like Paperform.

9. SurveyMonkey

SurveyMonkey is a widely recognized online survey platform that streamlines the data collection and research process. This free data collection tool is celebrated for its user-friendly design and comprehensive features, positioning it as a preferred option for collecting data from field, for both businesses and individuals looking for a convenient way to create surveys and gather data effortlessly.

The platform provides a variety of question types, allowing users to design surveys tailored to their specific needs research objectives. From multiple-choice questions to open-ended responses, SurveyMonkey offers flexibility in survey design. You can also access its library of pre-designed survey templates for various purposes, saving time and effort when creating surveys. These templates can serve as starting points for users.

SurveyMonkey allows users to generate reports and visualize survey data in charts and graphs, enhancing the analysis through data visualization services. These reports can be easily shared with stakeholders or team members. The platform prioritizes data security and offers features like SSL encryption and password protection for surveys.

SurveyMonkey Features As A Data Collect App

• Design offline and online surveys with conditional logic to personalize the user experience based on responses.

• Use multiple channels, including email surveys, website surveys, and social media, to reach a broader audience.

• Leverage advanced reporting features like data trend analysis and custom charting.

• Choose from a variety of professionally designed templates to kickstart your survey creation.

• Access a comprehensive library of pre-written questions and microsurveys, saving time in survey creation

• Integrate with popular apps and platforms like Salesforce, Microsoft Teams, and Slack

• Collect data in offline mode anywhere, even from a remote location

• Quickly and securely collect data even when you don’t have an internet

• Use it for field surveys at trade shows, conferences, or retail stores

• Gather in-person evaluations, and collect surveys from the field, retail stores, etc.

• Turn a mobile device into a survey station

• Go from the completed survey to the start page automatically and securely

• Easy device management

Pricing: You need to contact the sales team to learn about their pricing plan.

10. FastField

FastField is particularly well-suited for organizations that routinely deal with substantial volumes of data. While the app encompasses many of the data collection features found in similar tools, what sets FastField apart is its capacity to instantly translate extensive data sets or specific data types into comprehensible charts, graphs, or other report formats.

Typically, this task would involve manual data collection procedures, data entry, and analysis. Professionals often spend hours manually gathering data and populating report templates, but FastField automates this process. For instance, when creating a proposal or estimate for a specific project scope, FastField allows you to swiftly input details such as line items for products or services, along with their associated costs, and categorize them as needed.

The app can then promptly export this raw data back into personalized, branded templates that align with your preferences. Furthermore, you have the flexibility to export reports in various formats, including PDFs or Word documents, ensuring that you can provide clients or customers with precisely the documents they require.

FastField Features As A Data Collection Software

• Create any inspection, checklist, survey or custom business form

• Fully Responsive Native Mobile Forms Apps for iPhone, iPad, Android and Web

• Highly intuitive User Interface making data collection in the field simpler and more accurate

• Route forms, reports and data based on your own custom workflow

• Collect data in the most remote locations even without an Internet

• Map your existing PDF and Word templates directly to your FastField forms

• Capture photos from your camera or photo library and auto-associate them to GPS locations

• Configure your forms to automatically enforce compliance and safety checks

• Quickly create and track key performance indicators, statistics, and trends

Pricing: The essential plan starts at $25/month.

11. Fluix

Fluix is one of the most powerful data collection apps, mostly because its easy-to-use drag-and-drop form builder and modern no-code workflow builder make it easy to automate complex data collection tasks.

Recognized as one of the top Salesforce survey tools, this platform integrates seamlessly with apps like Salesforce, Asana, and Slack. It allows you to automatically trigger a Taskstream based on a webhook, so you can use Zapier to assign an incident preparation plan when specific conditions, like snowfall, are detected.

One of Fluix's standout features is its user-friendly interface, which enables users to design custom forms without the need for coding or technical expertise. These forms can be tailored to specific business needs, from surveys and inspections to compliance checklists and work orders.

The platform also offers advanced features such as digital signatures, GPS tagging, image and document annotations usage data mine, and integration with popular cloud storage services like Dropbox and Google Drive. This makes it easy to incorporate various primary and secondary data collection types and enhance the accuracy and completeness of collected information.

Fluix Features As A Data Collection App

• Get a no-code, simple-to-use CX-automation platform

• Quickly solve the pain-points of office and field teams

• Benefit from lightning-fast deployment, increased productivity through a world-class Support team

• Track and automate your routine tasks, giving more space to do meaningful things

• Enables field and office teams to effortlessly collect reliable data, structure it, and analyze it

• Use Fluix Reporting, or integrate your Fluix account with Microsoft Power BI or Tableau to find valuable data insights

Pricing: The essential plan starts at $30/month.

12. IPWhois.io

IPWhois.io is an excellent service that provides fast and accurate geolocation data worldwide and creates more relevant and personalized options for website visitors. Suppose you want to open a new online store or improve the current one. In that case, it can provide valuable insights by analyzing consumer profiles and foot traffic of regional competitors at specific locations.

One of its best features is determining IP addresses by effectively sending GET requests and processing the responses. It can effortlessly filter traffic, auto-complete forms, customize content, develop products, and perform other tasks based on your site's needs. Moreover, it provides a clear and detailed display of full country names and ensures real-time IP data updates through its highly efficient multi-channel integration structure.

With its IP geolocation API, you can easily create personalized content for your local business based on geolocation using users’ location with an IP address and competitors’ data. Moreover, IPWhois doesn’t require special skills for installation. It will improve your website's usability and functionality, providing personalized currency and multilingual options to increase conversions.q

IPWhois.io Features As A Data Collection App

• Provide the exact geolocation data using this API

• Easy to integrate with different domains and powerful filters for data selection and extraction

• Include a multitude of languages for API responses

• Handle multiple time zones and display prices in local currency

• Minimal security risks and data encryption make intercepting the location data harder.

Pricing: IPWhoIs includes free and commercial plans to fit your website needs. If you need more than 10,000 requests per month, the pricing plans will start at $10.99 monthly.

Wrapping Up

Data collection tools are essential for secure and reliable search. Therefore it is important that you choose a feature-rich data collection tool that gives you accurate reports and a comprehensive review.

It is better to consider using a data collection tool in your feedback and primary data collection methods, or strategy and start gathering primary data and valuable insights. 

If you are looking for the right data collection tool or software, why choose a random one? Go for the best data collection tool in the market- Zonka Feedback. It is an all-in-one comprehensive customer feedback tool and survey platform that make it easy for businesses to reach customers across various touchpoints.

So what are you waiting for?

Try Zonka Feedback for a 14-day free trial or the free plan before going for a paid version.