Did you know that 72% of diners are more likely to choose a restaurant that asks for their feedback? It's not a revelation though - asking for feedback shows that you care about your customers' experience and are committed to improving it.
As a restaurant owner, manager, or promoter, measuring guest feedback is essential to your success. Using a restaurant feedback survey, with the right restaurant survey questions, you can get valuable insights into what your guests like, what they don't like, what are their favourite dishes their opinion about your staff & service, and their suggestions. To leverage your surveys to get this valuable information, it is essential to include the right restaurant survey questions in your surveys.
In this article, we will provide you with 50+ survey questions that you can include in your feedback surveys to gather valuable insights from your guests, which will help you create memorable experiences that keep your guests coming back for more. We will also explore the different ways to share your restaurant feedback surveys. Let's start with learning why collecting restaurant feedback is crucial!
TL;DR
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Gathering Restaurant Feedback is essential to know how your guests perceive the quality of food and services you provide at your restaurant and how satisfied they are with it.
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Restaurant feedback has various benefits - it conveys that you care for your guests, provides guest insights, helps you resolve issues on time, enables you to understand guests' choices & preferences, helps you measure guest satisfaction, and create better guest experiences.
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Restaurant feedback surveys are used to collect guest feedback and improve experiences. To leverage these surveys, it is essential to add the right questions to your survey.
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There are various types of questions you can use in your restaurant feebdack surveys - general feedback questions, food quality feedback questions, service feedback questions, ambience feedback questions, restaurant reservation feebdack questions, and restaurant takeout survey questions.
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You can use various channels to share restaurant feedback surveys. Offline survey channels like Android tablets, smartphones and kiosk surveys, and online survey channels like website, in-app, email, & SMS surveys.
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Zonka Feedback is one such tool that you can use to create & share surveys with your guests at various touchpoints. It also provides a free trial for 14 days.
Measure Restaurant Feedback and Guest Satisfaction 🍽️
Take on-premises feedback, alert your team about negative feedback and resolve issues even before guests leave your restaurant!
Why Gather Restaurant Feedback?
When you are in the restaurant business, it is crucial to ensure that you provide a great dining experience to your guests. Great experiences not only create loyal customers but also attract new guests to your restaurant. Studies suggest that around 94% of diners choose a restaurant based on the online reviews they find on the internet. There are plenty of reasons why you must consider taking guest feedback on various aspects of your restaurant business. Here are some of them:
1. It conveys your care for the guests- Seeking guests for feedback conveys that you care for them.
2. It provides Guest Insights - Restaurant guest feedback gives you insights into guests' experiences and work on your restaurant's reputation.
3. It helps you resolve issues timely - It gives you an opportunity to resolve issues quicker before it's too late and your guests churn.
4. It helps to understand customer preferences - It helps you collect customer information and utilize it to know their choices and preferences.
5. It helps to measure guest satisfaction - It helps you to measure customer satisfaction through customer satisfaction metrics like CSAT and NPS, and know the position of your restaurant in the market.
6. It helps you run customer advocacy programs - you can send a Google Places review link to your happiest customers to get more reviews on your Google page.
7. It helps to create better experiences- It helps you to improve the overall guest experience and create memorable experiences.
Here is an example of a restaurant feedback form. You can use this restaurant feedback template as it is or customize it as per your survey needs.
Example of a Restaurant Dine-in Feedback Form
Let's explore the different types of questions to include in your restaurant feedback surveys.
Restaurant Survey Questions You Should Ask in Your Surveys
So, without further ado, here are 60+ restaurant survey questions you should ask guests in various scenarios. You don't need to include all the questions, you can choose them as per your survey needs and what information you prioritize to collect.
To make it easier for you, we have organized the survey questions categorically such as general, food, service, ambience, restaurant, reservations, healthy meal and takeout. You can tailor these questions according to your business requirements.
General Restaurant Survey Questions for Guest
Gather information about your customers, know how they heard about you, and collect their basic guest feedback about your restaurant.
1. How satisfied were you with your overall dining experience?
a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied2. How likely are you to recommend this restaurant to a friend or colleague on a scale of 0 to 10 where 10 means Most Lilely and 0 means Not at all Likely to Recommend?
3. How easy was it to find what you were looking for on the menu?
a. Extremely easy
b. Very easy
c. Somewhat easy
d. Not very easy
e. Not at all easy4. How satisfied are you with the location of the restaurant?
a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied5. How quickly were you seated upon arrival?
a. Immediately
b. Within 5 minutes
c. Within 10 minutes
d. Within 15 minutes
e. Longer than 15 minutes6. How would you rate the cleanliness of the restaurant?
a. Poor
b. Below average
c. Average
d. Above average
e. Excellent7. Did the server greet you in a timely and friendly manner?
a. Yes, immediately and with a smile
b. No, it took a little while8. On a scale of 1-10, how likely are you to return to this restaurant?
Restaurant Survey Questions to Collect Feedback on Food Quality
The main reason people eat out is food. By asking for opinions on the food quality through these food restaurant survey questions, you can ensure that you are able to provide the best quality of food to your guests.
9. How satisfied were you with the taste of the food?
a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied10. How would you rate the freshness of the ingredients in your meal?
a. Very fresh
b. Somewhat fresh
c. Average
d. Somewhat stale
e. Very stale11. On a scale of 1-5, how would you rate the presentation of your food?
a. Poor
b. Below average
c. Average
d. Above average
e. Excellent12. How well did the menu meet your dietary preferences?
a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well13. How was the temperature of your food when it arrived?
a. Perfect
b. A little too hot
c. A little too cold
d. Very hot
e. Very cold14. How would you rate the variety of options on the menu?
a. Excellent
b. Good
c. Average
d. Limited
e. Poor15. How accommodating was the restaurant to your requests or modifications to your order?
a. Very accommodating
b. Somewhat accommodating
c. Neutral
d. Not very accommodating
e. Not at all accommodating16. On a scale of 1-5, how would you rate the portion sizes of your food?
a. Too small
b. Slightly small
c. Just right
d. Slightly large
e. Too large17. How would you rate the overall food quality at this restaurant?
a. Poor
b. Below average
c. Average
d. Above average
e. Excellent18. On a scale of 1-5, how would you rate the value for money of the food?
a. 1 (Poor value)
b. 2 (Below average value)
c. 3 (Average value)
d. 4 (Above average value)
e. 5 (Excellent value)
Service Feedback Restaurant Survey Questions
A dining experience can be made or broken by the service. Include these restaurant service survey questions for guest in your restaurant surveys to learn how your service and front-of-house team is doing and how their performance can be improved.
19. How satisfied are you with the speed of the service?
a. Very fast
b. Somewhat fast
c. Neutral
d. Somewhat slow
e. Very slow20. How would you rate the friendliness of the staff?
a. Not friendly at all
b. Slightly unfriendly
c. Neutral
d. Friendly
e. Very friendly21. On a scale of 0-10, how likely are you to recommend this restaurant based on the service provided?
22. How well did the staff meet your needs and requests?
a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well23. How accommodating was the restaurant to your seating preferences?
a. Very accommodating
b. Somewhat accommodating
c. Neutral
d. Not very accommodating
e. Not at all accommodating24. On a scale of 1-5, how would you rate the attentiveness of the staff?
a. 1 (Not attentive at all)
b. 2 (Slightly inattentive)
c. 3 (Neutral)
d. 4 (Attentive)
e. 5 (Very attentive)25. How well did the staff explain the menu and specials to you?
a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well26. How satisfied were you with the accuracy of your order?
a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied27. How would you rate the professionalism of the staff?
a. Unprofessional
b. Slightly unprofessional
c. Neutral
d. Professional
e. Very professional28. How accommodating was the restaurant to any special needs you had?
a. Very accommodating
b. Somewhat accommodating
c. Neutral
d. Not very accommodating
e. Not at all accommodating29. On a scale of 1-5, how would you rate the overall service experience?
a. 1 (Terrible)
b. 2 (Below average)
c. 3 (Average)
d. 4 (Above average)
e. 5 (Excellent)30. How satisfied were you with the level of attention given to your party at our restaurant?
a. Extremely satisfied
b. Very satisfied
c. Somewhat satisfied
d. Not very satisfied
e. Not at all satisfied31. Do you agree that the staff handled your issues or complaints well during the visit?
a. Strongly agree
b. Agree
c. Somewhat Agree
d. Neutral
e. Somewhat Disagree
f. Disagree
g. Strongly Disagree32. How likely are you to return to this restaurant based on the service provided?
a. Not at all likely
b. Somewhat likely
c. Neutral
d. Very likely
e. Extremely likely33. How frequently did the staff check on you during your meal?
a. Very frequently
b. Somewhat frequently
c. Neutral
d. Not very frequently
e. Not at all frequently34. How would you rate the efficiency of the staff in taking and delivering your order?
a. Very inefficient
b. Slightly inefficient
c. Neutral
d. Efficient
e. Very efficient
Restaurant Survey Questions to Collect Feedback about Ambience
The ambience is the first thing a customer notices when he/she enters the restaurant. You can ask these survey questions for guest to understand what your customers think of the restaurant’s atmosphere.
35. How would you rate the overall restaurant atmosphere?
a. Excellent
b. Good
c. Average
d. Poor
e. Very Poor36. How comfortable were the seats in the restaurant?
a. Very comfortable
b. Somewhat comfortable
c. Neutral
d. Not very comfortable
e. Not at all comfortable37. How well-lit was the restaurant?
a. Very well-lit
b. Somewhat well-lit
c. Neutral
d. Not very well-lit
e. Not at all well-lit38. How would you rate the noise level in the restaurant?
a. Very quiet
b. Somewhat quiet
c. Neutral
d. Somewhat loud
e. Very loud39. How would you rate the decor of the restaurant?
a. Excellent
b. Good
c. Average
d. Poor
e. Very poor41. How would you rate the temperature in the restaurant?
a. Very comfortable
b. Somewhat comfortable
c. Neutral
d. Somewhat uncomfortable
e. Very uncomfortable42. How well-spaced were the tables in the restaurant?
a. Very well-spaced
b. Somewhat well-spaced
c. Neutral
d. Not very well-spaced
e. Not at all well-spaced43. How would you rate the ambiance of the restaurant?
a. Excellent
b. Good
c. Average
d. Poor
e. Very poor44. How would you rate the overall cleanliness and upkeep of the restaurant's restrooms?
a. Very clean and well-maintained
b. Somewhat clean and well-maintained
c. Neutral
d. Not very clean or well-maintained
e. Very dirty and poorly maintained
Restaurant Survey Questions to Gather Reservation Process Feedback
Making reservations is a necessary part of the dining experience. Use these restaurant survey questions for guest who have booked the table in advance.
45. How easy was it to make a reservation?
a. Very easy
b. Somewhat easy
c. Neutral
d. Somewhat difficult
e. Very difficult46. How long did you have to wait for a confirmation of your reservation?
a. Less than an hour
b. 1-3 hours
c. 3-6 hours
d. More than 6 hours
e. Did not receive confirmation47. Did you receive a reminder for your reservation prior to your visit?
a. Yes, I received a reminder
b. No, I did not receive a reminder48. How accurate was the reservation information provided to you (e.g. time, date, number of guests)?
a. Very accurate
b. Somewhat accurate
c. Neutral
d. Not very accurate
e. Not at all accurate49. How accommodating was the restaurant to any special requests or preferences you had for your reservation?
a. Very accommodating
b. Somewhat accommodating
c. Neutral
d. Not very accommodating
e. Not at all accommodating50. How long did you have to wait for a table upon arriving at the restaurant?
a. Less than 5 minutes
b. 5-10 minutes
c. 10-20 minutes
d. More than 20 minutes
e. Did not have to wait for a table51. How well did the restaurant communicate any delays or changes in your reservation?
a. Very well
b. Somewhat well
c. Neutral
d. Not very well
e. Not at all well52. How likely are you to make a reservation at this restaurant again in the future?
a. Very likely
b. Somewhat likely
c. Neutral
d. Somewhat unlikely
e. Very unlikely
Restaurant Survey Questions to Gather Takeout & Delivery Feedback
You shouldn’t only send restaurant surveys to your dine-in guests. Learn more about your customers’ off-premises dining experiences by asking these restaurant takeout survey questions and delivery services feedback survey questions.
53. How easy was it to place your takeout order?
a. Very easy
b. Somewhat easy
c. Neutral
d. Somewhat difficult
e. Very difficult54. How accurate was your takeout order?
a. Very accurate
b. Somewhat accurate
c. Neutral
d. Not very accurate
e. Not at all accurate55. How long did you have to wait for your takeout order to be ready?
a. Less than 10 minutes
b. 10-20 minutes
c. 20-30 minutes
d. More than 30 minutes
e. Did not pick up takeout order56. How well-packaged was your takeout order?
a. Very well-packaged
b. Somewhat well-packaged
c. Neutral
d. Not very well-packaged
e. Not at all well-packaged57. How would you rate the freshness of the food in your takeout order?
a. Very fresh
b. Somewhat fresh
c. Neutral
d. Not very fresh
e. Not at all fresh58. How easy was it to find parking when picking up your takeout order?
a. Very easy
b. Somewhat easy
c. Neutral
d. Somewhat difficult
e. Very difficult59. How satisfied were you with the overall taste of your takeout order?
a. Very satisfied
b. Somewhat satisfied
c. Neutral
d. Somewhat dissatisfied
e. Very dissatisfied60. How likely are you to order takeout from this restaurant again in the future?
a. Very likely
b. Somewhat likely
c. Neutral
d. Somewhat unlikely
e. Very unlikely61. How satisfied are you with our online ordering system?
a. Very satisfied
b. Somewhat satisfied
c. Neutral
d. Somewhat dissatisfied
e. Very dissatisfied62. How satisfied are you with your overall food delivery experience?
a. Very satisfied
b. Somewhat satisfied
c. Neutral
d. Somewhat dissatisfied
e. Very dissatisfied63. Did the food arrive on time?
a. Yes, on time
b. Yes, almost on time
c. No, a little late
d. No, very late
Among these restaurant survey questions, you can choose and include the ones that suit your business and survey needs. Let's learn the ways to share restaurant surveys and collect answers to the above questions.
Ways to Take Restaurant Feedback
Once your Restaurant Feedback Form is ready, the next step is share your restaurant surveys to the guests and ask them for feedback. There are a variety of ways to share surveys and collect effective feedback from your guests as part of your restaurant marketing plan.
You can use both offline and online methods to collect restaurant feedback. Here are the channels to share surveys and collect customer feedback.
1. On Premises Surveys
One of the best times to take feedback from your guests is right after they have dined in your restaurant. With an effective restaurant feedback app or restaurant management software, you can share restaurant surveys with your dine-in guests and collect customer feedback effectively. Here are some ways to do it.
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Android Surveys You can use iOS and Android devices like tablets and smartphones to share your restaurant surveys with your guests while they are at your premises. Android surveys work well without an active internet connection, so you don't need to worry about bad internet in case your restaurant in the basement.
You can simply hand over your device to the guests for some time and request them for feedback. -
Kiosk Surveys At quick service restaurants, cafes, and coffee shops, take away joints that have an order kiosk, it's a great idea to set up survey kiosks at appropriate locations like next to the order or pickup counter, near the exit door, or at any open location where the guest notice it and take the restaurant survey to share feedback. Kiosk surveys work offline, auto restarts when feedback is given, and can be customized to be very appealing and interesting for guests.
The biggest advantage of these offline surveys is that the feedback is still fresh in the guests' minds, so the data you get is more accurate. Moreover, it is more actionable data because you can set up negative feedback alerts and notifications service team to be notified and they can reach out to the guests even before they leave the premises.
2. Online Surveys
Another great way to effectively take feedback from your restaurant customers is to collect feedback through online surveys. Here are some online survey channels you can use to collect guest feedback.
In-App Surveys
If you have a web application where people can order, you can leverage it to collect customer feedback about your restaurant. You can trigger in-app surveys while the customers are using the app at various touchpoints like an order placement, a delivery, a bill payment, and more. You can ask restaurant survey questions related to the quality of food, on your packaging, and even delivery using a variety of surveys like smiley-face surveys, 5-star surveys, 1 to 10 rating scale surveys, Thumbs up/down surveys, Likert scale surveys to collect feedback and measure customer satisfaction.
Here is an example of Yes/No restaurant survey question you can use:
Did our customer service executive help solve your issue?
1. Yes
2. No
Email Surveys
Email surveys are one of the most common ways of sharing surveys and collecting feedback. You can send restaurant survey emails after any touchpoint like a table reservation, an order placement, just after a meal or bill payment, or after food delivery to collect customer feedback about the various aspects of your restaurant and food services.
In an email survey, an email invitation is sent to the customers followed by a survey link, button, or question. You can send email surveys as:
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Embedded email surveys where the first question of the restaurant survey is embedded in the email body itself.
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Email survey with link where an email invitation is followed by the link to the restaurant survey which the customers can click and easily take the survey and submit their survey responses.
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Email survey button where an email invitation message is followed by a feedback button clicking which the restaurant survey opens which the customers can take and submit their survey responses.
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Email signature surveys in which an exclusive survey email is not sent to the customers, rather, a survey link, button, or question is embedded in the signature of the regular email used for communication.
SMS Surveys
You can also use SMS surveys to gather feedback. Like emails, you can also trigger text messages to collect feedback at various touchpoints. In an SMS survey, a text message survey invitation is sent to the customers followed by a survey link which customers can easily visit and take the survey.
Use Restaurant Feedback to Improve Services
Even if you can't please every guest, you can utilize restaurant survey questions to get insightful data that will help you build better guest experiences and thus grow your restaurant business. Additionally, acquiring this data allows clients a forum to discuss their experiences before posting on review sites.
With the help of a good restaurant feedback software or app, you can easily conduct restaurant surveys and collect valuable guest insights to improve your restaurant services and food. Zonka Feedback is one such software that can serve the purpose.
It not only helps you in creating restaurant surveys and sending them through multiple channels to collect guest feedback but also enables you to take action on every feedback and close the feedback loop effectively to improve restaurant customer experience. It also provides a free trial. Try Zonka Feedback for free for 14 days and see how it helps you boost your restaurant business.