Customer satisfaction isn’t just the backbone of a business’s survival—it’s the driving force behind sustainable growth and market leadership. However, achieving an exceptional market position requires more than just satisfying your customers. To truly excel, businesses must delight their customers by consistently exceeding their expectations.
Research shows that 51% of consumers stop shopping at a retailer after experiencing 1-2 poor in-store visits. This highlights the critical importance of improving Customer Experience (CX) to retain and grow your customer base. But here’s the question: How can you delight your customers if you don’t fully understand their expectations and perceptions of your brand?
The answer lies in Customer Feedback. Gathering actionable insights from your customers helps you identify pain points, understand their needs, and uncover opportunities for improvement. However, especially in the retail sector, capturing feedback from every customer can feel overwhelming, if not impossible, without the right tools.
That’s where Retail Feedback Software comes in. These tools make collecting, analyzing, and acting on customer feedback seamless and efficient. Whether you need real-time feedback at checkout, insights into in-store experiences, or input on your product offerings, retail feedback apps provide the solution.
In this blog, we’ll introduce you to the 5 best retail feedback apps that are transforming the way businesses collect and utilize feedback. From gauging satisfaction to driving meaningful actions, these tools are designed to enhance your customer experience strategy.
Let’s dive in and explore the top apps that will redefine how you connect with your customers.
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Top 5 Retail Feedback Apps to Elevate Customer Experience
Finding the right feedback tool can revolutionize how you engage with customers and improve their in-store experience. Here’s a rundown of the top 5 retail feedback apps, complete with their standout features, designed to help you capture insights, measure satisfaction, and act on valuable customer input effortlessly.
1. Zonka Feedback
Zonka Feedback is one of the best Retail Survey App that not only helps to create surveys for gathering Customer Feedback, but also enables you to make them creative and more engaging. It is a complete platform that provides you fully customizable feedback forms and real-time reporting with in-depth analysis of customers' feedback. It comes with several templates with effective retail survey questions to create and measure feedback about your in-store experience.
And not only analysis of the feedback, with Zonka Feedback's collaborative Response Manager, you can work together in teams to take action and Close the Feedback Loop.
Moreover, it is Multi-location (enables you to easily track and manage feedback across different locations), works multi-channel (can work through kiosks & android tablets, SMS, email, printed QR codes and survey links on the bill), and is multi-lingual (surveys in multiple languages).
- Ease of use: 4.8/5
- Review Score: 4.9/5
- Support Options: Email, Chat, and Help Center
- Retail Survey Channel: Email, SMS, QR Codes, Android tablets and smart phones
- Integrations: Intercom, Slack, Segment, Salesforce, Freshdesk, Totango, and more.
- Pricing: $49/month
2. Qualtrics
Qualtrics is another Customer Feedback Software currently working for over 450 retailers to help them capture Customer Feedback and increase customer loyalty and retention. With Qualtrics, you can monitor and optimize Customer Satisfaction across various touchpoints in your customer journey.
You can create surveys for gathering post-purchase feedback, cart abandonment feedback, and feedback at other touchpoints in order to build a rich database of customer insights.
- Ease of use: 5/5
- Review Score: 5/5
- Support Options: Email, Chat, and Help Center
- Retail Survey Channel: Multiple channels
- Integrations: CRM integration, Email Integration, External Integrations
- Pricing: Contact their team for pricing.
3. QuickTapSurvey
Popular among Android survey apps, QuickTabSurvey is a Customer Feedback App which is famous for its ability to capture Offline Customer Feedback. It enables you to easily pull up surveys on your mobile device or tablet, iPhone, iPad and Android devices. You can collect data anywhere anytime even without internet. The data will be saved and uploaded as soon as your device connects with the internet.
QuickTabSurvey allows you to create beautiful surveys with your own branding & personalization including your brand logo, colors and images etc. It sends instant notifications regarding negative feedback to different employees so that they can take appropriate action.
It also sends regular reports for satisfaction with QuickTabSurvey. You can get daily, weekly, and monthly satisfaction reports with NPS and CSAT scores.
- Ease of use: 4/5
- Review Score: 5/5
- Support Options: Online, Help Center
- Retail Survey Channel: iPhone, iPad, Android devices(tablets and kiosks), online surveys
- Integrations: Zapier, MailChimp, Salesforce and more
- Pricing: $41/month
4. SurveyMonkey
SurveyMonkey is also a popular Customer Survey platform that makes it easy for you to measure and understand Customer Feedback. At present, it is helping 330,000 organizations to gather and measure feedback.
It offers you different plans among which you can choose the one that suits your business requirements. You can create customized your surveys and capture Customer Feedback through different channels like email, mobile, weblinks, social media and more.
You also get features to analyze your survey results and can integrate SurveyMonkey to other applications.
- Ease of use: 5/5
- Review Score: 5/5
- Support Options: Online, Help Center
- Retail Survey Channel: Email, mobile, web links, social media and more
- Integrations: Slack, Salesforce Sales Cloud, MailChimp, Trello, HubSpot Marketing, Peek Pro Tour Operators, HubSpot CRM, TeamSupport.com, Zoho CRM, Wrike, Zapier, Hootsuite, Infusionsoft, Freshdesk, SharpSpring, Hatchbuck, Arlo Training & Event Software, QuickTapSurvey, ClicData, ActiveCampaign
- Pricing: $25/month
5. Medallia
Medallia is a Customer Experience platform that helps you measure Customer Experience throughout the shopping journey of your customers. It is a multichannel software that fetches Customer Feedback data from sources like web, social media, mobile, and customer service (on-premises feedback).
With Medallia, you can not only capture Customer Feedback but also analyze and act on customer and associate signals to transform experiences across the omnichannel shopping journey. It also has features like Text Analysis and Predictive Analysis for the same.
Its real-time alerting system on both desktop and mobile phones enables you to prioritize customer recovery and in-the-moment service. Used by big B2B brands, Medallia enables you to track the effectiveness of new products and promotions across targeted locations and demographic groups.
- Ease of use: 4.4/5
- Review Score: 4.5/5
- Support Options: Online, Help Center
- Retail Survey Channel: web, social media, mobile, iPhone/iPad, Android devices and customer service (on-premises feedback)
- Integrations: CRM integrations, Slack, Workspace by Facebook, Salesforce, Marketo, API and External Integrations
- Pricing: Contact their team for pricing.
Zonka Feedback: Your Ultimate Retail Survey Solution
When it comes to collecting actionable customer feedback, Zonka Feedback stands out as the best retail survey app. With its user-friendly interface, customizable templates, and real-time reporting, Zonka Feedback empowers businesses to seamlessly gather insights at every retail touchpoint. Its robust features like multi-channel feedback collection, integration with popular CRMs, and advanced analytics make it an unparalleled choice for retailers aiming to enhance customer experience.
Whether you're looking to measure satisfaction, address concerns, or improve in-store experiences, Zonka Feedback delivers everything you need to delight your customers and drive growth. Start your journey toward better customer insights.Sign up to schedule a demo to explore more about the tool.