Top 15 Medallia Alternatives and Competitors for Mid-Market Businesses in 2025

Medallia has long been recognized as one of the best customer experience management platforms, trusted by global enterprises to capture feedback, analyze customer sentiment, and improve customer satisfaction across multiple channels. Its customer experience cloud brings together digital interactions, contact center insights, and employee feedback into a single view of the entire customer lifecycle—making it a benchmark in customer feedback analysis and predictive intelligence.

However, as customer feedback tools evolve in 2025, many mid-market and enterprise teams are starting to look for Medallia alternatives that combine the same analytical power with greater agility, faster implementation, and transparent custom pricing. For many, Medallia’s complex setup, steep learning curve, and enterprise-heavy deployment model can slow down innovation—especially for organizations that need real-time feedback collection, quick survey deployment, and seamless integrations across customer support systems, analytics tools, and employee communication platforms.

The reality is that modern CX and EX teams no longer just want to collect customer feedback—they want to transform it into actionable insights that drive data-driven decisions and optimize the customer journey strategy. This is where a new wave of AI-powered customer experience platforms comes in. These tools bring advanced analytics, machine learning, text and speech analytics, and predictive intelligence together to uncover deeper customer insights and streamline customer service processes.

In this blog, we’ve curated the best Medallia competitors and alternatives for 2025—spanning Customer Experience (CX), Employee Experience (EX), Contact Center, and Market Research. Whether you’re an enterprise running a global CX program or a mid-market brand seeking a more intuitive interface to gather customer feedback and improve customer satisfaction, you’ll find platforms that deliver comprehensive customer feedback, strong integration capabilities, and a balance of advanced features with simplicity.

TL;DR

• Many teams are exploring Medallia alternatives because of its steep learning curve, complex setup, and high cost of ownership that makes it challenging for mid-market and fast-growing enterprises to deploy quickly.
• In 2025, several Medallia competitors deliver equally powerful customer experience management capabilities — including AI-powered sentiment analysis, text and speech analytics, predictive analytics, and real-time insights — but with simpler interfaces, faster implementation, and custom pricing options.
• We’ve curated the best Medallia alternatives and competitors across key categories: Customer Experience (CX), Employee Experience (EX), Contact Center, Market Research, and Enterprise Solutions — evaluated based on scalability, integration capabilities, advanced analytics, data security, and customer support.
• Our top picks include Zonka Feedback, SurveySensum, Survicate, Leapsome, CallMiner, SurveyMonkey Enterprise, InMoment, Forsta, and Qualtrics — each offering unique strengths to help businesses collect customer feedback, uncover actionable insights, and improve customer satisfaction.
• Looking for a unified, AI-powered feedback platform that simplifies feedback collection and drives measurable results? Book a demo with Zonka Feedback to see how it outperforms other Medallia alternatives.

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Top Medallia Alternatives to Consider for Customer Experience (CX)

Let us look at the top Medallia alternatives and competitors with complete details to help you find the perfect fit for your business needs if you aim to offer best customer experience. 

1. Zonka Feedback: Best All-in-One AI-Powered CX Platform for Mid-Market Businesses

Zonka Feedback stands out as the most comprehensive Medallia alternative for teams that want to unify customer experience management, feedback collection, and AI analytics—without the high costs and complexity of a legacy system. Designed for modern CX and customer support teams, Zonka Feedback brings AI-powered intelligence, CX automation, and omnichannel feedback collection together in one intuitive platform.

Instead of juggling multiple Medallia modules for Customer Experience, Digital Experience, and Experience Orchestration, Zonka Feedback gives you a single, connected workspace that captures and analyzes customer feedback across every touchpoint—web, app, email, WhatsApp, kiosks, and offline. Whether you’re tracking customer satisfaction surveys (CSAT, NPS, CES) or mapping customer journeys in real time, Zonka Feedback helps teams pinpoint what customers need, why they feel that way, and what actions will improve customer satisfaction immediately.

What truly differentiates Zonka Feedback is its intelligence layer — AI Feedback Intelligence. Every customer interaction, from a support conversation to a digital experience survey, is automatically analyzed for sentiment, emotion, and business impact. The system identifies what’s driving customer satisfaction, highlights friction points in the customer journey, and even predicts churn risks through predictive analytics and machine learning.

For organizations struggling with Medallia’s steep learning curve, Zonka Feedback offers the same power—minus the heavy setup. Its user-friendly interface and no-code deployment mean teams can start collecting feedback and analyzing customer experience data in days, not months. With built-in CX automation, you can measure customer satisfaction and trigger alerts, route cases, and create data-driven decisions across customer support teams and business units.

AI Features in Zonka Feedback 

Zonka’s AI Feedback Intelligence transforms unstructured customer feedback into real-time, contextual insights. It automatically interprets survey responses, support conversations, and product feedback to help teams understand sentiment, detect emerging issues, and take faster action. Here are its core AI capabilities:

• Thematic & Sentiment Analysis: Automatically detects themes, trends, and emotions across customer feedback from multiple channels.
• Entity Tracking: Identifies products, features, agents, and locations mentioned in feedback to pinpoint the exact driver of satisfaction or dissatisfaction.
• AI Impact Analysis: Quantifies how specific issues affect CSAT/NPS scores and prioritizes the fastest-to-fix opportunities.
• Predictive Analytics: Uses machine learning to detect early churn signals and forecast satisfaction trends.
• Ask AI Assistant: Enables real-time Q&A, letting you ask, “What’s driving negative feedback for our app users this month?” and get immediate, contextual insights.

Why Zonka Feedback is the Best Medallia Alternative for CX?

Medallia’s Customer Experience Cloud is built for scale, but its multi-module structure and enterprise focus often create friction for agile teams. Zonka Feedback simplifies that model while delivering the same results—turning complex customer experience orchestration into an intuitive, unified process.

• End-to-End CX Management → Zonka’s Unified Customer Intelligence
  Medallia separates Customer Experience, Digital Experience, and Orchestration into different modules. Zonka Feedback merges them seamlessly—letting you collect customer feedback, measure loyalty, and improve the entire customer lifecycle from a single dashboard.
• AI-Driven Insights → Zonka’s Feedback Intelligence
  While Medallia’s analytics are powerful, Zonka automates them through its AI Feedback Intelligence, combining text and speech analytics, sentiment, and predictive insights to help you understand customer behavior faster—no analyst required.
• Experience Orchestration → Zonka’s Closed-Loop Automation
  Medallia’s orchestration tools require configuration and data modeling. Zonka automates action with case routing, alerts, and workflow triggers built in—so every insight leads to instant action and measurable impact.
• Digital Experience → Zonka’s Multi-Channel Feedback Suite
  Medallia’s digital capture capabilities are enterprise-grade, but Zonka offers similar real-time feedback collection across web, app, email, WhatsApp, kiosks, and offline surveys, with built-in templates and no-code setup that gets you live faster.

Top Features

• AI Feedback Intelligence: Transform qualitative and quantitative data into insights using sentiment analysis, predictive analytics, and emotion detection to uncover valuable insights faster.

• Unified Intelligence Hub: Centralize customer experience data across channels, teams, and locations, and visualize trends that impact customer satisfaction and retention.
• CX Automation & Case Management: Automate routing, alerts, task assignments, and case closures to speed up resolution and improve customer satisfaction.
• Survey Management at Scale: Create advanced customer satisfaction surveys, NPS, CSAT, CES, and market research forms with 100+ templates, survey logic, and multilingual surveys.
• Impact & Trend Analysis: Identify top churn drivers, friction points, and satisfaction gaps across customer segments and touchpoints.
• Reputation & Review Management: Track online brand sentiment, consolidate customer feedback from reviews, and align actions with CX performance goals.
• Advanced Analytics & Reporting: Deep-dive into customer experience data through customizable dashboards, drill-downs, and exports for data-driven decisions.
• Enterprise Security & Compliance: GDPR- and SOC 2-compliant with data security, encryption, and role-based access for multi-location enterprises

2. SurveySensum: Best AI-Driven VoC Platform with Built-In Ticketing & Automation

SurveySensum is one of the most agile and affordable Medallia alternatives, purpose-built for businesses that want to simplify customer feedback collection and analysis without compromising on intelligence or depth. Unlike Medallia, which is known for its complex setup and higher cost, SurveySensum offers a lean, intuitive experience that’s ideal for CX and customer support teams looking to act on real time feedback collection.

Powered by AI-driven analytics, SurveySensum combines customer feedback tools, text and sentiment analysis, and predictive analytics to help teams capture, interpret, and respond to customer insights faster. Its built-in ticketing system ensures every piece of feedback triggers a follow-up, enabling organizations to close the feedback loop faster and improve customer experience management across the entire customer lifecycle. 

AI Features in SurveySensum

• AI-Powered Text Analytics: Automatically analyzes open-ended responses to identify themes, intent, and emerging trends in customer feedback.
• Sentiment & Emotion Detection: Scores every response based on tone, emotion, and polarity to surface customer sentiment across multiple channels.
• Predictive Analytics: Forecasts churn risk, loyalty potential, and satisfaction trends to help teams act proactively.
• AI-Powered Ticketing & Alerts: Automatically creates support tickets, routes them to the right team, and tracks resolution timelines in real time.
• Automated Insights Dashboard: Presents actionable insights through dynamic dashboards and reports customized for different stakeholders.

Why SurveySensum is a Strong Medallia Alternative?

• Customer Experience, Simplified: While Medallia separates CX into multiple modules for customer experience management, digital journeys, and orchestration, SurveySensum brings them all together in one platform. You can collect customer feedback from multiple channels — web, app, email, or chat — and manage it all through an intuitive, no-code interface designed for agility.
• AI-Powered Insights Without Complexity: Medallia’s analytics are robust but often require configuration and expert support. SurveySensum delivers AI-powered sentiment analysis, text analytics, and predictive analytics out of the box — helping teams uncover actionable insights and improve customer satisfaction without technical overhead.
• Real-Time Feedback Collection: Where Medallia’s deployment cycles can slow down time to value, SurveySensum enables real-time feedback collection with built-in triggers and automation. From survey responses to customer complaints, everything is processed instantly to keep customer support teams responsive and proactive.
• Closed-Loop CX Automation: Instead of relying on external workflow integrations like Medallia, SurveySensum includes native ticketing, routing, and alerts that automatically assign feedback to the right teams. This ensures issues are resolved quickly and customer experience data is converted into measurable outcomes.
• Affordable and Scalable for All Teams: Medallia’s enterprise pricing can be a barrier for mid-market organizations. SurveySensum offers custom pricing, guided onboarding, and scalability — giving you an enterprise-grade customer experience platform that grows with your business at a fraction of the cost.

Top Features

• AI-Powered Text Analytics: Transform unstructured customer feedback into meaningful data using sentiment analysis, keyword clustering, and intent detection.
• Real-Time Ticketing & Automation: Automatically trigger workflows to resolve customer issues quickly, helping support teams act on insights instantly.
• Comprehensive CX Metrics: Measure customer satisfaction surveys (CSAT), NPS®, and CES to monitor customer experience across the entire customer lifecycle.
• Advanced Analytics & Reporting: Generate actionable insights from dashboards with filters, trend reports, and customer segments breakdowns.
• Integrated Feedback Collection: Capture customer feedback through multiple channels—email, web, in-app, and chat—ensuring no interaction goes unnoticed.
• AI Recommendations: Use machine learning to identify churn signals, friction points, and opportunities for upselling.
• Custom Dashboards & Alerts: Get real time insights into survey responses, prioritize urgent cases, and escalate issues automatically.

3. Survicate: Best In-App & Web Feedback Tool for Product-Led Growth Teams

Survicate is one of the best Medallia alternatives for product-led organizations that want to capture and act on customer feedback directly within their digital journeys. Built for modern SaaS, fintech, and e-commerce teams, it specializes in in-app and web feedback collection, giving companies instant customer insights into what’s working — and what’s not — across the entire customer lifecycle. 

While Medallia’s Digital Experience module focuses on large-scale journey orchestration, Survicate helps mid-market teams achieve the same goal with agility and precision. You can collect customer feedback via website widgets, in-app surveys, and email campaigns, then instantly analyze responses with AI-powered sentiment analysis and trend detection. For businesses that prioritize digital experience optimization, Survicate is the lightweight, fast-moving alternative to Medallia’s enterprise ecosystem.

AI Features in Survicate

• AI Sentiment Analysis: Automatically identifies tone, polarity, and emotional context behind customer responses.
• Theme & Keyword Detection: Extracts recurring topics and feature mentions to surface priorities for product and CX teams.
• Predictive Analytics: Detects trends in customer behavior and satisfaction scores to forecast churn and loyalty.
• AI-Powered Dashboards: Turns complex data into actionable insights through dynamic, easy-to-interpret visualizations.

Why Survicate is a Strong Medallia Alternative?

• Digital Experience Without Overhead: While Medallia’s Digital Experience suite is built for enterprise orchestration, Survicate simplifies feedback collection across web, app, and email — letting product teams capture the voice of the customer where interactions happen, without developer setup.
• AI-Powered Insights, Instantly: Medallia’s analytics often require configuration and training. Survicate’s AI-powered sentiment and text analytics are ready from day one, helping teams quickly interpret open-text feedback and uncover actionable insights to improve customer satisfaction.
• Real-Time Feedback Loops: Instead of waiting for dashboards to sync across modules, Survicate delivers real-time feedback collection and instant alerts, allowing CX and customer support teams to respond to user pain points in minutes.
• Simple Integration, Seamless Execution: Medallia’s integration ecosystem is vast but complex. Survicate connects effortlessly with tools like HubSpot, Intercom, and Google Analytics — giving teams a customer experience platform that fits naturally into existing workflows.
• Affordable, Agile, and Scalable: For mid-market and product-led teams, Survicate delivers AI-powered digital feedback management at a fraction of Medallia’s enterprise cost — with custom pricing and a shorter learning curve for faster ROI.

Top Features

• In-App & Web Feedback Widgets: Capture contextual customer feedback directly within your product or website through responsive pop-ups, slide-ins, and microsurveys.
• AI-Powered Sentiment & Text Analytics: Instantly analyze open-text responses with sentiment analysis, keyword clustering, and emotion detection to uncover actionable insights.
• Behavior-Based Survey Triggers: Launch targeted surveys based on user actions, page views, or feature usage to collect feedback at the most relevant moments in the customer journey.
• Comprehensive CX Metrics: Measure NPS, CSAT, and CES in real time to monitor satisfaction, loyalty, and ease of use across the entire customer lifecycle.
• Real-Time Dashboards & Alerts: Access real-time insights and automated alerts that help teams respond faster to customer issues and spot emerging trends.
• Seamless Integrations: Connect with HubSpot, Intercom, Salesforce, Slack, and Google Analytics to unify customer experience data and drive data-driven decisions.
• Customizable Survey Templates: Create branded, multilingual surveys with advanced logic, branching, and personalization — no coding required.

4. GetFeedback: Best Salesforce-Native CX Tool for CRM-Centric Teams

GetFeedback stands out among Medallia alternatives for organizations that run their customer experience programs within the Salesforce ecosystem. Designed for speed, simplicity, and real-time feedback collection, GetFeedback helps CX teams gather customer feedback, analyze customer data, and act on insights instantly — without the heavy configuration that comes with enterprise-grade customer experience management systems like Medallia.

Built to empower customer support and success teams, GetFeedback seamlessly integrates NPS, CSAT, and CES surveys within Salesforce, enabling data-driven decisions that directly influence retention and satisfaction. Its AI-powered analytics and automation capabilities convert survey responses into actionable insights, helping businesses improve customer satisfaction and uncover new opportunities for growth. Where Medallia focuses on multi-layer orchestration for global enterprises, GetFeedback thrives in environments that prioritize agility, accessibility, and real time insights — particularly for mid-market businesses and Salesforce-first organizations.

AI Features in GetFeedback

• AI Sentiment Analysis: Interprets open-text responses and classifies sentiment, emotion, and intent automatically.
• Predictive Analytics: Highlights at-risk accounts and identifies loyalty drivers using behavioral and survey data.
• Text & Keyword Analysis: Clusters comments into common themes to help CX teams focus on what matters most.
• AI-Powered Dashboards: Delivers visual summaries, customer trends, and sentiment shifts in real time.

Why GetFeedback is a Strong Medallia Alternative?

• Salesforce-Native Simplicity: While Medallia integrates with Salesforce through complex connectors, GetFeedback is built on Salesforce — offering a seamless integration that connects customer feedback data directly with CRM records, support cases, and journeys.
• Real-Time Feedback Collection: Medallia’s scale can slow down deployment; GetFeedback offers real time feedback collection through automated triggers and APIs, helping teams act on insights the moment customer interactions happen.
• AI-Driven Insights Without Overhead: Medallia’s advanced analytics often require technical setup. GetFeedback delivers AI-powered sentiment analysis and predictive insights natively — enabling CX leaders to understand trends, identify friction points, and make strategic business decisions faster.
• Closed-Loop Workflows in Salesforce: Instead of toggling between multiple systems, GetFeedback lets teams capture feedback, trigger workflows, and follow up — all within Salesforce. It’s the perfect blend of simplicity and automation for customer support teams.
• Agility & Accessibility: Medallia’s modular model suits large enterprises. GetFeedback brings the same customer experience management power to mid-market teams, with intuitive design, faster onboarding, and custom pricing that scales affordably.

Top Features

• Mobile-Optimized Feedback Collection: Deliver responsive, branded surveys that adapt perfectly across devices for higher engagement.

• Real-Time Alerts & Dashboards: Get real time insights into customer sentiment and automate alerts to close the feedback loop quickly.
• Salesforce Integration: Native integration enables automatic data export and synchronization with Salesforce for a 360° view of customer interactions.
• CX Metrics & Benchmarking: Track NPS, CES, and CSAT scores to measure customer satisfaction and identify opportunities for improvement.
• Advanced Analytics & Segmentation: Filter survey responses by location, segment, or product to identify patterns and trends in customer behavior.
• Automated Workflows: Streamline customer service processes with intelligent triggers that assign tasks and follow-ups based on customer insights to close the feedback loop.
• Customizable Surveys: Create engaging, brand-aligned surveys with conditional logic and flexible design controls.
• Multi-Channel Distribution: Gather customer feedback across multiple channels including email, web, chat, and SMS for complete coverage of the customer lifecycle.

Top Medallia Alternatives to Consider for Employee Experience (EX)

Let us look at the top Medallia alternatives and competitors with complete details to help you find the perfect fit for your business needs if you aim to offer best employee experience. 

5. Leapsome: Best All-in-One Platform for Employee Feedback, OKRs & Performance Management

Leapsome is one of the strongest Medallia alternatives for organizations that want to turn employee feedback into measurable business impact. Built for employee engagement, performance management, and continuous learning, Leapsome empowers HR and people teams to collect feedback, measure engagement, and align goals — all in one cohesive employee experience platform.

Where Medallia’s Employee Experience Cloud focuses on large-scale listening and activation, Leapsome delivers a more agile, all-in-one workspace for real-time feedback collection and actionable insights that directly influence customer satisfaction and growth. From onboarding and engagement surveys to 360° reviews and OKRs, it connects every employee touchpoint into a continuous cycle of feedback, recognition, and improvement.

AI Features in Leapsome

• AI Theme & Sentiment Summaries: Condenses open-text into themes with sentiment so you can move from survey data to actionable insights faster.
• AI Coaching Prompts: Generates suggested talking points for one-on-ones and performance reviews based on feedback trends.
• AI Goal & Feedback Suggestions: Drafts OKR phrasing, peer-feedback snippets, and recognition messages to reduce admin time.
• Predictive Signals (trend alerts): Flags at-risk teams (e.g., declining engagement or manager effectiveness) to prioritize interventions.

Why Leapsome is a Strong Medallia Alternative?

• Continuous Listening Without Complexity: While Medallia’s Employee Listening module focuses on enterprise-scale pulse programs, Leapsome makes continuous listening easy — allowing HR teams to gather employee feedback through automated engagement surveys, 1:1 check-ins, and anonymous suggestion boxes.
• Employee Activation in Action: Medallia emphasizes activation through analytics; Leapsome drives it through performance reviews, OKRs, and recognition tools — helping managers close the feedback loop by translating insights into development and accountability.
• AI-Driven Insights Made Accessible: Instead of configuring AI across multiple modules, Leapsome delivers AI-powered sentiment analysis and predictive analytics built right into its dashboards — offering clear, actionable insights with zero setup.
• Culture and Innovation Combined: Medallia’s Ideas module helps crowdsource innovation; Leapsome integrates that spirit directly into daily workflows — allowing teams to share suggestions, vote on initiatives, and align innovation with company goals.
• Agile, Scalable, and User-Friendly: Designed for global teams of all sizes, Leapsome offers a user-friendly interface, customizable surveys, and seamless integrations with tools like Slack, Microsoft Teams, and BambooHR — ensuring employee communication and collaboration stay effortless.

Top Features

• Employee Feedback & Engagement Surveys: Measure satisfaction and morale across teams with customizable, recurring surveys and pulse checks.

• Performance Reviews & OKRs: Align employee goals with company strategy and track progress transparently.
• AI-Powered Sentiment Analysis: Decode engagement trends and employee emotions in real time.
• Continuous Learning & Development: Deliver personalized growth paths, training, and 1:1 coaching tools.
• 360-Degree Feedback: Facilitate multi-rater feedback to drive performance improvement and accountability.
• Employee Recognition Tools: Celebrate achievements to strengthen engagement and retention.
• Data-Driven Dashboards: Visualize engagement trends, satisfaction scores, and feedback insights to inform strategic business decisions.

6. Culture Amp: Best Science-Backed Platform for Employee Engagement & Benchmarking

Culture Amp is one of the best Medallia alternatives for organizations looking to build a people-first culture through continuous employee feedback and data-driven employee engagement. It enables HR and leadership teams to gather employee feedback, analyze engagement trends, and act on actionable insights to create workplaces where employees thrive.

While Medallia Employee Experience Cloud is designed for complex, multi-layer enterprise environments, Culture Amp offers a more intuitive, AI-powered employee experience platform that simplifies feedback collection, analysis, and activation. Its suite covers every stage of the employee lifecycle — from onboarding and performance to engagement and retention — helping businesses strengthen culture and performance simultaneously.

AI Features in Culture Amp

• AI summaries and themes: Converts open-text into topics, sentiment, and concise summaries to speed up analysis and highlight what’s driving employee experience.
• Impact/driver detection: Identifies which factors (e.g., recognition, growth, workload) most influence engagement, inclusion, or intent to stay—so actions focus on ROI.
• Action recommendations: Suggests manager playbooks and targeted insights based on your employee feedback forms and pulse trends, helping teams close the loop faster.
• Role-based insights: Surfaces personalized, “what to do next” guidance for HRBPs, people leaders, and department heads with relevant benchmarks.

Why Culture Amp is a Strong Medallia Alternative?

• Employee Listening, Simplified: While Medallia’s employee listening tools focus on enterprise-scale data orchestration, Culture Amp democratizes feedback — making it easy for HR and managers to run pulse surveys, onboarding surveys, and engagement checks without IT dependencies.
• From Insights to Activation: Medallia’s Employee Activation relies on advanced AI analytics; Culture Amp brings it to life through action planning tools, benchmarks, and AI-driven recommendations, ensuring every insight turns into measurable improvement.
• Idea-to-Action at Scale: Like Medallia’s Ideas module, Culture Amp enables organizations to crowdsource employee suggestions and prioritize initiatives based on impact — turning feedback into meaningful workplace innovation.
• Accessible for Mid-Market & Global Teams: Culture Amp delivers enterprise-level analytics in an approachable format, combining scalability, integration flexibility, and AI-powered analytics that make EX programs fast to deploy and simple to maintain.

Top Features

• Engagement & Pulse Surveys: Measure morale, eNPS, and satisfaction with pre-built, research-backed survey templates.
• AI-Powered Insights & Benchmarks: Identify engagement drivers using industry benchmarks and predictive analytics.
• Performance & Development Tools: Integrate goal-setting, 1:1s, and peer reviews into engagement programs.
• Action Planning Hub: Convert insights into initiatives with team-based accountability and progress tracking.
• DEI Analytics: Track diversity, equity, and inclusion metrics across teams and locations for a holistic employee experience.
• Integration Ecosystem: Works seamlessly with HR systems like Workday, BambooHR, and communication platforms like Slack and Teams.

7. Workday Peakon: Best Continuous Employee Listening Platform 

Workday Peakon stands out as one of the top Medallia alternatives for large enterprises that want to transform continuous employee feedback into data-driven strategies for engagement and retention. As part of the broader Workday Employee Experience Cloud, Peakon combines real-time employee listening, advanced AI-powered analytics, and predictive insights to help organizations understand and improve how people feel, perform, and stay.

While Medallia’s Employee Experience platform offers a strong focus on feedback collection and activation, Peakon excels in connecting employee sentiment data directly with HR and performance outcomes — helping leaders identify risks, forecast attrition, and take targeted actions to improve employee engagement and customer experience outcomes.

AI Features in Workday Peakon

• AI-Powered Sentiment Analysis: Automatically interprets employee comments to detect tone, emotion, and engagement trends across teams and geographies.
• Predictive Analytics: Uses machine learning models to forecast turnover risk, engagement drops, and leadership impact on retention.
• Actionable Insights Engine: Prioritizes themes and initiatives that will have the biggest effect on employee satisfaction and performance.
• Text Analytics: Clusters open-ended responses into clear themes for quick understanding and action planning.

Why Workday Peakon is a Strong Medallia Alternative?

• Enterprise-Scale Employee Listening: Like Medallia’s Employee Listening module, Peakon continuously gathers employee feedback through automated pulse surveys and always-on channels. However, it goes a step further by integrating these insights directly with HR data, enabling holistic workforce analytics.
• Predictive Retention Analytics: Medallia uses AI to highlight trends, while Peakon predicts them — combining machine learning and behavioral data to help leaders proactively address burnout, disengagement, or turnover.
• Employee Activation with Impact: While Medallia’s Employee Activation focuses on analytics-driven actions, Peakon ties these insights directly to manager playbooks and leadership coaching — turning insights into sustained behavior change.
• Integrated HR Ecosystem: Unlike Medallia’s stand-alone EX suite, Peakon is deeply integrated within Workday, ensuring seamless data flow between engagement, performance, and HR operations.
• Built for Complex Organizations: Peakon’s AI-powered analytics scale easily across global teams, supporting multiple languages, roles, and organizational structures — making it a perfect fit for large enterprises with distributed workforces.

Top Features

• Continuous Employee Listening: Collect real-time feedback across the employee lifecycle — from onboarding to exit — using automated pulse surveys.
• AI-Driven Sentiment & Text Analytics: Convert qualitative comments into actionable insights with automatic sentiment and keyword detection.
• Predictive Retention Insights: Forecast turnover risk and engagement shifts using machine learning models trained on global workforce data.
• Integrated HR Dashboards: Combine employee feedback with HR metrics for comprehensive data-driven decisions.
• Benchmarking & Action Plans: Access benchmark data and pre-built action plans to help managers drive measurable improvement.
• Scalable Global Platform: Manage feedback programs across multiple regions, roles, and hierarchies with robust governance and compliance.

Top Medallia Alternatives to Consider for Contact Center 

Let us look at the top Medallia alternatives and competitors with complete details to help you find the perfect fit for your contact center needs. 

8. CallMiner: Best Speech & Text Analytics Platform for Enterprise Contact Centers

CallMiner is one of the strongest Medallia alternatives for enterprises aiming to elevate contact center experience management through AI-powered speech and text analytics. Designed to analyze conversations across calls, chats, and digital interactions, CallMiner helps organizations uncover customer sentiment, agent performance insights, and systemic friction points that impact customer satisfaction and retention.

While Medallia’s Contact Center suite focuses on conversation intelligence, agent coaching, and quality management, CallMiner delivers deeper speech analytics capabilities powered by AI and machine learning. Its Eureka platform captures every interaction — from voice to digital — turning unstructured customer data into actionable insights that improve customer engagement, operational efficiency, and overall customer experience.

AI Features in CallMiner

• Speech & Text Analytics: Transcribes and analyzes calls, chats, and emails using AI-powered natural language processing (NLP).
• Sentiment & Emotion Detection: Identifies tone, stress, and emotion within conversations to assess customer sentiment in real time.
• Predictive Analytics: Detects behavioral trends and churn risk early through machine learning models.
• Automated Agent Scoring: Uses AI to evaluate agent performance, empathy, and compliance across conversations.
  

Why CallMiner is a Strong Medallia Alternative?

• AI-Driven Speech Analytics at Scale: While Medallia offers text and speech analytics as part of its Contact Center Intelligence suite, CallMiner’s Eureka platform specializes exclusively in this area — delivering deeper insights from tone, pace, and emotion across millions of customer conversations.
• Comprehensive Conversational Intelligence: Medallia provides cross-channel analytics; CallMiner expands it further with omnichannel coverage across calls, emails, chats, social, and surveys — enabling a full view of customer interactions.
• Real-Time Feedback Loops: Unlike Medallia’s primarily post-interaction analysis, CallMiner offers real-time agent feedback, guiding frontline teams during live interactions to enhance customer support and recovery outcomes.
• Agent Coaching & Quality Management: Similar to Medallia’s Quality Management module, CallMiner automates performance scoring, identifies skill gaps, and recommends targeted coaching programs using AI.

Top Features

• Speech & Text Analytics: Convert voice and text data into actionable insights for improved customer experience management.
• Omnichannel Interaction Capture: Analyze customer feedback from calls, emails, social media, and chat interactions in one dashboard.
• Real-Time Agent Guidance: Deliver personalized recommendations during live calls to improve service quality and resolution rates.
• AI-Powered Sentiment Analysis: Track customer emotion and intent through tone and language patterns.
• Quality Management Automation: Streamline performance reviews and compliance checks through advanced analytics capabilities.
• Predictive Churn Insights: Identify at-risk customers early to trigger customer recovery workflows.

9. Observe.AI: Best AI-Powered QA & Coaching Platform for Frontline Teams

Observe.AI is a contact center–first platform that turns every conversation into coaching signals, automated QA, and real-time agent assistance. If Medallia Contact Center spans conversation intelligence, coaching, and quality, Observe.AI goes deeper on speech analytics + QA automation—evaluating 100% of calls, flagging compliance risks, and coaching agents with real-time next-best actions to lift CSAT and reduce handling time.

AI Features in Observe.AI

• Auto-QA & Scoring: LLM-assisted evaluation of every call against your scorecards (greetings, disclosures, empathy, resolution), with automated pass/fail on compliance and suggested rubric comments for reviewers.
• Real-Time Agent Assist: Live transcription plus next-best action cards (policy lookups, offer eligibility, objection-handling snippets), script-adherence checks, and guidance when required phrases are missed.
• Generative Summaries & After-Call Work: Auto-summary of intent, outcome, promises, and follow-ups pushed to CRM; reduces ACW and improves handoffs.
• Signal Library: Acoustic + linguistic signals such as silence/over-talk detection, hold patterns, escalation markers, sentiment trajectory, and PCI/PII redaction.
• Topic/Intent Models: Out-of-the-box intents (billing, cancellations, outages) plus custom intents to quantify call drivers and surface churn predictors.

Why Observe.AI is a Strong Medallia Alternative?

• QA automation depth vs. broad CX suite: Medallia offers quality management as part of its Contact Center suite; Observe.AI specializes in LLM-assisted Auto-QA on 100% of interactions, shrinking manual audits and surfacing targeted coaching opportunities fast.
• Live coaching vs. post-hoc insights: Medallia’s conversation intelligence is robust, but Observe.AI adds real-time agent assist (script prompts, knowledge cards, compliance reminders) to change outcomes during the call—not just after.
• Friction-to-action workflows: Both platforms route alerts; Observe.AI ties policy breaches → Auto-QA evidence → one-click coaching plans, tightening the loop between detection and behavior change.
• Contact-center integrations first: Where Medallia emphasizes cross-journey XM, Observe.AI is CCaaS-native (Genesys, NICE/inContact, Five9, Talkdesk) with CRM pushes (Salesforce, Zendesk) for cleaner activation in support operations.
• Lower lift for rapid ROI: Enterprises use Medallia for multi-department CX. If your immediate need is agent performance, compliance, and faster ACW, Observe.AI typically implements with less configuration and faster time-to-value.

Top Features

• Auto-QA & Scoring: Evaluate 100% of customer interactions automatically with AI-driven scoring for compliance, empathy, and resolution quality.
• Real-Time Agent Assist: Guide agents during live calls with contextual prompts, objection-handling cues, and compliance reminders.
• Generative Summaries: Auto-generate call summaries with intent, outcome, and next steps synced directly to your CRM or helpdesk.
• Sentiment & Emotion Analysis: Detect tone, stress, and emotion patterns in conversations to understand real-time customer sentiment.
• Intent & Topic Detection: Identify recurring intents such as billing issues, cancellations, or technical support to surface root causes.
• Quality Management Automation: Streamline QA workflows with auto-scoring, evaluator assistance, and AI-suggested coaching comments.
• Compliance & Risk Alerts: Flag policy breaches, sensitive data, or potential churn conversations instantly with automated alerts.
• Coaching Dashboards: Deliver AI-driven coaching plans with visibility into agent performance, call drivers, and improvement trends.

10. Gong: Best Conversation Intelligence Platform for Revenue and Success Teams

Gong is a revenue-grade conversation intelligence and QA platform that analyzes every call, email, and meeting to deliver actionable insights across the customer journey—from sales discovery to onboarding to support escalations. Unlike survey-first customer experience tools, Gong focuses on speech analytics, text analytics, coaching, and quality management to improve customer satisfaction and team performance in real time.

AI Features in Gong

• Auto Transcription & Summaries: AI captures the full interaction, generates concise outcomes, next steps, and risks—reducing post-call admin for agents/CS reps.
• Topic/Intent Detection (“Trackers”): Surface patterns (e.g., cancellation, pricing, bugs) across multiple channels to inform customer insights and product fixes.
• Sentiment & Talk-Pattern Analysis: Measure sentiment, monologue ratios, and interruption points to coach better conversations and improve customer satisfaction.
• AI QA & Coaching: Auto-score calls against custom scorecards (compliance, empathy, resolution), then create targeted coaching plans with clips and examples.
• Deal/Risk Signals: For sales-adjacent teams, flag churn or expansion signals to inform strategic business decisions and customer engagement plays.

Why Gong is a Strong Medallia Alternative?

• Conversation-first vs. survey-first: Medallia excels at broad customer feedback collection and orchestration; Gong wins when your priority is real-time conversation intelligence and quality management across voice and video.
• Faster time-to-action: Instead of waiting on online surveys, Gong delivers real time insights from actual calls/chats—ideal for customer support teams needing immediate coaching and escalation control.
• Operational QA at scale: Medallia Quality Management is strong; Gong’s AI QA focuses on high-frequency coaching moments (compliance, empathy, resolution) to lift agent performance week over week.
• Unified view of talk data: Pair Gong with your ticketing/CRM to tie customer experience data (themes, sentiment, next steps) to outcomes—lower handle time, higher CSAT, better renewals.
• Lean deployment, quick wins: Teams looking to look for Medallia alternatives due to a steep learning curve often adopt Gong for its focused UX and actionable insights out of the box.

Top Features

• AI Call Summaries & Action Items: Instant briefs synced to CRM/helpdesk for faster follow-ups.
• Auto QA & Scorecards: Evaluate 100% of interactions; track compliance, empathy, and resolution quality.
• Topic & Intent Trackers: Detect churn drivers, product issues, and policy pain points from customer interactions.
• Coaching Workflows: Create 1:1 coaching, playlists, and goals; track improvement over time.
• Deal/Account Views (Optional): Connect signals from support + sales to manage renewals/expansion.
• Integrations: Seamless integration with Salesforce, HubSpot, Zendesk, ServiceNow, Slack, and more.

Top Medallia Alternatives to Consider for Market Research

Let us look at the top Medallia alternatives and competitors with complete details to help you find the perfect fit for your business needs if you want to conduct market research. 

11. SurveyMonkey Enterprise: Best Light CX for Agile Market & Brand Research

SurveyMonkey Enterprise remains one of the most recognizable names in customer experience software, offering a scalable, secure, and intuitive research solution built for teams that need to collect feedback, conduct market research, and generate actionable insights without complex setup. While Medallia focuses on full-scale customer experience management and journey orchestration, SurveyMonkey Enterprise shines in its agility, accessibility, and speed to insight—making it ideal for market researchers, brand strategists, and customer experience teams seeking reliable data collection and analysis at scale.

AI Features in SurveyMonkey Enterprise

• AI-Powered Survey Design (Genius Assistant): Uses machine learning to suggest optimized questions and phrasing to improve response quality.
• AI Text & Sentiment Analysis: Automatically identifies customer sentiment and key themes from open-ended responses.
• Insight Summarization: Summarizes survey results and trends, highlighting statistically significant differences across segments.
• Predictive Intelligence: Detects emerging themes or shifts in customer perception over time.
• Automated Benchmarking: Leverages AI to benchmark your brand or product metrics against aggregated industry data.

Why SurveyMonkey Enterprise is a Strong Medallia Alternative?

• Speed & Agility vs. Complexity: Medallia is built for deep journey orchestration, while SurveyMonkey Enterprise delivers fast, flexible survey deployment—ideal for agile market and brand research.
• Accessible Insights: While Medallia’s dashboards often require configuration, SurveyMonkey offers instant visual analytics and AI summaries, democratizing insights across teams.
• Ease of Setup: Medallia’s enterprise deployment requires extensive onboarding; SurveyMonkey enables self-serve creation and sharing of market and customer surveys with minimal training.
• Scalable Data Collection: SurveyMonkey supports global distribution, multilingual surveys, and enterprise-grade data security, offering a more accessible path to large-scale research programs.

Top Features

• Advanced Survey Design: Create sophisticated surveys with conditional logic, branching, and multilingual support for global audiences.
• AI-Powered Guidance: Get real-time recommendations for question design to boost completion rates and collect feedback more effectively.
• Omnichannel Feedback Collection: Capture customer feedback through multiple channels, including email, web, chat, and social.
• Advanced Analytics & Dashboards: Analyze customer experience data with cross-tab reports, filters, and visual insights to identify customer sentiment and trends.
• Enterprise-Grade Security: Protect customer data with SOC 2 Type II, GDPR compliance, SSO, and encryption.
• Integrations & Automation: Connect seamlessly with Salesforce, HubSpot, Power BI, and Slack to automate workflows and export customer feedback data easily.
• NPS, CSAT & CES Tracking: Continuously measure customer satisfaction and loyalty through built-in CX metrics.
• Team Collaboration Tools: Share dashboards and reports securely across teams for better visibility and faster decision-making.

12. QuestionPro: Best Research Suite for Market Insights & Brand Tracking

QuestionPro is a robust market research and survey platform built for teams that need advanced study design, global sampling, and quick actionable insights—without the overhead of a full customer experience platform like Medallia. It pairs an intuitive builder with researcher-grade modules (MaxDiff, Conjoint, Van Westendorp, Card Sort, TURF) and strong distribution options (email, links, website embeds, offline, panels) so you can collect feedback at scale and analyze customer experience data across multiple channels. If your priority is rapid concept testing, ad/brand tracking, or UX studies with clean exports and dashboards, QuestionPro is one of the best Medallia alternatives in the research lane.

AI Features in QuestionPro

• AI Survey Authoring & Review: Drafts or refines questionnaires, suggests improvements, and flags biased wording to reduce the steep learning curve for complex studies.
• AI Text & Sentiment Analysis: Auto-clusters open-ends into themes, performs sentiment analysis, and surfaces trends by customer segments for faster customer feedback analysis.
• Insight Summaries & “Ask AI”: Produces quick narrative summaries and lets you query survey data in plain English (e.g., “What drove purchase intent drop among Gen Z this wave?”).
• Anomaly & Quality Detection: Highlights potential low-quality responses and straight-liners to protect your advanced analytics downstream.

Why QuestionPro is a Strong Medallia Alternative?

• Research-first vs. Orchestration-first: Medallia excels at journey orchestration and contact-center workflows; QuestionPro focuses on rigorous market research (conjoint/MaxDiff, pricing, concept tests) with faster time-to-field.
• Faster setup for studies: Launch trackers, ad tests, and usability surveys quickly—no heavy program administration or multi-suite configuration.
• Flexible sampling & panels: Access global respondents or bring your own sample; streamline PIIs and data security with enterprise controls.
• Cost efficiency: For teams that don’t need full CX journey tooling, QuestionPro delivers advanced features and real time insights at a more approachable custom pricing point.

Top Features

• Advanced Study Design: Conjoint, MaxDiff, Van Westendorp, Card Sort, TURF, heatmaps, A/B tests for deep customer insights.
• Omnichannel Data Collection: Email, web, mobile, offline app—capture feedback wherever respondents are.
• Survey Logic & Quality Controls: Branching, piping, quotas, randomization, device checks, fraud and duplicate prevention.
• Text Analytics & Dashboards: Theme detection, sentiment analysis, filters, and role-based charts for actionable insights.
• Panel & Sample Management: Built-in audience marketplace and tools for managing proprietary communities.
• Multilingual & Accessibility: Global languages with localized invites and right-to-left support for inclusive online surveys.
• Governance & Security: SSO, permissions, audit logs, and compliance options to protect customer data.

Top Medallia Alternatives to Consider for Enterprises

Let us look at the top Medallia alternatives and competitors with complete details to help you find the perfect fit for your business needs if you are looking for equally powerful enterprise grade tools like Medallia.

13. Forsta: Best Unified Human Experience (HX) Platform for CX, EX & Research Integration

Forsta is one of the most comprehensive Medallia alternatives, offering an end-to-end customer experience platform that unifies research, feedback, and analytics into one intelligent ecosystem.  What sets Forsta apart from other Medallia competitors is its flexibility—this online survey tool blends market research and experience management into one solution. Using AI-powered analytics, customizable dashboards, and interactive visualizations, it enables teams to understand what customers feel and why they behave the way they do across the entire customer lifecycle. From feedback collection to storytelling reports, Forsta helps businesses connect the dots between customer interactions, operational metrics, and ROI.

AI Features in Forsta

• AI Text & Sentiment Analysis: Uses NLP and machine learning to decode emotions, tone, and emerging trends across customer feedback and open-ended survey data.
• Thematic Analysis & Topic Detection: Automatically groups feedback into themes and subtopics to reveal hidden drivers of customer satisfaction or churn.
• Predictive Analytics: Models behavioral intent and forecasts customer experience data outcomes based on historical sentiment and engagement signals.
• Visual Storytelling AI: Converts raw analytics into auto-generated narrative summaries and data stories for executives to make data-driven decisions faster.
• Voice & Video Analytics: Analyzes tone and keywords in recorded responses, adding depth to qualitative research.

Why Forsta is a Strong Medallia Alternative?

• All-in-One Experience Management: While Medallia divides capabilities into CX, EX, and Market Research suites, Forsta unifies them in one customer experience platform, offering seamless access to customer insights and employee engagement metrics.
• Scalable & Customizable Analytics: Medallia excels at journey orchestration; Forsta’s strength lies in flexible research-grade analytics, ideal for enterprises managing both feedback and formal studies.
• Intuitive Data Visualization: Instead of static dashboards, Forsta’s data storytelling turns complex customer feedback analysis into interactive visuals and executive-ready summaries.
• AI-Driven Efficiency: Where Medallia requires multi-suite integration for predictive or sentiment analysis, Forsta’s AI tools are embedded into every feedback touchpoint — reducing time to actionable insights.

Top Features

• Omnichannel Feedback Collection: Capture feedback across email, web, in-app, SMS, and offline channels, including digital intercepts and SDK-based capture for mobile environments.
• Qualitative Research Suite: Conduct video interviews, focus groups, and discussions within Forsta’s built-in InterVu and Discussions tools — merging qualitative data with survey analytics.
• HX Analytics & AI Insights: Analyze open-ended feedback, themes, and sentiment automatically to uncover what drives customer satisfaction and engagement.
• Data Visualization & Storytelling: Transform survey data and qualitative clips into dynamic visual reports and dashboards tailored to executives, CX leaders, and research teams.
• Reusable Survey Assets & Libraries: Create, store, and replicate templates, question banks, and logic flows for enterprise-scale programs, ensuring consistency across multiple departments.
• Integrations & Data Flow: Connect seamlessly to CRM, BI, and analytics systems like Salesforce, Power BI, and Tableau to export customer data and automate feedback workflows.
• Global Deployment & Multilingual Support: Launch surveys in multiple languages, manage quotas by region, and monitor results across markets from one platform.

14. InMoment: Best Enterprise Experience Improvement Platform for Real-Time CX Intelligence

InMoment is one of the most established Medallia competitors, designed for enterprises that want to unify customer experience data, employee insights, and operational intelligence under one roof. At its core, InMoment’s Experience Improvement (XI) platform enables businesses to capture and analyze feedback from across the entire customer lifecycle. Whether it’s through surveys, reviews, or indirect signals like social media and chat transcripts, InMoment uses AI-powered text analytics and predictive analytics to identify trends, surface pain points, and highlight opportunities to improve customer satisfaction. Its “Integrated CX Clouds” — Customer Experience, Employee Experience, and Market Experience — make it a strong fit for organizations that want to align internal culture with customer outcomes.

AI Features in InMoment

• Text Analytics Engine: Processes millions of open-ends from surveys, chat logs, and social mentions to detect sentiment, emotion, and themes.
• Predictive Intelligence: Identifies churn risk, satisfaction drivers, and revenue impact — helping enterprises improve customer engagement and retention.
• Natural Language Querying: Enables teams to ask direct questions (e.g., “What’s driving low satisfaction in APAC?”) and receive contextual, data-backed summaries.
• Experience Orchestration AI: Connects insights from customer interactions and employee feedback to operational KPIs for strategic customer experience management.
• Speech & Call Analytics: Transforms voice interactions into searchable insights, improving customer support quality and agent performance.

Why InMoment is a Strong Medallia Alternative?

• Unified XI Ecosystem: Both InMoment and Medallia offer cross-functional suites, but InMoment’s Experience Improvement platform combines CX, EX, and Market Experience with more intuitive deployment.
• Action-Oriented Analytics: InMoment converts feedback into measurable actions via closed-loop automation and outcome-based dashboards, reducing dependency on consultants.
• Ease of Integration: While Medallia offers deep enterprise setups, InMoment integrates faster with CRMs, ticketing tools, and data lakes for real-time feedback collection and response.
• AI at Scale: Its NLP and predictive engines rival Medallia’s in accuracy but deliver quicker real time insights without extensive configuration.
• Customer-First Usability: With a user-friendly interface and tailored dashboards for every team, InMoment simplifies feedback collection and turns customer experience data into operational action points.

Top Features

• Experience Improvement (XI) Platform: Centralize customer experience, employee, and market insights into a single, connected system.

• AI & Text Analytics: Use machine learning and sentiment analysis to decode emotion, intent, and context across customer interactions.
• Omnichannel Feedback Collection: Gather customer feedback from multiple channels—email, chat, social media, web, and in-app.
• Integrated CX Clouds: Manage employee engagement, market research, and customer experience management programs collaboratively.
• Advanced Reporting & Dashboards: Visualize trends, KPIs, and customer sentiment with highly customizable dashboards.
• Action Planning & Workflow Automation: Close the loop with intelligent alerts, team assignments, and follow-up tracking.
• Data Security & Compliance: Enterprise-grade data security, governance, and GDPR compliance for large-scale deployments.

15. Qualtrics: Best Enterprise Experience Management Platform for Predictive Analytics & Governance

Popular among voice of customer tools, Qualtrics is a leading name A long-standing leader in the customer experience management space, Qualtrics remains one of the most advanced Medallia competitors for enterprises that need deep analytics, scalable feedback infrastructure, and a mature ecosystem for customer experience, employee engagement, and market research. Its flagship product, Qualtrics XM, integrates customer feedback tools, text analytics, and predictive intelligence to give organizations a unified view of customer data and improve customer experience and behavior. Their goal with machine learning and predictive intelligence is to analyze the impact of product changes on customer satisfaction, perception, and sales, identify customers at risk, and transform negative customer experiences further.

AI Features in Qualtrics

• Text iQ & Speech iQ: Analyze open-ended text and voice data to extract key themes, sentiment analysis, and tone indicators across multiple channels.
• Predict iQ: Anticipates churn and satisfaction outcomes using AI-powered behavioral prediction.
• Stats iQ: Runs advanced statistical tests automatically, highlighting customer insights and significance levels for strategic business decisions.
• Driver & Emotion Detection: Identifies key experience drivers and emotional states influencing loyalty and customer satisfaction.
• Dynamic Dashboards & Summarization: AI-generated reports translate complex data into concise takeaways for executives and managers.

Why Qualtrics is a Strong Medallia Alternative?

• Comparable Power, Faster Agility: Like Medallia, Qualtrics provides enterprise-scale customer experience tools, but with more accessible deployment options and a lower barrier to entry for analytics.
• AI-First Analytics: Qualtrics’ iQ Suite rivals Medallia’s AI in depth, offering advanced text and speech analytics, predictive modeling, and machine learning-based insights for faster reaction to shifts in customer behavior.
• Flexible Research Integration: Supports market research, employee engagement, and customer feedback in one environment — ideal for multi-department synergy.
• Journey Intelligence: For organizations wanting to visualize the entire customer lifecycle, Qualtrics’ journey analytics dashboards offer a more intuitive way to trace friction points and satisfaction trends in real time.

Top Features

• Experience Management Suite (XM): Centralize customer experience data, employee engagement, and market research insights across departments in one platform.
• AI-Driven Analytics: Leverage machine learning, sentiment analysis, and predictive analytics to identify satisfaction trends and detect emerging customer issues.
• Feedback Collection & Survey Management: Build customer satisfaction surveys, CSAT, CES, and NPS with advanced survey logic, branching, and multilingual options.
• Text & Speech Analytics: Decode written and spoken customer feedback using automated text analytics and speech analytics to understand emotion and intent.
• Predictive Intelligence & Targeted Insights: Analyze customer behavior and anticipate churn, loyalty, or purchase trends with AI forecasting models.
• Real-Time Reporting Dashboards: Visualize customer data across multiple channels with customizable dashboards for data-driven decisions.
• Advanced Governance & Data Security: Enterprise-level data security with role-based access, audit trails, and encryption ensures compliance across teams.
• Integrations & Ecosystem: Connect seamlessly with Salesforce, HubSpot, Zendesk, Adobe, and BI tools for 360° customer insights.

If you’re exploring Qualtrics alternatives, check out this blog where we’ve compared the top Qualtrics competitors.

Why Switch from Medallia?

Medallia is undeniably powerful in customer experience management, but many teams today are finding that it doesn’t always align with their speed, budget, or agility requirements. While it delivers deep customer feedback analytics and end-to-end visibility into customer journey touchpoints, it often comes with high complexity and costs that can hold back smaller or rapidly evolving teams.

Here are some recurring pain points that drive businesses to look for Medallia alternatives:

• High Cost & Opaque Pricing — Many users cite the expense of Medallia’s licensing and add-on modules, which can strain budgets, especially for midsize organizations.
• Steep Learning Curve & Long Implementation — Deployments often require extensive professional services, making setup slow and demanding for teams that want to start gathering feedback quickly.
• Heavy Focus on Surveys & Structured Feedback — While Medallia supports surveys well, many modern CX teams want tools that also analyze unstructured feedback like reviews, chat transcripts, and support tickets in real time.
• Slow Time to Insight — Because of its scale and complexity, delivering actionable insights can lag, limiting responsiveness to customer sentiment or shifts in customer behavior.
• Limited Flexibility & Overhead — Some users feel Medallia’s capabilities are overbuilt for their needs, introducing friction and requiring more resources than smaller teams can sustain.

In short: Medallia is built for scale and rigor, but that comes at a cost. Many businesses today are looking for customer experience tools that retain its core strengths—like advanced analytics, omnichannel feedback collection, and predictive analytics—while delivering faster deployment, lower total cost, and more flexibility. That’s where the best Medallia alternatives start to shine.

What to Look for in a Medallia Alternative?

Finding the best Medallia alternative isn’t about replicating every feature — it’s about choosing a platform that gives your teams more agility, faster insights, and a lower total cost of ownership. As customer expectations rise, organizations need tools that make it effortless to collect customer feedback, analyze it intelligently, and turn it into measurable improvement across the entire customer lifecycle.

Here’s what to prioritize when evaluating Medallia competitors and alternatives in 2025:

• AI-Powered Analytics for Faster Insights: Look for AI-powered customer feedback tools that go beyond static dashboards. The right platform should include text analytics, sentiment analysis, and predictive analytics to uncover root causes behind customer satisfaction trends. Bonus points if it includes natural language querying (like “What’s driving low CSAT in our mobile channel?”) to help teams extract valuable insights instantly without analysts.
• Simplified Setup and User-Friendly Interface: Medallia’s complexity often demands long onboarding cycles. Modern CX and EX teams need a user-friendly interface that allows them to create surveys, automate feedback workflows, and visualize customer experience data — all without heavy IT dependency. The best customer experience platforms make setup drag-and-drop simple, so teams can move from launch to insight in days, not months.
• Omnichannel Feedback Collection: Great experiences don’t live in one channel — and neither should your feedback. Choose a platform that can gather customer feedback across multiple channels like web, app, email, chat, SMS, WhatsApp, kiosks, and even offline. This ensures you’re capturing the full spectrum of customer interactions and can act on signals in real time.
• Real-Time Action and Closed-Loop Automation: Feedback without action is just noise. Seek tools that connect customer feedback analysis with customer support teams and operations in real time. Features like automated routing, alerts, follow-up triggers, and case management capabilities help you close the feedback loop and actually improve customer satisfaction through timely responses.
• Unified Data View for CX, EX & Research: Rather than juggling separate modules for customers, employees, and market studies, the best Medallia alternatives unify them under one system. This gives you a 360° view of how employee engagement and customer experience influence each other — turning disconnected insights into coordinated action.
• Scalability, Security & Data Governance: For enterprises, scale and data security aren’t optional. Ensure your chosen customer experience tool supports GDPR, SOC 2, and SSO, along with role-based access controls for multi-department governance. It should handle large survey responses volumes without lag while maintaining consistent performance across regions.
• Seamless Integration Capabilities: Your feedback platform should integrate seamlessly with your tech stack — from CRMs like Salesforce and HubSpot to helpdesk tools like Zendesk and Freshdesk. Integrations with BI platforms like Tableau or Power BI further ensure that customer data fuels broader strategic business decisions.
• Transparent Pricing and Scalable Value: Unlike Medallia’s opaque, enterprise-level pricing, many modern tools offer custom pricing with transparent tiers or free trials. Prioritize platforms that provide all essential advanced features — like AI feedback intelligence and automation — without forcing upgrades or modular add-ons.
• Strong Support and Implementation Experience: Even the best platform needs the right support team behind it. Evaluate customer reviews for responsiveness, onboarding quality, and availability of success managers. The top Medallia alternatives combine 24/5 support with real-time chat and onboarding assistance — ensuring your teams never get stuck between setup and action.
• Future-Ready Innovation: The next generation of customer experience management will be AI-first, proactive, and cross-functional. Choose a platform that evolves — offering machine learning-driven insights, automation, and intelligent workflows that keep pace with the future of customer engagement.

How Did We Evaluate Medallia Competitors?

Choosing the right Medallia alternative isn’t about finding a carbon copy — it’s about identifying a customer experience platform that aligns with your team’s agility, budget, and long-term strategy. Instead of comparing tools in isolation, we categorized them based on their real-world use across Customer Experience (CX), Employee Experience (EX), Contact Center, and Market Research programs.

Our goal was to highlight platforms that not only collect feedback but also convert customer data into actionable insights that drive growth and improve customer satisfaction — faster, smarter, and at a lower total cost of ownership.

We evaluated each platform through two distinct lenses to help you find the right fit for your organization’s stage and structure:

• Mid-Market Focus: For fast-moving teams, we prioritized AI-powered, intuitive platforms like Zonka Feedback, SurveySensum, and Survicate that simplify feedback collection, analysis, and automation. These tools deliver advanced analytics and real-time feedback collection without the steep learning curve, complex setup, or high costs of legacy suites.
• Enterprise Focus: For large-scale CX, EX, and research initiatives, we reviewed Forsta, InMoment, and Qualtrics — enterprise-grade Medallia competitors known for predictive analytics, data security, and multi-channel feedback orchestration. We evaluated how these platforms unify customer experience data, ensure governance, and integrate with CRMs, ERPs, and BI tools for deeper customer feedback analysis.

Across both categories, we focused on key differentiators that matter most to organizations:

• Ease of Use: Simple, no-code survey builders and fast onboarding.
• AI & Analytics Depth: Real-time sentiment, text, and predictive analytics for valuable insights.
• Feedback Coverage: Omnichannel feedback from web, app, chat, and offline touchpoints.
• Automation & Closed-Loop: Built-in workflows for alerts, routing, and follow-ups.
• Scalability & Security: GDPR, SOC 2, and role-based access for enterprise governance.
• Integrations: Seamless connections with Salesforce, HubSpot, Zendesk, and BI tools.
• Pricing & Value: Transparent, scalable pricing without forced add-ons.
• Support & Implementation: Responsive support teams and self-service resources.

Our analysis also drew from verified G2, Capterra, and TrustRadius reviews to ensure each recommendation reflects real-world performance and customer satisfaction.

Conclusion

Medallia is a powerhouse for enterprise customer experience management—especially when you need orchestration across journeys, digital experience scoring, and contact center analytics. But for many mid-market teams, that depth comes with a steep learning curve, higher costs, and longer time-to-value than today’s fast feedback cycles allow.

If you’re prioritizing agility, AI-powered insight, and clear ROI, tools built for mid-market speed make more sense. That’s where Zonka Feedback shines: a unified customer experience platform that helps you collect feedback across multiple channels, analyze customer experience data with AI (themes, sentiment, driver impact), and automate closed-loop actions—without heavy services or modular sprawl. You get CX essentials plus room to grow into EX, contact center, and market research use cases as needed.

Ready to turn customer feedback into actionable insights—faster and more cost-effectively than legacy suites? Schedule a demo with Zonka Feedback and see how quickly you can improve customer satisfaction end-to-end.