these steps to design a survey that captures the essential NPS metric and provides deeper insights into patient experiences and preferences:

• Choose an Appropriate Template: Good patient experience tools provide ready-to-use templates specifically designed for healthcare settings. Select a relevant template and customize it to fit your survey needs, ensuring it aligns with your objectives and captures the information you need. For example, use a template that includes the core NPS question along with sections for additional feedback on various aspects of the patient experience.

• Customize Questions: Start with the core NPS question: "On a scale of 0 to 10, how likely are you to recommend our healthcare services to a friend or family member?" Add follow-up questions to understand patient expectations and the reasons behind their rating. Include additional questions addressing key aspects of patient experience, such as the quality of care, communication, wait times, and facility cleanliness.

• Utilize Whitelabeling: Whitelabel your survey to match your h