Launching something exciting? Get the honest feedback you need to make it a hit—straight from your customers! Use this template to easily collect product insights and fine-tune your next big win.
The Market Research Survey Template by Zonka Feedback is designed to gather insights on product performance, market fit, and customer perceptions—crucial for both new product launches and existing product improvements. It helps businesses evaluate product features, innovation, and pricing through real customer feedback. Use this survey template to make smart, data-driven decisions and create products that truly hit the mark with your market and customers.
10
10
45 secs
The Market Research Surveys Template includes carefully crafted survey questions that help businesses gather crucial insights on product features, customer satisfaction, and market demand. These questions are designed to collect valuable data that allows companies to understand customer preferences, improve product offerings, and stay aligned with evolving market trends for better business decisions.
What is your first reaction to the product?
How would you rate the quality of the product?
How innovative is the product?
When you think about the product, do you think of it as something you need or don't need?
How would you rate the value for money of the product?
If the product were available today, how likely would you be to buy the product?
How likely are you to replace your current product with the product?
How likely is it that you would recommend our new product to a friend or colleague?
In your own words, what are the things that you like most about this new product?
In your own words, what are the things that you like to improve in this new product?
Customizing the Market Research Survey Template allows you to tailor questions to your target audience and gather insights on customer preferences, pricing, and product features. This approach ensures the survey reflects your business goals and collects valuable data for informed decisions and aligning marketing strategy with evolving market trends.
Market Demand Customization - Tailor survey questions to gauge customer interest and market need.
Example: How likely are you to consider [Product Name] for your future business needs?
Product Feature Feedback - Adjust questions to assess how well specific product features meet customer expectations.
Example: Which feature of [Product Name] do you find most beneficial for your workflow?
Pricing Perception - Customize the survey template to assess how your product’s pricing compares to competitors in the market.
Example : How competitive is the price of [Product Name] compared to alternatives?
Product Customization Needs - Adapt survey questions to explore personalization needs or preferences.
Example Question: What customization options would make [Product Name] more valuable to your business?
Usability and Experience - Personalize questions to explore ease of use and functionality.
Example Question: How would you rate the ease of integrating [Product Name] into your daily processes?
Easily use Zonka Feedback’s Market Research Product Survey Template to gather crucial insights on product performance, market demand, and customer needs. Customize, distribute, and analyze your survey to refine your product and improve market fit.
Sign up for a free trial on Zonka Feedback to access the Market Research Product Survey Template. Once logged in, you can start customizing the template to collect feedback on product features, usability, pricing, and customer satisfaction. This will help you gather actionable insights for refining your product.
Customize the questions to fit your product’s goals—whether it's understanding the customer experience and perceptions of your product’s features, gauging market demand, or evaluating pricing strategies. Add your brand’s logo, colors, and fonts to ensure consistency. Personalizing these questions ensures the feedback you receive is directly aligned with your product's market fit objectives.
Before launching, preview the survey to ensure all elements look great on different devices. Zonka Feedback’s preview feature ensures the survey provides the best user experience, collecting comprehensive feedback on product performance and market expectations.
Distribute your survey across multiple channels, including email, SMS, web embeds, and QR codes. Zonka Feedback’s multi-channel capabilities ensure you reach your target audience, collecting diverse feedback for market research, marketing surveys and product adjustments.
Integration: Sync the Market Research Product Survey with CRMs like Salesforce and HubSpot. This allows feedback on product performance and market perception to seamlessly integrate with your CRM data, helping you take swift action on insights.
Automation: Automate survey triggers after key product interactions or launches, ensuring timely feedback collection. Zonka Feedback’s automation tools help you stay engaged with your audience, gathering ongoing feedback to continually refine your product.
Analysis: Use Zonka Feedback’s robust analytics to monitor trends, track feedback on product features, and identify gaps. Real-time reporting and AI-driven insights empower you to make data-driven decisions, improving your product’s success in the market.
The Market Research Product Survey Template offers multiple distribution channels such as email, SMS, website embeds, and in-app surveys, enabling businesses to effectively reach their target market and collect valuable feedback. These channels ensure that product survey templates are easily accessible, allowing companies to gather insights on product performance, customer preferences, and market trends for better decision-making.
Benefit: Reach a large audience directly, ensuring high engagement from existing customers and leads.
How to Use: Send personalized survey links to targeted segments after product launches or updates to collect feedback on product performance and market fit.
Benefit: Quick response times with high open rates, ideal for on-the-go feedback collection.
How to Use: Send concise survey links via SMS to gather immediate feedback after product interactions.
Benefit: Gather real-time feedback from active users on your website, ensuring relevant insights.
How to Use: Embed surveys on product pages to collect feedback during the user’s interaction with the product.
Benefit: Collect real-time feedback directly from users interacting with your product within the app or platform.
How to Use: Trigger in-app or in-product surveys after users complete specific actions, such as using new features, finishing a task, or during critical points in the customer journey.
Benefit: Contactless and convenient feedback collection, especially effective in physical environments.
How to Use: Place QR codes on product packaging or at events, allowing users to scan and provide feedback instantly on their mobile devices.
The Market Research Product Survey Template is ideal for industries like SaaS, healthcare, retail, and B2B services. It helps businesses collect data on product performance, pricing, and customer needs. With tailored market research survey templates here, companies can gather critical information about their target market, allowing them to refine products and stay ahead of market trends.
Use Case: Collect feedback on new feature releases, product updates, and overall user satisfaction.
Key Benefits: Helps SaaS companies refine product features, improve customer retention, and ensure that new developments align with user needs.
Use Case: Measure customer sentiment after a product launch or gather insights on product satisfaction.
Key Benefits: Enables retailers to adjust pricing, optimize product offerings, and ensure customer satisfaction based on direct feedback.
Use Case: Evaluate patient feedback on new healthcare tools, products, or services.
Key Benefits: Helps healthcare providers assess product effectiveness, identify areas for improvement, and enhance patient satisfaction.
Use Case: Evaluate feedback from business clients on service or product performance.
Key Benefits: Helps B2B companies improve product-market fit and ensure the product meets the specific needs of business users.
Before releasing a new product, use this template to gather customer feedback on features, design, and market demand. It helps validate your ideas and ensure the product meets customer expectations.
As you refine a product concept or develop a new version, this survey helps test iterations and gather early feedback on performance and usability. It enables product teams to make adjustments before the final launch.
After launching, use the template to assess real-world user reactions, satisfaction, and product effectiveness. It guides future improvements and feature updates.
For businesses expanding into new regions or demographics, this template evaluates market needs and fit, helping you tailor the product for a new audience.
Regularly conducting research with this template ensures that your product stays aligned with customer needs and evolving market trends. This ongoing feedback loop fosters innovation and keeps you ahead of competitors.
Ask respondents to imagine future product scenarios. For example, "How would [Product Name] fit into your daily routine in two years?" This sparks creative, forward-thinking responses, revealing future market trends and customer behavior.
Use micro-surveys—single, targeted survey questions delivered during key product interactions. This technique captures valuable data without overwhelming respondents, helping to collect data at crucial touchpoints.
Integrate user behavior data to send personalized surveys. For example, send different survey questions to power users versus casual users, ensuring more accurate, customer-specific insights.
Add questions that measure emotional reactions to your product. For example, "How did [Product Name] make you feel after the first use?" Emotional responses can provide deeper insights into brand perception and even customer loyalty and satisfaction levels.
Create feedback loops by consistently gathering customer feedback and applying insights to product adjustments. This continuous process helps in staying competitive in a rapidly evolving market.
This template helps businesses collect valuable feedback on product performance, customer preferences, and market demand to ensure product-market fit and guide product development.
The template is fully customizable. You can adjust questions to focus on specific aspects of your own product or service, like features, pricing, or usability, and align them with your business goals.
Any business introducing a new product, refining an existing one, or exploring new markets can use this template to gather actionable insights from customers.
Yes, Zonka Feedback’s surveys can integrate with CRM platforms like Salesforce and HubSpot, ensuring that data collected by customer feedback seamlessly syncs with your broader customer data.
You can distribute the survey across various channels, such as email, SMS, website embeds, social media or even through in-app notifications to reach customers wherever they interact with your product.
The survey gathers real-time customer feedback on various aspects of your product’s features and performance, helping you identify strengths, weaknesses, and areas for improvement to guide product iteration.
You can use the template at key stages like pre-launch, post-launch, or continuously to collect ongoing feedback and ensure that your product evolves with customer needs and market trends.
Web Surveys%201.svg)
Email Surveys%201.svg)
SMS Surveys
WhatsApp Surveys%201.svg)
In-App Feedback%201%20(1).svg)
In-Product Feedback%201.svg)
Offline Surveys.svg)
In-App Mobile SDK
.svg)
%201%20(1).svg)
.svg)
.svg)
Salesforce 
HubSpot
ActiveCampaign
Pipedrive
Mailchimp
Zendesk 
Intercom
Freshdesk
HelpScout 
Front
Jira
Slack 
MS Teams
Webex
Zoom
Google Sheets 
Zapier 
Integrately
Make 
Webhooks 
Developer APIs
