Instantly unlock customer insights with Zonka Feedback’s Likert Scale Survey Template! Quick to set up, customizable, and perfect for gathering feedback on satisfaction, engagement, and more— drive better decisions and elevate your customer experience in minutes.
Zonka Feedback’s Likert Scale Survey Template is specifically designed to simplify collecting and analyzing structured customer feedback. It allows you to create customizable rating scales for opinions, attitudes, and behaviors, making it ideal for tracking responses across various fields such as product performance and service evaluations. The template helps you capture clear, actionable insights for improving decision-making and business outcomes.
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The Likert Scale Template offers a variety of pre-built questions, like rating satisfaction on service or product quality, and provides options for further customization. You can easily modify Likert scale questions to suit your needs, making it a flexible tool for gathering detailed insights and tailored feedback.
1. Please rate your satisfaction on the following parameters: Service, Quality, Value for Money, Overall Experience
Very Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
This 5-point Likert scale question helps measure overall satisfaction with key aspects of service. The responses provide clear insights for businesses to identify strengths and areas needing improvement.
2. Any additional comments or feedback you'd like to share.
This open-ended question allows survey respondents to offer more detailed feedback that may not be captured in the standard Likert scale survey questions.
3. Please share your name here.
Collecting names helps link individual responses to the Likert scale survey results, enabling personalized follow-ups if needed.
4. What email address can we reach you on?
The email address ensures that businesses can follow up with survey respondents regarding any updates or actions based on their Likert scale survey responses.
5. What is your mobile number?
A mobile number enables follow-ups through SMS, providing an additional channel to engage respondents after they complete the Likert scale survey.
When creating a Likert Scale Survey Template, using different types of Likert scale questions can help gather targeted customer feedback. Each question type in this template is designed to collect clear and actionable insights, making your survey more powerful and effective.
Likert Scale for Agreement
This question type helps measure how much survey respondents agree or disagree with a statement related to your product or service. It's essential for evaluating customer sentiment on specific aspects of their experience.
Example: "To what extent do you agree with the following statement: 'The product met my expectations.'’
Scale: Strongly Agree | Agree | Neutral | Disagree | Strongly Disagree
Likert Scale for Likelihood
Use this question to gauge the likelihood of future customer actions, such as repeat purchases or recommendations. It is an effective addition to a Likert scale survey template when you want to understand potential future behaviors.
Example: "How likely are you to repurchase this product in the next 3 months?"
Scale: Very Likely | Likely | Neutral | Unlikely | Very Unlikely
Likert Scale for Satisfaction
This is one of the most common question types in a Likert scale survey. It measures overall satisfaction with a specific product, service, or experience, making it ideal for customer satisfaction surveys.
Example: "How satisfied are you with the customer service you received today?"
Scale: Very Satisfied | Satisfied | Neutral | Unsatisfied | Very Unsatisfied
Likert Scale for Quality
This question focuses on gathering customer perceptions about the quality of a product or service. It’s a vital part of any Likert scale survey designed to measure product performance.
Example: "How would you rate the quality of our service?"
Scale: Excellent | Above Average | Average | Below Average | Poor
Likert Scale for Frequency
This type of question assesses how often respondents engage with a product or service. It’s especially useful for surveys aimed at understanding user behavior patterns.
Example for new visitors: "How frequently do you use our product?"
Scale: Very Often | Often | Sometimes | Rarely | Never
Likert Scale for Importance
This question measures how important specific features or services are to your customers. It's helpful when you want to prioritize improvements based on customer feedback.
Example for new visitors: "How important is the price of the product to your purchasing decision?"
Scale: Essential | Very Important | Of Average Importance | Of Little Importance | Not Important
Numeric Likert Scale
This type of Likert scale is based on numerical ratings, where respondents evaluate their experience or product satisfaction on a numeric scale. It’s often used for quick, quantifiable insights in a Likert scale survey template.
Example for new visitors: "On a scale of 1-10, how would you rate your overall experience?"
Scale: 1 (Lowest) – 10 (Highest)
Follow these steps to effectively set up your Likert Scale Survey Template and start collecting actionable customer feedback:
Click 'Edit this Template' : At the top of the page, click 'Edit this Template' to start customizing your Likert Scale Survey Template right away.
Customize the Template : After signing up for your Zonka Feedback account, find the Likert Scale Survey Template and start editing it. Key customization features include:
Add or Remove Likert Scale Questions: Tailor the survey by adding or removing Likert scale questions to match your feedback goals.
Customize Response Options: Adjust the Likert scale (e.g., 5-point or 7-point) to best suit the type of feedback you're collecting.
Branding Elements: Personalize the template by adding logos, backgrounds, and URLs to ensure the survey aligns with your brand identity.
Skip Logic: Enhance the survey experience by directing respondents to relevant Likert scale questions based on their previous answers.
Answer Piping: Carry answers between questions to maintain a seamless flow in your Likert scale survey.
Pre-Fill Data: Use pre-filled information to simplify the survey experience and encourage higher completion rates.
Preview Your Survey: Before finalizing, preview the Likert Scale Survey to ensure everything is clear and intuitive for respondents. This helps confirm that the Likert scale survey questions are straightforward and easy to answer.
Save the Survey : Once you're satisfied with the layout and content, save your customized Likert Scale Survey Template. You can always revisit the survey to make future adjustments if needed.
Prepare for Distribution : Zonka Feedback offers various ways to distribute your Likert scale survey. Use offline methods like kiosks or tablets, or opt for email, SMS, or embedding the survey on your website or app. Choosing the right channel for your audience ensures maximum response rates and high-quality Likert scale survey results.
Real-Time Alerts : Receive real-time notifications through Slack, SMS, MS Teams, or email when feedback comes in. Quickly address issues raised through Likert scale responses, prioritizing based on sentiment and frequency for greater impact.
Advanced Reporting and Analytics: Aggregate all Likert scale survey responses into a unified inbox for easy analysis. Use advanced reporting tools to identify trends, conduct text analysis, and assess performance, uncovering patterns in your Likert scale survey results that lead to actionable insights.
Streamlined Workflow Automation : Automate follow-ups based on Likert scale responses. Send reminders, assign tasks, or trigger workflows that close the feedback loop. Seamless integration with CRMs, helpdesks, or APIs helps streamline data and collaboration across teams.
Selecting the right channels to distribute your Likert Scale Survey Template is essential to gather accurate and meaningful feedback. Below are detailed options to share your survey effectively:
Utilize kiosks or tablets in physical locations such as retail stores, clinics, restaurants, or events. This approach allows you to collect Likert scale survey responses in real-time, right after customers engage with your services or products. By offering an easy-to-use interface at these key touchpoints, you can capture accurate feedback while the experience is still fresh, making the responses highly relevant and actionable.
Distributing your Likert scale survey via SMS is ideal for quick, convenient feedback. Customers can easily respond to the survey on their mobile devices, leading to faster response times. SMS surveys work particularly well for short, straightforward Likert scale questions, such as satisfaction ratings or likelihood of future purchases. This channel is perfect for reaching busy customers who may prefer a simple, on-the-go method to share their feedback.
Email is one of the most effective channels for distributing Likert scale surveys to gather in-depth feedback. Customers have the flexibility to complete the survey at their convenience, which typically results in more thoughtful, detailed responses. By sending personalized emails with the Likert scale survey template, you can also increase engagement rates and encourage higher completion, especially for longer surveys that require more attention from respondents.
Embedding your Likert scale survey directly on your website is a great way to capture feedback at crucial interaction points, such as after a purchase or customer service interaction. This channel enables you to gather Likert scale survey results while the experience is still fresh in the customer's mind. Embedding the survey at key points of the user journey ensures that feedback is timely, relevant, and directly related to their experience on your site.
In-app surveys offer a seamless way to collect feedback while users are actively engaged with your app. By integrating a Likert scale survey into the app experience, you can ask questions without disrupting the user flow. This method is especially effective for gathering real-time feedback about app usability, features, or services, helping you continuously improve your app experience based on customer feedback.
Remember: Consider your industry, target audience, and survey goals when choosing channels. Combine channels for wider reach and deeper insights. Adapt questions and tone for each channel to ensure engagement and response rate.
Bonus Tip: Personalize your surveys! Mention respondent names in email follow-ups and address specific feedback through chosen channels.
Zonka Feedback’s Likert Scale Survey Template is a highly effective tool for gathering structured customer insights across various industries. It helps businesses measure satisfaction, agreement, and experiences through customizable Likert scale questions, delivering clear and actionable feedback.
Retailers can use the Likert Scale Survey Template to evaluate customer experiences in-store, such as product quality and staff service. The template’s customizable Likert scale questions enable retailers to gather detailed feedback, improve service quality, and drive customer loyalty.
Example Question: "How satisfied are you with the service provided by our staff?"
Scale: Very Satisfied | Satisfied | Neutral | Unsatisfied | Very Unsatisfied
For restaurants, gathering customer feedback on dining experiences is critical. The Likert scale survey template allows for feedback on food quality, ambiance, and service, helping restaurant owners make data-driven decisions to enhance guest satisfaction.
Example Question: "How would you rate the quality of our food?"
Scale: Excellent | Good | Average | Poor | Very Poor
Companies can leverage the Likert Scale Survey Template to assess employee satisfaction, engagement, and overall morale. This feedback helps organizations enhance workplace conditions and improve productivity by addressing concerns revealed through Likert scale survey results.
Example Question: "How satisfied are you with the communication from your supervisor?"
Scale: Very Satisfied | Satisfied | Neutral | Unsatisfied | Very Unsatisfied
Healthcare providers can use the Likert scale survey template to collect patient feedback on the quality of care, staff professionalism, and overall satisfaction with the healthcare experience. The structured Likert scale survey results enable providers to make continuous improvements to patient care.
Example Question: "How satisfied are you with the care provided by our medical staff?"
Scale: Very Satisfied | Satisfied | Neutral | Unsatisfied | Very Unsatisfied
Airports can deploy the Likert scale survey template to capture real-time feedback on services like check-in, security, and customer service. Analyzing Likert scale survey responses helps identify bottlenecks and improve the overall passenger experience.
Example Question: "How satisfied are you with the speed of the security check process?"
Scale: Very Satisfied | Satisfied | Neutral | Unsatisfied | Very Unsatisfied
Companies can embed the Likert scale survey template within their websites or apps to collect feedback on ease of navigation and functionality. Likert scale questions provide detailed insights that help enhance the digital experience, improving user satisfaction and engagement.
Example Question: "How easy was it to find the information you were looking for on our website?"
Scale: Very Easy | Easy | Neutral | Difficult | Very Difficult
A Likert Scale Survey Template is a pre-designed questionnaire that uses a rating scale (typically 5 to 7 points) to gauge respondents' opinions, perceptions, or attitudes toward a product, service, or experience. This template simplifies the process of collecting structured customer feedback, allowing respondents to express their level of agreement or disagreement easily.
Ease of use: Likert scale surveys are simple for both creators and respondents, making them highly accessible and quick to complete.
Clear & concise: The Likert scale questions provide a straightforward way to collect quantitative data for analysis, quickly capturing respondents' opinions.
Customization: Zonka Feedback’s Likert scale survey template is fully customizable, allowing you to add specific questions and incorporate your branding to tailor the survey to your business needs.
Improved response rates: The straightforward nature of Likert scale questions results in higher completion rates compared to open-ended questions.
The choice between a 5-point Likert scale and a 7-point Likert scale depends on your objectives and audience. A 5-point scale is simpler and easier to understand, making it ideal for broader audiences. A 7-point Likert scale, on the other hand, provides more nuanced options, allowing for a more detailed understanding of customer opinions. Consider your survey’s complexity and your audience’s familiarity with Likert scale surveys when making your decision.
Attitude questions: Assess respondents' opinions or beliefs toward specific statements (e.g., "I am satisfied with the product’s features").
Perception questions: Measure how customers perceive a service or product (e.g., "The service was friendly and efficient").
Frequency questions: Determine how often respondents engage in a particular behavior (e.g., "I use this app daily").
Importance questions: Evaluate how important respondents find various aspects (e.g., "The quality of the product is very important to me").
To gather valuable customer feedback on a product, tailor your Likert scale survey questions to focus on specific product attributes such as performance, usability, and customer satisfaction. Ask about features, ease of use, and likelihood to recommend the product. Combining these with open-ended questions allows you to collect both quantitative and qualitative data for deeper insights.
A neutral option (e.g., "Neither Agree nor Disagree") is important because it gives respondents the choice to indicate when they don’t have a strong opinion. This prevents data from being skewed by forcing respondents to choose a side, leading to more balanced and accurate Likert scale survey results.
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