How to Embed Survey in Email HubSpot: Step-by-Step Guide

Engaging with your audience and gathering feedback is crucial for any business, and embedding surveys in emails is one of the most effective ways to do so. 

HubSpot is a robust CRM and marketing platform, combined with Zonka Feedback surveys, it offers a powerful way to collect and act on customer feedback. Embedding surveys in HubSpot emails allows you to engage your audience directly and gain valuable insights into their experiences without requiring them to leave their inbox.

With HubSpot’s personalization capabilities, you can tailor surveys to specific customer segments, automate feedback collection, and track responses in real-time.

In this blog we will walk you through the process of embedding surveys in HubSpot emails, helping you streamline your workflow, boost survey response rates, and gain deeper customer insights—all while staying within HubSpot’s intuitive ecosystem.

Why Embed Surveys in HubSpot Emails?

Embedding surveys in HubSpot emails offers numerous benefits, streamlining feedback collection and enhancing customer service operations. Here’s why it’s a must-have integration:

1. Unified Platform Experience
   By embedding Zonka Feedback surveys in HubSpot emails, customer service teams can collect and analyze feedback without toggling between platforms. This integration ensures all customer data, including survey responses, is available directly in HubSpot, saving time and improving efficiency.

2. Seamless Feedback Collection
   Customers can share their feedback directly through email, making it quick and convenient. Embedded surveys reduce drop-offs by allowing responses without navigating away from the email.

3. Automated Feedback Workflows
   With HubSpot’s automation capabilities, you can trigger surveys based on specific customer actions, such as post-purchase interactions or support ticket closures. This ensures timely feedback collection, helping teams address issues proactively.

4. Enhanced Customer Insights
   Survey responses are synced to HubSpot, enriching customer profiles with feedback data. Teams gain a comprehensive view of customer satisfaction and can use this data to improve services and target specific pain points.

5. Improved Decision-Making
   Access real-time insights and analytics directly within HubSpot to track performance metrics like NPS, CSAT, or CES. These metrics help prioritize improvements and monitor the impact of changes.

6. Closing the Feedback Loop Faster
   Negative feedback can automatically trigger actions within HubSpot, such as task creation for follow-ups or sending personalized apologies, ensuring no customer concern goes unaddressed.

Embedding surveys in HubSpot emails simplifies operations, improves response rates, and empowers teams with actionable insights—all within a single, unified platform.

Embed Surveys Seamlessly in HubSpot

Embed surveys to gather real-time insights and improve every interaction effortlessly.

Step-By-Step Process to Embed Survey in HubSpot

Easily integrate Zonka Feedback surveys into your HubSpot emails by following these simple steps, enabling seamless feedback collection and enhanced customer engagement directly within your CRM.

Step 1: Create Your Email Survey

• Log in to your Zonka Feedback account and navigate to the ‘Surveys’ section. Click on ‘Add Survey’ or the (+) icon to start designing a new survey.
• Choose from over 100+ pre-designed templates or create your survey from scratch. You can even use AI to help build the online survey for you.

Step 2: Select a Distribution Channel

• Once your survey template is ready, it’s time to choose your method of distribution. You’ll see a preview of the survey and be prompted to decide how you’d like to distribute it.
• Select the Email option and click Next to proceed. A popup will appear asking for a survey name and description.
• Add the details of your choice and move forward. While the description is optional, it’s recommended to provide a clear context for internal tracking.

Step 3: Customize and Personalize Your Survey

After selecting email as the distribution channel, you can fully customize the survey.

• Tailor questions to suit your objectives, including popular question types like rating scales, Likert scales, or metrics such as NPS, CSAT, or CES.
• Apply themes to align the survey’s appearance with your brand identity.
• Use survey logic to create dynamic and personalized survey flows.
• Enable the multilingual feature to provide localized surveys for audiences with diverse language preferences.

Whitelabel your survey by incorporating your brand’s logo, colors, and styles. Once done, click Next to prepare for embedding.

Step 4: Choose a Question or Survey Button

Now, decide how you want to embed the survey into the email. Choose between embedding a Question or adding a Button. For embedded email surveys, select Question and finalize your design in the Collect Responses section.

Next, craft your email by:

• Writing a compelling subject line
• Adding a clear and concise email survey invitation
• Personalizing it further by inserting placeholders for contact or survey attributes.

Step 5: Export the Survey for HubSpot Integration

• Once your survey is created, navigate to your Zonka Feedback dashboard and select the survey you’d like to embed in HubSpot.
• Go to the Distribute section and choose Download Email Templates. From the available platforms, select HubSpot to download the compatible email template.

Step 6: Embed the Survey in HubSpot

• An HTML file of the survey template will be downloaded. Open the file and copy the HTML code.
• Next, log in to your HubSpot account and create a new email. Paste the copied HTML code into the email editor. This embeds your survey seamlessly into your HubSpot email.
• Now, use your HubSpot database to select the recipients for your email survey and send it. Congratulations! Your survey is now live and ready to gather responses.

Embed Survey in Signature Section of HubSpot Email With Zonka Feedback

You can also embed the survey in the signature of your email. To embed the survey in your email signature for these steps:

Step 1: Create and Customize Your Survey

• Begin by logging into your Zonka Feedback account and navigating to the "Add Survey" option on your dashboard.
• Select "Email Signature Survey" from the available types and start designing your survey. Use AI tools, and pre-built templates, or create one from scratch.
• Choose "Add In-Signature" under the email survey distribution method, and a live preview of your survey will appear on the side panel. Click "Next" to name your survey.
• Once in the survey editor, you can adjust the design, edit or add questions, apply themes, and enable advanced survey logic such as hiding or skipping questions.
• To make your survey more engaging, consider starting with a simple rating question like an NPS score.

Step 2: Configure the Email Signature

• Decide how the survey will appear in your email signature—whether as a direct question, a clickable button, or a hyperlink.
• You can also add dynamic parameters to your survey URL to capture specific data, such as ticket IDs or the email of the assigned support agent, ensuring the feedback collected is contextually rich and actionable.

Step 3: Preview and Embed

• Preview the survey to ensure it looks as intended. Choose HubSpot as the email platform for embedding, then click "Copy Code" to generate the appropriate code snippet.
• Paste this code into the HTML box in your HubSpot email. Your survey is now embedded in HubSpot, seamlessly integrated into your email signatures, and ready to collect valuable customer feedback.

Try Zonka Feedback for Free!

Embedding surveys in HubSpot emails with Zonka Feedback is an efficient way to gather real-time customer insights. By following these steps, you can ensure a seamless experience for both you and your recipients. Try Zonka Feedback for free for 14 days and start collecting feedback effortlessly and efficiently.